Panem

What Panem does

Panem (legal entity IA PANEM, INC.) is a digital marketing agency founded in 2015 and headquartered in Lviv, Ukraine, with regional offices in Calgary and Vancouver, Canada. The firm operates a team of 85+ specialists — including 25+ certified Google Ads experts — and delivers full-service search marketing to B2B, SaaS, and eCommerce brands across more than 13 countries in the USA, EU, Canada, and Asia. Its go-to-market is sales-led, anchored by free consultations, individual promotion plans, and direct engagement with enterprise and mid-market buyers.

Panem's service portfolio centers on Expert SEO Services (technical audits, on-page/off-page SEO, link building, content strategy), PPC and paid advertising (Google Ads, YouTube, Google Shopping, paid social, programmatic), Search Engine Marketing, Conversion Rate Optimization, Web Analytics, and a White Label offering for reseller agencies. The underlying methodology is described as data-driven, leveraging keyword and competitor research tools, TF-IDF content analysis, and AI-driven optimization techniques to benchmark against top-ranking pages. The agency maintains Google Partner status and lists on Clutch, GoodFirms, and TechBehemoths as third-party trust signals.

Revenue is generated through a mix of recurring monthly retainers (ongoing SEO from $500/mo, B2B SEO from $1,500/mo, AI SEO subscriptions with monthly AI visibility tracking), fixed-price strategy packages (Starter 3-month plan at $2,200+, Growth 6-month plan at $4,000+), one-time engagements (audits from $300, B2B audits from $1,000), and professional-services engagements for PPC and white-label programs. The dual onshore (Canada) sales / offshore (Ukraine) delivery structure is the operating backbone, and recently added capabilities include Generative Engine Optimization for AI-driven search platforms (ChatGPT, Gemini, Perplexity, Google AI Overviews) and platform-specific eCommerce SEO across Shopify, Magento, WooCommerce, BigCommerce, and OpenCart.

Name

Panem

Legal name

IA PANEM, INC.

Website

https://panem.agency

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

51–100 employees

Short description

Panem (IA PANEM, INC.) is a Lviv-based digital marketing agency with offices in Calgary and Vancouver, delivering SEO, PPC, paid social, CRO, and AI search optimization to B2B, SaaS, and eCommerce brands across 13+ countries via a Ukraine-delivery / North America-sales model.

Ownership category

akta.pro rank

Product category

Digital Marketing Agency Services

NAICS

Advertising Agencies (541810), Marketing Consulting Services (541613), Media Buying Agencies (541830)

SIC

Services-Management Consulting Services (8742)

akta.pro industry

PRIMARYMPAAACAF

Conversion Rate Optimization (CRO) & Landing Page Optimization

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Digital & Performance Marketing (SEO/SEM, Paid Social, Affiliate)

SECONDARYBPAFACAH

Conversion Rate Optimization (CRO) & Landing Page Optimization

Business & Public Services/Marketing, Advertising & PR Services/Digital Marketing & Performance Advertising (SEM, Social, Programmatic)

SECONDARYBPAFAFAG

Personalization, Testing & Conversion Rate Optimization (CRO)

Business & Public Services/Marketing, Advertising & PR Services/Marketing Technology & CRM Services

Keywords

• Digital marketing agency
• SEO services
• PPC management
• Paid social advertising
• Conversion optimization

Headquarters

HQ city

Lviv

HQ country

Ukraine

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. SEO Services: Ongoing SEO optimization, technical audits, link building, content strategy, and on-page/off-page SEO services delivered as monthly retainers or project-based engagements
2. PPC & Paid Advertising: Google Ads management, YouTube advertising, Google Shopping, targeted and programmatic advertising, enterprise PPC, and paid social campaigns
3. SEO Strategy Plans: Custom strategic SEO plans delivered as fixed-price packages (Starter Plan 3-month at $2,200+, Growth Plan 6-month at $4,000+)
4. White Label SEO: Resale services for other agencies including white label SEO and PPC solutions
5. Conversion Rate Optimization (CRO): A/B testing, user journey optimization, and revenue-focused page improvements

