Michigan Homecare and Hospice

What Michigan Homecare and Hospice does

Michigan HomeCare & Hospice Association (MHHA) is a Michigan state trade association founded in 1981 and headquartered in Okemos, MI, representing providers of home health, hospice, private duty, palliative care, and home medical equipment (HME) services. The association operates as a 501(c)(6) non-profit with 11–50 employees, governed by a Board of Directors and led by President & CEO Laura Haynes, with Cindy Thelen as Director of Membership Services. MHHA positions itself as the unified industry voice for the Michigan care-at-home sector and serves both member agencies and Michigan consumers seeking care.

The association's core offerings include an online Member Directory used for patient and family referrals, an annual conference (the 2026 edition at Grand Traverse Resort & Spa offering over 30 hours of continuing education), a recurring webinar series covering compliance, HOPE tool training, bereavement, and clinical operations, and specialized advocacy programs. Its flagship advocacy campaign addresses the impact of Michigan's 2019 auto no-fault insurance reform on home care reimbursement for catastrophic crash survivors, supported by a Post-2019 Auto No-Fault Provider Denial Tracking system. MHHA also hosts the Michigan We Honor Veterans Statewide Partnership in cooperation with the National Hospice and Palliative Care Organization (NHPCO) and the Michigan VA, coordinating veteran-focused hospice services across 40+ partner organizations including Corewell Health Hospice and VA Ann Arbor Health Care. The association maintains CE provider accreditation via the Pennsylvania State Nurses Association.

Revenue is generated through three primary streams: membership dues from home care and hospice provider organizations, event registration fees tied to the annual conference and ancillary events, and fees for educational programs and webinars offering continuing education credits. MHHA has no parent company, no private equity ownership, and no disclosed revenue figures. Technology infrastructure is delivered through a third-party GrowthZone CMS/association management platform, with no proprietary technology, app, or API products disclosed.

Name

Michigan Homecare and Hospice

Legal name

Michigan HomeCare & Hospice Association

Website

https://mhha.org

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

11–50 employees

Short description

Michigan HomeCare & Hospice Association (MHHA) is a Michigan-based 501(c)(6) non-profit state trade association founded in 1981, providing advocacy, continuing education, member services, and veteran-focused hospice programming to home care, hospice, palliative care, and HME providers statewide.

Ownership category

akta.pro rank

Product category

Healthcare Trade Association Services

NAICS

Home Health Care Services (62161), Home Health Care Services (6216), Nursing and Residential Care Facilities (623)

SIC

Services-Home Health Care Services (8082), Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Routine In-Home Hospice Care (HSABAFAA)

akta.pro secondary industries

Medicare-Certified Skilled Home Health Agencies (HHA) (HLADAFAA), Home Hospice (Routine Home Care) (HLADAHAA), Hospice Care Coordination & Interdisciplinary Team (IDT) Case Management (HSABAFAJ)

Keywords

• Home care association
• Hospice advocacy
• Continuing education
• Member services
• Healthcare policy

Headquarters

HQ city

Okemos

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Membership dues: Association generates revenue through membership fees from home care and hospice provider organizations across Michigan.
2. Event registration fees: Annual conferences and educational events generate registration revenue from attendees. The 2026 Annual Conference offers continuing education credits for professional development.
3. Educational programs and webinars: Various professional development webinars and educational sessions offered to members, with fees for registration and CE credits.

Pricing tiers

Distribution channels4 records

Marketing channels7 records

Core offering

Michigan HomeCare & Hospice Association (MHHA) is a state trade association that provides advocacy, education, and member services to home care, hospice, palliative care, and home medical equipment provider organizations across Michigan. Its core deliverables include a member provider directory, an annual continuing education conference, recurring webinars, public policy advocacy (notably on auto no-fault reform), and the We Honor Veterans Michigan Partnership.

Product overview

Michigan HomeCare & Hospice Association (MHHA) is a state trade association established in 1981 for providers of home care services in Michigan. MHHA offers member services including a provider directory, annual conferences, and webinar education series. The organization advocates for home care and hospice providers, particularly through its Auto No-Fault advocacy initiative addressing insurance reform impacts. MHHA also hosts the We Honor Veterans Michigan Partnership supporting hospice services for veterans, and provides consumer education resources on home care, hospice, and palliative care services.

Differentiator

Problem solved

Functional benefit

Products and services

• Member Directory Online member directory of MHHA member providers allowing patients and families to find home care and hospice services in Michigan.
• Annual Conference Annual in-person conference featuring over 30 hours of continuing education for home care, hospice, palliative care, and HME professionals, with networking and a silent auction supporting the Michigan Foundation for Home Care Scholarships.
• Webinar Series Recurring webinar series covering hospice compliance, HOPE tool training, service excellence, bereavement, and clinical operations for member agencies.
• We Honor Veterans Michigan Partnership Statewide partnership program administered in cooperation with NHPCO and the VA providing guidance and mentorship to Michigan hospices for serving veteran patients.
• Auto No-Fault Advocacy Program Advocacy initiative addressing the impact of Michigan's 2019 auto no-fault insurance reform on home care reimbursement for catastrophic crash survivors, including a provider denial tracking system and legislative action alerts.
• Stop Fraud Program Educational program helping protect healthcare benefits and prevent Medicaid fraud through guidance and resources for member providers.

