What CHIEF GROUP does

CHIEF GROUP (致富集團), founded in 1979 in Hong Kong, is a privately held, founder-controlled financial services group operating a multi-channel securities, futures, and wealth management platform. The firm is regulated by the Hong Kong Securities and Futures Commission through Chief Securities Limited (Type 1, 2, 4, 5, 7, and 9 licenses) and Chief Futures Limited, and it extends internationally via Chief Bank Cambodia, which received a full commercial banking license in 2018. CHIEF serves Hong Kong retail investors, high-net-worth clients (via the Chief Privilege premium service), and institutional/hedge fund clients (via co-location high-frequency trading at the HKEX Tseung Kwan O data center with order execution as fast as 6 microseconds), supported by 14+ physical branches across Hong Kong Island, Kowloon, and the New Territories.

The platform is built on proprietary technology: mobile applications Chief Trade and Chief Trader (iOS, Android, APK), desktop platforms Top Trader Professional, SPEED (futures and global options), and SP Trader (Hong Kong futures), with biometric authentication, multi-currency accounts (HKD, USD), Stock Connect integration, eDDA direct deposit, and FPS/PPS payment rails. Since 2002 the firm has operated an industry-first independent daily CPA verification of client segregated assets. The product surface spans HK and US equities, global securities, futures and stock options, IPO subscription and grey market, margin financing and securities lending, short selling, monthly investment plans (HK stocks, US stocks, and 400+ SFC-authorized funds), insurance, US Treasury and corporate bonds, equity-linked notes, discretionary asset management, corporate finance advisory, and cryptocurrency trading. In-house research includes Chief Research and the Beijing Chief Economic Research Institute led by Dr. Zhao Yue (肇越博士).

Revenue is generated through diversified streams: securities and futures commissions (HK discounts up to 50%, lifetime 0% US commission with platform fees), margin interest at P+1.55%, fund distribution fees of 0.8–1.2%, bond custody fees (0.05% monthly), wealth management fees on insurance and discretionary accounts, IPO subscription fees, and institutional HFT connectivity. Customer acquisition runs through the branch network, remote e-account opening (as fast as 30 minutes), digital platforms, phone hotlines, and a referral program, supported by seminars, Chief Talk video series, and social channels in Traditional Chinese, Simplified Chinese, and English. The group claims No. 1 position among Hong Kong-based retail brokers, supported by 46 years of continuous operation and 22+ industry awards.

Name

CHIEF GROUP

Legal name

Chief Group Limited (致富集團有限公司)

Website

https://chiefgroup.com.hk

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

51–100 employees

Short description

CHIEF GROUP is a Hong Kong-based, founder-owned financial services firm founded in 1979, operating a multi-channel securities, futures, and wealth management platform for retail, HNW, and institutional clients via 14 branches, proprietary trading apps, and Cambodia banking subsidiary.

Ownership category

akta.pro rank

Product category

Securities and Futures Brokerage

NAICS

Other Financial Investment Activities (5239), Portfolio Management and Investment Advice (523940)

SIC

Security Brokers, Dealers & Flotation Companies (6211), Security & Commodity Brokers, Dealers, Exchanges & Services (6200)

akta.pro primary industry

Prime Brokerage (FSAEACAD)

Keywords

• Securities brokerage services
• Futures and options trading
• Wealth management
• Investment research
• Corporate financing

Headquarters

HQ city

Hong Kong

HQ country

Hong Kong SAR China

HQ region

Asia

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Securities Trading Commission: Commission-based revenue from HK stock, US stock, and global securities trading. HK stocks: reduced commission rates up to 50% discount; US stocks: 0% commission (conditions apply) with platform fees; futures and options trading with per-contract fees
2. Monthly Investment Plan (MIP) Fees: Monthly contribution plans for HK stocks, US stocks, and funds with commission-free thresholds (HK$5,000 for HK stocks, US$500 for US stocks) and tiered pricing thereafter
3. Fund Distribution and Management: Revenue from distribution of 400+ SFC-approved funds, earning subscription fees (0.8-1.2% standard), conversion fees (1%), and custody fees
4. Margin Financing Interest: Interest income from margin lending (margin accounts) with rates starting at P+1.55% for HK stocks and P+1.55% for US stock margin accounts
5. Wealth Management Services: Revenue from insurance products (life, savings, annuity), bonds (treasury and corporate), structured notes, and discretionary asset management services
6. IPO Subscription Services: Fee income from IPO subscription handling (online: free; phone: HK$50/RMB50 for cash subscription; HK$100 for margin subscription)
7. High-Frequency Trading Connectivity: Institutional services providing co-location trading systems, API connectivity, and custom trading system development for hedge funds and professional investors

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels10 records

Core offering

CHIEF GROUP is a Hong Kong-based private financial services group offering retail securities and futures brokerage, wealth management, and institutional trading services. It provides trading in HK stocks, US stocks, global securities, futures, options, and Stock Connect through proprietary mobile and desktop platforms, and serves retail, high-net-worth, and institutional clients via 14+ branches and digital channels, with an affiliated commercial bank in Cambodia.

