Innovating Minds

What Innovating Minds does

Innovating Minds is a UK-based psychology centre, founded in 2016 and headquartered in Sutton Coldfield, that specialises in embedding trauma-informed practice across organisations working with children, young people, and families affected by trauma and mental ill health. The company delivers a portfolio of evidence-based programmes developed by clinical psychologists, including Healing Together (a structured intervention for families affected by domestic abuse), EduPod (a software platform combined with coaching sessions for schools), My Support Pathway, Trauma Informed Training, Clinical Supervision, and Senior Mental Health Lead (SMHL) Training. The Education Mental Health Hub serves as a centralised resource platform for the education sector.

The company sells primarily through a sales-led, direct-engagement model, using consultation booking flows on its website to convert enterprise and public-sector buyers. Revenue is generated predominantly through professional-services training and consulting engagements with UK local authorities, multi-academy trusts, schools, care providers, VCSEs, and Police & Crime Commissioners, with an emerging recurring-revenue layer from EduPod software licensing. Named customers include Camden, Manchester City Council, London Borough of Harrow, Blaby District Council, Salutem Care and Education, and Violence Reduction Units. The company reports measurable impact metrics, including a stated £20/£1 social return on investment and reductions in children entering care placements, and operates a thought-leadership function through blog, webinar, and video content, plus a dedicated Policy & Practice initiative targeting UK sector commissioners.

Name

Innovating Minds

Legal name

Innovating Minds Group

Website

https://innovatingmindscic.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Innovating Minds is a UK psychology centre that delivers trauma-informed training, consulting, and software (including the EduPod platform) to local authorities, schools, care providers, and PCCs working with children and families affected by trauma and mental ill health.

Ownership category

akta.pro rank

Headquarters

HQ city

Sutton Coldfield

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Training and Accreditation Services: The company delivers trauma-informed training programmes to professionals across multiple sectors. Training appears to be the primary revenue driver, with programmes including Healing Together, Clinical Supervision, and SMHL Training.
2. Consulting Services: Specialist consulting services in trauma-informed practice for organisations working with children and families affected by trauma and mental ill health.
3. EduPod Software and Coaching: EduPod is a software product for schools combined with coaching sessions, representing a potential recurring revenue stream through software licensing or subscription.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Innovating Minds delivers trauma-informed practice training, clinical supervision, consulting, and the EduPod software platform to organisations across education, social care, health, VCSEs, and Police & Crime Commissioners in the UK. The company develops evidence-based programmes led by clinical psychologists, including Healing Together for families affected by domestic abuse, Senior Mental Health Lead training for schools, and clinical supervision to address vicarious trauma.

Product overview

Innovating Minds operates as a trauma-informed practice consultancy offering a portfolio of interconnected services and software products. The core offerings include Healing Together (programmes for children, parents/carers, and early years), EduPod (a software platform with coaching sessions for schools), My Support Pathway, Trauma Informed Training, Clinical Supervision, SMHL Training, Consulting Services, and an Education Mental Health Hub. The company provides evidence-based programmes and training developed by clinical psychologists, serving sectors including Education, Social Care, Health, VCSEs, and Police & Crime Commissioners across the UK.

Differentiator

Problem solved

Functional benefit

Brands

• Healing Together: Trauma-informed programme for children, young people, parents, and carers affected by domestic abuse. Includes Children's Programmes, Parents & Carers Programmes, and Early Years Training.
• EduPod
• My Support Pathway
• Education Mental Health Hub

Products and services

• Healing Together

Quantifiable outcome

• £20/£1 Social ROI
• +3 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• YoungMinds: UK charity focused on children and young people's mental health, providing training, resources and policy advocacy. Comparable buyer base (schools, local authorities, VCSEs) and a similar training/advocacy model, though primarily an advocacy/incumbent body.
• Anna Freud Centre: UK mental health research and treatment charity focused on children, young people and families, with significant schools-facing training programmes. Comparable on clinical-psychology-led training for schools and a thought-leadership position, though at much larger scale.
• Place2Be: Large UK children's mental health charity providing counselling, training and mental health support in schools. Broader incumbent in the same school-based mental health category, with overlapping buyer (primary/secondary schools, MATs) but a charity/incumbent model.

Emerging players

• MAC-UK: UK charity integrating mental health and trauma-informed practice into work with marginalised young people. Overlaps on trauma-informed practice and public-sector/local-authority delivery to vulnerable children, though with a narrower youth-justice focus.
• Healios: UK provider of digital mental health services including for children and young people, working with NHS and local authorities. Comparable as a tech-enabled mental health provider selling into the same public-sector buyer base, but focused on clinical service delivery rather than training.
• Kooth: UK digital mental health platform for children and young people, with school commissioning and subscription model. Most directly comparable on the EduPod product thesis (school-based mental health software), but operates as a consumer-facing platform rather than a trauma-methodology vendor.

Others

• Attachment Parent & Child (PAC-UK): UK organisation providing training and clinical support to schools, local authorities and adoptive families on attachment and trauma. Comparable on trauma-informed training for schools and local authorities, and on the 'bridging mental health and social care' thesis.

Direct peers

• Maybo: UK training company specialising in trauma-informed approaches, de-escalation and behaviour support for health, social care and education workforces. Direct peer on workforce trauma-informed training and accreditation for public-sector and care employers.
• Trauma Informed Schools UK: UK non-profit delivering trauma-informed practice training and resources to schools and educators. Most direct peer: same trauma-informed-in-schools methodology, same target buyer (school leaders/SMHLs), overlapping training products.
• Beacon House Therapeutic Services: UK provider of trauma-informed therapy, training and consultancy for schools, families and professionals. Closely comparable on evidence-based trauma methodology, clinical-psychology leadership, and cross-sector training delivery.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/InnovatingM

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Innovating Minds