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Panem is a full-service digital marketing agency that sells customized SEO, PPC, paid social, SEM, CRO, and web analytics services to B2B, SaaS, and eCommerce brands globally. Its core offerings are Expert SEO Services supplemented by AI SEO Services (Generative Engine Optimization for ChatGPT, Gemini, Perplexity, and Google AI Overviews) and a suite of vertical-specific SEO services (B2B, Local, eCommerce, Retail, B2B eCommerce). Pricing is delivered through monthly retainers and fixed-price strategic plans (Starter Plan from $2,200+, Growth Plan from $4,000+), with audits from $300 and ongoing SEO support from $500/month.

Product overview

Panem is a full-service digital marketing agency that operates as a service-based company rather than a software product/platform. The company offers a comprehensive portfolio of digital marketing services centered around search engine optimization (SEO) and paid advertising. The core offering consists of Expert SEO Services as the primary service, supplemented by AI SEO Services for generative engine optimization, and supported by specialized vertical services including B2B SEO, Local SEO, eCommerce SEO, B2B E-commerce SEO, and Retail SEO. Additional service modules include PPC & Paid Advertising, Paid Social, Search Engine Marketing, Conversion Rate Optimization, White Label services, Web Analytics, Link Building, SEO Consulting, Strategic Planning, and SEO Audits. The company also provides platform-specific SEO services for WordPress, Shopify, Magento, Webflow, WooCommerce, and other CMS platforms.

Differentiator

Problem solved

Functional benefit

Products and services

• Expert SEO Services Comprehensive search engine optimization offering including SEO consulting, optimization, strategic planning, and ongoing management focused on business growth, organic visibility, and outpacing competitors.
• AI SEO Services AI-driven search optimization including Generative Engine Optimization (GEO), LLM engine optimization, voice search optimization, and AI overview optimization to secure visibility in ChatGPT, Google AI Overviews, Perplexity AI, and Gemini results.
• B2B SEO Services Specialized SEO for B2B companies focused on lead generation, B2B-specific keyword research, technical SEO, content strategy, and link building; B2B audit from $1,000 and ongoing B2B SEO support from $1,500/month.
• Local SEO Services Local search engine optimization including Google Business Profile optimization, local citation building, review management, and geo-targeted search strategies for local visibility.
• eCommerce SEO Services SEO optimization for online stores with platform-specific services for Shopify, Magento, WooCommerce, OpenCart, and BigCommerce, including product page optimization and conversion rate optimization; backed by 100+ successful eCommerce SEO projects.
• B2B E-commerce SEO Services Combined B2B and eCommerce SEO strategy targeting decision-makers with technical content, case studies, and long sales cycle optimization.
• Retail SEO Services SEO services for online retailers focusing on product page optimization, category structure, and retail-specific search strategies.
• SEO Consulting Services Expert SEO consulting including detailed website audits, strategy implementation guidance, technical SEO support, backlink audits, and comprehensive monthly reporting.
• Search Engine Optimization Services (Growth) Professional SEO optimization services focused on sustainable growth through on-page SEO, off-page SEO, technical SEO, and mobile optimization.
• SEO Strategic Plan Customized SEO strategy development including keyword strategy, technical SEO fixes, content structure planning, link building strategy, and measurement frameworks; available in Starter Plan ($2,200+, 3 months) and Growth Plan ($4,000+, 6 months).
• PPC & Paid Advertising Services Pay-per-click advertising including Google Ads management, Google Shopping, YouTube Ads, local service ads, enterprise PPC, and B2B PPC services.
• Paid Social Advertising Social media advertising services across platforms including targeted advertising and programmatic buying.
• Search Engine Marketing (SEM) Services Search engine marketing services combining SEO and paid search for maximum online visibility and ROI optimization, with data-driven ad strategy and clear actionable reporting.
• Conversion Rate Optimization (CRO) Services Conversion-focused optimization including A/B testing, user journey analysis, friction removal, and revenue-boosting page optimization.
• White Label SEO & PPC Reseller SEO and PPC services allowing agencies and consultants to provide expert search marketing services under their own brand.
• Web Analytics Services Analytics consulting and setup including tracking configuration, multi-channel data analysis, and reporting infrastructure.
• SEO Link Building Services Quality link building including outreach, guest posting, and link profile diversification for domain authority growth.
• SEO Discovery Service Initial SEO analysis including keyword research, competitor analysis, and opportunity identification for strategic SEO planning.
• SEO Audit Comprehensive website SEO audit covering technical issues, content analysis, backlink profiles, and optimization recommendations; priced from $300.
• Targeted & Programmatic Advertising Targeted and programmatic advertising tailored to business goals, with optimized real-time campaigns, strategic precise ad planning, and standout creative.
• Google Shopping Management Google Shopping management including data/product feed optimization, bid strategy optimization, and data-driven insights and reporting.
• YouTube Ads YouTube advertising services managed by certified Google Ads experts for video campaigns.
• Enterprise PPC Management Enterprise pay-per-click management tailored for large organizations with customized ad budgeting and measurable outcomes.
• eCommerce PPC Services PPC services specialized for online retailers including shopping ads, product feed optimization, and conversion-focused campaigns.
• B2B PPC Services Pay-per-click management tailored for B2B companies targeting decision-makers with high-intent traffic and conversion-focused strategy.
• Local Service Ads Local service ads management for service-area businesses needing local lead generation.
• Google Ads Management Google Ads management including search, display, video, and shopping campaigns run by 25+ certified Google Ads experts to maximize customer acquisition and pinpoint targeted exposure.