Product overview

CHIEF GROUP (致富集團) operates a multi-channel financial services platform built around its securities and futures brokerage business, with subsidiaries including Chief Securities (致富證券) and Chief Futures (致富期貨商品有限公司), plus an overseas commercial bank in Cambodia. The core platform consists of mobile apps (Chief Trade / Chief Trader), desktop trading platforms (Top Trader Professional, SPEED, SP Trader), and online services. The product portfolio spans: (1) securities trading — HK stocks, US stocks, global securities (Singapore), Stock Connect, and cryptocurrency; (2) derivatives — futures (HK and global indices, currencies, commodities) and stock options; (3) wealth management — funds (400+ SFC-authorized funds), insurance, bonds (treasury and corporate), discretionary accounts, and Chief Privilege premium service; (4) research and education — Chief Research (Hong Kong and macro), Chief Beijing Economic Research Institute, seminars, and Chief Talk video series; (5) institutional services — high-frequency co-location trading, corporate financing, and asset management; and (6) account and banking services — eDDA, e-account opening, monthly investment plans, and grey market trading. The group covers retail, high-net-worth, and institutional client segments across Hong Kong, China, and Asia Pacific.

Differentiator

Problem solved

Functional benefit

Brands

• Chief Trade (致富證券): Mobile trading application - new version with securities trading functionality
• Chief Trader (致富通)
• Top Trader
• SPEED
• SP Trader
• Chief Privilege (享譽理財)
• Chief Bank Cambodia

Products and services

• HK Stock Trading (港股交易) Brokerage service enabling clients to trade Hong Kong-listed equities through Chief's trading platforms and branches, for retail and institutional investors.
• US Stock Trading (美股交易) Service allowing clients to trade US-listed equities, serving retail and high-net-worth investors seeking exposure to American markets.
• Global Securities Trading (環球證券) Access to securities trading across multiple international markets for diversified investors.
• Futures Trading (期貨) Futures brokerage service for retail and institutional clients trading index and commodity futures contracts.
• Stock Options (股票期權) Stock options trading service for investors seeking hedging and leveraged strategies.
• IPO Subscription (新股認購) Service enabling clients to subscribe to new share offerings on the Hong Kong market.
• Grey Market Trading (暗盤交易) Pre-listing grey market trading service for newly issued shares ahead of official listing.
• Margin Trading (保證金交易) Leveraged margin financing service allowing clients to trade securities on credit.
• Securities Short Selling (股票沽空) Short selling service enabling clients to profit from falling share prices.
• Monthly Investment Plan (月供計劃) Regular periodic investment plan allowing clients to accumulate stocks through scheduled monthly contributions.
• Dividend Reinvestment (股息再投資) Service that automatically reinvests dividends into additional shares for compounding returns.
• Stock Connect (滬深港通) Trading access to mainland China A-shares via the Shanghai/Shenzhen-Hong Kong Stock Connect schemes.
• Cryptocurrency Trading (加密貨幣) Cryptocurrency trading service for clients seeking digital asset exposure.
• Fund Services (基金服務) Distribution and advisory of mutual funds and investment funds for wealth management clients.
• Insurance Services (保險服務) Insurance product distribution for individual and high-net-worth clients as part of wealth planning.
• US Treasury Bonds (美國國債) Access to US government treasury bonds for fixed-income investors.
• Corporate Bonds (企業債券) Corporate bond investment service for clients seeking fixed-income yield.
• Chief Privilege Wealth Management Premium wealth management service tailored for high-net-worth clients.
• Discretionary Account Management Discretionary portfolio management service where Chief manages investments on behalf of clients.
• Asset Management & Consulting Asset management and investment consulting services for clients and institutions.
• Chief Research Investment research and market analysis service supporting client trading decisions.
• High Frequency Trading Services Institutional-grade high-frequency trading infrastructure and services for professional and institutional clients.
• Corporate Financing Corporate finance services including capital raising and financing solutions for corporate clients.
• Chief Trade / Chief Trader Mobile App Proprietary mobile trading application enabling clients to trade securities and futures on the go.
• Top Trader Professional desktop trading platform for active and professional traders.
• SPEED Trading Platform Trading platform offering execution and market access for clients.
• SP Trader Futures trading platform for professional and institutional futures clients.
• Happy Kids Investment Account Children's investment account product allowing families to invest on behalf of minors.
• Chief Bank Cambodia Affiliated commercial bank in Cambodia providing banking services, extending the group's regional financial footprint.