Quantifiable outcome

• Over 30 hours of CE credits available at annual conference
• +1 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered minor and core.

• Corewell Health HospiceminorStrategic or Co-development Partner · 1 January 2024Stephanie Kostigen, LMSW, ACHP-SW from Corewell Health Hospice serves as Co-Chair of the We Honor Veterans Michigan Partnership, providing social work veteran support services.
• National Hospice and Palliative Care Organization (NHPCO)coreStrategic or Co-development PartnerMHHA hosts the Michigan We Honor Veterans Statewide Partnership in cooperation with and support for the NHPCO national We Honor Veterans Program. The partnership focuses specifically on building WHV programs at hospices throughout Michigan to meet the unique needs of America's Veterans and their families.
• Michigan Veterans AdministrationcoreStrategic or Co-development PartnerUnique partnership with the Michigan Veterans Administration and community organizations to ensure veterans are not forgotten. VA Palliative Care Coordinators are listed including contacts in Ann Arbor, Battle Creek, Detroit, and Saginaw locations.
• Michigan Hospice Veteran Partnership OrganizationscoreChannel Partner/ Reseller/ DistributorList of 40+ participating hospice and veteran organizations across Michigan including Cardinal Hospice, Angela Hospice Home Care, Arbor Hospice/Hospice of Michigan, McLaren Visiting Nurse & Hospice, and many others working together under the WHV Michigan Partnership.
• Pennsylvania State Nurses AssociationminorStrategic or Co-development PartnerMHHA is approved as a provider of nursing continuing professional development by Pennsylvania State Nurses Association, an accredited approver by the American Nurses Credentialing Center's Commission on Accreditation.
• Grand Traverse Resort & SpaminorOthersHost venue for the 2026 Annual Conference located at 100 Grand Traverse Village Blvd, Acme, Michigan 49610. Room block available at $189 per night with code MHHA26.
• Michigan Foundation for Home CareminorGTM or Marketing PartnerSilent auction benefiting Michigan Foundation for Home Care Scholarships. Proceeds support Michigan Foundation for Home Care Education scholarships and programming.
• VA Ann Arbor Health CarecoreStrategic or Co-development PartnerVA Ann Arbor Health Care participates in the WHV Michigan Partnership with Dr. Marcos Montagnini serving as Co-Chair as Director of Palliative Care Program.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• LeadingAge Michigan: Michigan state partner of LeadingAge, representing aging-services providers including those delivering home and community-based care. Partial overlap with MHHA's member segments in Michigan.
• Home Care Association of America (HCAOA): National trade association for private duty, Medicaid, and Medicare home care providers. Comparable advocacy/education function with a different segment mix than MHHA.
• Visiting Nurse Associations of America (VNAA): National association of nonprofit home health, hospice, and palliative care providers. Comparable advocacy and educational mission with overlap in member profile (nonprofit providers, hospice focus).

Broad incumbents

• National Association for Home Care & Hospice (NAHC): National trade association representing home care and hospice providers across the U.S. Closely comparable to MHHA in mission (advocacy, education, member services) but operates at a national scale; MHHA is essentially its Michigan state-affiliate counterpart.
• National Hospice and Palliative Care Organization (NHPCO): National hospice and palliative care trade body and direct partner of MHHA through the We Honor Veterans program. Comparable member-base, education, and advocacy functions at national scope.

Others

• Michigan Health & Hospital Association (MHA): Statewide hospital and health system trade association in Michigan. Adjacent Michigan healthcare ecosystem player; relevant as a peer in advocacy influence and member-service model, though focused on hospitals rather than home care.

Regional players

• Ohio Council for Home Care & Hospice: State-level home care and hospice trade association serving Ohio. Near-identical membership, advocacy, and education model as MHHA, but operating in a different state.
• Hospice & Palliative Care Association of New York State: State hospice and palliative care association serving New York; matches MHHA's hospice advocacy and education focus but in a different geography.
• Illinois HomeCare & Hospice Council: Statewide trade association for home care and hospice providers in Illinois. Closely analogous in scope, services, and audience to MHHA.
• Pennsylvania Home Care Association: State trade association for Pennsylvania home care providers, offering the same combination of advocacy, education, and member services as MHHA.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/MichiganhomecareandhospiceAssoc
• LinkedInlinkedin.com/company/michigan-homecare-hospice-association/?viewAsMember=true
• Instagraminstagram.com/g.h.p.c.o?igsh=MWJ0NmdvbWp4ZHhhcA%3D%3D&utm_source=qr
• Xx.com/mihospitalassoc

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Michigan Homecare and Hospice