The Mill Specialist

What The Mill Specialist does

Brukspecialisten AB, doing business as The Mill Specialist, is a Swedish privately held circular-construction company founded in the early 1990s and headquartered at Marieholmsgatan 36 in Göteborg. The company supplies reclaimed brick, clay, lime, lime-cement, and accessory products to professional contractors, property developers, architects, and public-sector clients in the masonry and plaster construction market, operating three specialist trade stores in Göteborg, Malmö, and Stockholm, an e-commerce web shop, and a dedicated project-sales organization. Its core technology is an integrated circular brick system covering demolition planning support, brick collection with direct exchange compensation, own recycling production (the proprietary Rebrick line in 25/57/90 mm formats, CE-marked and insurance-backed), technical masonry engineering, and facade inspection — with documented environmental performance including up to 96% CO2 reduction versus new brick and negative GWP values per brick (e.g., Rebrick 25 at -0.009 to -0.021 kg CO2). The company also distributes the Danish Gamle Mursten range of reclaimed bricks in the Swedish market.

Revenue is generated through three streams: physical product sales (one-time unit pricing for brick, lime, clay, mortar, and accessories, with web-shop list prices around 36–49 SEK per brick); professional services delivered by subsidiary Brukspecialisten Konsult i GBG AB under time-based ABK09 consulting contracts for facade inspection and masonry engineering; and circular transformation advisory covering preservation, renovation, and reuse across the building lifecycle. The go-to-market is hybrid: enterprise project sales for large development clients such as Jernhusen (Göteborg Grand Central, 524,000 recycled bricks) and Fabege (Haga Norra Kvarter 1, 5,000 m2), combined with self-serve e-commerce and trade-store sales for smaller contractor orders. The company is co-owned by Anders Henriksson and Martin Henriksson (Owner/CFO), with Jacob Steen as CEO, and has accumulated multiple industry awards including Årets Fasad 2024, Årets BREEAM-Byggnad 2023, WasteBuild Zero Awards 2023, and Årets NollC02-projekt 2021.

Name

The Mill Specialist

Legal name

Brukspecialisten AB

Website

https://brukspecialisten.se

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

Brukspecialisten (The Mill Specialist) is a Swedish privately held circular-construction specialist supplying reclaimed brick, clay, and lime products alongside facade inspection and masonry engineering services to contractors, property developers, architects, and public-sector clients across Sweden.

Ownership category

akta.pro rank

Product category

Circular Construction Materials (reclaimed brick and lime/clay plaster products)

NAICS

Building Material and Garden Equipment and Supplies Dealers (444), Cut Stone and Stone Product Manufacturing (327991), Other Building Material Dealers (44418)

SIC

Retail-Lumber & Other Building Materials Dealers (5211), Cut Stone & Stone Products (3281)

akta.pro primary industry

Masonry & Hardscapes Retail (Brick, Block, Pavers, Stone) (CRAIAEAF)

Keywords

• Recycled brick supply
• Circular construction materials
• Masonry engineering services
• Facade renovation consulting
• Lime and clay plaster products

Headquarters

HQ city

Gothenburg

HQ country

Sweden

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product sales (brick, lime, clay, accessories): Sale of construction materials including recycled facade brick (Rebrick and Gamle Mursten brands), lime-based products, clay-based plasters and paints, mortar, and accessories through specialist trade stores and web shop.
2. Consulting services (facade inspection, masonry engineering): Consulting services for facade inspection and masonry engineering, priced on time-based billing under ABK09 with applicable consulting insurance. Conducted by the affiliated company Brukspecialisten Konsult i GBG AB.
3. Circular transformation services (bevara, renovera, återbruka): Advisory, project management, and support for preservation, renovation, and recycling of existing brick and plaster facades throughout the entire construction process — from early-stage decisions to completed result.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Brukspecialisten is a circular construction materials specialist selling reclaimed facade brick (Gamle Mursten and own Rebrick lines), clay and lime-based plaster/paint products, tools, and masonry engineering and facade inspection services to professional construction clients in Sweden. The company operates trade stores in Gothenburg, Malmö, and Stockholm, an e-commerce web shop, project sales teams, and its own brick recycling production facility, supporting preservation, renovation, and reuse of brick and plaster facades across the full project lifecycle.

