LeadingAge Michigan

What LeadingAge Michigan does

LeadingAge Michigan, founded in 1968 and headquartered in Lansing, is a private, for-profit statewide association representing more than 300 mission-driven senior care provider members across Michigan. As the only statewide association in the state covering the full continuum of aging services — from assisted living to skilled nursing, life plan communities, home health, and hospice — the organization operates a vertically integrated platform that combines advocacy (two registered lobbyists with multi-decade relationships at the Michigan Capitol and with MDHHS/LARA), education (the NAB-approved 100% virtual Assisted Living Certified Professional program, Annual Conference, Leadership Institute), workforce development (the Work That Matters campaign backed by a $5.1 million MDHHS workforce stabilization grant awarded in August 2023, plus WeCare Connect staff satisfaction surveys with a $100 completion incentive), and a Mission Based Health Benefits (MBHB) MEWA — only the second Multiple Employer Welfare Arrangement in Michigan — delivering 20–32% annual savings on member employee health benefits versus traditional carriers. Core revenue streams include recurring annual membership dues across Provider and Business Partner tiers, conference and Leadership Institute registration and sponsorships, exhibitor booth revenue at the Solutions Expo (52 booths), continuing-education program tuition, and the ALCP certification program priced at $1,600 (members) / $2,000 (non-members) / $1,700 (business partners). Affiliated entities include the Education Foundation (501(c)(3) sole-member subsidiary, formed 1969), Senior Care Resources LLC (integrated provider network, formed 2013), and ValueFirst (national group purchasing, founding member 2010).

Name

LeadingAge Michigan

Legal name

LeadingAge Michigan

Website

https://leadingagemi.org

Company type

Private

Founded year

1968

Operating status

Operating

Headcount range

11–50 employees

Short description

LeadingAge Michigan is a 57-year-old Lansing-based statewide association serving 300+ mission-driven senior care providers through advocacy, NAB-approved workforce certification (ALCP), and a Mission Based Health Benefits MEWA delivering 20–32% annual savings on employee health coverage.

Ownership category

akta.pro rank

Headquarters

HQ city

Lansing

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Dues: Recurring annual dues collected from Provider Members and Business Partner Members across multiple membership categories; dues policy published annually.
2. Event Registration & Sponsorships: Registration fees and sponsorship revenue from the Annual Conference, Leadership Institute, Golf Classic, and other educational events; sponsorship includes Solutions Expo booth sales.
3. Education Program Tuition: Tuition for certification and training programs such as the Assisted Living Certified Professional (ALCP) Program priced at $1,600 members / $2,000 non-members / $1,700 business partners; also includes NAB-approved continuing education offerings.
4. Senior Care Resources Network Participation: Revenue generated through the SCR LLC managed care contracting and network participation activities on behalf of member providers.
5. Publications and Materials Sales: Sales of Resident Rights & Responsibilities Booklets and Posters to members at discounted rates; member-only publications.
6. Career Center Job Postings: Job posting fees charged to non-members; free for LeadingAge Michigan members.
7. Mission Based Health Benefits (MEWA) Premiums: Member-owned Multiple Employer Welfare Arrangement that aggregates employee health benefit purchasing across member organizations to provide more sustainable health coverage.
8. ValueFirst Group Purchasing: National group purchasing organization founded in 2010 that enables LeadingAge members to leverage collective buying power and achieve significant cost savings.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels10 records

Core offering

LeadingAge Michigan is a nonprofit statewide membership association serving 300+ mission-driven senior care organizations across Michigan. It delivers advocacy, continuing education, certification, workforce development, data analytics, group purchasing, and a member-owned MEWA health benefits program, with two registered lobbyists dedicated to aging services policy. Member benefits are delivered through a YourMembership.com-powered portal, an annual conference and leadership institute, and affiliated entities including the Education Foundation, Senior Care Resources, MBHB, and ValueFirst.

Product overview

LeadingAge Michigan operates a platform-plus-modules architecture rather than a single unified SaaS product. The core membership platform (powered by YourMembership.com AMS) underpins the Member Directory, Business Partner Directory, Career Center job board, and Member Updates communications, with members authenticating via Facebook/LinkedIn OAuth or AMS credentials. Layered on top of this core are several distinct education, certification, and data products: the NAB-approved Assisted Living Certified Professional (ALCP) Program, the Alzheimer's Disease & Dementia Care Training, and the Leadership Academy; the data analytics platform LeadingAge Insights (Quality Metrics, 5-Star Analysis, Avalere Market Position Reports, State Survey Reports); and the Member Awards & Gala recognition program. Subsidiaries extend the platform into adjacent services: Mission Based Health Benefits (MBHB MEWA), Senior Care Resources (SCR integrated network), the Education Foundation (501(c)(3)), and Value First (group purchasing). Workforce programs include the Work That Matters Campaign (backed by a $5.1 million MDHHS workforce stabilization grant and WeCare Connect staff satisfaction survey integration), with member events such as the Annual Conference & Solutions Expo and Leadership Institute delivered alongside compliance tools like Resident Rights booklets and grassroots advocacy toolkits.

