What Kaiyun does

Kaiyun (KAIYUN SPORTS / 开云体育) is a multi-vertical online sports entertainment platform founded in 2022 and registered in the British Virgin Islands. The platform aggregates six product lines — pre-match and live sports betting across 400+ leagues, 24/7 live dealer casino, chess and card games, esports betting, lottery, and electronic slots — behind a single wallet and unified mobile/web apps, served to a claimed 10M+ registered users across Asia, Southeast Asia, Europe, and the Americas.

The underlying technology stack is built around proprietary components layered on top of third-party content: a self-developed mobile and web platform with iOS and Android apps (versions 1.0 through 7.0 released across 2025), a 256-bit SSL encrypted payment system with ISO/IEC 27001:2013 certification, an AI-powered customer service module, an intelligent settlement system supporting sub-90-second withdrawal times, and AI tactical simulation and big data replay engines used for odds generation and risk control. Content is largely supplied by 35+ integrations including Playtech, PG Soft, Microgaming, AsiaGaming, BBIN, INPLAYMATRIX, and CQ9, with 200+ payment channels covering WeChat Pay, Alipay, bank cards, and USDT cryptocurrency.

Kaiyun monetizes through transaction-fee revenue models: betting commissions and margins on sports wagers (including live in-play), house edge on live casino and slots, payment processing economics, and a 55% commission paid to an agent/affiliate network. Customer acquisition is driven by an unusually dense portfolio of 12+ European football club sponsorships (Real Madrid, AC Milan, Inter Milan, PSG, Bayern Munich, Chelsea, Juventus, and others) and brand ambassador deals with Filippo Inzaghi and Wayne Rooney, supplemented by an affiliate channel and event-driven campaigns around the World Cup and European Championships. The company holds Malta MGA, Philippines PAGCOR, UK Gambling Commission, and Canadian gaming licenses, but the primary end-user base appears concentrated in Chinese-speaking Asia, raising regulatory risk given mainland China's restrictions on online gambling.

Name

Kaiyun

Legal name

开云体育 (Kaiyun Sports)

Website

https://kaiyunhk.com

Company type

Private

Founded year

2022

Operating status

Operating

Short description

Kaiyun is a B2C online sports betting and entertainment platform operating across Asia, Europe, and the Americas. It offers sports betting, live casino, esports, lottery, and slot gaming to 10M+ registered users through web and mobile apps, monetizing via betting margins, casino house edge, and a 55% affiliate commission program.

Ownership category

akta.pro rank

Product category

Online Sports Betting and Casino

NAICS

Gambling Industries (7132)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

iGaming Platform Providers (Turnkey/Casino & Sportsbook Platforms) (MPAEAKAA)

akta.pro secondary industry

Live Dealer Online Casinos (MPAEABAB)

Keywords

• Online sports betting
• Live casino gaming
• Esports betting
• Lottery gaming platform
• Mobile betting apps

Headquarters

HQ city

Guangzhou

HQ country

China

HQ region

Asia

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Marketing or Sales, Operations, Personnel, Technology or R&D, Others, Supply Chain

Revenue model

1. Sports Betting Commission: Platform generates revenue through betting commissions and margins on sports wagers including pre-match and live/in-running betting across football, basketball, esports and other sports.
2. Casino and Gaming Revenue: Revenue from live casino, slot games, lottery, and board games with house edge and gaming margins.
3. Agent/Affiliate Commissions: 55% commission paid to agents who recruit new users. Commissions based on player betting volume and platform losses.
4. Payment Processing Fees: Revenue generated through payment processing with over 200 payment channels supporting WeChat, Alipay, bank cards, credit cards, and USDT cryptocurrency.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Kaiyun operates a multi-vertical online sports entertainment platform that lets users place pre-match and live in-play bets across football, basketball, esports, and 400+ global leagues (over 30,000 live events monthly), play live-dealer casino games (baccarat, roulette, sic bo, niu-niu) 24/7, participate in board/card games, bet on esports tournaments, play lottery games, and wager on electronic slots. The platform is delivered via native iOS/Android apps, an all-in-one app, and a browser-based web platform with multi-language support and 200+ payment channels. Revenue is earned through betting commissions and house-edge margins on these games.

