What Northwest Framing does

Northwest Framing is a Portland, Oregon-based custom picture framing and photo/fine art printing company founded in 1974 by Terry Beard as the first Beard Frame Shop, operating continuously for 50+ years as a privately held, locally owned business through the legal entity New NWF LLC. The company operates 16 retail stores across Seattle and Portland metropolitan areas under three brand banners: Beard's Framing (heritage brand in Portland metro), Frame Central (affordable custom framing since 1987 in Seattle and Portland), and Museum Quality Framing (premium conservation tier in Seattle/Bellevue/Tacoma). All custom frames are handcrafted in a centralized Portland production studio that precision-cuts and joins 800+ mouldings and 400+ mat options, supported by in-house digital print capabilities including ChromaPrint™ metal photo printing (heat-transfer dye-sublimation onto coated aluminum), giclée fine art printing on five archival paper stocks with certified 100+ year permanence, and archival canvas printing with museum wrap, mirrored wrap, and float frame options. Archival and conservation framing uses 99% UV-protective Tru Vue Museum Glass/Acrylic, 100% acid-free cotton rag or alpha-cellulose mat boards, and minimalist acid-free hinging techniques.

The company's go-to-market spans direct-to-consumer retail (walk-in co-design with in-store designers), enterprise field sales (Business Framing & Printing division serving 10+ industries including accommodation, corporate, dining, healthcare, museums, retail, spas, sports/entertainment, and non-profits via a toll-free line and dedicated business email), and channel partnerships (Wholesale Framing & Printing plus the K Design Factory hospitality sub-brand for volume hotel/restaurant framing). Revenue streams include one-time custom framing sales (Simple Custom packages starting at $74.99, full custom typically $200–$400, sports jersey framing from $319.99), photo and fine art printing on paper, canvas, and metal substrates, B2B/wholesale contracts, gift cards, the recurring FrameClub loyalty membership (free to join with $250 minimum spend; 10% everyday discount plus $25 rewards per $500 spent), and PNW Gallery art curation sales. Pricing is unit-based for retail, subscription-style for loyalty, and quote-based for enterprise/wholesale. The company has 11–50 employees, an "over 900 years of combined art and framing experience" design team with tenures commonly spanning 26–37 years, and a marquee B2B portfolio including Climate Pledge Arena/Seattle Kraken, Seattle Sounders FC, the Northwest African American Museum, the Bellettini Senior Living community, the MODA Center, and TEDx Portland. All custom framing is backed by a lifetime workmanship guarantee plus a 30-day free reframe design guarantee.

Name

Northwest Framing

Legal name

New NWF LLC

Website

https://pnwframing.com

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

11–50 employees

Short description

Northwest Framing is a Portland-based custom picture framing and photo/fine art printing company, operating 16 retail stores across Seattle and Portland under three brands (Beard's Framing, Frame Central, Museum Quality Framing) and serving individual consumers, B2B clients in sports/healthcare/hospitality/museums, and wholesale partners since 1974.

Ownership category

akta.pro rank

Product category

Custom Picture Framing Services

NAICS

Cut Stock, Resawing Lumber, and Planing (321912)

SIC

Lumber & Wood Products (No Furniture) (2400)

akta.pro primary industry

Yarn, Knitting & Crochet Shops (CRALADAC)

Keywords

• Custom picture framing
• Photo fine art printing
• Archival conservation framing
• Memorabilia shadowbox framing
• Commercial framing services

