Casa Natura Musical

What Casa Natura Musical does

Casa Natura Musical is a private, single-location live music venue located at Rua Artur de Azevedo, 2134, in the Pinheiros neighborhood of São Paulo, Brazil. Founded on May 9, 2017, the venue hosts ticketed concerts, album launches, and special events focused on independent Brazilian music across genres including MPB, indie rock, rap, and alternative. The venue has three seating zones — a standing pista (R$60–R$140), the Bistrô Superior dining area (R$160–R$180), and the VIP Camarote (R$200–R$240) — with tiered lot pricing, half-price entry for students/seniors/PWD, and a free admission quota for transgender, travesti, and non-binary persons.

The business operates a multi-revenue model: ticket sales (transacted through Sympla online and a physical box office), on-site food and beverage (Bistrô Superior and bar), venue rental for private and corporate events, and a stack of sponsorship deals — most notably Natura's naming rights, plus Azul Airlines (official airline), Heineken (official beer), Sympla (ticketing), and YouGreen (sustainability). Distribution is concentrated domestically in São Paulo, with no disclosed geographic expansion.

Beyond the core venue, Casa Natura Musical operates three differentiated sub-products: Frequências, a double-show format pairing artists from different scenes; Nos Bastidores da Casa, a behind-the-scenes artist interview series; and a multi-section editorial blog covering album reviews, playlists, and music journalism. Marketing runs through owned channels (Instagram, Facebook, LinkedIn, Spotify playlist, YouTube) plus an email newsletter. The company is led by partner-producer Paulinho Rosa (also tied to Canto da Ema forró venue) with artistic direction by Marcus Preto and musical direction by Swami Jr. No funding rounds, M&A, or AI/technology capabilities were disclosed.

Name

Casa Natura Musical

Legal name

Casa Natura Musical

Website

https://casanaturamusical.com.br

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Casa Natura Musical is a São Paulo-based live music venue, founded in 2017, that hosts ticketed concerts and album launches for independent Brazilian artists. It operates a single Pinheiros location with standing, dining, and VIP seating zones, monetizing tickets, F&B, sponsorships (notably Natura naming rights), and private event rentals.

Ownership category

akta.pro rank

Product category

Live Music Venue

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Concert Halls & Music Venue Operations (Symphony Halls, Recital Venues) (MPAGALAC)

akta.pro secondary industries

Live Music Clubs & Venues (MPAGAIAB), Live Music Venues & Concert Bars (THAFAEAD)

Keywords

• Live music venue
• Concert events
• Music venue rental
• Event ticketing
• Live entertainment

Headquarters

HQ city

Pinheiros

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Ticket Sales: The venue sells tickets to concerts and events through Sympla online platform and physical box office. Ticket prices range from R$60 to R$200+ depending on event and seating section.
2. Venue Rental for Private Events: The venue offers spaces for private events and corporate functions.
3. Food and Beverage Sales: On-site food and beverage service including Bistrô Superior and bar offerings during events.
4. Sponsorship and Naming Rights: Corporate sponsorship deals including Natura as naming rights partner, Azul Airlines as official airline, Heineken as official beer, and Sympla as ticketing partner.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Casa Natura Musical operates a live music venue and event space in São Paulo's Pinheiros neighborhood, hosting concerts, album launches, and special events featuring independent Brazilian music artists. The venue operates ticketed concerts across multiple seating zones (Pista, Bistrô Superior, Camarote), offers on-site food and beverage service, and rents its space for private and corporate events.

Product overview

Casa Natura Musical is a music venue and cultural center in São Paulo that operates primarily as a live event space hosting concerts and performances by Brazilian independent artists. The venue offers ticketing through Sympla, operates a behind-the-scenes interview series (Nos Bastidores da Casa), and runs the Frequências project pairing artists from different scenes for collaborative shows. The venue also provides event space rental services and maintains editorial content through its blog with multiple music-focused sections.

