The Air Gun Store

What The Air Gun Store does

The Air Gun Store, operating legally as M/s. Meerut Arms & Ammunition, is an Indian direct-to-consumer e-commerce retailer specializing in air guns, air pistols, pellets, parts, and accessories. Founded in 1992 and headquartered at 728/7, P.L. Sharma Road, Meerut, Uttar Pradesh, the business is a multi-generational (four-generation) family enterprise that has built a catalog of 404+ SKUs across 39+ categories, ranging from entry-level break barrel pistols at ₹4,600 to professional ISSF-approved SIUS HS10 electronic scoring targets at ₹470,000. Major stocked brands include Precihole, Walther, Beretta, SIG Sauer, Colt, Glock, Diana, Gamo, Weihrauch, Umarex, JSB, H&N, and Evanix. The platform is restricted to air weapons of .177 caliber under 20 joules per Indian Arms Rules 2016, with mandatory buyer identification (Aadhaar/Voter ID/Passport) and pre-dispatch inspection.

The business operates a direct-to-consumer e-commerce storefront at theairgunstore.com with nationwide delivery via courier partnerships, Cash on Delivery for serviceable pin codes, and EMI financing through CCAvenue for credit card holders of major Indian banks. Sales channels include the primary e-commerce site, phone/email support, and a Bulk Purchase B2B motion targeting shooting ranges and clubs. Marketing relies on organic social presence (Facebook, Instagram, YouTube) and SEO-driven blog content, including an air gun laws India guide. Customer segments span air gun enthusiasts, competitive shooters, ranges and clubs, and beginner/gift buyers, with a 4.9-star Google rating from 103 reviews as the primary public reputation signal.

The revenue model is hardware sales across four streams — air gun products, accessories and spare parts, pellets, and bulk/B2B orders — with GST-inclusive pricing, free shipping above ₹20,000, and EMI as the primary monetization accelerant on higher-ticket items. Distribution is single-country (India) with shipping timelines of 10-15 business days via surface courier and 25-30 days via Indian Post fallback, and no public ownership, parent company, or institutional capital structure disclosed.

Name

The Air Gun Store

Legal name

M/s. Meerut Arms & Ammunition

Website

https://theairgunstore.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

51–100 employees

Short description

The Air Gun Store is an Indian direct-to-consumer e-commerce retailer, founded 1992 in Meerut, selling 400+ air guns, pistols, pellets, parts, and accessories to hobbyists, competitive shooters, ranges, and beginner buyers across India.

Ownership category

akta.pro rank

Product category

Sporting Goods Retail

NAICS

Sporting Goods Retailers (45911), Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Firearms & Ammunition Retail (CRAMAKAA)

akta.pro secondary industry

Shooting Sports Equipment Retail (Targets, Clay, Range Gear, Hearing/Eye Protection) (CRAMAKAG)

Keywords

• Air gun retail
• Shooting sports equipment
• PCP air rifles
• Air pistols
• Target shooting accessories

Headquarters

HQ city

Meerut

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Air Gun Product Sales: Primary revenue stream from selling air pistols, revolvers, rifles (PCP, CO2, break barrel, match, pre-owned), air soft guns, and related firearms replicas. Products range from budget options around ₹4,600 to premium items up to ₹470,000 (SIUS electronic targets).
2. Accessories & Spare Parts: Secondary revenue from accessories including bipods, cases, scopes, rails, mounts, gun care products, CO2 accessories, PCP accessories, targets, traps, and spare parts for various air gun mechanisms.
3. Air Gun Pellets: Revenue from selling air gun pellets including JSB, H&N, Geco, and in-house brands in various calibers and grain weights.
4. Bulk Purchases: B2B/custom bulk orders for clubs, shooting ranges, and organizations.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

The Air Gun Store is an Indian e-commerce retailer that sells air pistols, air rifles (break barrel, CO2, PCP, match), air gun pellets, spare parts, and shooting sports accessories directly to consumers across India. It stocks over 400 products from international brands (Beretta, Walther, SIG Sauer, Colt, Diana, Gamo, Weihrauch) and Indian brands (Precihole, Heman, Aarmr) with GST-inclusive pricing and nationwide courier delivery. All products are .177 caliber air weapons under 20 joules, compliant with Indian Arms Rules 2016, and offered with prepaid, COD, and EMI payment options.

