What trace3 does

Trace3, Inc. is a US-based, privately held IT professional-services and solutions provider founded in 2002 and headquartered in Irvine, California. The company sells technology transformation services to enterprise IT leaders and technology decision makers, organized around three stated brand pillars — Emerging Technology, Elite Engineering, and Client Intimacy — and delivered through direct enterprise field sales across multiple US regions. Its service portfolio spans cloud solutions (with Microsoft Azure specialization), security and cyber resiliency, data and analytics, innovation advisory, cloud FinOps, and a dedicated healthcare vertical (the Health Solutions Group). Underlying the professional services business, Trace3 operates the annual Evolve Leadership and Technology Conference at The Cosmopolitan in Las Vegas, held every year since 2008, which functions as both a marketing platform and the company's flagship go-to-market vehicle.

The company has grown in part through five completed acquisitions — Data Strategy, Groupware Technology, Lasalle, Set Solutions, and Tail Wind Informatics — all of which have been fully integrated under the Trace3 brand. Its revenue model is professional-services-based, supplemented by conference registration revenue (early-bird free to $550 on-site) and partner-sponsorship income from a deep roster of enterprise technology vendors including Cisco, Microsoft, Dell, AWS, Cohesity, Rubrik, HPE, Palo Alto Networks, NetApp, CrowdStrike, AMD, F5, MinIO, Wiz, and KnowBe4. Trace3 also operates a content-marketing ecosystem (blog, podcasts, videos, collateral) and runs the Outlier Award program and T3Cares corporate-responsibility initiative. The company is led by CEO Rich Fennessy, President Joe Quaglia, CMO Sandy Salty, and CTO Tony Olzak, with additional practice leadership across cloud, security, data, and innovation. No revenue, headcount, or ownership details are publicly disclosed in the available data.

Name

trace3

Legal name

Trace3, Inc.

Website

https://evolvetechconference.com

Company type

Private

Founded year

2002

Operating status

Operating

Short description

Trace3 is a US-headquartered IT professional services and consultancy founded in 2002, serving enterprise IT leaders across cloud, security, data, and innovation practices, with a healthcare vertical and an annual flagship conference (Evolve).

Ownership category

akta.pro rank

Headquarters

HQ city

Irvine

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Technology Solutions and Services: Trace3 provides informative technology solutions to enterprise clients, focusing on introducing the latest emerging technologies. The company has been in operation since 2002 and operates through elite engineering and dynamic innovation practices.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

Trace3 provides enterprise technology consulting, engineering, and managed services across cloud, cybersecurity, data and analytics, and platform engineering practices for corporate and enterprise clients. The company complements these services with the annual Evolve Leadership and Technology Conference, which convenes enterprise IT leaders with strategic technology partners. Trace3 sells through elite engineering and direct enterprise relationships, and has expanded its capabilities through acquisitions such as Data Strategy, Groupware Technology, Lasalle, Set Solutions, and Tail Wind Informatics.

Differentiator

Problem solved

Functional benefit

Brands

• T3Cares: Corporate responsibility initiative
• Outlier Awards
• Legends Program

Products and services

• Evolve Leadership and Technology Conference Annual conference hosted at The Cosmopolitan in Las Vegas (2025 edition: September 30 – October 3, 2025; 2027 edition: February 24-26, 2027) bringing together executives, technology leaders, industry experts, and strategic technology partners for keynotes, breakout sessions, networking events, and the Outlier Award Gala.
• Enterprise Technology Consulting Services
• Cloud Solutions Practice
• Security Solutions Practice
• Data & Analytics Practice
• Health Solutions Group
• Platform Engineering Services
• Cloud FinOps Consulting
• Management Consulting
• Innovate Conference Mobile App

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

17 partnerships are on record, tiered core, key, elite and strategic.