Differentiator

Problem solved

Functional benefit

Products and services

• Casa Natura Musical Venue Concerts A live music venue and concert hall in Pinheiros, São Paulo, hosting live performances by Brazilian independent artists across MPB, indie, rock, rap, and electronic genres, with multiple seating zones including standing pit, Bistrô Superior dining area, and VIP Camarote.
• Frequências Project A double-show project that pairs artists from different music scenes who share similar artistic frequencies, presenting two performances in a single night.
• Event Space Rental Rental of the venue space for private events, corporate functions, and special occasions, including the concert space, Bistrô Superior dining area, and Camarote VIP section.
• Food and Beverage Service (Bistrô Superior) On-site food and beverage service including the Bistrô Superior dining area and bar offerings during events, providing dine-in service for ticketed guests.

Named customers15 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• NaturacoreGTM or Marketing PartnerNatura holds the naming rights to Casa Natura Musical, providing primary sponsorship support. The partnership aligns Natura (a Brazilian cosmetics brand) with the independent Brazilian music scene, positioning the brand within São Paulo's cultural ecosystem.
• Azul Linhas AéreascoreGTM or Marketing PartnerAzul Airlines serves as the Official Airline partner, facilitating artist and talent travel for events at the venue.
• Heineken BrasilcoreGTM or Marketing PartnerHeineken is the Official Beer sponsor of Casa Natura Musical, providing beverage branding and partnership at the venue.
• SymplacoreChannel Partner/ Reseller/ DistributorSympla is the official ticketing platform for Casa Natura Musical, handling online ticket sales for all events. The partnership includes branded ticketing integration on the venue's website.
• YouGreenminorStrategic or Co-development PartnerYouGreen is the sustainability partner for Casa Natura Musical, supporting the venue's environmental initiatives and practices.

Scale indicators1 record

Recent moves6 records

Expansion highlights3 records

Broad incumbents

• Vibra São Paulo (formerly Credicard Hall): Large-scale concert venue in São Paulo hosting major Brazilian and international tours. Operates at significantly larger scale than Casa Natura with overlapping audience for headline acts.
• Espaço das Américas: Established São Paulo concert venue for major touring acts. Larger capacity and broader artist roster than Casa Natura, but competes for the same Brazilian music fans.
• SESC São Paulo: Multi-venue cultural operator across São Paulo with regular live music programming at subsidized ticket prices. Broader institutional mandate but overlapping audience and artist relationships.

Direct peers

• Cine Joia: Historic independent music venue in São Paulo hosting Brazilian artists across genres. Directly comparable programming model targeting the same independent music audience in the same metropolitan market.
• Tropicalia: Live music venue and club in São Paulo with similar indie/alternative Brazilian music programming. Directly competes for the same emerging artist bookings and audience segments.
• Blue Note São Paulo: Jazz and live music club in São Paulo with similar intimate concert format, tiered ticketing, and premium positioning. Comparable per-event revenue model and target audience.
• Audio Club São Paulo: São Paulo-based live music and electronic music venue with overlapping Brazilian alternative and indie audiences. Direct competitor in the same city for comparable programming slots.

Others

• Canto da Ema: Forró venue in Brasília with overlapping ownership/producer (Paulinho Rosa is identified as partner at Casa Natura and producer at Canto da Ema). Thematically connected as part of the same operator's venue portfolio.

Regional players

• Circo Voador: Historic independent music venue in Rio de Janeiro hosting Brazilian artists across genres. Similar programming philosophy and audience profile but operates in a different geographic market.
• Fundição Progresso: Independent music and arts venue in Rio de Janeiro with similar Brazilian independent music programming. Comparable scale, philosophy, and target audience but operates in a different city.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCiNiTtHDhK-J7P5u3ofyfDw
• Facebookfacebook.com/casanaturamusical
• LinkedInlinkedin.com/company/casanaturamusical
• Instagraminstagram.com/casanaturamusical

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Casa Natura Musical