Differentiator

Problem solved

Functional benefit

Brands

• Education Foundation: Nonprofit 501(c)(3) Corporation providing educational activities related to housing, supported living, and long-term nursing and other health care for the elderly and disabled.
• Mission Based Health Benefits (MBHB)
• Senior Care Resources (SCR)
• Work That Matters

Products and services

• LeadingAge Michigan Membership & Advocacy Provider and Business Partner membership tiers with advocacy through two registered lobbyists, grassroots toolkits, and policy tracking across the Michigan House, Senate, and U.S. Congress. For 300+ mission-driven senior care organizations in Michigan.
• Work That Matters Workforce Campaign Data-driven nursing home staff recruitment and retention initiative funded by a $5.1 million MDHHS workforce stabilization grant. For Michigan nursing home providers and direct care workers.
• LeadingAge Insights Collection of analytics tools including LeadingAge Quality Metrics, 5-Star Analysis for Nursing Homes, Avalere/Vantage CPS Market Position Reports, State Survey and Certification Reports, and Ask the Expert services. For senior care provider leadership and quality teams.
• Mission Based Health Benefits (MBHB) Member-owned Multiple Employer Welfare Arrangement (MEWA) providing sustainable employee health benefits, with reported 20-32% annual savings versus traditional carriers. For LeadingAge Michigan member organizations.
• Senior Care Resources (SCR) Clinically and financially integrated network of LeadingAge Michigan members that develops best practices, shares expertise, and collectively contracts with managed care and other entities. For member providers seeking managed care contracting leverage.
• LeadingAge Michigan Education Foundation Nonprofit 501(c)(3) education arm providing educational activities related to housing, supported living, and long-term nursing and other health care for the elderly and disabled.
• Assisted Living Certified Professional (ALCP) Program The only NAB-approved 100% virtual program in Michigan designed specifically for not-for-profit assisted living providers: 12-month curriculum of over 90 hours of self-paced coursework, monthly Lunch & Learn sessions, and eligibility to sit for NAB's RC/AL and CORE exams. Tuition $1,600 members / $2,000 non-members / $1,700 business partners.
• LeadingAge MI Alzheimer's Disease & Dementia Care Training 8-hour training course facilitated by Lisa B. Lorius serving as the prerequisite for Certified Dementia Practitioner (CDP) certification from the National Council of Certified Dementia Practitioners (NCCDP), offered in person or virtually via Zoom with NAB, social work, nursing, OT, and PT continuing education credits.
• Leadership Academy Launched in 2015 to offer extensive training to future leaders in the aging services industry, including AI Integration in Senior Living sessions presented at the 2026 Annual Conference.
• Career Center / Job Board Online employment clearinghouse offering job postings, search by keyword/city/category/type/education/experience, and a Career Center RSS feed; free for LeadingAge Michigan members.
• Annual Conference & Solutions Expo Flagship statewide annual conference (600+ attendees) offering continuing education credits across disciplines plus the Solutions Expo with 50+ business partner booths and a new executive luncheon.
• Leadership Institute Annual three-day interactive leadership event for executives, decision-makers, and emerging leaders across Michigan's aging services sector, including a Golf Classic and sponsorship program.
• Member Awards & Gala Annual awards program honoring employees, volunteers, residents, programs, and best practices across categories including Trustee of the Year, Volunteer of the Year, Emerging Leader, MVP, Business Partner of the Year, and Legislator of the Year.
• Resident Rights & Responsibilities Booklets & Posters Booklet and poster publications redesigned in 2016 to help members meet Michigan and Federal Resident Rights guidelines (MCL 333.20201(1) and 3(a)), sold to members at discounted rates via an online order form.
• ValueFirst Group Purchasing National group purchasing organization enabling LeadingAge members to leverage collective buying power and achieve significant cost savings.

Quantifiable outcome

• 20–32% annual savings on employee health benefits for MBHB members since 2023
• +4 more outcomes

Named customers14 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature4 records

Partnerships

15 partnerships are on record, tiered flagship (featured partner), flagship, core, moderate and minor.

