What Growshop does

Growshop Olomouc is a Czech private limited liability company (legal entity Bloom diamon, s. r. o., registered in Prague's Hostivař district) that operates as a niche omnichannel retailer of indoor cultivation equipment and supplies. The business has been active since 2010 per its website copyright, runs a self-serve e-commerce storefront powered by the third-party Webareal platform (operated by Bohemia Soft s.r.o.), and maintains a physical retail showroom at Mlčochova 4, Olomouc (Monday-Friday 10:00-18:00). Its product range covers the full indoor growing stack: grow tents (Homebox, Dark Street, Dark Room, HomeLab, ProBox lines), LED and traditional lighting (Lumatek, LUMii, SunPro, Adjust-A-Wings), ventilation and odor control (Canfilters, Prima Klima ducts and filters), fertilizers from more than 15 brands (Canna, BioBizz, Plagron, Advanced Nutrients, Dutchpro, HESI, Atami, Shogun, etc.), substrates, hydroponic and aeroponic systems (Autopot, NFT, Wilma), pH/EC measurement, CO2 control, and bundled growing kits. Adjacent categories — Populist CBD oils (Full and Broad Spectrum), certified medical-grade protective equipment (EN 14683:2019 surgical masks, ČSN EN 149 FFP2 respirators), and an equipment rental service — diversify the assortment beyond pure cultivation.

The company's revenue model is straightforward transactional commerce: one-time product sales through the online storefront and the Olomouc retail store, with free shipping above 3,000 CZK, volume-based tiered discounts (5% / 10% / 15% at 10K / 30K / 75K CZK thresholds), a published price-match guarantee, and a bonus/loyalty program. Go-to-market is direct-to-consumer with a dual online/physical channel targeting hobbyist indoor plant growers (primary segment) and professional/small-commercial growers (secondary segment), both geographically confined to the Czech Republic. Marketing combines paid search (Google Ads, Seznam Sklik), paid social (Facebook/Instagram remarketing), SEO, email newsletters, an educational content library of growing guides and installation manuals, and participation in the Heureka verified customer review program. The firm employs 1-10 people, has no disclosed external funding or parent company, and shows no M&A, leadership change, or restructuring activity in the available record.

Name

Growshop

Legal name

Bloom diamon, s. r. o.

Website

https://growshop-olomouc.cz

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Growshop Olomouc is a Czech e-commerce and brick-and-mortar retailer of indoor cultivation equipment — grow tents, LED lighting, fertilizers, hydroponic systems, and accessories — serving hobbyist and professional growers across the Czech Republic.

Ownership category

akta.pro rank

Product category

Indoor Growing Equipment Retail

NAICS

Nursery, Garden Center, and Farm Supply Retailers (444240), Lawn and Garden Equipment and Supplies Retailers (4442)

SIC

Retail-Building Materials, Hardware, Garden Supply (5200)

akta.pro primary industry

Plants, Seeds & Nursery Retail (Garden Centers) (CRAIAIAB)

akta.pro secondary industry

Lawn & Garden Equipment Retail (Mowers, Trimmers, Blowers) (CRAIAIAA)

Keywords

• Indoor growing supplies
• Hydroponic equipment
• Grow tents
• LED grow lighting
• Plant fertilizers

Headquarters

HQ city

Prerov

HQ country

Czechia

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure, Technology or R&D

Revenue model

1. Product Sales: One-time sales of indoor growing equipment, nutrients, substrates, lighting systems, ventilation equipment, and accessories. Revenue generated through e-commerce transactions and in-store purchases.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Growshop Olomouc is a Czech specialty retailer that sells indoor cultivation equipment and supplies — including grow tents, LED lighting, ventilation/odor control, fertilizers, substrates, hydroponic systems, pH/EC meters, CO2 control products, CBD oils, certified protective masks, and bundled growing kits — through its own e-commerce storefront and a physical store in Olomouc. It also operates an equipment rental service that lets customers try grow setups before buying.

Product overview

Growshop Olomouc is a Czech e-commerce retailer specializing in indoor growing equipment and supplies. The offering comprises multiple product categories that work together as a system for indoor plant cultivation: growing tents (Homebox, Dark Street, Dark Room lines), LED and traditional lighting (Lumatek, LUMii, SunPro), ventilation and odor control (Canfilters, Prima Klima), fertilizers from over 15 brands (Canna, BioBizz, Plagron, Advanced Nutrients), growing substrates (coco, soil mixes, rockwool, clay pebbles), hydroponic systems (Autopot, NFT, aeroponics), pH/EC measurement tools, CO2 control systems, and complete growing kits bundling multiple components. Additionally, the store offers CBD oils under the Populist brand (Full Spectrum and Broad Spectrum variants), protective equipment including certified medical masks, and an equipment rental service. The product portfolio supports both hobby and professional indoor growers.

