Hype Media Global
Hype Media Global is a privately held Atlanta-based media production and distribution company operating WDJY 99.1 FM radio, a podcast network, original film productions, and the Community Central TV YouTube channel, distributing content across major streaming platforms and international radio partners while monetizing via media placements, licensing, brand campaigns, and media training for entrepreneurs, authors, brands, and creators.
- Company typePrivate
- Founded2014
- HeadquartersAtlanta, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Hype Media Global does
Hype Media Global, Inc. is a privately held media production and distribution company headquartered in Atlanta, GA with a secondary office in Miami, FL. Founded in 2014 and operating with 11-50 employees, the company runs an integrated media platform centered on its flagship radio station WDJY 99.1 FM (reaching 400,000+ listeners in Metro Atlanta), the Community Central TV YouTube channel, and a podcast network producing 50+ monthly episodes. The company produces original films and documentaries — titles include Backstabbers 2: Retribution, Lethal Sacrifice, Kate's House, and Level Trap — distributed across Prime Video, Tubi, Fawesome, Roku, Fubo, Sling, Plex, YouTube, and Reveel. Internationally, content is distributed through partner radio stations in Europe, Africa, and Asia (Ontop Radio 95.5, Supreme 99.8 FM, Radio Cardiff 98.7, Wazaa 100.5-105 FM) and a U.S. affiliate station network spanning Fairfax/DC, Denver, San Francisco, New Mexico, New York, and Metro Atlanta. The Hype Courier blog and Global Catalog serve as content discovery and marketing layers.
The company monetizes through five streams: paid media appearances and guest features, product placement within podcasts and shows, content licensing to streaming and radio partners, brand campaigns and sponsorships (including an international brand campaign for authors and business owners), and media training programs. Pricing is quote-based and not publicly disclosed. Customer segmentation is horizontal, serving entrepreneurs, authors, creative professionals, brands/organizations, and public figures seeking media exposure and credibility-building opportunities. The company is led by founder Lala Jones (Founder and Media Director); no other management team data is available. There is no public listing, no disclosed funding, and no parent company.
Growth is being driven by a heavy content release cadence (five new films queued through 2027), international radio distribution expansion in August 2025, the launch of dedicated product placement and brand campaign services, and ongoing affiliate buildout. The model is asset-light on the technology side — the company is a content production and licensing business rather than a technology platform — with competitive differentiation resting primarily on distribution breadth and a proprietary content library rather than proprietary software or AI capabilities.
Hype Media Global firmographics
Firmographics- Name
- Hype Media Global
- Legal name
- Hype Media Global, Inc.
- Website
- https://hypemediaglobal.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Hype Media Global is a privately held Atlanta-based media production and distribution company operating WDJY 99.1 FM radio, a podcast network, original film productions, and the Community Central TV YouTube channel, distributing content across major streaming platforms and international radio partners while monetizing via media placements, licensing, brand campaigns, and media training for entrepreneurs, authors, brands, and creators.
- Ownership category
- akta.pro rank
Hype Media Global industry classification
Industry- Product category
- Media Production and Distribution
- NAICS
- Radio and Television Broadcasting Stations (5161), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Radio Broadcasting Stations (51611)
- SIC
- Services-Motion Picture & Video Tape Production (7812), Services-Allied To Motion Picture Distribution (7829), Television Broadcasting Stations (4833)
- akta.pro primary industry
- Content Supply Chain Orchestration & Workflow (Ingest-to-Publish, Automation) (MPAHALAG)
Keywords
Where Hype Media Global is headquartered
LocationHeadquarters
- HQ city
- Atlanta
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Hype Media Global business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure
Revenue model
- Media Appearances and Guest Features: The company generates revenue by offering media placement opportunities where professionals, entrepreneurs, and brands appear on their podcasts, TV shows, and radio programs to gain visibility and credibility with audiences.
- Product Placement Services: Hype Media Global offers product placement opportunities across their podcasts, TV series, and documentaries, integrating brands into content for organic awareness and credibility.
- Content Licensing and Distribution: The company licenses original content including films, documentaries, podcasts, and TV programs to streaming platforms (Prime Video, Tubi, Fawesome, Roku, Fubo, Sling, Plex, YouTube), affiliate stations, and international media partners.
- Brand Campaigns and Sponsorships: International brand campaigns featuring curated guest appearances across Top 10 podcasts, delivering authentic conversations, expert insights, and powerful brand storytelling for authors and business owners.
- Media Training and Promotional Services: Cutting-edge entertainment and media training programs plus tailored promotional opportunities for brand amplification, helping clients build credibility and storytelling capabilities.
