What Dear Sam does

Dear Sam is a Stockholm-based direct-to-consumer e-commerce retailer of posters, art prints, frames, and home décor accessories, operating under the Swedish private limited company Many Brands Europe AB and selling exclusively through its owned storefront at dearsam.com. The catalog comprises more than 10,000 SKUs spanning abstract, botanical, photography, and Scandinavian-inspired designs alongside reproductions of works by famous artists (Hilma af Klint, Monet, Van Gogh, Matisse, William Morris), offered in five standard sizes from 21x30 cm to 70x100 cm. All products are produced via digital offset printing on FSC-certified 240 gsm archival-quality paper using carbon-neutral processes at European printing presses, with customized packaging for safe international shipment.

The business model is a one-time unit-sale retail operation with prices ranging from $9.95 for entry-level posters to $50.50 for premium or large-format designs, plus bundle pricing (Perfect Pair at $113.75, Combo x3 at $136.75, Combo x4 at $182.75) and matching frame and poster-hanger add-ons. The primary customer segment is B2C home-decor consumers and interior-design enthusiasts across North America and Europe, served via Instagram, Facebook, Pinterest, and email marketing. A secondary B2B channel handles corporate office-decoration bulk orders through dedicated sales contacts (Mats Ohlsson for general B2B and Edvard Diamant for the office segment). Payments are processed through Klarna and PayPal, with 30-day returns and 2-7 day delivery.

Dear Sam operates with a team of 1-10 employees, has no disclosed funding rounds or institutional investors, and shows no signs of being part of a larger holding company. Trust signals are anchored by 1,000+ positive Trustpilot reviews and the absence of any disclosed regulatory actions or material corporate structural moves.

Name

Dear Sam

Legal name

Many Brands Europe AB

Website

https://dearsam.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Dear Sam is a Stockholm-based DTC e-commerce retailer selling more than 10,000 posters, art prints, frames, and bundles to home-decor consumers and corporate B2B customers across Europe and North America through dearsam.com.

Ownership category

akta.pro rank

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Poster and Print Sales: One-time purchase of posters and art prints at various price points ranging from $9.95 to $50.50 depending on size and design
2. Frame Sales: Sale of picture frames in various sizes (21x30, 30x40, 40x50, 50x70, 70x100 cm) to complement posters
3. Poster Bundles: Curated poster bundle combinations sold at discounted rates compared to individual purchases
4. B2B Corporate Sales: Bulk sales to businesses for office decoration with personalized consultation available through dedicated B2B contacts

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Dear Sam is an online retailer that curates, prints, and sells posters, art prints, pre-packaged poster bundles, and matching picture frames through its direct-to-consumer website dearsam.com, supplemented by a B2B channel for corporate office decoration. The catalog spans more than 10,000 SKUs across Scandinavian-inspired and famous-artist designs, printed in-house on FSC-certified 240 gsm archival paper via carbon-neutral processes, with sizes from 21x30 to 70x100 cm and price points from $9.95 to $50.50.

Product overview

Dear Sam operates as an e-commerce platform offering a unified portfolio of wall art products centered on Posters & Prints as the core offering, supplemented by Poster Bundles (pre-curated multi-poster combinations) and Picture Frames (sizing and hanging accessories). The company emphasizes Scandinavian-inspired design with in-house produced art, and serves both B2C (home décor) and B2B (office/corporate) segments. All products feature FSC-certified environmentally-labeled paper with carbon-neutral printing. The product line spans over 10,000 items across diverse categories including Animals, Botanical Prints, Colours, Famous Artists, Photography, Places & Cities, and various Styles (Abstract, Minimalism, Illustration, etc.), with sizes ranging from 21x30 cm to 70x100 cm.

Differentiator

Problem solved

Functional benefit

Products and services

• Posters & Prints High-quality posters and art prints printed on age-resistant 240 gsm archival paper with a matte finish, available in five sizes (21x30, 30x40, 40x50, 50x70, 70x100 cm) and styles including abstract, botanical, photography, illustrations, and famous-artist works. Targeted at individual consumers decorating their homes and at businesses purchasing for offices.
• Poster Bundles Pre-curated multi-poster combinations sold at discounted prices compared with individual purchases, designed for cohesive gallery walls and coordinated room styling. Available in configurations of 2, 3, or 4 posters and targeted at home decor consumers and interior-design enthusiasts building matching sets.
• Picture Frames Picture frames sold in the five standard poster sizes (21x30, 30x40, 40x50, 50x70, 70x100 cm), available with poster hangers as accessories to complement and frame purchased posters. Targeted at consumers and B2B buyers who want a single-source matching set.

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core and minor.

• KlarnacoreOthersPayment processing partner providing safe and secure payment options for customers. Featured in website footer as accepted payment method.
• PayPalcoreOthersPayment processing partner providing secure payment options. Featured alongside Klarna as accepted payment method.
• TrustpilotminorOthersCustomer review platform where Dear Sam maintains 1000+ positive reviews.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Poster Store: Swedish poster e-commerce brand offering affordable Scandinavian-style art prints and frames. Competes head-to-head with Dear Sam for the same B2C home-decor buyer across European and U.S. markets.
• Society6: Online marketplace and retailer for art prints, posters, and home décor featuring independent and emerging artists. Comparable on product (art prints/posters) and DTC model, with overlapping target customer seeking affordable, design-forward wall art.
• Great Big Canvas: U.S. e-commerce retailer of posters, canvas prints, and framed wall art across photography and art categories. Comparable on SKU breadth, framing options, and B2C e-commerce execution model.
• JUNIQE: European online retailer specializing in curated affordable art prints, posters, and wall décor with a similar emerging-artist + famous-artist catalog mix. Closely comparable on target customer, pricing tier, and DTC e-commerce model.
• iCanvas: Online retailer specializing in canvas prints and art prints with an artist-driven catalog. Comparable on product mix (art prints across multiple styles/sizes), B2C positioning, and DTC fulfillment.
• Art.com: Long-standing U.S. online retailer of wall art, posters, framed prints, and custom-framed décor at similar price points. Direct competitor in the affordable art-print segment with overlapping famous-artist and photography catalogs.
• Desenio: Swedish-founded direct-to-consumer poster and wall-art retailer with a very similar value proposition: affordable art prints, frames, Scandinavian design inspiration, and global e-commerce shipping. Closest comparable to Dear Sam in geography, customer base, and product mix.

Broad incumbents

• Etsy: Large online marketplace where independent artists sell art prints, posters, and wall décor. Comparable on customer intent (unique/affordable wall art) and DTC checkout, but Etsy is a multi-seller platform versus Dear Sam's owned inventory.
• West Elm: U.S. home-furnishings retailer (Williams-Sonoma, Inc.) carrying art prints, posters, and framed décor. Comparable on product category and design-conscious B2C buyer, but West Elm is a broader home brand with much higher price points and physical retail.
• Wayfair: Mass-market home furnishings e-commerce incumbent with a meaningful wall-art category. Overlaps with Dear Sam on poster and framed art SKUs and target B2C home-decor customer, but competes across the full home category rather than specializing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/DearSamOfficial
• Instagraminstagram.com/dearsam_official
• Pinterestpinterest.com/dearsam_official

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dear Sam