Quantifiable outcome

• Commission reduction up to 50% on HK stock trading
• +4 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature6 records

Partnerships

Eight partnerships are on record, tiered minor and core.

• Morningstar Asia LimitedminorOthersMorningstar provides fund data and analytics to CHIEF's fund platform. CHIEF displays Morningstar fund performance data, ratings, and analytics on its website with 'Powered by Morningstar' attribution.
• JP MorgancoreGTM or Marketing PartnerJP Morgan co-hosts Chief Talk video series episodes covering market outlook, sector analysis, and investment strategy. Episodes include topics on HK stocks, US stocks, interest rate strategies, and global market analysis.
• Hong Kong Exchanges and Clearing Limited (HKEX)coreGTM or Marketing PartnerHKEX co-organizes Chief Talk episodes covering index futures, Stock Connect products, and market education. Joint workshops on derivatives products including weekly index options and CSI 300 futures.
• iFAST Financial (奕丰金融)coreGTM or Marketing PartneriFAST Financial awards CHIEF 'Best Wealth Management Company - Fund Investment' and 'Best Securities Firm - Funds Advisory' in annual Wealth Advisers Awards.
• China Asset Management (华夏基金)minorGTM or Marketing PartnerCo-hosts Chief Talk episodes on ETF investment strategies and Bitcoin/Ethereum spot ETF products in Hong Kong market.
• CSOP Asset Management (南方东英)minorGTM or Marketing PartnerPartners on Chief Talk episodes covering global investment outlook, ETF strategies, and market analysis.
• Hong Kong Banking PartnerscoreOthersPartnership with major Hong Kong banks (HSBC, Hang Seng Bank, Bank of China, Chong Hing Bank) for FPS transfers, eDDA deposits, and same-day withdrawal services.
• Hong Kong Police ForceminorOthersAnti-fraud partnership; CHIEF publishes fraud warnings and refers victims to police anti-scam hotline 18222.

Scale indicators8 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Interactive Brokers: Global low-cost multi-asset broker with HK operations serving active retail and institutional traders. Competes on price, product breadth, and API sophistication against CHIEF's professional and institutional offerings.
• Tiger Brokers (UP Fintech Holding): Singapore/China-rooted digital broker with strong HK presence, offering multi-market trading and wealth products via the Tiger Trade app. Competes head-to-head with CHIEF for HK retail and cross-border investors.
• Futu Holdings: Hong Kong-headquartered digital broker offering HK, US, and China stock trading through the Futu and moomoo platforms. Directly competes with CHIEF in HK retail brokerage, particularly on commission pricing and mobile UX.
• Sun Hung Kai Financial: Long-established Hong Kong broker offering wealth management, securities, and futures with a comparable product set to CHIEF, including HNW-focused services and physical branch presence.
• Yuanta Securities (Hong Kong): Taiwan-headquartered regional broker with strong HK retail and institutional operations. Offers multi-market trading and wealth products overlapping CHIEF's HK/US stock and futures franchise.
• Phillip Securities (Hong Kong): Singapore-headquartered regional broker with extensive Hong Kong branch network and POEMS trading platform. Directly comparable multi-market retail and institutional broker competing for the same HK customer base.

Broad incumbents

• China Securities (International): China-backed investment bank and broker with HK presence offering brokerage, investment banking, and wealth management. Comparable in license breadth and cross-border capabilities to CHIEF.
• Bank of China (Hong Kong) - Securities Services: Bank-affiliated broker offering HK and cross-border (Stock Connect) securities services to a massive deposit base. Competes on trust and integrated banking, similar to how CHIEF leverages its brand.
• HSBC InvestDirect: Bank-backed brokerage arm of HSBC Hong Kong offering securities trading alongside full banking services. Overlaps with CHIEF's brokerage and wealth management, leveraging a much larger deposit and customer franchise.

Emerging players

• iFAST Financial: Hong Kong/Singapore-based fund distribution and wealth platform that awards CHIEF annually and partners on fund investment content. An adjacent distribution competitor in fund advisory and HNW wealth management.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ChiefGroup_HK
• Facebookfacebook.com/chiefgroup
• Instagraminstagram.com/chiefanshk
• LinkedInlinkedin.com/company/6837355

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CHIEF GROUP