Go-to-market motion2 records
Distribution channels6 records
Marketing channels7 records
Hype Media Global product offering
Product offeringCore offering
Hype Media Global is a media production and distribution company that operates owned media assets including WDJY 99.1 FM radio station, the Community Central TV YouTube channel, and a podcast network producing 50+ monthly episodes. The company produces original films and documentaries distributed across major streaming platforms and offers media placement services, product placement opportunities, international brand campaigns, and media training programs to help professionals and brands gain visibility and credibility.
Product overview
Hype Media Global is a global media distribution company operating as a platform-plus-services model. The core Hype Hub platform provides access to owned and operated media assets including original TV shows, films, top-rated podcasts, and radio programming through WDJY 99.1 FM and Hype Hub TV (Community Central TV YouTube channel). The product portfolio is unified through the Global Catalog, which serves as a centralized discovery platform for the entire media portfolio. Supporting services include podcast programming (50+ monthly episodes), original film and documentary production, product placement opportunities, international brand campaigns, and media training services. The Hype Courier blog platform publishes educational content on brand building and media exposure. Content is distributed across streaming platforms, radio stations, podcast networks, and international media partners.
Differentiator
Problem solved
Functional benefit
Brands
- WDJY 99.1 FM: Radio station serving Metro Atlanta with podcasts and talk shows
- Hype Hub TV
- Hype Courier
- Community Central TV
- The Hype Hub
- Global Catalog
Products and services
- WDJY 99.1 FM Radio Station Owned flagship radio station based in Metro Atlanta serving as a hub for innovative content and community-focused programming. Reaches over 400,000 listeners across FM and streaming platforms.
- Podcast Programming Network Network producing 50+ monthly podcast episodes spanning business, lifestyle, entertainment, and community-focused topics. Distributed across multiple podcast platforms and affiliate stations.
- Original Films and Documentaries In-house film and documentary productions including titles like Trouble in Mocoville, BackStabbers, Kate's House, Lethal Sacrifice, and Retrieving Sanity. Distributed on major streaming platforms including Prime Video, Tubi, Roku Channel, Fubo, and Sling.
- Hype Hub TV (Community Central TV YouTube Channel) YouTube channel featuring exclusive video interviews, behind-the-scenes content, special featurettes, film releases, and community-driven programming.
- Media Feature Packages Tailored packages enabling professionals to be featured across podcasts, TV shows, and film to maximize reach and credibility. Includes guest appearance opportunities across the network for entrepreneurs, authors, and brands.
- Product Placement Services Strategic product placement opportunities across podcasts, TV series, and documentaries enabling brands to showcase products and services naturally within engaging content distributed on radio, TV, and digital streaming platforms.
- International Brand Campaign Curated guest appearances across Top 10 podcasts delivering authentic conversations, expert insights, and brand storytelling for authors and business owners. Multi-channel distribution including online streaming platforms, internet radio, and traditional FM radio stations.
- Media Training Services Cutting-edge entertainment and media training programs helping professionals and brands build confidence in media appearances, speaking engagements, and storytelling across any platform.
- Content Licensing and Distribution Licensing of original content including films, documentaries, podcasts, and TV programs to streaming platforms, affiliate stations, and international media partners for distribution across connected TVs, mobile devices, tablets, and web-based streaming services.
- Real Chat with Kat (Talk Show) Talk show hosted by Kat featuring candid conversations, expert insights, and real-life stories. Streams exclusively on Reveel.
- Backstabbers 2: Retribution (Film) Film sequel exploring themes of betrayal, justice, and redemption. Premiered on Tubi and Reveel streaming platforms.
- Lethal Sacrifice (Film) Psychological thriller film exploring betrayal, obsession, and the consequences of underestimating someone. Available for streaming on Tubi.
- Retrieving Sanity (Documentary) Documentary exploring mental health, resilience, and community support. Available for streaming exclusively on Reveel.
- Sound Discoveries (Documentary) Documentary exploring near-death experiences from diverse perspectives. Available on YouTube.
Quantifiable outcome
- Over 400,000 listeners reached through WDJY 99.1 FM across FM and streaming
- +2 more outcomes
Companies that use Hype Media Global
Customer profileNamed customers8 records
Segments5 records
Ideal customer profiles3 records
Hype Media Global technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Hype Media Global partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered minor and core.
- Brand Partners (Q1 2026)minorThree new brand partnerships launched in Q1 2026 featuring podcast media appearances across Hype Media Global's global catalog, with plans to extend into select on-site events next quarter. Brand names not publicly disclosed.
- Ontop Radio 95.5coreInternational radio station partnership allowing Hype Media Global content to reach audiences in Europe, Africa, Asia, and beyond through Ontop Radio's broadcast network and streaming platforms.
- Supreme 99.8 FMcoreInternational radio partnership expanding Hype Media Global's global reach through Supreme 99.8 FM's broadcast infrastructure and audience base in international markets.
