Velorbis

What Velorbis does

Velorbis Ride In Style ApS is a privately held Danish company founded in 2005 and headquartered in Frederiksberg, Denmark, that designs bicycles in-house and handbuilds them to order in Germany for global distribution. The company sells a portfolio of six core bicycle models (Kopenhagen Fusion, Arrow Classic, Short John, Kopenhagen Classic, Kopenhagen Balloon, and Arrow Sport), each offered in Ladies, Gents, and Unisex variants with optional electric e-bike configuration, alongside limited-edition collaborations with Rolls-Royce (EC line), Fritz Hansen (Arrow Seven 60), and Tuborg (Cargo). Its proprietary online configurator enables customer selection from billions of customization combinations, and a proprietary eDrive mid-drive electric propulsion system (€1,720–€1,828) supports e-bike conversion across the model range. The product line is complemented by a handcrafted vegetable-tanned leather bag collection and a full accessories range covering helmets, saddles, baskets, lamps, and leather goods.

Velorbis operates a hybrid go-to-market combining direct-to-consumer e-commerce through localized storefronts (velorbis.dk, .de, .eu) with global shipping, a regional network of physical bicycle and bag retailers, and dedicated B2B programs including Logo Bikes for corporate fleets and Hotel Bikes for hospitality partners. Revenue is generated on a one-time-purchase basis across bicycles, accessories, and leather goods, with no subscription, rental, or service-revenue streams disclosed. Marketing is executed through owned organic social channels (Facebook, Twitter/X, Pinterest, LinkedIn, Instagram), Klaviyo email, and YouTube/Vimeo video content, supplemented by seasonal promotional campaigns (e.g., a 20% summer promotion code S2026).

The customer base spans style-conscious urban commuters seeking premium classic bicycles, business customers procuring custom-branded logo bicycles, hotel partners offering branded bicycles to guests, and cargo/utility users. The company is privately held with no disclosed investors, funding rounds, leadership team, or financial figures; ownership and management information is not available in the source data, and the entity operates as an independent Danish ApS (VAT DK44117509).

Name

Velorbis

Legal name

Velorbis Ride In Style ApS

Website

https://velorbis.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Velorbis Ride In Style ApS is a Frederiksberg, Denmark-based DTC e-commerce retailer (founded 2005) that handbuilds custom Danish-designed bicycles in Germany, selling globally to style-conscious urban commuters, B2B corporate logo bike customers, and hotel partners.

Ownership category

akta.pro rank

Product category

Premium Bicycles

NAICS

Motorcycle, Bicycle, and Parts Manufacturing (336991), Motorcycle, Boat, and Other Motor Vehicle Dealers (44122)

SIC

Motorcycles, Bicycles & Parts (3751)

akta.pro primary industry

Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH)

akta.pro secondary industries

E-Bike Retail (CRAMAHAE), E-Bikes & Electric Bicycles (CRACASAA), Bike Accessories Retail (Lights, Locks, Racks, Bags) (CRAMAHAD), Bike Apparel, Helmets & Protective Gear Retail (CRAMAHAC)

Keywords

• Custom bicycles
• Electric bicycles
• Cargo bicycles
• Leather bags
• Bicycle accessories

Headquarters

HQ city

Frederiksberg

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Bicycle Sales: Custom-made-to-order bicycles sold directly to consumers (B2C) and businesses (B2B/logo bikes). Bicycles are handbuilt in Germany with Danish design, available in various models including classic, cargo, urban, balloon tire, and electric variants.
2. Accessories: Sale of bicycle accessories including helmets, saddles, baskets, front/rear carriers, bicycle lamps, leather accessories (tool bags, bottle holders, chain locks, grips), and spare parts.
3. Leather Bags: Handcrafted leather bags including laptop bags, travel bags, school bags, cross body bags, work bags, backpacks, and gym bags. Products are made by skilled craftsmen using vegetable tanned leather.
4. Logo/Corporate Bicycles: Custom branded bicycles for businesses including hotels, featuring company logos. This B2B stream targets corporate customers seeking branded fleet bicycles.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels9 records

Core offering

Velorbis designs bicycles in Denmark and handbuilds them to order in Germany, selling classic, urban, cargo, balloon tire, and electric e-bike models direct to consumers worldwide through its e-commerce site. It also offers a Logo Bikes custom-branding program for businesses, a Hotel Bikes program for hospitality partners, the proprietary eDrive mid-drive electric conversion system, handcrafted vegetable-tanned leather bags, and a full range of bicycle accessories.

Product overview

Velorbis is a Danish-designed bicycle company that handbuilds custom bicycles to order in Germany. The product portfolio centers on six core bicycle models (Kopenhagen Fusion, Arrow Classic, Short John, Kopenhagen Classic, Kopenhagen Balloon, and Arrow Sport), each available in multiple variants (Ladies, Gents, Unisex) and electric e-bike configurations. Beyond standard models, Velorbis offers a Limited Edition line featuring brand collaborations (Rolls-Royce EC, Fritz Hansen Arrow Seven 60, Tuborg Cargo). The company also provides a Logo Bikes program for B2B customers seeking custom-branded bicycles, an eDrive mid-drive electric conversion system, and a complementary range of leather bags and bicycle accessories including helmets, baskets, lamps, and leather goods.