Headquarters

HQ city

Portland

HQ country

United States

HQ region

North America

Offices17 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Retail Custom Framing Services: Core revenue stream from handcrafted custom picture framing sold through 16 retail stores across three consumer brands (Beard's Framing, Frame Central, Museum Quality Framing). Pricing varies from Simple Custom packages starting at $74.99 up to thousands of dollars depending on moulding, art size, mats, and archival options. Most custom orders take about two weeks.
2. Photo & Fine Art Printing Services: Revenue from in-house photo printing on paper (giclée fine art), canvas (museum wrap, mirrored wrap, float frames), and metal (ChromaPrint™) substrates, with archival-grade materials and certified permanence. Sold across all PNW Framing locations.
3. Business & Wholesale Framing Contracts: B2B revenue from Business Framing & Printing (office, hospitality, retail, healthcare, sports & entertainment, non-profit) plus Wholesale Framing & Printing resold by partners. Full-spectrum service: concept, production, delivery, installation. Volume Framing Hospitality is offered through K Design Factory.
4. FrameClub Loyalty Membership: Recurring-style retail revenue from FrameClub program: 10% everyday discount plus $25 in rewards for every $500 spent (minimum $250 qualifying spend per year); membership sign-up at any location.
5. Gift Card Sales: Storewide gift cards valid at Beard's Framing, Frame Central, and Museum Quality Framing retail locations for custom framing, art services, and merchandise. No expiration, free shipping and handling on orders.
6. PNW Gallery Art Curation Sales: Revenue from curated and local art sales via PNW Gallery (pnwgallery.com), an art resource tool enabling customers to purchase prints and photography from local artists and trending subjects.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels8 records

Core offering

Northwest Framing handcrafts custom picture framing and produces photo/fine art printing on paper, canvas, and metal substrates at its Portland, Oregon production studio. The company operates 16 retail stores across Seattle and Portland metros under three sub-brands (Beard's Framing, Frame Central, Museum Quality Framing) and offers a Business Framing & Printing division serving enterprise clients with concept-to-installation services.

Product overview

Northwest Framing operates a hybrid service-plus-retail platform built around handcrafted custom framing and photo/fine art printing, organized into three retail sub-brands—Beard's Framing (Portland-area heritage brand, founded 1974), Frame Central (Seattle/Portland affordable custom framing since 1987), and Museum Quality Framing (premium museum-grade framing in Seattle/Bellevue/Tacoma)—that together deliver a unified portfolio of offerings including Custom Framing, the value-priced Simple Custom package, Archival/Conservation Framing, Object & Shadowbox Framing, Sports & Jersey Framing, Wall & Photo Frames, Wall Art, PNW Gallery (art discovery), Gallery Wall Design, Business Framing & Printing, Wholesale Framing & Printing, the kdesignfactory.com hospitality Volume Framing sub-brand, and the FrameClub loyalty program, all supported by an in-house production facility in Portland producing ChromaPrints™ metal prints, archival giclée paper prints on five paper stocks, canvas prints (Museum Wrap, Mirrored Wrap, Float Frames), and Prisma modern acrylic frames from Bella Moulding. Printing is delivered across paper, canvas, and metal substrates and is complemented by services such as art restoration, custom mirrors, document cleaning, and museum-grade UV-protective glazing (Tru Vue Museum Glass / Conservation Clear), with all custom frames backed by a Design Guarantee (free reframing within 30 days) and a lifetime Workmanship Guarantee.

Differentiator

Problem solved

Functional benefit

Brands

• Beard's Framing: Original retail custom framing brand founded by Terry Beard in 1974 in Portland, OR; currently operates stores in Beaverton, Hazel Dell, Lacey, Raleigh Hills, and Tualatin.
• Frame Central
• Museum Quality Framing
• PNW Gallery

