MA Sports
- Company typePrivate
- Founded1977
- HeadquartersGlasgow, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
MA Sports firmographics
Firmographics- Name
- MA Sports
- Legal name
- UU88
- Website
- https://masports.co.uk
- Company type
- Private
- Founded year
- 1977
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
MA Sports industry classification
Industry- Product category
- Online Gambling
- NAICS
- Gambling Industries (7132)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- iGaming Platform Providers (Turnkey/Casino & Sportsbook Platforms) (MPAEAKAA)
- akta.pro secondary industry
- Game Aggregation, Content Distribution & RGS (Remote Game Servers) (MPAEAKAG)
Keywords
Where MA Sports is headquartered
LocationHeadquarters
- HQ city
- Glasgow
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
MA Sports business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Operations, Technology or R&D, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Gambling transactions: The platform operates as an online gambling house, generating revenue through the house edge on various betting products including sports betting, casino games, slots, lottery, and fish shooting games. Revenue is generated from player losses minus payouts.
- Affiliate/Agent commissions: Platform maintains an agent program where agents earn commissions from referring new customers who place bets on the platform
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Standard member tier with access to all gaming products |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
MA Sports product offering
Product offeringCore offering
MA Sports operates the UU88 online entertainment and gambling platform accessible via web and mobile app. The platform aggregates casino games, sports betting, slot games, fishing games, lottery, and cockfighting under a single account, serving Vietnamese-speaking users with 24/7 access, multiple payment methods, and live dealer streaming.
Product overview
UU88 (also referred to as MA Sports) is an online entertainment platform operating as a unified multi-product platform that aggregates casino games, sports betting, slot games, fishing games, lottery, and cockfighting under a single umbrella. The platform is organized as a unified product with multiple integrated sub-products and game halls: Casino Online (live dealer casino with Baccarat, Roulette, Blackjack, Sicbo), Thể Thao (sports betting across 25+ sports via providers SABA Sports, IM Sports, CMD368, BTI, SBOBET, United Gaming), Slot Game/Nổ Hũ (100+ slot titles with progressive jackpots), Bắn Cá (fishing games across JILI, JDB, TP providers with sub-products like Bắn Cá H5 and Bắn Cá Long Vương), Xổ Số (online lottery including regional lotteries, Keno, fast-draw), Đá Gà (cockfighting streaming with Cambodia and Thomo matches), and Tài Xỉu (Sicbo dice game). Core platform features include deposit/withdrawal systems with multiple payment integrations (domestic bank, e-wallet, QR Pay, telecom cards) and a mobile app. The platform is licensed and managed by an international gambling organization based in the Philippines.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 5M+ registered users and 2M+ daily visits demonstrate platform scale and market penetration
- +1 more outcomes
Companies that use MA Sports
Customer profileSegments2 records
Ideal customer profiles2 records
MA Sports technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration15 records
Feature4 records
MA Sports partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core.
- SABA SportscoreSports betting provider offering comprehensive sports betting coverage with real-time odds updates and live streaming capabilities
- IM SportscoreSports betting platform providing odds and betting markets for various sporting events
- CMD368coreSportsbook provider offering live betting options and comprehensive sports coverage
- BTI SportscoreSports betting odds provider with real-time data synchronization
- SBOBETcoreAsian-focused sports betting platform known for competitive odds
- United GamingcoreSportsbook provider offering esports and traditional sports betting options
- Evolution GamingcoreLeading live casino game provider supplying live dealer games including roulette, baccarat, and blackjack
- Pragmatic PlaycoreSlot game provider offering diverse portfolio of online slot games with various themes
- JILI (JILI Fish Hunter)coreFish shooting game provider offering games like Jackpot Fishing, Bắn Cá Vương Giả, Phi Long Tàng Bảo with progressive jackpot features
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
MA Sports competitors and assessment
Company assessmentDirect peers
- Dafabet: Asia-headquartered gambling operator with sportsbook, casino, and slots offerings across SEA, sharing UU88's white-label aggregator structure and tier-1 content partnerships.
- FB88: Vietnam and SEA-facing gambling operator with sportsbook and casino verticals, sharing UU88's geographic focus and affiliate-based customer acquisition approach.
- W88: Asia-focused online sportsbook and casino operator serving Southeast Asian markets including Vietnam, with multi-product aggregation (sports betting, live casino, slots) comparable to UU88's portfolio breadth.
- Fun88: Multi-vertical online gambling operator (sportsbook, casino, slots, lottery) focused on Asian markets, sharing UU88's product breadth and target customer profile.
- M88 (Mansion88): Direct competitor offering sports betting, live casino, and slots to Southeast Asian customers, with a similar affiliate-driven acquisition model and tier-1 provider content library.
- 188Bet: Asian-focused sportsbook and casino operator offering multi-product gambling services with comparable provider-driven content model to UU88.
- 12Bet: Asia-focused online gambling platform offering sports betting and casino games, with similar market positioning and product scope to UU88's Vietnamese operations.
- BK8: Southeast Asian-facing gambling platform offering sports betting, live casino, and slots; comparable in product mix and regional focus to UU88's Vietnamese operations.
Others
- Evolution Gaming: Dominant global B2B live casino content provider; a key content supplier to UU88 and the de facto infrastructure layer for most Asian live-dealer aggregators, making it a critical ecosystem participant.
Broad incumbents
- SBOBET: Established Asian-focused sportsbook operator; SBOBET is both a peer and a content provider to UU88, representing a broader incumbent that combines direct operations with B2B supply.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
MA Sports social profiles
Digital presenceMA Sports financial estimates
Financial estimateRevenue estimate
Valuation estimate
MA Sports leadership team
Management profileNumber of profiles
Profiles1 record
MA Sports funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MA Sports M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MA Sports
What does MA Sports do?
MA Sports operates the UU88 online entertainment and gambling platform accessible via web and mobile app. The platform aggregates casino games, sports betting, slot games, fishing games, lottery, and cockfighting under a single account, serving Vietnamese-speaking users with 24/7 access, multiple payment methods, and live dealer streaming.
Is MA Sports a public or private company?
MA Sports is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was MA Sports founded?
MA Sports was founded in 1977. It employs 11 to 50 people.
Where is MA Sports based?
MA Sports is headquartered in Glasgow, United Kingdom, in the Europe region.
How does MA Sports make money?
Two revenue lines are on record. Gambling transactions are the primary driver. The others are affiliate/Agent commissions.
Who are MA Sports's main competitors?
Direct peers on record are Dafabet, FB88, W88, Fun88, M88 (Mansion88), 188Bet, 12Bet and BK8. Evolution Gaming is listed as an others. SBOBET is listed as a broad incumbent.
Does MA Sports have an API?
No public API is recorded for MA Sports.
What industry is MA Sports in?
MA Sports's product category is Online Gambling. Its primary akta.pro industry code is MPAEAKAA, iGaming Platform Providers (Turnkey/Casino & Sportsbook Platforms), with a secondary code of MPAEAKAG, Game Aggregation, Content Distribution & RGS (Remote Game Servers). Its NAICS code is 7132 and its SIC code is 7900.