Human Creative

What Human Creative does

Mensch Creative GmbH, operating under the brand "Mensch Creative" (also referenced as "Human Creative" in source data) with website menschcreative.org, is a Berlin-registered video production and motion design agency structured as a collective of independent freelancers and partners. The company provides full-service video production across seven core verticals: brand storytelling, live event coverage, product demos and explainers, short-form social media content, customer testimonials and mini documentaries, motion design (2D/3D animation and VFX), and an impact-storytelling vertical branded "Doing Good." In addition to bundled end-to-end production, the agency sells three à la carte modules — post-production (editing, color grading, sound design), production crew provisioning, and creative development (scripting and storyboarding). Its technical differentiator is a decentralized partner network spanning more than 120 countries, with named on-the-ground crews in Berlin, New York, Dubai, Madrid, Paris, Nairobi, Mumbai, São Paulo, Johannesburg, and Lagos, enabling local-crew execution in remote and challenging geographies (e.g., rice farms in Indonesia, Freetown waste management, smallholder farming in Zambia).

The business operates on a project-based professional services model with full-service video projects starting from approximately 4,000 EUR and scaling upward for multi-day international shoots, cinematic commercials, and heavy-VFX work. Go-to-market is sales-led via a website Typeform quote funnel, direct phone contact (+49 160 8581 889), a 15% first-project discount, and likely referral-driven enterprise outreach. The customer base spans multinational enterprises (Vodafone, Siemens Energy, Wayfair, Babbel), international development and development-finance institutions (GSMA, GIZ, BII, Bill & Melinda Gates Foundation, BFA Global), and impact-driven startups across agriculture, sustainability, and renewable energy. The company was founded in 2014, is led by Managing Directors R. Reyhani and M. Kümmel, is privately held as a German GmbH (Commercial Register Amtsgericht Charlottenburg, HRB 228926 B), and discloses no funding rounds, acquisitions, or institutional investors.

Mensch Creative's stated value proposition centers on three claims: (1) "simplicity" — distilling complex stories into concise narratives, (2) "hassle-free and quick" execution, and (3) "global reach and experience" via the partner network. Competitive advantages cited in the source data include the distribution network itself (120+ countries), an extensive cross-vertical content library, and a curated talent collective of senior producers, writers, editors, colorists, motion designers, and sound designers. Third-party validation is limited to a DesignRush Top Video Production Company 2025 listing; no major industry awards, certifications, or regulatory credentials are disclosed. The company appears to operate as a stable, founder-led boutique agency with a focused differentiation in international and impact-driven video production rather than a scaled platform business.

Name

Human Creative

Legal name

Mensch Creative GmbH

Website

https://menschcreative.org

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Mensch Creative GmbH (operating as Mensch Creative) is a Berlin-based video production and motion design agency structured as a collective of independent freelancers across 120+ countries, serving enterprise clients (Vodafone, Siemens Energy, Wayfair) and international development organizations (GSMA, GIZ, BII, Gates Foundation) with full-service and à la carte production.

Ownership category

akta.pro rank

Product category

Video Production Services

NAICS

Independent Artists, Writers, and Performers (711510)

SIC

Services-Motion Picture & Video Tape Production (7812), Services-Allied To Motion Picture Production (7819)

akta.pro primary industry

Commercial Production Companies (Live-Action) (MPAAAMAA)

akta.pro secondary industries

Motion Graphics & Title Design (MPADACAD), Live-Action Short-Form Production (Short Films, Web Series) (MPADABAE)

Keywords

• Video production services
• Motion design
• Brand storytelling
• Corporate video production
• Animation services

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Video Production Services: Full-service video production including strategy, shooting, and post-production. Pricing starts from approximately 4,000 EUR for complete projects. More complex productions like multi-day international shoots, cinematic commercials, or projects with heavy VFX scale upward from there. Also offers à la carte services including post-production only, motion design, production services, and creative development.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Human Creative (operated as Mensch Creative GmbH) is a Berlin-based video production and motion design agency structured as a collective of independent freelancers and partners. The company offers full-service video production spanning brand storytelling, event coverage, product demos/explainers, social media content, testimonials, motion design (2D/3D animation and VFX), and impact-driven mini documentaries, delivered both as end-to-end bundled projects and as à la carte offerings (post-production, production crews, and creative development).

