Blue Note São Paulo

What Blue Note São Paulo does

Blue Note São Paulo is a premium live music venue, restaurant, and corporate event space operating in São Paulo, Brazil as part of the global Blue Note jazz club brand. Founded in 2019 and located on the 2nd floor of the Conjunto Nacional building on Avenida Paulista — designed by architect David Libeskind — the venue offers nightly shows in jazz, MPB, bossa nova, blues, and rock tribute formats, typically in two sessions per evening at 20h00 and 22h30, with ticket sales handled through Eventim and an on-site box office. The venue spans three configurable event spaces (a climate-controlled internal area with capacity of 300 seated or 500 standing, a covered external area, and a panoramic terrace overlooking Avenida Paulista) plus seven VIP boxes, enabling both consumer concerts and corporate venue rental.

The company monetizes across three primary revenue streams: live show ticket sales, restaurant and bar services (operating under the Varanda Blue sub-brand with lunch-and-jazz service, Saturday feijoada, Sunday brunch, and an award-winning cocktail program), and corporate event hosting through its Blue Note Corp platform. The corporate platform services enterprise clients including Amazon, Globo, Porto Seguro, Ambev, Bradesco Seguros, Banco Safra, O Boticário, the American Consulate, and the Government of São Paulo State. Reservations and group bookings (6–25 people) are handled via WhatsApp, and the venue maintains a members club for recurring patrons.

Operationally, Blue Note São Paulo is a privately held subsidiary within the Blue Note brand chain founded by Danny Bensusan in 1981 in New York's Greenwich Village. Its commercial model relies on a sponsorship stack (PortoBank as main presenting sponsor, with Heineken, Blue Moon, Coca-Cola, and Azul Linhas Aéreas as core partners) and media partnerships with Folha de S.Paulo, Rolling Stone Brasil, and others. The São Paulo location is one of several international Blue Note venues, alongside New York, Rio de Janeiro, Napa, Hawaii, Milan, Tokyo, Beijing, Shanghai, and Los Angeles; local leadership includes Michele Vanzella (Director of Business and Events), Bruna Crema (Corporate Events Manager), and Ana Paula Carmo (Social Events Manager). The company does not disclose revenue, headcount, or detailed pricing in publicly available sources.

Name

Blue Note São Paulo

Legal name

Blue Note São Paulo

Website

https://bluenotesp.com

Company type

Private

Founded year

2019

Operating status

Operating

Short description

Blue Note São Paulo is a premium live music venue, restaurant, and corporate event space on Avenida Paulista in São Paulo, Brazil, part of the global Blue Note jazz club chain. It serves live music enthusiasts, diners, and corporate clients with nightly concerts, full-service F&B, and venue rental.

Ownership category

akta.pro rank

Product category

Live Music Venue

NAICS

Drinking Places (Alcoholic Beverages) (72241), Musical Groups and Artists (711130)

SIC

Retail-Eating & Drinking Places (5810), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Live Music Venues & Concert Bars (THAFAEAD)

akta.pro secondary industry

Live Music Bars & Venues (CRANACAH)

Keywords

• Live music venue
• Jazz club services
• Corporate event hosting
• Concert ticketing services
• Restaurant bar services

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Live Show Tickets: Ticket sales for concerts and live performances through online platform (Eventim) and physical box office. Shows typically have two sessions per night at 20h00 and 22h30.
2. Restaurant and Bar Services: Food and beverage sales including Varanda Blue (terrace), Lunch and Jazz service, Saturday Feijoada, Sunday Brunch. High-gastronomy restaurant with signature menu and award-winning cocktail program.
3. Corporate Event Venue Rental: Private event hosting for corporate and social occasions through Blue Note Corp platform. Venues available for conventions, lectures, product launches, press conferences, and celebrations. Features internal area, external area, panoramic terrace, and full catering options.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Blue Note São Paulo operates a premium live music jazz club and restaurant venue located in the historic Conjunto Nacional building on Avenida Paulista. It sells tickets to nightly jazz and live music performances held Wednesday through Sunday across two daily sessions, alongside food and beverage service through its Varanda Blue restaurant, and hosts private corporate and social events through its dedicated Blue Note Corp platform.