Product overview

Kaiyun (开云体育 / KAIYUN SPORTS) is a multi-vertical online sports entertainment platform positioned as a one-stop digital entertainment ecosystem. The platform operates a unified platform architecture with multiple integrated product verticals: the core 开云体育 sports betting engine (offering pre-match and in-play betting across 400+ leagues), supplemented by 开云真人 (self-operated 24/7 HD live dealer casino), 开云棋牌 (self-operated European-certified chess and card platform), 开云电竞 (esports betting with rolling live bets), 开云彩票 (proprietary and third-party lottery games), and 开云电游 (electronic slots and fish-shooting games from PG电子, PP电子, MG电子, Playtech and other suppliers). Access is provided through three channels: the 开云全站APP (all-in-one mobile app), the dedicated 开云体育APP (sports-only), and the browser-based 开云网页版 web platform. The platform also integrates third-party venues including IM体育, FB体育, BG真人, OG真人, AG百家乐, DB彩票, and 熊猫体育. Payment infrastructure supports 200+ channels including USDT cryptocurrency, WeChat Pay, Alipay, and bank cards, all processed with sub-90-second average transaction times.

Differentiator

Problem solved

Functional benefit

Brands

• 开云体育场馆: Self-developed sports betting venue offering over 200 betting types across more than 30,000 monthly live events.
• 开云真人
• 开云棋牌
• 开云电竞
• 开云彩票
• 开云电游
• 开云全站APP

Products and services

• Kaiyun Sports (开云体育) Flagship sports betting product offering pre-match and live in-play wagering across football, basketball, esports, tennis, and other sports for adult entertainment consumers; covers more than 400 leagues with 200+ betting types and competitive odds.
• Kaiyun Live Casino (开云真人) Self-operated live dealer casino platform streaming baccarat, roulette, craps, niu-niu, and other games in high definition with professional dealers available 24 hours; serves adult entertainment consumers seeking real-time casino play.
• Kaiyun Board Games (开云棋牌) Self-operated chess and card gaming platform offering bull bull, niu niu, four-card chop, baccarat, and other board game formats; certified to European security standards for adult card game consumers.
• Kaiyun Esports (开云电竞) Esports betting platform offering live in-play wagering on major esports tournaments with rolling bets, free parlays, and instant bet confirmation for esports fans.
• Kaiyun Lottery (开云彩票) Lottery platform offering over 100 lottery game types including proprietary self-developed games; targets adult entertainment consumers with rapid draw results.
• Kaiyun Slots and Electronic Games (开云电游) Electronic gaming and slot platform featuring content from AG Fishing, PG Soft, PP Gaming, and Microgaming; offers hundreds of slot titles, fish shooting games, scratch cards, and arcade games for adult entertainment consumers.
• Kaiyun Sports App (开云体育APP) Dedicated sports betting mobile application for iOS and Android offering sports betting, 4K live streaming, AI recommendations, and multi-factor authentication for adult sports bettors.
• Kaiyun All-in-One App (开云全站APP) All-in-one mobile application that consolidates all Kaiyun product verticals — sports, esports, lottery, live casino, and board games — into a single downloadable app for adult entertainment consumers.
• Kaiyun Web Platform (开云网页版) Browser-based web platform providing complete access to sports betting, casino, board games, esports, lottery, and slots without requiring any app download; supports multiple languages and currencies.
• Kaiyun Affiliate / Agent Program Affiliate and agent program paying up to 55% commission to SEO experts, sales professionals, streamers, influencers, bloggers, and channel partners who refer new users to the Kaiyun platform; provides dedicated agent dashboards, training, and marketing materials.

Quantifiable outcome

• 99%+ payout rate with daily rebates reaching 100%+ with bonuses and VIP activities
• +3 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration39 records

AI capability8 records

Feature6 records

Partnerships

26 partnerships are on record, tiered flagship and core.

