P2R Proconcept 2 Roues

What P2R Proconcept 2 Roues does

P2R Proconcept 2 Roues is a French B2B distributor of parts, accessories, and equipment for all categories of two-wheeled vehicles, including motorcycles, scooters, bicycles, e-bikes, and electric scooters. The company operates exclusively through a professional-only e-commerce platform at p2r-expert.com, where buyers must register and be verified as owners of a two-wheeled vehicle business before accessing the catalog. The platform unifies 250 brands and 115,000 product references across three main catalogs: MOTO-SCOOTER, PIAGGIO GROUP, and VELO-TROTTINETTE (bicycles, e-scooters, and replacement parts for consumer brands such as Xiaomi, Ninebot, and Dualtron). Headquartered in Couëron in the Nantes metropolitan area, P2R supports more than 6,000 professional customers with 24/48h express delivery across mainland France and 25 European countries.

The underlying technology is a B2B e-commerce platform with integrated catalog, ordering, and logistics management, supported by 13 km of linear storage and 20,000 m² of warehouse space that underpin availability and rapid fulfillment. The company also holds eight registered French trademarks covering own-brand products and accessories (PROCONCEPT 2 ROUES, ARTEK, ADX, HAVOC, REPLAY, ARMLOCK, NHK, NIXON, NEWTON) and has launched NF-approved own-brand electric scooters and e-bikes, indicating an upstream move into branded micro-mobility manufacturing alongside its core distribution business. Vendor-specific ecosystem builds include a dedicated BAFANG support portal and Piaggio Group catalog section, and the company supports EDI-based data exchange for authorized clients.

P2R generates revenue through transactional distribution of parts and accessories to professional buyers at margins implied by the take-rate model; pricing is quote-based for products and tiered by order value for shipping, with a €200 free-shipping threshold in mainland France and country-specific international shipping fees. Small-order processing fees and monthly invoice administrative fees provide incremental margin capture on low-value transactions. The go-to-market motion is sales-led B2B, with customer onboarding driven by professional registration and verification on the platform rather than direct sales outreach. P2R is privately held, privately financed, and operates as an independent French corporation with no disclosed institutional investors, parent company, or acquisition activity.

Name

P2R Proconcept 2 Roues

Legal name

PROCONCEPT 2 ROUES

Website

https://p2r-expert.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

51–100 employees

Short description

P2R Proconcept 2 Roues is a French B2B distributor that sells parts, accessories, and equipment for motorcycles, scooters, bicycles, e-bikes, and electric scooters to verified professional buyers through its p2r-expert.com platform.

Ownership category

akta.pro rank

Product category

Two-Wheeler Parts Distribution

NAICS

Motor Vehicle Supplies and New Parts Merchant Wholesalers (423120)

SIC

Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010)

akta.pro primary industry

B2B Marketplaces & Wholesale Platforms (BPAMAGAD)

Keywords

• Motorcycle parts distribution
• Two-wheeler accessories wholesale
• Bicycle components supply
• Powersport aftermarket parts
• B2B automotive distribution

Headquarters

HQ city

Couëron

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Parts and Accessories Distribution: Revenue generated through the distribution of motorcycle, scooter, and bicycle parts, accessories, and equipment to professional clients. Includes essential parts, specific parts, adaptable parts, OEM parts, new products, and exclusives across 250 brands with 115,000 product references.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

P2R Proconcept 2 Roues is a B2B wholesale distributor of parts, accessories, and equipment for two-wheeled vehicles (motorcycles, scooters, bicycles, and electric scooters). Through the professional-only e-commerce platform p2r-expert.com, the company sells 115,000 product references from 250 brands, including essentials, specific parts, adaptable parts, OEM parts, new products, and exclusives, with 24/48h express delivery across France and internationally.

Product overview

P2R Proconcept 2 Roues operates as a B2B e-commerce platform distributing parts, accessories, and equipment for all two-wheelers including motorcycles, scooters, and bicycles. The platform offers a unified catalog of over 250 brands with 115,000 product references organized into three main sections: Moto-Scooter parts, Piaggio Group products, and Velo-Trottinette (bicycle and electric scooter) products. The Velo-Trottinette section encompasses distinct product categories including cyclist equipment (glasses, helmets, gloves, garments), mechanical components, accessories, tires, workshop maintenance supplies, and complete bicycles/e-bikes. The company also sells complete electric scooters under brands like RMS BIKE and I-ON, along with compatible replacement parts for third-party brands including Xiaomi, Ninebot, Dualtron, and others.