Product overview

The Mill Specialist (Brukspecialisten) is a circular economy-focused building materials company offering a comprehensive portfolio of reclaimed bricks, clay/lime/cement-based construction products, tools, and wet room solutions. The company operates through three interconnected pillars: (1) Products - including the Gamle Mursten sub-brand (reclaimed Danish bricks in Rödmix, Gulmix, Ljuspatinerad, Mörkpatinerad) and Rebrick products (90mm, 57mm, 25mm formats in red and yellow mixes); (2) Specialist product categories like Lerbruk & Lersten (clay paints, plasters, mortars), Kalkbruk (lime paints, plasters, NHL products), KC-bruk (lime-cement systems), tools and accessories, and Våtrum (wet room solutions); (3) Services - including Technical Masonry Design (murverksprojektering), Facade Design (fasadprojektering), Brick Reclamation Services (återbruka tegel), and Preservation/Renovation Consulting. The company also operates a web-based sales platform. The circular business model emphasizes preserving, renovating, and reclaiming brick and plaster facades, with documented environmental benefits including up to 96% CO2 reduction in reclaimed brick versus new production.

Differentiator

Problem solved

Functional benefit

Products and services

• Gamle Mursten Rödmix Reclaimed Danish brick in red mix color, format 228x108x54mm, sourced from demolition buildings in Denmark and distributed by Brukspecialisten in Sweden. CE-marked and quality-certified for facade applications.
• Gamle Mursten Gulmix Reclaimed Danish brick in yellow mix color, format 228x108x54mm. Used in major Swedish projects such as Göteborg Grand Central and Haga Norra Kvarter 1.
• Gamle Mursten Ljuspatinerad Reclaimed brick with a light patina finish, Danish format 228x108x54mm. Used in projects such as Sköndalsvillan.
• Gamle Mursten Mörkpatinerad Reclaimed brick with a dark patina finish, supplied from Gamle Mursten in Denmark in the 228x108x54mm Danish format.
• Rebrick 90 Massiv Rödmix Own-recycled solid brick in red mix, 250x90x65mm format with GWP of approximately -0.071 kg CO2 per brick, offering significant carbon savings versus new brick production.
• Rebrick 90 Massiv Gulmix Own-recycled solid brick in yellow mix, 250x90x65mm format with approximately -0.071 kg CO2 per brick carbon savings.
• Rebrick 57 Massiv Rödmix Own-recycled solid brick in red mix, 250x57x65mm format with approximately -0.043 kg CO2 per brick carbon savings.
• Rebrick 57 Massiv Gulmix Own-recycled solid brick in yellow mix, 250x57x65mm format. Referenced in projects such as Vallastaden and Björlanda Ängar.
• Rebrick 25 Massiv Rödmix Reclaimed brick tile/clipping in red mix, 250x25x65mm format. Upcycled when solid brick is adapted to 90mm depth. GWP approximately -0.021 kg CO2 per brick. Used in projects such as Harvestad Vårdboende for embedded applications.
• Rebrick 25 Massiv Gulmix Reclaimed brick tile/clipping in yellow mix, 250x25x65mm format, with GWP of approximately -0.021 kg CO2 per brick.
• Lerbruk & Lersten (Clay plasters and clay products) Clay-based product category including Lerfärg (clay paint), Lerputs (clay plaster), Lermurbruk (clay mortar), Finputs Lera, and Utstockningsbruk Lera. Natural materials with low climate impact, sold to professional construction clients for new builds and renovation.
• Kalkbruk (Lime-based products) Lime-based product category for plaster, mortar, and facade solutions. Includes Kalkfärg, Kalkputs, Finputs Kalk, and NHL-kalkbruk variants (NHL5, NHL3.5, NHL2, Luftkalkbruk). Suitable for both new construction and renovation.
• KC-bruk (Lime-cement plaster products) Lime-cement plaster product category including KC-Putsbruk, Grundningsbruk KC, Stockningsbruk KC, Finputs KC, Cement & Bindemedel, Gipsputs, Fasadfärg & Ytputs (Silikatfärg, Ädelputs KC), and Fasadputssystem.
• Verktyg & Tillbehör (Tools and accessories) Tools and accessories category including hand tools (Lerverktyg, Putsverktyg, Murarverktyg), machines (Blandarmaskiner), Skottkärror & Tegelkärror, Förbrukningsmaterial, Putsnät & Putstillbehör, and Butiksvaror.
• Våtrum (Wet room products) Wet room product category including Våtrum Golv, Tätskikt (Bassängsystem, Badrumssystem), Fäst- & Fogmassor, Våtrum Vägg, and Tillbehör Våtrum Golv.
• Murblock & Betong (Masonry blocks and concrete) Masonry blocks and concrete product category including Lättklinkerblock, Betongblock/Skalblock, Betong & Betongsystem, and Betongreparation.
• UKU Ler Marmorino Fine clay spackle with sand fraction up to 0.5mm for surface finishing on coarser clay plaster or Smartax interior wall system. Antibacterial, mold-inhibiting, antistatic, free from harmful substances and VOCs. Made from high-quality local clays, inspired by Venetian plastering techniques.
• Teknisk Murverksprojektering (Technical Masonry Design) Technical masonry design service providing complete project-specific documentation including manufacturing drawings, installation instructions, specifications, and material delivery. Includes circular design support in early stages before demolition or new construction.
• Fasadprojektering (Facade Inspection and Design) Facade inspection and design service analyzing existing facades built in the 1940s-1970s for rusting reinforcement anchors and non-functioning air gaps. Produces written inspection protocols with status assessment, recommended actions, and execution specifications.
• Återbruka Tegel (Brick Reclamation Service) Complete brick reclamation service including demolition planning support, reclamation inventory, direct exchange compensation for demolition brick suppliers, logistics, own CE-marked reclamation production, and project-specific masonry design. Documented 96% CO2 reduction versus new brick.
• Bevara, Renovera & Transformera (Preservation, Renovation and Transformation Consulting) Preservation, renovation and transformation consulting service. Includes a free initial needs analysis visit and comprehensive facade protocols. Documents up to 60% climate impact reduction through preservation versus demolition and new construction.