Differentiator

Problem solved

Functional benefit

Products and services

• Growing Tents (Pěstební stany) Indoor growing tents from multiple brands including Homebox Ambient, Dark Street, Dark Room, HomeLab, Evolution, and ProBox lines, providing controlled environments for indoor plant cultivation. Targeted at hobbyist and professional indoor growers.
• LED Lighting (LED Osvětlení) LED grow lighting systems including Lumatek Zeus, LUMii BLACK, SunPro SUNDOCAN, Adjust-A-Wings Hellion and complete LED kits designed for indoor plant cultivation. Targeted at hobbyist and professional indoor growers needing energy-efficient lighting.
• Ventilation Equipment (Vzduchotechnika) Air ventilation systems including inline fans, activated-carbon odor filters (Canfilters Can-Lite), ventilation ducts, noise dampers, and regulators to manage airflow and smell in indoor cultivation environments.
• Fertilizers (Hnojiva) Plant nutrients and fertilizers from more than 15 brands, including Canna, BioBizz, Plagron, Advanced Nutrients, Dutchpro, HESI, Atami B'cuzz, Guanokalong, Shogun, Metrop, GHS Powder Feeding, Terra Aquatica, VitaLink, and Biotabs. Targeted at indoor and hydroponic cultivators across growth stages.
• Growing Substrates (Pěstební substráty) Growing substrates including coco coir, soil mixes (Plagron Batmix, Light Mix, Supreme Grow Mix, Canna Terra), Rockwool, clay pebbles (keramzit, perlite), and other cultivation amendments.
• Hydroponic Systems (Hydroponické systémy) Hydroponic growing systems including Autopot, Atami Wilma, NFT (nutrient film technique) systems, aeroponic cloners, and Amazon systems for soil-less indoor cultivation.
• pH and EC Measurement Instruments (Měřící přístroje pH, EC) Measurement instruments for pH and electrical conductivity (EC) used to monitor and balance nutrient solutions in hydroponic and soil-based cultivation.
• CO2 Control Systems (CO2 kontrola) CO2 enrichment and control products including ExHale CO2 Bags (natural mycelium generators), STURM CO2 monitors, and Airbomz CO2 dispensers to optimize plant growth rates in enclosed cultivation environments.
• CBD Oils (Kosmetika CBD oleje) Populist-brand CBD oils including Full Spectrum variants at 5%, 10%, 15%, and 20% concentrations and Broad Spectrum variants in 10ml bottles.
• Equipment Rental (Půjčovna) Rental service for grow tent setups and other indoor-cultivation equipment, allowing customers to trial products before committing to purchase.
• Protective Equipment (Ochranné pomůcky) Medical-grade protective equipment including 3-layer surgical masks (Mesaverde brand, certified per EN 14683:2019 as Medical Device Class I) and FFP2 / KN95 respirators (Promedor24, certified per ČSN EN 149:2001 + A1:2009).
• Complete Growing Kits (Výhodné pěstební komplety) Bundled indoor cultivation starter kits combining grow tents, lighting, ventilation, and accessories, including LED kits, basic kits, ventilation kits, and Homebox HPS kits for new and entry-level growers.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and major.

• Bohemia Soft s.r.o.coreTechnology or IntegrationProvides and operates the Webareal e-commerce system that powers the online store. Handles all e-commerce platform infrastructure and development.
• Unihost s.r.o.coreTechnology or IntegrationServer administrator providing hosting infrastructure for the e-commerce operations.
• Casablanca INTcoreTechnology or IntegrationData center operator providing infrastructure services for the online store operations.
• Heureka Shopping s.r.o.majorGTM or Marketing PartnerProcesses customer satisfaction survey emails as part of the Ověřeno zákazníky (Verified Customers) program. Collects and manages customer reviews and ratings.
• GooglemajorGTM or Marketing PartnerProvides Google Analytics for website traffic analysis and Google Ads platform for paid advertising campaigns.
• Seznam.czmajorGTM or Marketing PartnerCzech search engine used for SEO optimization and Sklik advertising platform for paid search marketing in Czech Republic.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Zamnesia: Amsterdam-based growshop and seedbank with pan-European e-commerce reach; comparable multi-category indoor-cultivation product range and overlapping premium brand portfolio.
• Growland: Czech specialty e-commerce retailer of indoor cultivation equipment, nutrients, and growing supplies; directly comparable as a domestic growshop competitor targeting the same hobbyist and professional customer base.
• Royal Queen Seeds: International seeds and growing-supplies retailer offering nutrients, lighting, tents, and accessories online; overlapping assortment and shared premium-brand supplier relationships.

Broad incumbents

• Canna: Established Dutch cultivation-nutrient brand selling direct and via partners; comparable on fertilizers, substrates, and hydroponic inputs targeting hobbyist and pro growers.
• OBI: Major European DIY and garden retailer operating in Czech Republic; relevant adjacency for plant-care and outdoor supplies though indoor-grow depth is shallower than Growshop's.
• Plagron: Dutch premium nutrient and substrate brand with direct-to-consumer retail; overlaps on fertilizer/substrate categories and competes for the same professional-grower segment.
• Hornbach: Large European home improvement and garden retail chain with full Czech operations; competes on garden and outdoor equipment breadth but does not specialize in indoor-cultivation gear.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/12678050

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Growshop