Differentiator

Problem solved

Functional benefit

Products and services

• MOTO - SCOOTER Parts Catalog B2B catalog of motorcycle and scooter parts, accessories, and equipment from 250 brands with 115,000 references, intended for verified professional buyers in the two-wheeled vehicle industry.
• Piaggio Group Products Catalog Dedicated B2B catalog section for Piaggio Group branded products including motorcycles, scooters, and related parts, serving professional buyers stocking Piaggio lineup components.
• VELO - TROTTINETTE Catalog B2B catalog for bicycles, e-bikes, and electric scooters covering cyclist equipment, components, accessories, tires, workshop maintenance supplies, and complete bicycles, for professional cycle retailers and repair shops.
• Bicycles and E-Bikes Complete bicycles and electric bikes for B2B resale, including e-bikes, city bikes, MTB/VTC, folding bikes, and children's bikes such as RMS E-DRAIS MAX balance bikes (EN 14764 certified).
• Electric Scooters (Trottinettes Électriques) Complete electric scooters for B2B resale, including RMS BIKE 20F-X (500W, NF approved, EN 1476) and I-ON X-RAW (EN 14619) models, plus children's electric scooter variants.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

One partnership is on record.

• Piaggio GroupcoreStrategic or Co-development PartnerP2R distributes Piaggio Group products as a key brand category on its B2B platform. The partnership includes dedicated catalog sections for Piaggio Group brands, making Piaggio a core strategic brand partner for motorcycle and scooter parts distribution.

Scale indicators4 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Helmet House: Helmet House is a US distributor of motorcycle helmets, parts, and accessories serving dealer networks via B2B wholesale channels. Operates an analogous professional-focused distribution model in the two-wheel ecosystem.
• Bike-Components: Bike-Components is a German B2B/B2C e-commerce distributor of bicycle parts, components, and accessories serving bike shops and professional buyers across Europe. Closely comparable to P2R's Velo-Trottinette catalog in business model, target customer (professional bike trade), and online-first distribution.
• Western Power Sports: Western Power Sports distributes motorcycle, scooter, and ATV parts and accessories to thousands of powersports dealers across the US. Same multi-brand B2B wholesale distribution model targeting professional repair and dealer customers.
• Tucker Rocky Distributing: Tucker Rocky is a US-based wholesale distributor of motorcycle, ATV, and powersports parts and accessories selling to dealers and service centers. Highly analogous B2B specialist distribution model to P2R.
• Parts Unlimited: Parts Unlimited is one of North America's largest distributors of motorcycle, ATV, and powersports aftermarket parts, serving dealers and repair shops through dealer-direct B2B channels. Directly comparable to P2R's Moto-Scooter distribution serving verified professional repair shops.

Broad incumbents

• Bike24: Bike24 is one of Europe's largest online cycling retailers with both B2C and B2B operations spanning bicycles, parts, and accessories. Larger and broader than P2R, but overlaps significantly in bicycle parts B2B distribution across Europe.

Others

• Brembo: Brembo is a global manufacturer of braking systems for motorcycles and other vehicles. Relevant as a major OEM parts brand in P2R's catalog and a comparable counterpart in the broader two-wheeler parts value chain.
• BAFANG: BAFANG is a Chinese e-bike drive system and component manufacturer that hosts a technical support portal on p2r-expert.com. Adjacent supplier/partner enabling P2R's position in the electric bike components distribution category.
• Piaggio Group: Piaggio Group is a major motorcycle and scooter OEM that is P2R's core strategic brand partner with dedicated catalog sections. Connected as a key supplier and ecosystem participant rather than a distributor competitor.
• Wössner: Wössner is a German manufacturer of high-performance motorcycle pistons and engine components with B2B distribution to repair shops. Sits adjacent as a parts supplier/manufacturer in P2R's professional two-wheeler ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/p2rmotor
• Facebookfacebook.com/P2Rproconcept2roues

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about P2R Proconcept 2 Roues