- Radio Cardiff 98.7coreInternational radio partnership with Radio Cardiff 98.7 enabling Hype Media Global's signature podcasts, documentaries, and community-focused shows to reach listeners in the UK and European markets.
- Wazaa 100.5-105 FMcoreInternational radio partnership with Wazaa 100.5-105 FM expanding Hype Media Global's content catalog availability to audiences across Africa and international regions.
- U.S. Affiliate Station NetworkcoreNetwork of affiliate TV and radio stations in key markets including Fairfax/DC, Denver, San Francisco, New Mexico, New York, and Metro Atlanta extending Hype Media Global's national reach.
- Streaming Platforms (Prime Video, Tubi, Fawesome, Roku, Fubo, Sling, Plex, YouTube, Reveel)coreContent licensing and distribution partnerships with major streaming platforms enabling Hype Media Global films, TV programs, documentaries, and podcasts to reach global audiences through connected TVs, mobile devices, tablets, and web-based streaming services.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Hype Media Global competitors and assessment
Company assessmentDirect peers
- The Black Effect Podcast Network: Podcast network focused on Black culture, business, and lifestyle content distributed across major platforms. Closely comparable to Hype Media Global's podcast and radio content mix targeting multicultural business, lifestyle, and community audiences.
- Podcast One: Podcast network producing and distributing shows across business, entertainment, and lifestyle verticals. Directly comparable to Hype Media Global's 50+ monthly podcast production and multi-platform syndication model.
- ReachTV: Streaming TV network distributing original and licensed content through connected TV platforms, including airports and hospitality venues. Comparable to Hype Media Global's distribution of original films and shows across streaming platforms like Tubi, Roku, and Reveel.
- Studio71: Digital media company producing podcasts, YouTube content, and branded entertainment distributed across streaming and social platforms. Comparable to Hype Media Global's content creation, YouTube channels, and brand campaign services.
Regional players
- Urbano Media Group: Multicultural-targeted media production and distribution company serving urban and Latino audiences. Comparable to Hype Media Global's community-focused content and Atlanta-rooted multicultural audience base, with similar business model.
Broad incumbents
- iHeartMedia: National radio and podcast conglomerate operating hundreds of stations, the iHeartPodcast Network, and multi-platform content distribution. Directly comparable to Hype Media Global's owned radio station, podcast network, and content syndication model, but at vastly greater scale.
- Townsquare Media: Local-focused radio and digital media company owning stations and digital properties across the U.S. Comparable to Hype Media Global's community-driven radio and digital content strategy, particularly around local market reach.
- Lionsgate: Independent film and television studio producing and distributing content across theatrical, streaming, and television platforms. Comparable to Hype Media Global's original film production and distribution-to-streaming-platforms model, though at much larger scale.
- Audacy: Multi-platform audio and content company operating radio stations, podcast networks, and digital distribution. Comparable to Hype Media Global's combined radio, podcast, and content licensing approach, with significantly larger reach.
- Cumulus Media: Major U.S. radio broadcasting company with a national station footprint and podcast arm (Cumulus Podcast Network). Operates a similar radio-plus-podcast-plus-content-distribution model to Hype Media Global.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Hype Media Global social profiles
Digital presenceHype Media Global financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hype Media Global leadership team
Management profileNumber of profiles
Profiles1 record
Hype Media Global funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hype Media Global M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hype Media Global
What does Hype Media Global do?
Hype Media Global is a media production and distribution company that operates owned media assets including WDJY 99.1 FM radio station, the Community Central TV YouTube channel, and a podcast network producing 50+ monthly episodes. The company produces original films and documentaries distributed across major streaming platforms and offers media placement services, product placement opportunities, international brand campaigns, and media training programs to help professionals and brands gain visibility and credibility.
Is Hype Media Global a public or private company?
Hype Media Global is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Hype Media Global founded?
Hype Media Global was founded in 2014. It employs 11 to 50 people.
Where is Hype Media Global based?
Hype Media Global is headquartered in Atlanta, United States, in the North America region.
How does Hype Media Global make money?
Five revenue lines are on record. Media Appearances and Guest Features are the primary driver. The others are product Placement Services, content Licensing and Distribution, brand Campaigns and Sponsorships and media Training and Promotional Services.
Who are Hype Media Global's main competitors?
Direct peers on record are The Black Effect Podcast Network, Podcast One, ReachTV and Studio71. Urbano Media Group is listed as a regional player. Broad incumbents are iHeartMedia, Townsquare Media, Lionsgate, Audacy and Cumulus Media.
Does Hype Media Global have an API?
No public API is recorded for Hype Media Global.
What industry is Hype Media Global in?
Hype Media Global's product category is Media Production and Distribution. Its primary akta.pro industry code is MPAHALAG, Content Supply Chain Orchestration & Workflow (Ingest-to-Publish, Automation). Its NAICS code is 5161 and its SIC code is 7812.