Pure IT

What Pure IT does

Pure IT, Inc. is a privately held IT services and solutions provider headquartered in Chicago, Illinois, that has operated since 2000 with the founders claiming well over 40 years of collective industry experience. The firm positions itself as a full-service business partner that advises, designs, deploys, and supports enterprise IT infrastructure for US-based organizations only, explicitly declining non-US inquiries. Its technical focus spans hyper-converged infrastructure, virtual desktop infrastructure (VDI) built on VMware Horizon, Citrix, RHEL, OpenStack, and KVM, hybrid and multi-cloud deployments across AWS and Azure, and enterprise connectivity solutions including LAN, WAN, SD-WAN, point-to-point, and WiFi, including long-haul microwave and heat-map site surveys.

The company's core capabilities center on infrastructure modernization for enterprise and mid-market clients, with documented vertical specialization in architectural and engineering firms that require VDI environments for CAD applications such as Revit, ACAD, and Solidworks. Pure IT applies a "solution-selling" methodology, identifying end goals and constructing the implementation backward in phased steps under a stated 3-5 year client vision explicitly designed to avoid rip-and-replace scenarios. Workflow management, enterprise service management, and troubleshooting and automation are positioned as supporting capabilities around the core infrastructure deployments.

Pure IT generates revenue through three streams: IT consulting and advisory services, infrastructure design and deployment (professional services), and ongoing white-glove support under managed services. Pricing is quote-based and not publicly disclosed. Its go-to-market is primarily direct engagement supplemented by word-of-mouth referrals, with the firm explicitly stating that its best advertising is client referrals. No external funding, parent company, M&A activity, partnerships, certifications, patents, or social media presence are disclosed in available sources.

Name

Pure IT

Legal name

Pure IT, Inc.

Website

https://pureit.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Pure IT, Inc. is a privately held, Chicago-based IT services firm that provides consulting, design, deployment, and managed support of enterprise infrastructure, with vertical expertise in VDI and CAD environments for US-based architectural and engineering organizations.

Ownership category

akta.pro rank

Product category

IT Infrastructure Consulting and Managed Services

NAICS

Computer Systems Design and Related Services (5415), Computer Systems Design Services (541512), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Computer Integrated Systems Design (7373), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Virtual Desktop & Application Delivery (VDI/DaaS, Remote Apps) (BPAEAIAC)

akta.pro secondary industries

Cloud-Native Enablement (Containers, Kubernetes, Service Mesh) (BPAEAKAE), ITIL/ITSM Process Consulting & Implementation (BPAEAJAB)

Keywords

• IT consulting services
• Infrastructure design deployment
• Managed IT support
• Hyper-converged infrastructure
• Enterprise connectivity solutions

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. IT Consulting and Advisory Services: Professional consulting services to help define goals and plot paths to achieve technology objectives. The company uses solution-selling methodology, identifying end goals and building components backward in phased approaches.
2. Infrastructure Design and Deployment: Design, deployment and support of applications, infrastructure, hosting and AI solutions. Covers hardware, firmware, application and database expertise.
3. Ongoing Support and Managed Services: White-glove service support for deployed solutions, helping clients stay ahead with troubleshooting and automation services.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Pure IT is a USA-based IT business partner that designs, deploys, and supports enterprise technology solutions for US-based organizations. The company delivers consulting, design, deployment, and white-glove support services spanning hyper-converged infrastructure, virtual desktop infrastructure (VDI), hybrid and multi-cloud deployments, and enterprise connectivity (LAN, WAN, SD-WAN, WiFi). Its practice emphasizes a phased, 3-5 year vision approach that avoids rip-and-replace scenarios and delivers projects on schedule and under budget.