Product overview

The Air Gun Store is an Indian e-commerce retailer specializing in air guns, air pistols, pellets, accessories, and related products. The core offerings include Air Pistols (CO2, imported, Indian, match-grade, and pre-owned), Air Rifles (break barrel, CO2, PCP, match, imported, and Indian varieties), Air Gun Pellets, Parts & Spares, and Accessories (bipods, scopes, cases, targets, suppressors, and range equipment). The store also carries toy/cork guns. Major brands stocked include Precihole, Walther, Beretta, SIG Sauer, Colt, Glock, KWC, Webley, Diana, Gamo, Umarex, JSB, H&N, and Evanix. The company operates from Meerut, Uttar Pradesh, and offers online sales with pan-India delivery.

Differentiator

Problem solved

Functional benefit

Products and services

• Air Pistols
• Air Rifles
• Air Gun Pellets
• Parts & Spares
• Accessories
• Toy Guns
• Bulk Purchase Program

Quantifiable outcome

• 4.9-star average rating from 103 verified Google reviews
• +3 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• CCAvenue (Infibeam Avenues Limited)coreTechnology or IntegrationPayment gateway partnership for processing credit/debit card transactions, net banking, online wallets, and EMI financing options. CCAvenue handles PCI-DSS compliant payment processing and fraud prevention for the e-commerce platform.
• Courier/Shipping PartnerscoreChannel Partner/ Reseller/ DistributorReputed courier agency partnerships for nationwide delivery of air gun products. Ships Monday-Saturday (except public holidays). For non-serviceable areas, uses Government Registered Bookpost or Speedpost as fallback.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Pyramyd Air: The largest dedicated air gun e-commerce retailer in the US, selling pistols, rifles, pellets, and accessories across hundreds of brands — the closest international analogue to The Air Gun Store's specialty-DTC model.
• Airgun Depot: US-based online air gun retailer offering PCP, CO2, break barrel rifles, pistols, pellets, and accessories from brands like Umarex, Gamo, and Diana — directly comparable catalog breadth and audience.
• The Shooting Party: UK retailer selling air rifles, air pistols, shotguns, and shooting accessories — overlaps as a multi-channel sporting weapons retailer serving enthusiasts and competitive shooters.
• Airgun Megastore: UK-based specialty air gun e-tailer covering rifles, pistols, pellets, and accessories; competes in the same niche with multi-brand assortments and a similar D2C model.

Broad incumbents

• Air Arms: British air rifle and air pistol manufacturer with both dealer network and direct sales — relevant brand-side peer for the match-grade and PCP SKUs The Air Gun Store retails.
• Crosman: Established US air gun and BB/pellet manufacturer with direct retail operations — adjacent competitive overlap as a brand-side incumbent and competitor for entry-level and mid-range SKUs.
• FX Airguns: Swedish PCP air rifle manufacturer with direct and distributor-led retail — competes for the high-margin premium PCP segment that The Air Gun Store covers with Evanix, Diana, and Precihole.
• Umarex USA: Major air gun and airgun-accessory manufacturer offering branded direct sales of CO2 pistols, rifles, and pellets — represents both a supplier relationship and a competitor on premium branded SKUs carried by The Air Gun Store.
• Gamo Outdoor USA: Global air rifle and pellet manufacturer that sells both through distributors (including Indian retailers) and direct — comparable as a brand owner competing for the same shooting sports end-customer.

Emerging players

• Precihole: Indian manufacturer of NP60 Draco and PP100 Harpy series PCP pistols carried by The Air Gun Store; competes as a domestic brand that could vertically integrate into retail.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC46DwFRZ9fnMhbwGQOVN4Nw
• Facebookfacebook.com/profile.php?id=100064196375062
• Instagraminstagram.com/theairgunstore
• LinkedInlinkedin.com/company/the-air-gun-store

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Air Gun Store