Nextfairs

What Nextfairs does

NeXTfairs Ltd. is a multi-format events organizer headquartered in Doha, Qatar, operating as a subsidiary of Al Hattab Holding, a diversified Qatari conglomerate established in 1995. Founded in 2006, the company provides end-to-end exhibition and conference management services to government, semi-government, and enterprise clients across the MENA region, with international network coverage spanning 30+ countries. Its core product portfolio combines six-plus flagship exhibitions (Build Your House, Inspire for Home, The Big 5 Construct Qatar, Index Qatar, Qatar Travel Mart, ConteQ Expo) with hybrid event series (DIGICON), startup Demo Days, and three production-grade capability lines.

The company's capabilities span four service lines: Event Management (full-service conference and exhibition planning, budgeting, marketing, sales, floor management, and reporting), Event Production (space staging, AV, lighting, video, venue scouting, 3D mapping, and entertainment), Influential Marketing (brand activation, digital marketing, PR management, content marketing, and influencer engagement), and Sales Representation (sponsorship sales, exhibition space sales, delegate sales, CRM-integrated sales management, and forecasting for the MENA region). The technical foundation combines face-to-face event facilitation with hybrid and virtual event programs and an AI/BI- and CRM-powered consultative sales process, supported by a proprietary database of 32,000+ trade professionals across 20+ industry verticals.

NeXTfairs makes money primarily through professional-services engagements: full-service exhibition and conference delivery, sales representation agreements with event organizers (sponsorship, delegate, and space sales on commission or fee basis), event production contracts, and bespoke marketing engagements. The customer mix is heavily weighted toward Qatari government and semi-government entities (Qatar Development Bank, Ministry of Commerce & Industry, Ministry of Labour, Ashghal, QBIC), complemented by international event organizers via partnership agreements with dmg events, GES, 1st Arabia, and MIE Groups. Pricing is not publicly disclosed; the company offers free initial consultation to exhibitors and event organizers, with monetization occurring downstream via event-management fees, sponsorship commissions, and production services.

Name

Nextfairs

Legal name

NeXTfairs Ltd.

Website

https://nextfairs.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

101–250 employees

Short description

NeXTfairs is a Doha-headquartered multi-format events organizer providing end-to-end exhibition management, event production, sales representation, and marketing services to government and enterprise clients across the MENA region.

Ownership category

akta.pro rank

Product category

Event Management Services

NAICS

Convention and Trade Show Organizers (56192), Convention and Trade Show Organizers (561920), Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320)

SIC

Services-Advertising (7310)

akta.pro primary industry

Exhibitions, Trade Shows & Booth Management (HSACADAH)

akta.pro secondary industries

Corporate Event Production & AV Services (HSACADAB), Event Production & Technical Services (AV, Lighting, Staging) (BPAFAGAB), Exhibitor/Sponsor Management (Corporate Conferences) (THACAFAN), Sponsorship Activation & Experiential Marketing (THAHAGAC)

Keywords

• Exhibition management services
• Event production services
• Conference planning services
• Brand activation marketing
• Sales representation services

Headquarters

HQ city

Doha

HQ country

Qatar

HQ region

Middle East

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Exhibition and Conference Management: Full-service management of exhibitions and conferences including planning, budgeting, marketing, sales, floor management, administration, and reporting
2. Sales Representation Services: Sponsorship sales, exhibition space sales, and delegate sales for event organizers
3. Influential Marketing Services: Bespoke marketing solutions including brand activation, corporate experience, digital marketing, and advertising
4. Event Production Services: Space staging, stand AV, audio/lighting equipment, video screens, venue scouting, and technical production

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

NeXTfairs is a full-service events company that owns and produces branded exhibitions and conferences (e.g., Build Your House, The Big 5 Construct Qatar, Index Qatar, Qatar Travel Mart, ConteQ Expo) and delivers four core services to event organizers and corporate clients: end-to-end event management (planning, budgeting, marketing, sales, floor management, reporting), event production (space staging, AV, lighting, video, technical consultation), influential marketing (brand activation, digital, PR, influencer campaigns), and sales representation (sponsorship, exhibition space, and delegate sales across MENA). The company combines face-to-face event expertise with hybrid and virtual event technology.