Product overview

Pure IT, Inc. is a USA-based IT services and solutions provider offering a full-service business partnership model. The company provides a unified suite of services encompassing Applications, Infrastructure, Hosting, and AI capabilities. Their core service offerings include Hyper-Converged Infrastructure design, deployment and support, enterprise workflow management, Enterprise Service Management, and IT troubleshooting and automation. The company positions itself as a solution seller that designs, deploys, and supports client teams across hardware, firmware, applications, and databases. With over 40 years of combined industry experience, Pure IT focuses on modern hybrid data center solutions, VDI, hybrid and cloud deployments, and connectivity solutions including LAN, WAN, SD-WAN, and WiFi. Their approach emphasizes phased implementation and long-term vision planning to help clients avoid rip-and-replace scenarios.

Differentiator

Problem solved

Functional benefit

Products and services

• IT Consulting and Advisory Services Professional consulting that helps organizations define technology goals and plot a phased path to achieve them; covers applications, infrastructure, hosting, and AI objectives for US-based enterprises.
• Infrastructure Design and Deployment Design and build-out of enterprise IT environments including hyper-converged infrastructure, hybrid data centers, VDI, cloud, and connectivity solutions for businesses needing modernized infrastructure.
• Managed IT Support Services Ongoing managed support for deployed solutions including troubleshooting, automation, workflow management, and enterprise service management to maintain and optimize client IT environments.
• Hyper-Converged Infrastructure Solutions Deployment of hyper-converged, software-defined, virtual, and hybrid data center infrastructure that converts siloed IT into an agile, scalable asset for enterprise clients.
• Virtual Desktop Infrastructure (VDI) Deployment Deployment of VMware Horizon, Citrix, and related VDI environments supporting compute-intensive applications like Revit, ACAD, and Solidworks for architectural and engineering firms of all sizes.
• Multi-Cloud Deployment Services Design and deployment of cloud and hybrid environments across AWS, Azure, RHEL, Open Stack, and KVM to give enterprises flexible, workload-appropriate cloud infrastructure.
• Enterprise Connectivity Solutions Deployment of LAN, WAN, SD-WAN, point-to-point, WiFi, heat-map, and long-haul microwave connectivity solutions for organizations with demanding network and workforce requirements.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Perficient: US-based digital consultancy with significant infrastructure, cloud, and managed services practices. Overlaps with Pure IT in mid-market enterprise IT modernization and end-to-end infrastructure engagements.
• ePlus: US-based IT solutions and services provider with a strong mid-market enterprise practice in infrastructure, cloud, and managed services. Comparable to Pure IT in the design-deploy-support engagement model across US-based clients.
• CDW: Large US-based provider of IT solutions and services spanning hardware, software, cloud, and managed services. While significantly larger and product-led, CDW competes with Pure IT in the mid-market enterprise infrastructure and services space.
• SHI International: Large US-based IT solutions and services provider with deep enterprise infrastructure and managed services capabilities. Competes with Pure IT for mid-market and enterprise infrastructure design, deployment, and lifecycle management work.
• Insight Enterprises: Global IT solutions and services provider offering hardware, software, cloud, and managed services. A broad incumbent that overlaps with Pure IT in enterprise infrastructure design, deployment, and ongoing support engagements.

Direct peers

• AHEAD: Chicago-based enterprise IT consultancy specializing in data center, cloud, and end-user computing solutions. AHEAD is the closest comparable to Pure IT: similar US-mid-market focus, multi-vendor infrastructure expertise, and white-g glove service model, though meaningfully larger in scale.
• Dataprise: US-based managed IT services and infrastructure provider serving mid-market and enterprise clients nationwide. Direct competitor to Pure IT in managed services, cloud, and end-user computing, with significantly larger headcount and broader geographic coverage.
• Trace3: IT solutions and consulting firm focused on data center, cloud, and enterprise infrastructure across the US. Overlaps with Pure IT on multi-vendor infrastructure design, deployment, and managed services for mid-market and enterprise clients.
• Netrix: US-based IT services and solutions provider focused on cloud, security, and managed services for mid-market enterprises. Direct overlap with Pure IT in multi-vendor infrastructure design, deployment, and ongoing support.

Emerging players

• Cask: IT consultancy specializing in ServiceNow, enterprise service management, and workflow automation. Comparable to Pure IT in ITSM-adjacent and infrastructure-modernization engagements, but with a narrower platform focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pure IT