• 皇家马德里 (Real Madrid)flagshipStrategic or Co-development PartnerStrategic sponsorship partnership with the Spanish football giant. Real Madrid is one of the world's most prestigious football clubs, competing in La Liga and Champions League.
• 国际米兰 (Inter Milan)flagshipStrategic or Co-development PartnerPartnership with the Italian Serie A club. Inter Milan is one of the most successful clubs in Italian football history.
• AC米兰 (AC Milan)flagshipStrategic or Co-development PartnerStrategic partnership with the Italian football powerhouse. AC Milan is one of the most decorated clubs in football history.
• 巴黎圣日耳曼 (Paris Saint-Germain)flagshipStrategic or Co-development PartnerPartnership with the French Ligue 1 champions featuring high global brand visibility and star players.
• 拜仁慕尼黑 (Bayern Munich)flagshipStrategic or Co-development PartnerPartnership with the German Bundesliga powerhouse and Champions League winners.
• 多特蒙德 (Borussia Dortmund)flagshipStrategic or Co-development PartnerStrategic partnership with the German club known for youth development and passionate fanbase.
• 尤文图斯 (Juventus)flagshipStrategic or Co-development PartnerPartnership with the Italian Serie A giants known for their domestic dominance and European ambitions.
• 切尔西 (Chelsea)flagshipStrategic or Co-development PartnerPartnership with the English Premier League club with global commercial reach.
• 马德里竞技 (Atletico Madrid)flagshipStrategic or Co-development PartnerPartnership with the Spanish La Liga club competing at the highest level of European football.
• 本菲卡 (Benfica)coreStrategic or Co-development PartnerPartnership with the Portuguese Primeira Liga club with rich European heritage.
• 那不勒斯 (Napoli)coreStrategic or Co-development PartnerPartnership with the Italian Serie A club representing Southern Italian football excellence.
• 诺丁汉森林 (Nottingham Forest)coreStrategic or Co-development PartnerChest sponsor partnership with the English Premier League club.
• 阿贾克斯 (Ajax)coreStrategic or Co-development PartnerPartnership with the Dutch Eredivisie champions and youth development pioneers.
• 水晶宫 (Crystal Palace)coreStrategic or Co-development PartnerOfficial partnership with the English Premier League club featuring star players from multiple national teams.
• 勒沃库森 (Bayer Leverkusen)coreStrategic or Co-development PartnerOfficial regional partnership with the German Bundesliga club.
• 菲利普·因扎吉 (Filippo Inzaghi)coreStrategic or Co-development PartnerBrand ambassador partnership with the Italian football legend and former AC Milan/Inter striker. Represents the platform's spirit of excellence and achievement.
• 韦恩·鲁尼 (Wayne Rooney)coreStrategic or Co-development PartnerExclusive Asian brand ambassador with the Manchester United legend and England's all-time leading scorer.
• PG电子 (PG Soft)coreTechnology or IntegrationLeading slot game provider offering high-quality mobile-first gaming content.
• PP电子 (PPRO)coreTechnology or IntegrationSlot game supplier providing diverse gaming portfolio.
• MG电子coreTechnology or IntegrationElectronic gaming supplier for slot and casino games.
• PlaytechcoreTechnology or IntegrationLeading gaming technology provider supplying platform software and games.
• 高登棋牌coreTechnology or IntegrationBoard game provider for poker and mahjong-style games.
• DB彩票coreTechnology or IntegrationOfficial lottery partner offering diverse lottery games and services.
• 熊猫体育coreTechnology or IntegrationSports betting partner known for high odds and low commission rates.
• BG真人coreTechnology or IntegrationLive casino provider offering immersive gaming experience.
• AG真人coreTechnology or IntegrationLive dealer gaming provider for casino games.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• IBCbet (Maxbet): Long-established Asian-facing online sportsbook and casino operator with similar multi-vertical product offering and Asian-language customer base. Direct competitor in the same product/customer category.
• SBOBet: Asian-focused online sportsbook and casino operator offering multi-vertical gambling products to Asian markets with similar sponsorship and agent-channel GTM. Directly comparable in target customer, product mix (sports betting + casino), and Asian market concentration.
• BBIN: Asian B2B/B2C gambling platform provider supplying turnkey sportsbook and casino technology — overlapping directly with Kaiyun's white-label content partners. Direct competitor in the integrated Asian gambling platform category.
• 188Bet: Asian-rooted online sportsbook with sports betting and casino products, historically known for football sponsorship strategy similar to Kaiyun's elite-club approach. Directly comparable on GTM, target market, and product mix.
• CMD368: Asian-market integrated online gambling platform combining sports betting, live casino, and slot products. Comparable product architecture, Asian customer concentration, and reliance on agent/affiliate distribution.

Others

• Playtech: Listed gambling technology provider supplying platform software and games to Kaiyun (confirmed integration partner). Comparable as a gaming-content and platform supplier in the same ecosystem, not a direct customer-facing competitor.
• Pragmatic Play: Multi-vertical gaming content supplier (slots, live casino, sportsbook) integrated into most regulated iGaming platforms. Comparable as a slot/sportsbook content provider in Kaiyun's ecosystem rather than a direct competitor.

Broad incumbents

• Bet365: Global online gambling leader with sports betting and casino products serving Asian and international markets. Overlaps on core product (sportsbook + casino) but operates at significantly larger scale across a much wider geographic footprint.
• Evolution Gaming: Global leader in live dealer casino content; competitors like BG, OG, and AG integrated into Kaiyun compete with Evolution at the supplier level. Comparable on the live casino vertical that Kaiyun offers via Kaiyun Live Casino.
• William Hill (888 / Caesars Digital): Established UK-headquartered sportsbook and gaming operator offering sports betting, casino, and online gambling products. Comparable on product category but operates under stricter UK/European regulatory framework.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@kaiyunsports
• Facebookfacebook.com/kaiyunsports
• Instagraminstagram.com/kaiyunsports

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kaiyun