Product overview

Nextfairs is a multi-format events organizer offering a portfolio of exhibitions and conferences across diverse industries including construction, travel, hospitality, technology, and business services. The company's core product portfolio includes branded exhibitions: Build Your House Exhibition (construction/renovation), Inspire Exhibition for Decor & Gifts (home décor), The Big 5 Construct Qatar (construction sector), Index Qatar (interior design), Qatar Travel Mart/QTM (tourism), and ConteQ Expo (construction/services innovation). These exhibitions are complemented by four service offerings: Event Management (full-service conference planning with 15+ years experience), Event Production (technical AV, staging, venue scouting), Influential Marketing (brand activation, digital marketing, PR), and Sales Representation (sponsorship and space sales for MENA markets). The company also organizes hybrid events like DIGICON Series and Demo Day for startups. Nextfairs positions itself as a full-service provider combining face-to-face event expertise with technology-enabled hybrid and virtual programs for B2B and B2C exhibitions and conferences.

Differentiator

Problem solved

Functional benefit

Brands

• Build Your House: New format exhibition dedicated to cater construction, fitout and renovation needs of Qatari nationals
• The Big 5 Construct
• Index Qatar
• Qatar Travel Mart (QTM)
• ConteQ Expo
• Inspire Exhibition for Decor & Gifts
• DigiCon Series

Products and services

• Build Your House Exhibition A construction, fitout, and renovation exhibition dedicated to Qatari nationals, covering construction, fitout, and renovation needs under the Build Your House brand.
• Inspire Exhibition for Decor & Gifts A premier home, décor, and gifts exhibition co-located with Build Your House, targeting consumers and trade buyers in Qatar's home and gifting market.
• The Big 5 Construct Qatar A multi-section construction exhibition covering plant machinery and vehicles, concrete, construction tools and building materials, MEP services, building envelope, construction technologies and innovations, and building interiors and finishes.
• Index Qatar Interior design and fit-out industry exhibition connecting regional buyers with global suppliers, brands, and manufacturers.
• Qatar Travel Mart (QTM) Tourism industry exhibition bringing together inbound and outbound tourism to provide a marketplace for local and international tourism businesses, organized in partnership with Visit Qatar and Katara Hospitality.
• ConteQ Expo Exhibition focused on innovation and research breakthroughs in the construction and services sectors, showcasing productivity, quality, reliability, cost-savings, waste-reduction, and energy-efficiency advances; co-hosted with government ministries.
• Event Management Services Full-service conference and exhibition planning covering exhibition and conference planning, budgeting, marketing, sales, floor management, administration, and reporting, for enterprise and government clients.
• Event Production Services Technical production services covering space staging, stand AV, audio equipment, lighting, video screens, generators, venue scouting, technical consultation, creative content, design and branding, 3D mapping, media production, staging, and entertainment.
• Influential Marketing Services Bespoke marketing solutions including brand activation, corporate experience, direct marketing, brand awareness, web streaming, video conferencing, live broadcast, PR management, corporate presentations, influencers, social speakers, branding and graphic design, digital marketing, web design and development, content marketing, brand strategy, webinars, advertising, and surveys.
• Sales Representation Services Sales facilitation including sales management, planning and strategy, sponsorship sales, delegate sales, exhibition space sales, telesales and telemarketing, data mining, CRM integration, and sales reporting and forecasting for event organizers across the MENA region.
• DIGICON Series Hybrid event series allowing participants to meet and discuss themes of common interest through online and in-person channels, covering HR, dermatology, food safety, and other sector topics.
• Demo Day Pitch event where entrepreneurs present business ideas to a panel of experts and potential investors after completing Lean Start-up and Lean Acceleration programs; hosted for entities such as Qatar Business Incubation Center (QBIC) and Qatar Fintech Hub.

Quantifiable outcome

• 9,000 exhibitors served
• +4 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Twelve partnerships are on record, tiered flagship, core and minor.

