Chocolatree
Chocolatree is a French B2B manufacturer of chocolate decorations, transfer sheets, relief sheets, and moulds serving professional pastry chefs, chocolatiers, restaurateurs, and ice cream makers. Products are produced via proprietary screen printing, thermoforming, and precision cutting techniques, distributed through Valrhona Selection and direct sales.
- Company typePrivate
- Founded2012
- HeadquartersBons, France
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Chocolatree does
Chocolatree is a French B2B manufacturer of chocolate decorations and moulds serving the professional sweet gastronomy sector. Founded in 2012 and headquartered in Bons-en-Chablais, France, the company designs, formulates, and produces ready-to-use chocolate decorations, transfer sheets, relief (thermoformed PET) sheets, and moulds for pastry chefs, chocolatiers, restaurateurs, and ice cream makers. Its manufacturing technology stack rests on four core techniques: screen printing (sérigraphie) of cocoa butter and natural food colorings onto chocolate, thermoforming of PET sheets, chablon (stencil) hand-finishing, and precision cutting for geometric and three-dimensional shapes. The in-house R&D team maintains a color library exceeding 60 colors and a catalog that added over 200 new references in its most recent release cycle, with a sub-brand called Empreinte introducing paper-based, recyclable decorations as a sustainability play.
The company operates a sales-led B2B go-to-market through a dedicated Commercial & Customer Service team, supported by a multi-channel marketing presence (Instagram, Facebook, LinkedIn, blog, email newsletter, trade fairs) and quote-based pricing rather than published list prices. Distribution is primarily routed through the Valrhona Selection marketplace, where over 100 Chocolatree references are available with 24-hour express shipping to Valrhona's global customer base; the company also sells direct and at trade fairs. The relationship with Valrhona, and the shared Data Protection Officer with Savencia Group, suggest a structural affiliation with the Savencia chocolate ecosystem. Chocolatree holds HACCP certification and is actively pursuing FSSC 22000, and the business is organized as a SASU (simplified joint-stock company) with €3,200,000 of share capital. Revenue is not publicly disclosed.
Chocolatree firmographics
Firmographics- Name
- Chocolatree
- Legal name
- CHOCOLATREE
- Website
- https://chocolatree.fr
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Chocolatree is a French B2B manufacturer of chocolate decorations, transfer sheets, relief sheets, and moulds serving professional pastry chefs, chocolatiers, restaurateurs, and ice cream makers. Products are produced via proprietary screen printing, thermoforming, and precision cutting techniques, distributed through Valrhona Selection and direct sales.
- Ownership category
- akta.pro rank
Chocolatree industry classification
Industry- Product category
- Confectionery Decorations and Pastry Supplies
- NAICS
- Chocolate and Confectionery Manufacturing (31135), Sugar and Confectionery Product Manufacturing (3113)
- SIC
- Sugar & Confectionery Products (2060)
- akta.pro primary industry
- Chocolate & Chocolate Confectionery (CRADABAA)
- akta.pro secondary industries
- Bakery Fillings, Icings & Decorations Manufacturing (AFAKAAAH), Specialty Chocolatiers & Confectionery (CRAHAGAH)
Keywords
Where Chocolatree is headquartered
LocationHeadquarters
- HQ city
- Bons
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Chocolatree business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Chocolate Decorations Sales: Sale of standard and customized chocolate decorations to professional pastry chefs, chocolate makers, restaurateurs, and distributors in the sweet gastronomy industry. Products include transfer sheets, printed decorations, blisters, and shaped pieces for various seasonal occasions (Christmas, Easter, Valentine's, Halloween) and year-round use.
- Custom/Personalized Decorations: Bespoke chocolate decoration design and manufacturing services where experts assist customers with custom projects, from design consultation to production.
- Mould Sales: Sale of practical, aesthetic, and affordable moulds for professionals in the sweet gastronomy sector.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard Catalog Products |
| Other | Multi-year contract | Customized/Personalized Decorations |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Chocolatree product offering
Product offeringCore offering
Chocolatree designs and manufactures chocolate decorations (transfer sheets, relief sheets, pre-shaped décor pieces) and chocolate moulds for professional pastry chefs, chocolatiers, restaurateurs, and ice cream makers in the sweet gastronomy sector. The company produces seasonal and timeless decorations using proprietary screen printing, thermoforming, and precision cutting techniques, and offers bespoke customisation services for personalised projects.
Product overview
Chocolatree designs and manufactures chocolate decorations and moulds for professionals in the sweet gastronomy sector. The core product offering consists of hand-crafted chocolate decorations available in various themes (Christmas, Easter, Halloween, Valentine's Day, timeless, sports, and seasonal events). Key product modules include Transfer Sheets for decoration application, Relief Sheets (thermoformed PET sheets) for texture creation, and the Empreinte eco-friendly sub-brand replacing plastic with recyclable paper. The company also offers customization services for bespoke projects. All products use natural food colourings and quality chocolate, with manufacturing techniques including screen printing, thermoforming, and cutting.
Differentiator
Problem solved
Functional benefit
Brands
- Empreinte: A range of ethical chocolate decorations made on recyclable paper instead of plastic, representing the company's environmentally responsible product line.
Products and services
- Chocolate Decorations (Décors en chocolat) Hand-crafted chocolate decorations designed and manufactured for professionals in the sweet gastronomy sector, available in seasonal themes (Christmas, Easter, Halloween, Valentine's Day, Mother's/Father's Day, Sports) and timeless designs, made with cocoa butter and natural food colourings.
- Chocolate Moulds (Moules) Practical, aesthetic, and affordable moulds for pastry and chocolate professionals used to shape desserts, bonbons, and chocolate creations.
