Atlas Arena

What Atlas Arena does

Atlas Arena is a multi-purpose event venue located in Łódź, Poland, at al. Bandurskiego 7, owned and operated by the City of Łódź through the municipal entity Miejska Arena Kultury i Sportu w Łodzi (MAKiS). Founded in 2009, the venue runs 100+ events annually and hosts international concerts (Scorpions, A$AP Rocky, Marilyn Manson, Deep Purple, Sabaton, Don Toliver, Eros Ramazzotti, Sandra), Polish sporting competitions (Polish Handball Super Cup, Cavaliada equestrian tour), esports tournaments (PGL Łódź 2027 Counter-Strike 2 world finals), and corporate functions. The physical infrastructure comprises a main arena hall, an adjacent Sport Arena for smaller sporting and concert events, VIP lodges, conference rooms, advertising surfaces, and on-site parking, supported by LED visual technology and modern event-production equipment.

The business model combines four primary revenue streams: ticket sales (distributed through Atlas Arena's own platform plus Eventim, Ticketmaster, LiveNation.pl, eBilet, Biletna, KupBilecik, Biletomat, and Going), venue rentals for corporate events and conferences, VIP and hospitality packages, and ancillary services including parking (70–120 PLN per day) and on-site catering through partner Darko. Pricing is event-specific and tiered: general-admission Handball Super Cup tickets start at 41 PLN, while headline concerts such as Sabaton range from 329–479 PLN, with VIP packages available. The title sponsorship with Atlas and the network of media, mobility, and leisure partners (Łódź.pl, Łódź Airport, Aquapark Fala, Helios, Orientarium Zoo Łódź, Zimny Auto) provide a diversified commercial base and cross-promotional reach across central Poland.

Go-to-market is hybrid: a consumer-facing website (atlasarena.pl) and active social channels (Facebook, X, Instagram, LinkedIn, TikTok) drive direct B2C ticket sales and brand engagement, while direct B2B sales teams handle corporate venue rentals and promoter relationships. Distribution is amplified through eight third-party ticketing platforms and presale partnerships such as Mastercard via Bank Pekao S.A. The company employs 51–100 staff, has no external funding or parent company beyond the City of Łódź, and operates as a self-sustaining public venue rather than a venture-backed commercial enterprise.

Name

Atlas Arena

Legal name

Miejska Arena Kultury i Sportu w Łodzi

Website

https://atlasarena.pl

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

51–100 employees

Short description

Atlas Arena is a municipally-owned multi-purpose event venue in Łódź, Poland, hosting 100+ concerts, sports, esports, and corporate events annually for Polish and international audiences, with revenue from ticket sales, venue rentals, VIP services, and parking.

Ownership category

akta.pro rank

Product category

Event Venue & Entertainment Services

NAICS

Performing Arts, Spectator Sports, and Related Industries (711), Spectator Sports (7112), Other Spectator Sports (711219)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Arena & Stadium Operations (Large-Capacity Venues) (MPAGALAA)

akta.pro secondary industries

Venue Booking, Ticketing & Event-Day Services (Box Office, Guest Services) (MPAKAEAO), Sports & Arena Event Venues (Stadiums, Arenas) (THAHAAAF), Esports Venues & Event Infrastructure (Arenas, Stages, Equipment Rental) (MPAFADAE), Concession & Stadium / Arena Catering (THAFAIAG)

Keywords

• Multi-purpose event venue
• Sports entertainment arena
• Concert venue rental
• Corporate event hosting
• Ticketing services

Headquarters

HQ city

Lodz

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Ticket Sales: Primary revenue from ticket sales for concerts, sports events, and entertainment performances. Tickets sold through multiple channels including own platform, third-party ticketing partners, and primary market platforms.
2. Venue Rental: Rental income from hosting corporate events, conferences, meetings, and private functions in conference rooms, VIP lounges, and main hall spaces
3. Parking Services: Revenue from parking facilities, particularly during large events and festivals. Full-day parking at 120 PLN during events like Audioriver
4. VIP and Hospitality Services: Premium VIP packages including lodge rentals, VIP experiences, and hospitality services for corporate clients and high-value customers

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Atlas Arena operates a multi-purpose arena complex in Łódź, Poland, comprising a main hall and a secondary Sport Arena, hosting international concerts, sports competitions, esports tournaments, and family entertainment. Revenue is generated from ticket sales, venue and conference room rentals for corporate clients, parking services during events, VIP/hospitality packages, and on-site advertising and catering. The venue serves both individual event attendees and B2B clients including promoters, sports federations, and corporations.