Products and services

• Custom Framing Handcrafted, collaborative custom picture framing with 800+ mouldings, 400+ mats, and multiple glazing options. Designers co-create frame, mat, and finish selections tailored to artwork and display location. Frames are precision-cut and joined at the Portland production studio.
• Photo & Fine Art Printing - Paper (Giclée) Fine art giclée printing on five acid-free, archival-grade papers (Archival Matte, Photo Rag, Textured Watercolor, Photo Luster, and Baryta) using archival pigment inks with certified permanence ratings of more than 100 years. Supports Adobe RGB 1998 and sRGB color profiles.
• Photo & Fine Art Printing - Canvas Archival-grade canvas prints in matte or semi-gloss finishes, including Museum Wrap (black or white borders), Mirrored Wrap, Stretcher Bars (solid wood, rounded edges, beveled sides), traditional framing, and Float Frame options. Available up to 200 inches on the longest side.
• Photo & Fine Art Printing - Metal (ChromaPrints™) ChromaPrints™ metal photo prints using heat-transfer of dye-infused images onto coated aluminum panels. Available in three finishes (Gloss White, Matte White, Clear Matte), sizes 3x3 to 40x60 inches, .045 inch thick, with rounded corners and water/scratch/fade resistance. Multiple hanging options available.
• Object Framing / Shadowboxes Specialty framing for collectibles and 3D objects (jerseys, memorabilia, antiques, artifacts) using custom-built shadowbox walls to showcase depth and texture. Uses museum-grade UV protection, magnets, sewing, Melinex strips, and non-destructive mounting techniques.
• Sports & Jersey Framing Specialized framing for sports jerseys starting at $319.99. Designed for memorabilia display with archival considerations and presentation suitable for professional sports teams and collectors.
• Wall & Photo Frames Ready-made wall and photo frames in trendy styles, colors, and standard sizes available for immediate purchase at retail locations.
• Wall Art Curated, ready-to-hang wall art sourced from local artists, art clients introduce to the shop, and pieces selected based on style trends and neighborhood tastes. Each store maintains an ever-changing selection with personalized customization available.
• PNW Gallery An online art resource tool at pnwgallery.com to explore local and curated fine art and photography from a wide variety of artists and trending subjects.
• Gallery Wall Design Expert designer-led service for creating custom gallery walls with framing, printing, art sourcing, and layout planning. Supports bright colors, black-and-white, and shadowbox themes in various configurations and scales.
• Archival Framing Conservation-quality framing using 99% UV-protective Museum Glass/Acrylic by Tru-Vue, 100% acid-free mats and mounting materials (Cotton rag or Virgin Alpha-Cellulose boards), minimalist acid-free hinging or mounting corners, and paper dustcovers to preserve art and mementos.
• Simple Custom Transparently priced, affordable custom framing package starting at $74.99 for non-standard-sized items. Includes Conservation Clear glazing, fitting and hanging hardware, optional acid-free mat in four colors, and six hand-selected mouldings in 3/4 inch width. Handcrafted in Portland, Oregon.
• Business Framing & Printing Custom framing and photo/fine art printing services for businesses, offering volume framing, gallery walls, employee recognition, mirrors, and art curation. Serves accommodation, corporate services, dining and beverage, healthcare, museums and galleries, retail, spas/salons, sports and entertainment, and non-profit sectors. Includes concept-to-installation project management.
• Wholesale Framing & Printing Wholesale framing and printing services for trade and business clients, complementing retail and business custom framing offerings.
• Volume Framing Hospitality Hospitality-focused volume framing operated through kdesignfactory.com, providing framing solutions tailored to hotel and hospitality industry clients.
• Gift Cards Storewide gift cards valid for custom framing, art services, and merchandise at any Beard's Framing, Frame Central, or Museum Quality Framing store. No expiration, free shipping, and redeemable via the online form or at retail locations.
• Beard's Framing Retail Brand Heritage retail custom framing brand, originally founded as Beard Frame Shop by Terry Beard in 1974 in Portland, OR. Currently operates retail locations across the Portland metro area and Washington (Beaverton, Hazel Dell, Lacey, Raleigh Hills, Tualatin).
• Frame Central Retail Brand Retail sub-brand offering affordable custom framing, photo printing, and design services in Seattle and Portland since 1987. Operates locations in Bethany, Capitol Hill, Issaquah, Macadam, Pearl District, and Wallingford. Also provides one-day framing options.
• Museum Quality Framing Retail Brand Premium retail sub-brand specializing in high-end, museum-quality framing. Operates locations in Bellevue, Capitol Hill, Madison Park, Queen Anne, and Tacoma. Pairs with Rhonda Feinman Custom Frames for handcrafted gold leaf frames.
• Prisma Frames Modern, seamless, durable, translucent acrylic frames created by Bella Moulding in Chicago. Available in over 40 vibrant colors, with various shapes (curved edges, rounded corners, circular, square), patterns (linear, radiant, textural, graphic, floral), and solid or dual-color combinations. Available in custom frame orders and ready-made photo frames.
• Float Frames L-shaped frames that support canvas from the back, creating the illusion that the artwork is floating within the frame. Originated from the Modernism art movement in the mid-20th century and used to display canvas prints with added depth and edge protection.
• FrameClub Loyalty Program Membership loyalty program offering everyday 10% off and $25 in rewards for every $500 spent. Qualifies with $250 minimum purchase (one-time or within a year) and a valid email address. Sign-up available at any retail location.