Quantifiable outcome

• 20% increase in website traffic and 15% improvement in keyword rankings
• +5 more outcomes

Named customers8 records

Segments8 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature4 records

Partnerships

One partnership is on record.

• GooglecoreTechnology or IntegrationOfficial Google Partner status with certified expertise across Google Ads products including search, display, video, and shopping campaigns. The partnership provides access to Google's advertising platforms and demonstrates team certification standards.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• WebFX: Full-service digital marketing agency of similar scale offering SEO, PPC, CRO, and web analytics for B2B and eCommerce clients. Directly comparable to Panem in service mix, delivery model, and target customer.
• KlientBoost: PPC and CRO-focused agency pairing paid media management with conversion rate optimization. Comparable on Panem's PPC and CRO service lines and shared mid-market target customer.
• Straight North: Mid-sized digital marketing agency offering SEO, PPC, and content services to B2B clients with similar vertical concentration in SaaS and technology.
• SmartBug Media: Full-service inbound marketing agency focusing on SEO, content, and demand generation for B2B SaaS — overlapping Panem's SEO/content/PPC portfolio and target segments.
• Directive Consulting: B2B and SaaS-specialist digital marketing agency covering SEO, PPC, and content strategy. Closely mirrors Panem's emphasis on SaaS and B2B verticals and similar ACV tiers.
• Ignite Visibility: Performance-focused digital marketing agency with strong SEO, paid media, and CRO practices serving mid-market and enterprise clients. Highly comparable in service portfolio and vertical specialization.
• Victorious: SEO-led digital marketing agency with proprietary tooling and content/link building services for B2B and SaaS brands. Direct competitor on SEO-first engagements that dominate Panem's book of business.
• Cardinal Digital Marketing: Performance digital agency with health-care and B2B emphasis offering SEO, paid media, and CRO. Comparable in verticalized service packaging and mid-market positioning.
• Disruptive Advertising: PPC and CRO agency with audit-driven service model that competes head-to-head with Panem's paid media management offerings.

Emerging players

• Demandwell: SEO platform plus agency services targeting B2B SaaS, combining managed SEO delivery with proprietary tooling. Partial overlap with Panem's SaaS SEO offering and represents a tool-enabled competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/panem
• Facebookfacebook.com/lvivseo
• LinkedInlinkedin.com/company/panem

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Panem