Quantifiable outcome

• 96% CO2 reduction when using recycled brick vs new brick (GWP Fossil comparison against Boverket's Klimatdatabas 314 kg CO2e/ton for new frost-resistant facade brick)
• +4 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

17 partnerships are on record, tiered core and minor.

• JernhusencoreStrategic or Co-development Partner · 1 June 2026Jernhusen is the developer of Göteborg Grand Central, a major railway station and commercial development project. Brukspecialisten supplies recycled facade brick for the project, featuring 524,000 recycled Danish bricks in yellow color, saving ~317 tonnes CO2. The building targets BREEAM Excellent for the station hall and BREEAM Outstanding for the offices.
• FabegecoreStrategic or Co-development Partner · 1 January 2023Fabege is the property developer behind Haga Norra Kvarter 1 in Stockholm, Sweden's largest recycled facade brick project with 5,000 m2 of recycled brick. The project won both Årets Fasad 2024 and Årets BREEAM-Byggnad 2023. Partners also include Zengun, BAU, and Kovenda.
• Gamle MurstencoreTechnology or IntegrationDanish supplier of recycled facade brick. Brukspecialisten distributes the Gamle Mursten product range in Sweden, including Rödmix, Gulmix, Ljuspatinerad, and Mörkpatinerad formats (228x108x54mm Danish format). Also supplies brick tiles (Gamle Mursten 25 series).
• BAU (Arkitekter)coreImplementation/ SI/ Consulting PartnerArchitecture firm BAU designed the Haga Norra Kvarter 1 facade, creating a three-dimensional design with recycled brick and dark green window sections. The project won multiple sustainability awards.
• LejonfastighetercoreStrategic or Co-development PartnerProperty owner of Harvestad Vårdboende in Linköping. Brukspecialisten delivered recessed recycled brick tiles cast into prefabricated concrete walls — among the first and largest projects in Sweden with cast-in recycled brick. Also partnered with ED Bygg Sverige AB, ARQLY, and MB Betong.
• Jönköpings KommunminorStrategic or Co-development PartnerMunicipality client for Bottnarydsskolan, a school project completed Q3 2025 with recycled brick from two former factories. Certified Miljöbyggnad Silver. Other partners: Tengbom, JSB Construction, and Karlssons Fasadrenovering.
• SkanskacoreImplementation/ SI/ Consulting PartnerMajor Swedish construction company. Partner on Björlanda Ängar residential project (Gothenburg) with 90 apartments using recycled brick for plinths and greenhouse. Also a partner in other construction projects.
• Liljewall ArkitektercoreImplementation/ SI/ Consulting PartnerArchitecture firm for Sköndalsvillan elderly care project in Tyresö (Hemsö as property owner), using recycled brick in two shades. Project won Årets NollC02-projekt 2021 and WasteBuild Zero Award 2023. Also partner on Marconi P-hus project.
• AMF FastigheterminorStrategic or Co-development PartnerProperty developer developing the Moodkvarteret area in Stockholm. Partner on Jokes Aside Cocktailbar project where Brukspecialisten supplied Swedish clay in kimrök (soot black) color. Also partnered with Verk and Johan Evers (bartender).
• VerkminorStrategic or Co-development PartnerDevelopment partner with AMF Fastigheter on the Jokes Aside Cocktailbar project in Stockholm Moodkvarteret, focusing on Swedish materials and low climate footprint.
• Otto Magnusson (Byggare)coreImplementation/ SI/ Consulting PartnerConstruction company partner on Bocken 6 (Trelleborg) and Fabriken 1221 (Malmö) projects. Bocken 6 involved recycled yellow brick and timber facade for 27 new apartments.
• Hub Park (Beställare)minorStrategic or Co-development PartnerProperty developer of Fabriken 1221 office building in Malmö (3,000 m2) using recycled facade brick. Building is LFM30 climate-calculated and Miljöbyggnad certified.
• ED Bygg Sverige ABcoreImplementation/ SI/ Consulting PartnerConstruction contractor on Harvestad Vårdboende project, one of the first and largest Swedish projects with cast-in recycled brick in prefabricated concrete walls.
• HemsöcoreStrategic or Co-development PartnerProperty company specializing in public properties, developing Sköndalsvillan elderly care in Tyresö with Liljewall Arkitekter. The project won multiple sustainability awards including Årets NollC02-projekt 2021 and WasteBuild Zero Award 2023.
• White ArkitektercoreStrategic or Co-development PartnerOne of Sweden's largest architectural firms. Brukspecialisten supplies clay and recycled brick for Sonyas — White's new headquarters at Masthuggskajen, Göteborg (3,000 m2 mixed-use building). Also partnered with Broods, BRA Group, and Byggrex.
• Reiulf Ramstad Arkitekter AScoreImplementation/ SI/ Consulting PartnerNorwegian architectural firm designing Göteborg Grand Central. Created a building with classical elements including large masonry arches combined with modern pillars and large windows, clad with 524,000 recycled Danish bricks.
• PeabcoreImplementation/ SI/ Consulting PartnerMajor Nordic construction company. General contractor on Göteborg Grand Central project, where Brukspecialisten supplies recycled brick.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Regional players

