What DataTec does

DataTec (legal entity dataTec AG) is a privately held German specialist distributor of measurement and testing equipment, headquartered in Reutlingen and operating for approximately 40 years since its founding in 1986. The company functions as a manufacturer-agnostic Fachdistributor, carrying products from more than 50 brands including Keysight Technologies, Rohde & Schwarz, FLUKE, National Instruments, Tektronix, TDK-Lambda, Chroma, EA-Elektro-Automatik, Gossen Metrawatt, Keithley, Teledyne FLIR, and SPS-electronic. Its catalog spans oscilloscopes, power supplies and electronic loads, multimeters, thermal imaging cameras, network and spectrum analyzers, signal generators, modular NI-based measurement systems, calibrators, and specialized test systems for verticals including industrial automation, aerospace and defense, automotive (including EV charging), medical technology, and energy/photovoltaics.

The company operates a multi-channel go-to-market combining a self-service B2B e-commerce shop (www.datatec.eu), inside phone-based sales, and a 20+ strong field sales team of technical experts who provide on-site consultation and product demonstrations. It supplements distribution with adjacent revenue streams: the dataTec Akademie (an NI Authorized Training Partner delivering certified LabVIEW and VDE-standards seminars, both in-person and online), repair and calibration services across the product lifecycle, and equipment leasing. Pricing follows standard unit pricing for products, with promotional and educational discounts available; seminars are priced individually (e.g., €595-€2,790 per attendee). Free shipping is offered for orders over €50, and payment methods include credit card, PayPal, bank transfer, and invoice for established accounts.

Customer segments span industrial companies (primary), commercial businesses, government and public institutions, and educational/research organizations. The company holds ISO 9001:2015 certification, is a German stock corporation (Aktiengesellschaft) with a three-member Vorstand (Markus Kohler, Hans Steiner, Marc Frohmüller) and a supervisory board chaired by Frank Heller, and is described as Germany's largest specialist distributor in its category. Geographic focus is DACH (Germany, Austria, Switzerland) with European forwarding arrangements extending to Spain, Sweden, Finland, and Estonia. Revenue, ownership structure, and headcount growth figures are not publicly disclosed.

Name

DataTec

Legal name

dataTec AG

Website

https://datatec.eu

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

101–250 employees

Short description

DataTec is Germany's largest specialist distributor of measurement and testing equipment, reselling 50+ OEM brands (Keysight, Rohde & Schwarz, FLUKE, NI, Tektronix) to industrial, automotive, medical, aerospace, and educational buyers across DACH and selected European markets via B2B e-commerce, field sales, and an in-house training academy.

Ownership category

akta.pro rank

Product category

Test and Measurement Equipment Distribution

NAICS

Instrument Manufacturing for Measuring and Testing Electricity and Electrical Signals (334515)

SIC

Instruments For Meas & Testing Of Electricity & Elec Signals (3825)

akta.pro primary industry

Test & Measurement Equipment (Oscilloscopes, DAQ, signal analyzers, calibration benches) (IMAGAFAC)

Keywords

• Test and measurement equipment
• Electronic instrument distribution
• Oscilloscope and power supply sales
• Calibration and repair services
• Professional measurement training

Headquarters

HQ city

Reutlingen

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Product Sales: One-time sales of measurement and testing equipment including oscilloscopes, power supplies, multimeters, thermal cameras, spectrum analyzers, network analyzers, and test systems. Products are sold to industrial companies, commercial businesses, authorities, and educational institutions.
2. Seminars and Training: Professional seminars and training courses through the dataTec Akademie covering topics such as VDE standards, LabVIEW, thermography, energy analysis, LAN networks, and specialized electrical safety seminars. Offered both in-person and online.
3. Repair and Calibration Services: Service offerings covering the entire product lifecycle including repair and calibration services for measurement equipment.
4. Measurement Equipment Leasing: Leasing options for measurement equipment to provide flexible access to testing technology.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

DataTec is a specialist B2B distributor (Fachdistributor) of measurement and testing equipment, reselling products from more than 50 manufacturers including Keysight Technologies, Rohde & Schwarz, FLUKE, NI, Tektronix, TDK-Lambda, Chroma, EA-Elektro-Automatik, Gossen Metrawatt, Keithley, and Teledyne FLIR. The portfolio spans oscilloscopes, power supplies and electronic loads, multimeters and clamp meters, test probes, data loggers/SMUs, signal and function generators, network/spectrum/EMC analyzers, LCR meters, power and energy analyzers, thermal imaging cameras, calibrators, modular NI-based measurement systems, and custom test systems. The company also runs the dataTec Akademie training program and provides repair, calibration and equipment leasing services through its own B2B e-commerce shop and a field-sales force of 20+ technical experts in Reutlingen, Germany.