Quantifiable outcome

• 15+ retail stores across Seattle and Portland metros; company has operated continuously since 1974 (50+ years)
• +7 more outcomes

Named customers12 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature6 records

Partnerships

14 partnerships are on record, tiered core, minor and flagship.

• TEDx PortlandcoreGTM or Marketing Partner · 18 March 2025Beard's Framing and Frame Central partnered with TEDx Portland for their first-ever Artist-in-Residence Program (Year 13). Northwest Framing provided framing support for the event featuring artist Kyra Watkins' work at L'Atelier Yaffe Gallery (111 NE MLK Blvd, Portland, OR 97232, until May 1, 2025). The event was held at Keller Auditorium on April 26, 2025.
• L'Atelier Yaffe Gallery (Portland, OR)minorGTM or Marketing Partner · 18 March 2025Gallery partnership supporting the TEDx Portland Year 13 Artist-in-Residence Program; Northwest Framing framed Kyra Watkins' artwork for her exhibition at L'Atelier Yaffe Gallery (111 NE MLK Blvd, Portland, OR 97232), running until May 1, 2025.
• The Bellettini Senior Living (Bellevue, WA)coreStrategic or Co-development Partner · 6 March 2025Museum Quality Framing in Bellevue partnered with Bellettini retirement community to create a Wall of Honor featuring 20 military veteran residents. Designer Oliver and store manager Jennifer executed the project using Larson Juhl custom frames with warm porcelain white mats and TruVue Conservation Clear glass (99% UV protection), completed by Veterans Day 2024. The wall will continue to grow as new veteran residents move in.
• Seattle Sounders FCflagshipStrategic or Co-development Partner · 4 June 2024Northwest Framing produced 100+ art pieces for the grand opening of the Seattle Sounders' new training facility in Renton, WA, including the History & Heritage Wall and Players' Lounge. Pieces include historical artifacts from the team's 50-year history: framed objects, pennants, jerseys, metal ChromaPrints, photographs, and posters. Frames supplied by Larson Juhl, mats by Crescent Brands, glazing by Tru Vue (Conservation Clear), and display cases by Gemini Builds.
• Climate Pledge Arena / Seattle KrakenflagshipStrategic or Co-development Partner · 20 March 2024Northwest Framing and Climate Pledge Arena have an ongoing partnership to curate framed jerseys, sports and music memorabilia, and metal ChromaPrint photography panels for fan-facing and VIP areas. Projects include the exclusive members-only Verizon Lounge (music theme), administrative offices gallery wall (signed performance posters under Tru Vue 99% UV acrylic), and the WaFd Bank Club (sections 13-15) plus Symetra Club (sections 01, 02, 26) featuring Billie Eilish, Dua Lipa, Foo Fighters, and Kraken team pieces in magnetic float frames with interchangeable panels.
• Youth in FocusminorGTM or Marketing Partner · 18 July 2023Long-time sponsor of Youth in Focus, a Seattle-based nonprofit providing underserved youth access to photography resources and education. Northwest Framing invites entries to the Exposure Values photo contest supporting the program (now expanded to online programs).
• Northwest African American Museum (NAAM)coreStrategic or Co-development Partner · 1 June 2023Capitol Hill Frame Central partnered with NAAM to print and frame Susan Fried's civil rights photography for the "A Long Walk to Hope" exhibit in NAAM's Paccar Gallery during the museum's January 2023 grand reopening after a three-year closure. Photos were enlarged and printed as Chromaprints (images infused into hi-gloss polished aluminum with rounded corners, scratch/UV/water resistant).
• Rhonda Feinman Custom FramescoreOEM/ Whitelabel/ Licensing Partner · 1 April 2022Rhonda Feinman Custom Frames (New York City) has been a partner of Northwest Framing for 20+ years, supplying gold leaf frames ranging from ornate to sleek. Northwest Framing's Bellevue Museum Quality Framing carries her Rhonda Feinman closed-corner frames. Rhonda's team has collaborated on custom reproductions (e.g., reproducing a broken frame to match a customer's set of feathered bird 3D art pieces). Her hand-carved wood frames are gilded with genuine karat gold leaf and featured in renowned museums worldwide.
• K Design FactorycoreChannel Partner/ Reseller/ DistributorK Design Factory (kdesignfactory.com) operates as Northwest Framing's dedicated distribution channel for Volume Framing Hospitality, providing wholesale and bulk custom framing to hotels, restaurants, and other hospitality clients.
• Tru Vue (glass and acrylic supplier)coreTechnology or IntegrationTru Vue supplies Northwest Framing's archival and conservation glazing, including Museum Glass and Acrylic offering 99% UV protection plus anti-reflective properties, and Conservation Clear glass used in marquee projects (Bellettini Wall of Honor, Climate Pledge Arena, Brendan museum-at-home collection).
• Larson Juhl (frame moulding supplier)coreTechnology or IntegrationLarson Juhl supplies custom frame mouldings used in marquee Northwest Framing projects including the Bellettini Wall of Honor (custom frames with warm porcelain white mats) and the Seattle Sounders FC History & Heritage Wall. Per the 50-years article, Rhonda Feinman met the CEO of Larson Juhl early in her career, who was supportive of her custom frame business.
• Crescent Brands (mat board supplier)coreTechnology or IntegrationCrescent Brands supplies mat boards used in the Seattle Sounders FC History & Heritage Wall project, with materials credited via Instagram (@crescentbrands) in the official published article.
• Bella Moulding (Prisma frames supplier)coreTechnology or IntegrationBella Moulding (Chicago) manufactures the Prisma custom acrylic frame line carried by Northwest Framing shops. Prisma offers over 40 vibrant colors with linear, radiant, textural, graphic, and floral patterns; shapes include curved edges, rounded corners, circular, or square. Bella Moulding provides an online visualizer for design preview. Northwest Framing stores also carry Prisma photo frames in multiple sizes, colors, and shapes.
• Washington State High School Photography Competition (WSHSPC)minorGTM or Marketing PartnerAnnual supporter — Northwest Framing frames and displays photography from local high school students and sponsors their awards ceremony at the Wallingford Frame Central shop.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• American Frame Corporation: Long-established online custom framing retailer (founded 1973) selling directly to consumers with DIY-friendly assembly. Comparable on custom framing core product and mail-order distribution but without the in-person designer consultation or retail store footprint.
• Framebridge: National direct-to-consumer custom framing brand operating an online-first model with retail showrooms. Same core service (custom picture framing) but with national geographic reach and no in-house production of metal/canvas prints — directly competing for the same end customer.
• Simply Framed: Online custom framing service offering made-to-order frames with curated styles. Overlaps with Northwest Framing on giclée/art print framing and competes for the digitally-engaged design-conscious customer who orders online rather than visiting a retail store.