• Steni AS: Norwegian facade panel manufacturer. Regional peer serving Scandinavian facade markets with alternative facade solutions; overlaps in customer base of Nordic architects and developers though focused on panels rather than masonry.
• Hagemeister Ziegelwerke: German premium clinker and brick manufacturer serving Northern European markets. Comparable premium facade brick positioning but primarily new production rather than reclamation; overlaps in customer base of architects and developers.
• Randers Tegl: Danish premium brick manufacturer focused on handmade and specially formatted bricks. Regional peer with comparable format offerings (Danish format 228x108x54mm) and similar specialty brick positioning, though focused on new production rather than reclamation.
• Petersen Tegl: Danish boutique brick manufacturer producing handmade and water-struck bricks. Comparable niche positioning in premium facade brick, primarily serving Danish and Northern European markets. Provides alternative to Brukspecialisten's reclaimed offerings with new specialty brick.
• Murmester AS: Norwegian masonry contractor and brick supplier. Regional peer offering brick and masonry services for the Norwegian/Nordic market with comparable specialty facade brick positioning, though primarily a contractor rather than a circular materials specialist.

Direct peers

• Gamle Mursten: Danish reclaimed brick producer and Brukspecialisten's primary product partner. Direct peer as the upstream supplier of Gamle Mursten Rödmix, Gulmix, Ljuspatinerad, and Mörkpatinerad lines distributed in Sweden. Both companies serve the same circular brick facade market with similar sustainability positioning.

Broad incumbents

• Saint-Gobain (Weber/Brione): Major building materials group with facade, mortar, and lime product lines overlapping with Brukspecialisten's lime and plaster range. Broad incumbent offering complete exterior wall systems but lacks the circular brick specialization.
• Wienerberger: World's largest brick manufacturer and broad incumbent in the masonry market. Increasingly active in circular/recycled brick offerings. Competes with Brukspecialisten in facade brick but operates at vastly greater scale with full-portfolio construction materials across Europe.
• CRH plc (Building Products): Global building materials conglomerate with broad masonry and concrete product offerings. Competes in brick and facade systems through subsidiaries but as part of a much wider portfolio across cement, aggregates, and precast, without circular brick specialization.

Emerging players

• Wienerberger e4e (Recycled Brick): Wienerberger's emerging circular brick initiative offering recycled-content brick. Emerging player in the same circular facade brick category as Brukspecialisten, but leveraging a global incumbent's distribution network — a credible threat to niche players' pricing power.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Brukspecialisten
• Instagraminstagram.com/brukspecialisten
• LinkedInlinkedin.com/company/brukspecialisten

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Mill Specialist