• Omnicareflagship (featured partner)Strategic or Co-development PartnerFeatured Partner of LeadingAge Michigan; provides pharmaceutical services to senior care providers; participates as exhibitor at the 2026 Solutions Expo with two booths (#21 and #22).
• Zieglerflagship (featured partner)Strategic or Co-development PartnerFeatured Partner providing financing and investment banking services to senior care and living providers; presenting and panelist role at 2026 Leadership Institute (Tom Meyers, Facilitator); Booth #1 at Solutions Expo.
• The Compliance Storeflagship (featured partner)Strategic or Co-development PartnerFeatured Partner providing regulatory compliance tools and resources to senior care providers; co-presenter in the Safe & Calm Webinar Series on emergency planning during the pandemic.
• Therapy Managementflagship (featured partner)Strategic or Co-development PartnerFeatured Partner providing therapy and rehabilitation services to senior care providers; co-presenter in Safe & Calm Webinar Series on nursing home reopening and therapy concerns; Booth #4 at Solutions Expo.
• Functional Pathwaysflagship (featured partner)Strategic or Co-development PartnerNewest Featured Partner providing rehabilitation services to senior care providers; promoted as a member benefit to LeadingAge Michigan; Booth #29 at 2026 Solutions Expo.
• LeadingAge NationalflagshipStrategic or Co-development PartnerNational affiliated organization; jointly advocates on federal aging services policy priorities and partners on tools like LeadingAge Insights (Quality Metrics, 5-Star Analysis, Market Position Reports).
• ValueFirstcoreStrategic or Co-development PartnerNational group purchasing organization founded in 2010 by David E. Herbel as a founding member; enables LeadingAge members to leverage collective buying power and achieve significant cost savings.
• NEXDINE HospitalitymoderateChannel Partner/ Reseller/ DistributorBusiness Partner exhibitor providing dining and hospitality services; presented on hospitality-driven senior living models at the 2026 Leadership Institute (Andre Alexandre, Senior Director of Sales); Booth #49 at Solutions Expo; Board Director of the Educational Foundation.
• WeCare ConnectcoreTechnology or IntegrationStrategic workforce feedback partner providing the staff satisfaction survey solution deployed through the Work That Matters grant to member nursing home providers; employees completing surveys are eligible for a $100 incentive payment.
• Michigan Department of TreasuryminorOthersState agency exhibitor at the 2026 Solutions Expo (Booth #51) connecting with member providers on financial matters.
• AcrisuremoderateChannel Partner/ Reseller/ DistributorBusiness Partner exhibitor providing insurance/risk management services to senior care providers; Booth #24 at 2026 Solutions Expo.
• Plante MoranmoderateImplementation/ SI/ Consulting PartnerFeatured speaker partner at the 2026 Leadership Institute presenting Reimbursement Insights (Jon Lanczak) on utilization, expense, and payment trends for nonprofit and for-profit providers in Michigan.
• Aramark SeniorLife+moderateChannel Partner/ Reseller/ DistributorBusiness Partner providing food services and management for senior care providers; Booth #6 at 2026 Solutions Expo.
• MedlinemoderateChannel Partner/ Reseller/ DistributorBusiness Partner providing medical supplies and equipment to senior care providers; Booth #14 at 2026 Solutions Expo.
• CCL Hospitality GroupmoderateChannel Partner/ Reseller/ DistributorBusiness Partner providing food services and hospitality to senior care providers; Awards Committee member (Julianne Sinde, Director of Regional Sales); Booth #10 at Solutions Expo.

Scale indicators9 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• LeadingAge National: National federation of mission-driven aging services providers that LeadingAge Michigan is state-affiliated with. Operates the LeadingAge Insights analytics platform jointly used by Michigan members and coordinates federal advocacy; the natural umbrella peer.
• American Health Care Association (AHCA): National trade association representing skilled nursing and assisted living providers, including for-profit operators. Broader and more for-profit-skewing than LeadingAge Michigan, but overlaps significantly on advocacy and workforce policy.

Direct peers

• Health Care Association of Michigan (HCAM): The other major statewide trade association representing Michigan skilled nursing and assisted living providers. Directly comparable in mission, member profile, and advocacy role, though it skews more for-profit than LeadingAge Michigan's nonprofit-only focus.
• LeadingAge New York: Sister state association representing mission-driven aging services providers in New York. Same operating model (membership, advocacy, education, group benefits), different state — a directly comparable peer for benchmarking.
• LeadingAge Ohio: Ohio counterpart of the LeadingAge state network. Operates the same advocacy/education/membership model for mission-driven senior care providers; directly comparable in structure and member base.
• LeadingAge Illinois: Illinois state association for nonprofit aging services providers under the LeadingAge umbrella. Comparable membership, advocacy, and education offerings to LeadingAge Michigan.
• LeadingAge Pennsylvania: Pennsylvania state affiliate of the LeadingAge network serving mission-driven senior care providers. Directly comparable in mission, governance model, and member services portfolio.

Regional players

• Care Providers of Minnesota: Minnesota statewide association representing aging services providers. Operates a comparable member-advocacy-education model in a different geography, useful for cross-state benchmarking.
• Michigan Health & Hospital Association (MHA): Michigan's broader statewide hospital and health system association. Operates in the same Lansing policy ecosystem and overlaps on workforce, Medicaid, and aging services policy with LeadingAge Michigan.

Others

• ValueFirst (Value First Group Purchasing): National group purchasing organization in which LeadingAge Michigan is a founding member. Related entity/peer in the GPO and senior care procurement ecosystem; offers joint cost-saving benefits to members.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/leadingagemi
• YouTubeyoutube.com/user/LeadingAgeMI
• Facebookfacebook.com/LeadingAgeMI
• LinkedInlinkedin.com/company/leadingage-michigan

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LeadingAge Michigan