Differentiator

Problem solved

Functional benefit

Products and services

• Kopenhagen Fusion Classic urban bicycle available in Ladies and Gents variants with electric e-bike options; core commuter model of the Velorbis lineup.
• Arrow Classic Classic bicycle available in Ladies and Gents variants with electric e-bike options, combining timeless styling with practical contemporary components.
• Short John Cargo Cargo bicycle designed for load-carrying capacity, available in Gents and Unisex variants with electric e-bike options.
• Kopenhagen Classic Classic bicycle representing traditional Danish design, available in Ladies and Gents variants with electric e-bike options.
• Kopenhagen Balloon Balloon-tire bicycle designed for comfort and stability with wider tires for a smoother ride; available in Ladies and Gents variants with e-bike options.
• Arrow Sport Sport-oriented bicycle model with dynamic styling, available in Ladies and Gents variants with electric e-bike options.
• Rolls-Royce EC (Limited Edition) Exclusive limited-edition bicycle collaboration with Rolls-Royce, available in Ladies and Gents variants, combining luxury brand positioning with Velorbis craftsmanship.
• Fritz Hansen Arrow Seven 60 (Limited Edition) Limited-edition bicycle in collaboration with Fritz Hansen, featuring Scandinavian design heritage and premium materials.
• Tuborg Cargo (Limited Edition) Limited-edition branded cargo bicycle produced in collaboration with Tuborg, combining functional load-carrying design with collaborative brand aesthetics.
• Logo Bikes (Custom B2B Program) Custom-branded bicycles for business customers (B2B) featuring company logos, available as hotel bikes, classic, cargo, electric, urban, and balloon-tire variants.
• Velorbis eDrive Electric System Proprietary mid-drive motor electric propulsion system that converts Velorbis bicycles into electric models, sold as a standalone component priced €1,720–€1,828 depending on configuration.
• Bicycle Accessories Complete range of bicycle accessories including helmets, e-bike specific accessories, saddles, bicycle baskets, front carriers, rear carriers, bicycle lamps, leather accessories (tool bags, bottle holders, chain locks, saddle covers, leather grips), and spare parts.
• Leather Bags Collection Handcrafted leather bags made by skilled craftsmen from vegetable-tanned leather, including laptop bags, bicycle tool bags, travel/weekend bags, school bags, cross body bags, work bags, backpacks, and gym bags.

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered flagship and minor.

• Rolls-RoyceflagshipStrategic or Co-development PartnerLimited edition bicycle collaboration producing the Rolls-Royce EC bicycle line. Available in Ladies and Gents variants, combining Rolls-Royce luxury brand positioning with Velorbis Danish design and German craftsmanship.
• Fritz HansenflagshipStrategic or Co-development PartnerLimited edition Fritz Hansen Arrow Seven 60 bicycle collaboration. Premium furniture design meets bicycle craftsmanship in this exclusive collection.
• TuborgminorStrategic or Co-development PartnerLimited edition Tuborg Cargo bicycle - branded cargo bicycle inspired by Tuborg brand heritage.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Emerging players

• Cowboy: Belgian premium connected e-bike brand selling DTC across Europe. Comparable on European urban e-bike category, premium design aesthetic, and direct-to-consumer model, but with venture backing and connected-bike technology Velorbis lacks.
• Faraday Bicycles: Design-forward US e-bike brand focused on stylish, integrated electric urban bikes. Comparable on design-led electric urban category, premium pricing, and DTC distribution, though smaller and more pedal-focused than Velorbis.

Direct peers

• Royal Dutch Gazelle: Royal Dutch Gazelle is Europe's largest city-bike manufacturer with a deep e-bike lineup and Dutch design heritage. Closest direct peer in terms of urban/classic category, e-bike depth, and European dealer network.
• Linus Bike: Heritage-style city and commuter bicycle brand sold through independent bike shops and DTC. Strong overlap with Velorbis on classic Dutch/Danish-inspired design language, urban lifestyle positioning, and accessories.
• Riese & Müller: German premium e-bike and cargo-bike manufacturer with high ASPs and dealer-led distribution. Comparable on premium positioning, German-built quality, and cargo/e-bike product overlap (Short John vs Load/Multicharger).
• Public Bikes: US lifestyle/commuter bicycle brand with strong design aesthetic and broad accessory offering. Comparable target customer and price band, with overlapping urban-style product line and DTC-plus-retail distribution.
• Priority Bicycles: US-based direct-to-consumer urban and commuter bicycle brand. Comparable on DTC go-to-market, premium-but-accessible positioning, and focus on stylish everyday bikes, though primarily pedal-only with no leather/accessories line.
• Schindelhauer Bicycles: Berlin-based premium urban bicycle maker with a similar DTC-plus-retail model, design-led positioning, and lightweight city/electric models. Direct comparable on product aesthetic, target customer (style-conscious urban commuters), and price band.

Broad incumbents

• Specialized Bicycle Components: Global premium bicycle and e-bike (Turbo) manufacturer. Comparable on e-bike technology stack and premium urban category (Turbo Vado/Como), but vastly larger scale and full product portfolio versus Velorbis's niche focus.
• Trek Bicycle Corporation: One of the world's largest bicycle manufacturers with a strong e-bike (Domane+, Allant+) and urban portfolio. Comparable on premium electric bicycles and global distribution, but operates at materially larger scale across all cycling categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/VELORBIS
• Facebookfacebook.com/Velorbis-2247819562099607
• LinkedInlinkedin.com/company/velorbis-ltd
• Instagraminstagram.com/velorbis
• Pinterestpinterest.dk/velorbis

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Velorbis