• CiscocoreTechnology or Integration · 30 September 2025Cisco is the 2025 Outlier Evolve Sponsor. Cisco executives including Eric Knipp (SVP and GM, CX Americas) and Kerry Singleton (Senior Director, Security Global Engineering) speak at the conference, discussing topics such as AI, agentic workflows, and cybersecurity solutions.
• CohesitycoreTechnology or Integration · 30 September 2025Cohesity is a Diamond sponsor for Evolve 2025. CEO Sanjay Poonen participates in conference discussions about data management and AI strategies. The partnership focuses on enterprise data solutions and innovation.
• Dell TechnologiescoreTechnology or Integration · 30 September 2025Dell Technologies is a Diamond sponsor and key technology partner at Evolve 2025. Executives including Allen Clingerman (Partner AI Officer & Chief Technical Strategist) lead discussions on AI infrastructure and cloud solutions.
• MicrosoftcoreTechnology or Integration · 30 September 2025Microsoft is a Diamond sponsor with executives including Jacquelyn Crowhurst (Chief Architect, Global Partner Solutions) and Beth Humphreys (Managing Director, US Cloud & AI Architecture Team) participating in conference sessions on AI and cloud strategies.
• MinIOcoreTechnology or Integration · 30 September 2025MinIO is a Diamond sponsor for Evolve 2025. Co-CEO Garima Kapoor participates in panel discussions about storage and AI infrastructure solutions.
• RubrikcoreTechnology or Integration · 30 September 2025Rubrik is a VIP sponsor with CEO Bipul Sinha featured as a mainstage speaker. The partnership focuses on cybersecurity, data protection, and cyber recovery solutions for enterprise clients.
• HPEkeyTechnology or Integration · 30 September 2025HPE is a VIP sponsor with executives participating in sessions on hybrid cloud solutions, AI infrastructure, and enterprise technology modernization.
• Palo Alto NetworkskeyTechnology or Integration · 30 September 2025Palo Alto Networks is a VIP sponsor focused on cybersecurity and SASE solutions, with executives leading discussions on network security transformation.
• NetAppkeyTechnology or Integration · 30 September 2025NetApp is a VIP sponsor with Field CTO Rusty Young participating in sessions on AI-ready data infrastructure and storage solutions.
• KnowBe4keyTechnology or Integration · 30 September 2025KnowBe4 is a VIP sponsor focused on security awareness training and human risk management solutions, with executives leading related breakout sessions.
• CrowdStrikeeliteTechnology or Integration · 30 September 2025CrowdStrike is an Elite sponsor at Evolve 2025, participating in the security-focused sessions and showcasing cybersecurity solutions.
• AMDkeyTechnology or Integration · 30 September 2025AMD is a VIP sponsor with Jeff Cristofono (Solutions Architect) leading sessions on data center modernization and AI infrastructure.
• F5keyTechnology or Integration · 30 September 2025F5 is a VIP sponsor focused on application delivery and security solutions, with executives leading sessions on AI application infrastructure.
• AWSstrategicTechnology or Integration · 30 September 2025AWS is a Strategic sponsor at Evolve 2025, participating in cloud and AI infrastructure discussions.
• WizeliteTechnology or Integration · 30 September 2025Wiz is an Elite sponsor with Fred Meek (SVP of Customer Solutions & Experience) participating in practical Gen AI enterprise sessions.
• Southwest AirlineskeyGTM or Marketing Partner · 30 September 2025Southwest Airlines is the official airline partner for the Evolve conference, offering attendees discounted fares including 11% off Business Select and 5% off other fare types.
• The Cosmopolitan Las VegaskeyOthers · 30 September 2025The Cosmopolitan in Las Vegas is the official venue partner hosting the Evolve conference, providing conference facilities and discounted rates for attendees.

Scale indicators2 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• World Wide Technology (WWT): Large privately held US IT solutions provider and value-added reseller with deep enterprise relationships, vendor co-sell model, and elite engineering positioning—directly comparable to Trace3 in business model, target buyer, and high-touch enterprise GTM.
• CDW: Public IT solutions provider serving enterprise and mid-market customers with a similar mix of hardware/software resell and professional/managed services. Directly comparable on product breadth, vendor relationships, and enterprise sales motion.
• Insight Enterprises: Global IT solutions and services provider combining hardware, software, and services for enterprise clients. Closely comparable to Trace3 on enterprise IT solutions positioning and vendor partnership model.
• SHI International: Large privately held IT solutions provider with extensive enterprise footprint, vendor partnerships, and professional services capabilities—comparable on customer profile, vendor co-sell, and solutions-led GTM.
• Presidio: Privately held US IT solutions provider focused on digital transformation, cloud, security, and managed services for enterprise. Closely comparable on practice mix (cloud, security, data) and enterprise-first sales motion.
• Optiv: Pure-play cybersecurity solutions provider serving enterprise clients. Comparable on Trace3's security practice (CISO, Cyber Resiliency, Advisory CISO) and enterprise vendor partner model.
• Slalom: Privately held management and technology consulting firm with strong innovation/data/cloud practices serving enterprise clients. Comparable to Trace3's innovation, data, and cloud advisory offerings and elite engineering positioning.
• Rackspace Technology: Public IT services provider specializing in multicloud, security, and managed services for enterprise. Comparable to Trace3's cloud and security practice depth and hyperscale vendor (AWS, Microsoft) co-sell model.

Broad incumbents

• Accenture: Global professional services giant with deep cloud, security, data, and AI transformation practices. Comparable as a broader incumbent that competes for the same enterprise transformation dollars, though at much larger scale and with global delivery.
• Deloitte Consulting: Global consulting firm with technology transformation, cloud, and cybersecurity practices. Overlaps with Trace3's enterprise IT transformation value proposition but at much broader scale and global delivery.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/trace3
• Facebookfacebook.com/Trace3.Corp
• LinkedInlinkedin.com/company/trace3
• Instagraminstagram.com/trace3_ig/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Profiles21 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about trace3