Product overview

DataTec is a specialist distributor (Fachdistributor) for measurement and testing technology, offering a comprehensive portfolio of products across more than 50 manufacturer brands. The company operates a B2B e-commerce platform alongside expert consultation services. The product portfolio includes oscilloscopes, power supplies, multimeters, thermal imaging cameras, network analyzers, spectrum analyzers, signal generators, modular measurement systems (NI), EMC testing equipment, and specialized test systems. Key brands distributed include Keysight Technologies, Rohde & Schwarz, FLUKE, NI, Tektronix, TDK-Lambda, Chroma, EA Elektro-Automatik, Keithley, Gossen Metrawatt, Teledyne FLIR, and SPS-electronic. The company also offers the dataTec Akademie with professional seminars including NI/LabVIEW training (as NI Authorized Training Partner), VDE standards seminars, thermography training, energy analysis, and LAN seminars. Supporting services include repair, calibration, equipment leasing, education pricing, eProcurement integration, and expert technical consultation.

Differentiator

Problem solved

Functional benefit

Products and services

• FLUKE FLK-FEV500/CCS2 Analyzer for DC Fast-Charging Stations An analyzer for DC fast charging stations with a CCS2 connector for e-mobility testing and certification. Supports 1000V/500V insulation measurement, automatic test sequences, residual voltage testing, touch display, USB-C interface and internal measurement memory. Targeted at EV charging infrastructure operators, automotive test labs and e-mobility service technicians.
• TDK-Lambda Genesys AC Series (GAC / GAC-Pro) Programmable AC Power Sources Programmable AC power sources in the Genesys AC series with up to 3000W output power, 30A maximum current and 350V maximum voltage. Targeted at industrial test labs, R&D engineers and production test setups requiring configurable AC power.
• Keysight HD3 Series Oscilloscopes High-definition oscilloscopes featuring 14-bit ADC for maximum vertical accuracy, available with a promotional offer of two free options on new purchases. Targeted at design engineers, R&D labs and production test engineers.
• Gossen Metrawatt METRACAL CM Combination Multimeter and Process Calibrator A combination of multimeter and process calibrator for measurement and calibration applications. Targeted at service technicians, calibration labs and industrial test personnel.
• Power Supplies and Electronic Loads (Netzgeräte und Lasten) DC and AC power supplies plus electronic loads from brands such as TDK-Lambda, EA-Elektro-Automatik and Chroma, used for design verification, production test and burn-in. Targeted at electronics R&D, manufacturing and test engineers.
• Oscilloscopes (Oszilloskope) Oscilloscopes and oscilloscope accessories distributed under dataTec's B2B shop, including the Keysight HD3 series with 14-bit ADC and probes. Targeted at electronics design, R&D, service and production test engineers.
• Multimeters and Clamp Meters (Multimeter und Vielfachmesszangen) Digital multimeters and clamp meters for electrical measurements, sourced from brands such as FLUKE and Gossen Metrawatt. Targeted at electrical installers, service technicians, industrial maintenance and inspection personnel.
• Thermal Imaging Cameras (Thermografie) Thermal imaging cameras including the Fluke TiS55+ and TiS75+ models from FLUKE and Teledyne FLIR for predictive maintenance, building diagnostics and industrial inspection. Targeted at maintenance engineers, electricians and energy auditors.
• Network Analyzers (Netzwerkanalysatoren) Network analyzers for RF and microwave testing, sourced from brands such as Rohde & Schwarz. Targeted at RF/communications R&D, aerospace/defense test labs and electronics manufacturers.
• EMC and Spectrum Analyzers (EMV- und Spektrum-Analysatoren) EMC (electromagnetic compatibility) and spectrum analyzers for compliance and pre-compliance testing, sourced from Rohde & Schwarz and similar brands. Targeted at EMC compliance labs, wireless product manufacturers and certification bodies.
• Modular Measurement Technology / NI (Modulare Messtechnik) Modular measurement hardware and software based on National Instruments (NI) platforms, used to build custom automated test systems. Targeted at automated test system integrators, R&D labs and production engineers.
• dataTec Akademie Seminars and Training Professional paid seminars and training courses covering VDE standards (VDE 0701/0702, VDE 0751-1, VDE 0544-4), LabVIEW (NI Authorized Training Partner), thermography, energy analysis, LAN networks and electrical safety, offered both in-person (e.g., Reutlingen, Montabaur, Arnsberg, Munich) and online (e.g., AI in electrical engineering with TÜV Rheinland). Targeted at test technicians, electrical safety inspectors, engineers and managers needing certified continuing education.
• Repair and Calibration Services Repair and calibration services covering the entire product lifecycle of distributed measurement equipment. Targeted at existing equipment owners (industrial, commercial and public-sector customers) who need OEM-grade service continuity beyond the warranty period.
• Measurement Equipment Leasing (Messgeräte-Leasing) Leasing options that provide flexible access to measurement and testing equipment without upfront capital purchase, plus equipment rental services. Targeted at industrial and commercial customers needing temporary or scalable access to test equipment.

Segments8 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

16 partnerships are on record, tiered core, major and standard.