- Transfer Sheets (Feuilles de transfert) Multi-purpose chocolate transfer sheets created via screen printing with cocoa butter and natural food colours; can be applied directly to desserts, chocolate bonbons, iced desserts, or used to decorate plates.
- Relief Sheets (Feuilles de relief) Thermoformed recyclable PET sheets that modify the structure, texture, and relief of desserts and chocolate candies without added colour; used on yule logs, desserts, chocolate bars, and jellies.
- Empreinte Collection (Responsible Decorations) Eco-friendly chocolate decoration range in which plastic used for printing and moulding is replaced with recyclable paper; features natural pastel colours, naturally curvaceous designs, and an elegant matte finish cast on paper sheets.
- Customisation Services Expert consultation and bespoke design services where Chocolatree experts assist professional customers in developing custom chocolate decoration projects, from initial concept through to finished production.
Quantifiable outcome
- 67% increase in sales for decorated éclairs compared to plain versions
- +2 more outcomes
Companies that use Chocolatree
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles5 records
Chocolatree technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Chocolatree partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Valrhona SelectioncoreChocolatree products are distributed through the Valrhona Selection catalog and website. Over 100 Chocolatree references are available for 24-hour express shipping to Valrhona Selection customers. Products are cross-listed with detailed specifications and product references.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Chocolatree competitors and assessment
Company assessmentDirect peers
- Culpitt: UK-based decoration specialist with sugar and chocolate decorations sold to bakeries and cake decorators; comparable as a B2B decorative-confectionery manufacturer serving artisanal pastry and cake professionals.
- Dobla: Dutch specialist chocolate-decoration manufacturer producing curls, shavings, cups, and transfer sheets; comparable to Chocolatree in product mix (decorative chocolate pieces, seasonal lines) and B2B pastry/bakery customer base in EMEA and globally.
- Pavoni Italia: Italian manufacturer of silicone molds and pastry accessories selling into the same Pâtissier and Chocolatier segment; Chocolatree offers moulds alongside chocolate decorations, making Pavoni a direct competitor on the molds portion of the catalog.
- Sosa Ingredients: Spanish specialty supplier to pastry, ice cream, and confectionery professionals with a decorations/textures range; comparable as a B2B creative-decoration partner to Pâtissiers and Chocolatiers, with overlapping product categories like transfer sheets and themed pieces.
- Mona Lisa (Barry Callebaut): The global gold-standard brand for chocolate decorations and 3D transfer pieces, owned by Barry Callebaut; competes head-to-head with Chocolatree in transfer sheets, shapes, and seasonal decoration lines sold through professional pastry channels.
- Irca: Italian chocolate and decorations supplier offering variegates, inclusions, and chocolate decorations to ice cream and pastry professionals; competes in similar B2B food-service channels and benefits from a similar European artisanal pastry customer base.
Regional players
- Martin Braun Group: German specialty confectionery and decoration supplier (part of the CSM Ingredients network); competes with Chocolatree in chocolate decorations and bakery specialties across the German/Austrian market with overlapping Pâtissier customer segments.
Broad incumbents
- Valrhona: Premium French chocolate producer that runs the Valrhona Selection marketplace distributing Chocolatree; Valrhona itself sells a range of chocolate decorations and Bonbons, and is both a channel partner and adjacent decorator in the same Pâtisserie customer base.
- Cacao Barry (Barry Callebaut): Premium chocolate brand under Barry Callebaut targeting the same professional Pâtissier/Chocolatier segment as Chocolatree; competes broadly across chocolate and decoration categories even though Cacao Barry's primary focus is couverture rather than decorations.
Emerging players
- MCI Foods (decorations): US-based manufacturer of specialty decorated and printed chocolate pieces for foodservice customers; competing player in the screen-printed and shaped chocolate decoration category serving bakeries and dessert manufacturers in North America.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Chocolatree social profiles
Digital presenceChocolatree compliance and trust
Trust signalCompliance2 records
Chocolatree financial estimates
Financial estimateRevenue estimate
Valuation estimate
Chocolatree leadership team
Management profileNumber of profiles
Profiles1 record
Chocolatree funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Chocolatree M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Chocolatree
What does Chocolatree do?
Chocolatree designs and manufactures chocolate decorations (transfer sheets, relief sheets, pre-shaped décor pieces) and chocolate moulds for professional pastry chefs, chocolatiers, restaurateurs, and ice cream makers in the sweet gastronomy sector. The company produces seasonal and timeless decorations using proprietary screen printing, thermoforming, and precision cutting techniques, and offers bespoke customisation services for personalised projects.
Is Chocolatree a public or private company?
Chocolatree is a private company. It is classified as corporate owned and is currently operating.
When was Chocolatree founded?
Chocolatree was founded in 2012. It employs 11 to 50 people.
Where is Chocolatree based?
Chocolatree is headquartered in Bons, France, in the Europe region.
How does Chocolatree make money?
Three revenue lines are on record. Chocolate Decorations Sales are the primary driver. The others are custom/Personalized Decorations and mould Sales.
Who are Chocolatree's main competitors?
Direct peers on record are Culpitt, Dobla, Pavoni Italia, Sosa Ingredients, Mona Lisa (Barry Callebaut) and Irca. Martin Braun Group is listed as a regional player. Broad incumbents are Valrhona and Cacao Barry (Barry Callebaut). MCI Foods (decorations) is listed as an emerging player.
Does Chocolatree have an API?
No public API is recorded for Chocolatree.
What industry is Chocolatree in?
Chocolatree's product category is Confectionery Decorations and Pastry Supplies. Its primary akta.pro industry code is CRADABAA, Chocolate & Chocolate Confectionery, with a secondary code of AFAKAAAH, Bakery Fillings, Icings & Decorations Manufacturing. Its NAICS code is 31135 and its SIC code is 2060.