Product overview

Atlas Arena is a multi-purpose event venue in Łódź, Poland, operated by Miejska Arena Kultury i Sportu (MAKiS). The venue offers a comprehensive portfolio of event hosting services centered around its main arena hall and Sport Arena, complemented by VIP boxes, conference facilities, and supporting services including parking and catering. The venue hosts a diverse range of events including international concerts, sports competitions, esports tournaments, theatrical productions, comedy shows, and corporate events. The business model encompasses ticket sales through multiple platforms, venue rentals for corporate and private events, sponsorship arrangements, and ancillary services like parking reservations.

Differentiator

Problem solved

Functional benefit

Brands

• Sport Arena: A secondary arena venue within the Atlas Arena complex used for smaller sporting events and concerts

Products and services

• Atlas Arena – Main Hall The primary arena hall at the Atlas Arena complex in Łódź, used for large-scale concerts, sports events, and entertainment productions. Designed to accommodate thousands of attendees and equipped with modern technical infrastructure for major international productions.
• VIP Boxes (Loże VIP) Private luxury boxes offering exclusive seating, premium amenities, and personalized services for corporate clients and high-profile guests attending events at the venue.
• Conference Rooms (Sale konferencyjne) Meeting rooms and conference facilities within the Atlas Arena complex available for business events, seminars, corporate meetings, and private gatherings.
• Sport Arena Secondary sports venue within the Atlas Arena complex used for equestrian events, sports competitions, smaller concerts, and athletic activities.
• Parking Facilities On-site parking lots available for event attendees with advance online reservations, including dedicated parking services for festivals such as Audioriver at 120 PLN per day.
• Advertising Spaces (Powierzchnie reklamowe) Branding and advertising opportunities throughout the venue, including digital displays, signage, and promotional placements available to sponsors and marketing partners.
• Event Catering Services On-site catering, dining, and food and beverage services for events at the venue complex, provided in cooperation with catering partner Darko.

Quantifiable outcome

• Over 8,000 attendees at major sporting events like Polish Handball Super Cup
• +1 more outcomes

Named customers13 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

15 partnerships are on record, tiered core and minor.

• AtlascoreChannel Partner/ Reseller/ DistributorTitle sponsor of Atlas Arena. Atlas logo appears prominently on the venue branding and serves as the naming rights sponsor.
• Zimny Auto (Cold Auto)minorChannel Partner/ Reseller/ DistributorFleet partner providing automotive services or sponsorship for the venue.
• Aquapark FalaminorGTM or Marketing PartnerPartner offering leisure amenities, likely cross-promotional relationship with nearby water park facility.
• HeliosminorGTM or Marketing PartnerPartner, likely cinema chain, for cross-promotional marketing activities.
• Łódź AirportminorGTM or Marketing PartnerAirport partner facilitating travel for event attendees, cross-promotional relationship.
• Orientarium Zoo ŁódźminorGTM or Marketing PartnerLocal attraction partner for cross-promotional marketing with Łódź's major zoo.
• Łódź.plcoreGTM or Marketing PartnerMedia partner providing media coverage and promotional support for Atlas Arena events and initiatives.
• DarkominorGTM or Marketing PartnerCatering partner providing food and beverage services at the venue.
• Live Nation PolandcoreChannel Partner/ Reseller/ DistributorMajor international live entertainment company organizing concerts and tours at Atlas Arena, including Don Toliver, Hot Wheels Stunt Show, and other major events.
• Mastercard (Bank Pekao S.A.)coreGTM or Marketing PartnerPresale partner providing exclusive early access to tickets for Mastercard cardholders, including discounted premium seats.
• EventimcoreChannel Partner/ Reseller/ DistributorPrimary ticketing platform for event ticket sales, including Polish Handball Super Cup.
• Hype Global ProductionminorChannel Partner/ Reseller/ DistributorFestival organizer bringing Hype Disco Festival to Atlas Arena featuring top disco polo artists.
• Audioriver FestivalminorChannel Partner/ Reseller/ DistributorMajor electronic music festival utilizing Atlas Arena parking facilities during their Łódź edition.
• PGLcoreChannel Partner/ Reseller/ DistributorEsports tournament organizer hosting Counter-Strike 2 world finals (PGL Łódź 2027) at Atlas Arena with 16 teams competing for $1 million prize pool.
• Johann Strauss OrchestraminorChannel Partner/ Reseller/ DistributorViennese orchestra performing classical concerts at Atlas Arena as part of their touring productions.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Regional players