• dmg eventsflagshipStrategic or Co-development Partnerdmg events is an international exhibitions and publishing company with events across more than 25 countries in the Middle East, Europe, Africa, the Americas and Asia. Headquartered in Dubai since 1989, with expanded operations to Saudi Arabia, Singapore, Canada, South Africa, Egypt and the UK.
• GEScoreStrategic or Co-development PartnerWith more than 90 years of experience and the most comprehensive breadth of services and technology, GES brings brands and customers closer together through events, exhibits and exhibitions. A boutique agency that delivers results worldwide.
• 1st ArabiacoreStrategic or Co-development PartnerExcels in delivering comprehensive event management solutions for exhibitions and conferences with an all-in-one approach integrating marketing, production, promotion, and specialized technical solutions.
• MIE GroupscoreStrategic or Co-development PartnerAn accomplished organization with global presence operating under the mandate of organizing and hosting dynamic conferences, exhibitions, and workshops to promote connections between projects and investments.
• M_ExpominorGTM or Marketing PartnerA travel blog dedicated to exhibitions and fairs in the Middle East, providing information about venues, dates, and features of regional exhibitions.
• Qatar Development Bank (QDB)coreStrategic or Co-development PartnerQatar's development bank supporting entrepreneurship and business development through partnership on events like EWC competition and Investment Forum.
• Master Builders AustraliaminorOthersAustralian industry association for the building and construction sector in international network.
• Enterprise IrelandminorOthersIrish government organization that helps Irish companies grow their businesses internationally.
• JETROminorOthersJapan External Trade Organization supporting Japanese companies in international business.
• KOTRAminorOthersKorea Trade Investment Promotion Agency supporting Korean companies internationally.
• CCPITminorOthersChina Council for the Promotion of International Trade.
• Italian Trade Commission (ICE)minorOthersItalian Trade Commission supporting Italian businesses internationally.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• GES (Global Experience Specialists): Global event and exhibition services company with 90+ years of experience. Functions as both a GTM partner to NeXTfairs and a broader incumbent competing for large-scale event contracts.
• Reed Exhibitions (RX): Global B2B events and exhibitions organizer operating across multiple verticals. Broad incumbent that competes with NeXTfairs in construction, interiors and travel trade-show categories.
• Messe Frankfurt Middle East: Subsidiary of global trade fair operator Messe Frankfurt, organizing major regional exhibitions including Automechanika and Beautyworld Middle East. Directly comparable in trade-show category mix.
• Informa Markets: World's largest exhibitions organizer operating hundreds of B2B trade shows. A broad incumbent that competes with NeXTfairs in MENA via established construction, hospitality and travel exhibitions.

Direct peers

• MIE Groups: MENA-based conferences, exhibitions and workshops organizer serving as a strategic partner to NeXTfairs while also competing in the same regional trade-show market.
• 1st Arabia: Regional event management solutions provider covering exhibitions and conferences; a Core strategic partner to NeXTfairs that also offers comparable full-service event production.
• dmg events: Dubai-headquartered international exhibitions organizer with events in 25+ countries. Both a strategic partner and a direct competitor to NeXTfairs across MENA exhibitions including The Big 5 Construct Qatar.

Regional players

• Expo Centre Sharjah: Sharjah-based venue and exhibition organizer operating flagship consumer and B2B shows. Comparable regional player in Gulf exhibitions, though it owns its own venue unlike NeXTfairs.
• Iteca Exhibitions: Azerbaijan-based trade fair organizer with strong CIS-region presence. Comparable as a regional exhibition organizer focused on emerging-market trade events, though it does not directly overlap Qatar.

Others

• Doha Exhibition and Convention Center (DECC): Primary venue partner for NeXTfairs' flagship events including Big 5 Construct Qatar and Index Qatar. Included as a venue/ecosystem participant rather than a direct competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/NTfairs
• Facebookfacebook.com/NeXTfairs
• LinkedInlinkedin.com/company/nextfairs

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nextfairs