• Keysight TechnologiescoreChannel Partner/ Reseller/ DistributorPremier manufacturer partner. Keysight provides oscilloscopes and measurement solutions distributed through dataTec. Long-standing partnership with regular portfolio expansion.
• Rohde & SchwarzcoreChannel Partner/ Reseller/ DistributorKey manufacturer partner offering network analyzers, spectrum analyzers, and EMC testing equipment. Long-term partnership relationship.
• FLUKEcoreChannel Partner/ Reseller/ DistributorMajor brand partner providing thermal cameras, multimeters, power loggers, and electrical testing equipment. Featured in multiple promotions and campaigns.
• National Instruments (NI)coreChannel Partner/ Reseller/ DistributorAuthorized training partner for LabVIEW and modular measurement technology. dataTec offers certified NI training through the dataTec Akademie.
• TektronixcoreChannel Partner/ Reseller/ DistributorLeading manufacturer of oscilloscopes and signal generators distributed by dataTec.
• TDK-LambdacoreChannel Partner/ Reseller/ DistributorPower supply manufacturer partner providing the Genesys AC Series programmable AC power sources featured in promotions.
• Gossen MetrawattcoreChannel Partner/ Reseller/ DistributorGerman manufacturer of testing and measurement equipment including the Secutest line. Hosts seminars at dataTec.
• ChromamajorChannel Partner/ Reseller/ DistributorManufacturer partner providing test and measurement solutions.
• EA-Elektro-AutomatikmajorChannel Partner/ Reseller/ DistributorPower supply manufacturer partner.
• KeithleymajorChannel Partner/ Reseller/ DistributorPrecision measurement equipment manufacturer distributed by dataTec.
• Teledyne FLIRmajorChannel Partner/ Reseller/ DistributorThermal imaging camera manufacturer (formerly FLIR Systems). Featured in promotional campaigns for thermal cameras.
• SPS-electronicstandardChannel Partner/ Reseller/ DistributorTesting equipment manufacturer partner.
• MEBEDO AkademiecoreStrategic or Co-development PartnerMEBEDO Akademie and Consulting is a renowned seminar and consulting company for electrical safety since 1999. Offers practical seminars, individual consulting, and external takeover of VEFK responsibilities. dataTec distributes MEBEDO seminars and hosts them at locations in Montabaur, Arnsberg, and other cities.
• TÜV RheinlandmajorStrategic or Co-development PartnerCollaboration partner for online seminars on AI technologies in electrical engineering. TÜV Rheinland provides certification and expertise for specialized training programs.
• Chauvin ArnouxstandardChannel Partner/ Reseller/ DistributorMeasurement equipment manufacturer featured in promotional campaigns.
• ExtechstandardChannel Partner/ Reseller/ DistributorMeasurement equipment manufacturer featured in promotional campaigns for workplace safety articles.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• RS Components (RS Pro): UK-headquartered global distributor of industrial and electronic products, including an extensive test & measurement portfolio and an own-brand RS Pro line. Comparable as a multi-brand T&M distributor to industrial customers with strong European presence.
• Mouser Electronics: Global authorised distributor of semiconductors and electronic components with a growing test & measurement offering. Comparable channel-overlap as a multi-brand B2B e-commerce distributor serving industrial and R&D buyers.
• Digi-Key Electronics: US-headquartered global distributor of electronic components and test & measurement equipment with very strong European fulfilment. Comparable as a broadline multi-brand T&M e-commerce channel competitor to dataTec's online shop.
• Farnell / element14: Global broadline distributor of electronic components and test & measurement equipment (part of Avnet). Comparable as a multi-brand T&M channel partner serving industrial and educational customers, but with global rather than DACH-centric reach.
• Conrad Electronic: Largest Germany-based broadline electronics and T&M distributor, offering components, test equipment, and tools to industrial and B2B customers. Comparable as a direct competitor in the German specialist/B2B channel for measurement equipment, but with a much wider catalogue breadth than dataTec.

Regional players

• ELV / Elektronik-Versand: German electronics retailer and mail-order distributor specialising in components, measurement technology, and home automation. Comparable as a DACH-only T&M and electronics distributor, though more weighted to prosumer/educational customers than dataTec's industrial focus.

Direct peers

• Meilhaus Electronic: German specialist distributor of test and measurement equipment, data acquisition, and PC-based instrumentation with strong ties to Measurement Computing and Keithley. Closely comparable specialty T&M distributor focused on the German mid-market industrial customer.
• Distrelec: European specialist distributor of electronic components, automation, and test & measurement equipment, serving industrial customers across DACH and wider Europe. Direct peer as a multi-brand T&M distributor with overlapping supplier portfolio and similar B2B customer base.
• Bürklin Elektronik: Munich-based specialist distributor of electronic components, test and measurement equipment, and tools serving German industrial, R&D, and educational customers. Highly comparable specialty T&M distributor with overlapping supplier brands (Keysight, FLUKE, Tektronix, GW Instek) and a similar B2B service-led model.
• Reichelt Elektronik: German-based electronics and T&M distributor serving professionals and prosumers via a strong e-commerce platform. Comparable channel overlap with dataTec's B2B online shop, especially for multimeters, oscilloscopes, and power supplies at the mid-market price point.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/datatec.ag
• LinkedInlinkedin.com/company/datatec

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DataTec