• O2 Arena Prague: O2 Arena Prague is one of Central Europe's largest arenas (~18,000 capacity), hosting international touring acts, NHL games, and major events. It is a regional benchmark for Central European arena operations and competes indirectly for touring routing economics across the CEE region.

Direct peers

• Ergo Arena: Ergo Arena is an 11,000+ capacity multi-purpose venue on the Baltic coast (Gdańsk/Sopot), hosting concerts, sports, and corporate events. It competes with Atlas Arena for the same Polish national touring circuit and shares the same multi-purpose (concert + sport + corporate) business model.
• Tauron Arena Kraków: Tauron Arena Kraków is Poland's largest indoor arena (~15,000–17,000 capacity), hosting concerts, sports, and major touring acts. It is the most direct Polish competitor to Atlas Arena for international touring content, given its size, modern infrastructure, and Kraków's status as a major tourist draw.
• Hala Stulecia (Centennial Hall): Hala Stulecia in Wrocław is a UNESCO-listed multi-purpose venue hosting concerts, exhibitions, and corporate events. It competes for Lower Silesia and Wrocław-driven audiences with similar event programming and conference/business event offerings.
• COS Torwar: COS Torwar is a Warsaw-based multi-purpose sports and entertainment venue, hosting concerts, sports competitions, and corporate events. It competes in the same Polish touring circuit and offers overlapping corporate event capabilities.
• Arena Gliwice: Arena Gliwice is a multi-purpose sports and entertainment venue in Upper Silesia, hosting concerts, esports tournaments, and sporting events. It directly competes for touring routing decisions and shares Atlas Arena's tier-2/3 Polish arena positioning.

Broad incumbents

• Live Nation Entertainment: Live Nation is the world's largest live entertainment company and a core channel partner to Atlas Arena. As a vertical incumbent controlling both promotion and ticketing (Ticketmaster), Live Nation shapes the competitive landscape Atlas Arena operates within.
• Madison Square Garden Entertainment: MSG Entertainment operates iconic arena venues (Madison Square Garden, Sphere) with a vertically integrated content model. It is a broader incumbent benchmark for premium arena operations and high-margin event-driven economics.
• PGE Narodowy (National Stadium): PGE Narodowy is Poland's national stadium in Warsaw (~58,000 capacity), hosting the largest concerts, national football, and mega-events. While larger and outdoors-focused, it competes for the very top tier of touring content that would otherwise route to indoor arenas like Atlas Arena.
• AEG (Anschutz Entertainment Group): AEG is a global venue operator and promoter owning/operating major arenas (e.g., The O2, Mercedes-Benz Arena Berlin). It is a broader incumbent whose promoter/operator model shapes competitive dynamics and touring economics that affect Atlas Arena's programming.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/atlasarenapl
• Facebookfacebook.com/arena.lodz
• LinkedInlinkedin.com/company/arena-%C5%82%C3%B3d%C5%BA
• Instagraminstagram.com/atlasarena
• TikToktiktok.com/@atlasarenalodz

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Atlas Arena