Emerging players

• Level Frames: Online custom framing brand emphasizing design-forward frame styles and a streamlined ordering experience. Overlaps with Northwest Framing on the consumer custom-framing category but competes from a digital-first, lower-touch service model.
• Artifact Bag / Artifact Uprising: Direct-to-consumer photo-printing and framing brand targeting design-conscious millennials and the wedding/portrait markets. Competes with Northwest Framing's giclée paper-printing and ready-made frame offerings in the online channel with no retail footprint.

Broad incumbents

• FastSigns: National franchise network of sign and visual-graphics producers. Adjacent competitor for B2B custom display and visual-communications contracts (lobbies, wayfinding, branded environments) that overlap with Northwest Framing's Business Framing & Printing work for corporate, healthcare, and retail clients.
• RH (Restoration Hardware): Luxury home-furnishings retailer that sells ready-made framed art, mirrors, and gallery wall collections in its galleries. Competes at the high end of the consumer art/frame market with a national footprint and strong brand, though it does not offer truly custom framing services.
• Pottery Barn: National home-furnishings retailer offering ready-made frames, mirrors, and wall art at accessible price points. Competes for casual consumers' gallery-wall and decor framing spend but lacks the custom-design and conservation framing depth of Northwest Framing.
• Shutterfly: Mass-market photo printing and personalized gift company with framing and wall-art offerings. Overlaps with Northwest Framing's photo and metal printing categories (especially ChromaPrint™) but competes primarily on convenience and price rather than custom-design service.

Regional players

• West Coast Framing (regional PNW competitor): Independent custom framing shops across the Pacific Northwest (e.g., Portland- and Seattle-based local framers such as Framemakers, Portland Custom Framing) compete for the same walk-in retail customer and small-business B2B work in Northwest Framing's home market, although none match the three-brand 16-store footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Northwest Framing