Product overview

Blue Note São Paulo is a jazz club and live music venue that operates as a unified entertainment platform combining live performances, dining, and event hosting services. The core offering centers on nightly live music shows featuring diverse genres from jazz and bossa nova to rock tributes and MPB, complemented by on-site restaurant services (Varanda Blue, Almoço e Jazz, Feijoada, and Brunch) and the Blue Note Corp corporate events platform for private venue rentals. The venue is part of the international Blue Note chain with headquarters in New York and branches worldwide.

Differentiator

Problem solved

Functional benefit

Brands

• Varanda Blue: The restaurant and outdoor bar area of Blue Note São Paulo, offering lunch, dinner, feijoada on Saturdays, and Sunday brunch.
• Blue Note Corp
• Blue Note Corp

Products and services

• Live Music Shows
• Varanda Blue Restaurant
• Blue Note Corp (Corporate and Private Events)

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered flagship, core and minor.

• PortoBankflagshipGTM or Marketing PartnerMain presenting sponsor of Blue Note São Paulo. Provides financial support for events and venue operations with prominent branding placement.
• HeinekencoreGTM or Marketing PartnerOfficial beer sponsor with exclusive pouring rights. Prominent logo placement on venue materials.
• Blue MooncoreGTM or Marketing PartnerCraft beer sponsor featured in venue marketing materials.
• Coca-ColacoreGTM or Marketing PartnerOfficial soft drink sponsor with branding presence.
• Azul Linhas AéreascoreGTM or Marketing PartnerOfficial airline partner facilitating artist and guest travel.
• EventimflagshipChannel Partner/ Reseller/ DistributorOfficial ticketing platform and distribution partner for ticket sales. Primary online sales channel.
• Rolling Stone BrasilminorGTM or Marketing PartnerMedia partner for Rolling Stone Sessions event series featuring Lúcio Maia.
• Folha de S.PaulominorGTM or Marketing PartnerMedia partner providing editorial coverage and promotional support.
• Bossa Nova Hoje e SemprecoreStrategic or Co-development PartnerPlatform partnership for O Novo da Bossa talk show series featuring Roberto Menescal and Luiz Calainho interviewing new Bossa Nova talents.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Blue Note New York: Original Blue Note jazz club and restaurant in Greenwich Village (1981) and parent of the global Blue Note chain that Blue Note São Paulo operates under. Directly comparable product: ticketed jazz/MPB shows combined with full-service restaurant and bar.
• Billboard Live Tokyo: Premium Japanese live music venue operating ticketed concerts paired with full-service restaurant and bar service. Comparable as a brand-led premium live music + dining venue in a major Asian metropolis.
• Jazz at Lincoln Center: Major NYC jazz presenting organization operating premium concert venues (Rose Theater, The Appel Room) with dining components. Comparable as a high-profile jazz presenting brand in a major financial/cultural capital.
• Yoshi's: Oakland-based jazz club and Japanese restaurant combining ticketed live performances with full-service dining and private events. Comparable as a premium dinner-and-jazz venue model with multi-format capacity.
• Smalls Jazz Club: Long-running NYC jazz club focused on intimate live performances with a bar operation. Comparable as a dedicated jazz venue monetizing nightly ticketed shows plus F&B in a dense urban market.
• Blue Note Tokyo: Sister Blue Note venue in Japan offering the same premium jazz club + restaurant + private event format. Comparable in capacity, programming breadth, and brand-led premium positioning.
• Birdland: New York jazz club and restaurant hosting major artists across jazz, Latin, and pop programming. Comparable as a ticketed live music venue paired with full-service dining in a premium urban setting.
• Blue Note Milan: European Blue Note venue with the same jazz club, dining, and corporate event offering under the Blue Note brand. Comparable in international premium positioning and multi-format operation.
• Ronnie Scott's Jazz Club: Iconic London jazz club with a long-running restaurant and bar operation alongside ticketed live performances. Comparable as a globally recognized premium jazz venue combining concerts, dining, and bar revenue.
• Blue Note Rio de Janeiro: Sister Brazilian Blue Note venue with the same brand, programming philosophy, and combined jazz-club-plus-restaurant model. Closest geographic and operational peer to Blue Note São Paulo.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/bluenotesp
• Instagraminstagram.com/bluenotesp
• LinkedInlinkedin.com/company/bluenotesp

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Blue Note São Paulo