Product overview

Human Creative (operated as Mensch Creative) is a Berlin-registered, globally distributed video production and motion design agency structured as a collective of independent freelancers and partners. The core offering is full-service video production spanning multiple disciplines: Brand Storytelling (narrative-driven brand films), Events (live event coverage), Product Demos/Explainers (explanatory product videos), Social Media Content (short-form platform-native videos), Testimonials/Mini Docus (documentary-style customer stories), Motion Design (2D/3D animation and VFX), and Doing Good (impact-driven social documentary content). These services are available both as end-to-end bundled production packages and as individual à la carte offerings — Post-Production, Production Services (crews), and Creative Development (scripting/storyboarding) — allowing clients to engage selectively depending on project scope. The agency also offers strategy, consultation, and feedback collaboration throughout the production timeline. With a partner network spanning over 120 countries and physical presences in cities including Berlin, New York, Dubai, Nairobi, Mumbai, São Paulo, Lagos, Madrid, Paris, and Johannesburg, the company executes productions ranging from intimate testimonial shoots to complex multi-day international shoots.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Storytelling
• Events
• Product Demos / Explainers
• Social Media Content (Short Form)
• Testimonials / Mini Documentaries
• Motion Design
• Doing Good (Impact Video)
• Post-Production Services
• Production Services
• Creative Development

Quantifiable outcome

• Trusted by major international organizations including GSMA, GIZ, British International Investment, and Fortune 500 companies

Named customers16 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• GSMAcoreStrategic or Co-development PartnerMensch Creative produces video content for GSMA including motion design, mini documentaries, and various impact-focused projects. GSMA is a global organization unifying the mobile ecosystem to discover, develop and deliver innovation cross telecommunications sector.
• GIZ (Deutsche Gesellschaft für Internationale Zusammenarbeit)coreStrategic or Co-development PartnerDeutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) partners with Mensch Creative for video production on development projects including tech education, data visualization, and impact documentation.
• British International Investment (BII)coreStrategic or Co-development PartnerBII, the UK's development finance institution, partners with Mensch Creative to document impact-driven investments across agriculture, energy, and sustainable development in Philippines, Indonesia, Zambia and other locations.
• BFA Global / BFA Catalyst FundminorStrategic or Co-development PartnerBFA Catalyst Fund collaborated with Mensch Creative to produce mini-documentaries showcasing small business empowerment in Kenya, highlighting financial inclusion initiatives.
• RizeminorStrategic or Co-development PartnerRize, a platform backed by Wavemaker Impact Fund (BII investee), partnered with Mensch Creative to document sustainable farming transformations in Solo, Indonesia.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• WowMakers: Animation-led video production agency offering explainer videos, brand stories, and product demos. Comparable in the motion design and short-form content categories, with similar enterprise and startup client base.
• Yans Media: Animation and video production studio delivering explainer videos, brand storytelling, and motion graphics. Comparable service mix in animated explainers and brand storytelling for enterprise and startup clients.
• Thinkmojo: Tech-focused video production agency producing brand storytelling, explainers, and product launches for B2B and consumer-tech clients. Overlaps with Mensch's product demo, brand storytelling, and social media content services.
• Demo Duck: US-based explainer video and animation studio producing brand storytelling, product demos, and motion graphics for B2B and consumer brands. Directly overlapping with Mensch's explainer, testimonial, and motion design offerings.
• Epipheo: Specialized animated explainer video studio producing brand storytelling and product demo content for enterprise clients. Comparable service mix to Mensch's motion design and explainer offerings.
• Sandwich Video: Los Angeles-based brand storytelling and explainer video agency focused on tech and consumer brands. Directly comparable in narrative-driven brand storytelling, product demos, and testimonial-style work for enterprise clients.
• 90 Seconds: Global cloud video production marketplace connecting brands with vetted freelance creators and production teams across 90+ countries. Closest comparable to Mensch's collective model and international production footprint, with overlapping enterprise customer base.
• Lemonlight: On-demand video production marketplace combining a curated creator network with full-service production management. Comparable to Mensch in serving enterprise marketing teams with scalable, project-based video production and integrated post-production.

Broad incumbents

• MediaMonks (S4 Capital): Large global content, media, and production network with full-service capabilities spanning creative, production, and post. Operates broadly in commercial video production and motion design, serving overlapping enterprise marketing customers at significantly larger scale.
• Tool of North America: Established global production company producing commercials, branded content, and long-form work for major brands and agencies. Broader and more incumbent than Mensch, but operates in the same commercial video production space with enterprise clients.

Market position

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/menschcreative

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Human Creative