Greenslopes Obstetrics & Gynaecology

What Greenslopes Obstetrics & Gynaecology does

Greenslopes Obstetrics & Gynaecology (GOG) is a Brisbane-based private medical practice operating as a group of 10 independent specialist obstetricians and gynaecologists practising from consulting rooms at the Nicholson Street Specialist Centre, directly adjacent to Greenslopes Private Hospital. Founded in 2009 by Dr Brad Armstrong, the practice provides comprehensive women's healthcare across obstetrics (routine, multiple, and high-risk pregnancy management, labour and delivery, postnatal care), gynaecology (menstrual disorders, endometriosis, ovarian cysts, menopause, cervical screening, gynaecological cancers, adolescent gynaecology), and fertility services (investigations, ovulation induction, referrals for IVF/IUI/ICSI). Clinical technology includes in-room ultrasound equipment enabling scans during consultations without external radiology referral, and AI-assisted note-taking technology used to capture consultation details.

The practice operates on a professional services fee-for-service model, charging consultation and procedure fees billable through Medicare with out-of-pocket expenses, with GP referral required for specialist appointments. Revenue streams include specialist consultation fees, obstetric and surgical procedure fees (childbirth delivery, caesarean sections, hysteroscopy, laparoscopy, hysterectomy) performed at the adjacent Greenslopes Private Hospital, and allied health services (physiotherapy, psychology, diabetes education, dietetics, endocrinology) delivered by independent practitioners co-located within GOG rooms. The go-to-market motion is sales-led via GP referrals, supplemented by direct online booking and organic channels including a content-rich website, Facebook, and Instagram.

Strategic positioning centres on a one-stop-shop women's health model with co-located allied health providers, continuous obstetrician care throughout pregnancy, guaranteed 24/7 anaesthetic and paediatric cover through the Greenslopes Private Hospital partnership and Greenslopes Babies arrangement, and an integrated ecosystem of partner services including Cell Care for cord blood storage and Sullivan Nicolaides Pathology for diagnostics.

Name

Greenslopes Obstetrics & Gynaecology

Legal name

Greenslopes Obstetrics and Gynaecology

Website

https://gsog.com.au

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

51–100 employees

Short description

Greenslopes Obstetrics & Gynaecology is a Brisbane-based group of 10 independent specialist obstetricians and gynaecologists providing comprehensive women's healthcare across obstetrics, gynaecology, fertility, and allied health services, co-located with Greenslopes Private Hospital.

Ownership category

akta.pro rank

Product category

Women's Health Specialist Medical Services

NAICS

Ambulatory Health Care Services (621), Family Planning Centers (621410)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Obstetrics & Gynecology (OB/GYN) Clinics (HLAFAJAA)

akta.pro secondary industries

Fertility, Reproductive Endocrinology & IVF Centers (HLAFAJAD), Family Planning & Contraception (Including Abortion Care) (HLAKAJAG), General Obstetrics (Prenatal/Antepartum Care) (HLAKAJAA)

Keywords

• Obstetrics services
• Gynaecology services
• Fertility treatment
• Women's healthcare
• Pregnancy care

Headquarters

HQ city

Brisbane

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Specialist Consultation Fees: Consultation fees for obstetric and gynaecological appointments billed through Medicare with out-of-pocket expenses. GP referral required for specialist appointments.
2. Obstetric and Surgical Procedures: Fees for childbirth delivery, caesarean sections, hysteroscopy, laparoscopy, hysterectomy and other gynaecological procedures performed at Greenslopes Private Hospital.
3. Allied Health Services: Physiotherapy, psychology, diabetes education, and dietetics services provided by independent practitioners from GOG rooms, billed separately.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Greenslopes Obstetrics & Gynaecology (GOG) is a group of 10 independent specialist obstetricians and gynaecologists providing comprehensive women's health services from consulting rooms adjacent to Greenslopes Private Hospital in Brisbane. Core offerings include obstetric care (pre-pregnancy, pregnancy management, labour and delivery, postnatal care), gynaecology services (menstrual disorders, endometriosis, menopause, gynaecological cancers), fertility investigations and treatments, and integrated allied health services.

Product overview

Greenslopes Obstetrics & Gynaecology is a group of independent medical specialists providing a comprehensive women's health service in Brisbane. The practice operates as a unified healthcare offering with obstetrics, gynaecology, and fertility as core services, supported by integrated allied health services including diabetes education, endocrinology, women's health physiotherapy, and psychology. The practice partners with Greenslopes Private Hospital for facility access and collaborates with Cell Care for cord blood storage, Sullivan Nicolaides for pathology, and Greenslopes Babies for paediatric services. Digital patient tools include a pregnancy calculator and online antenatal education resources.

Differentiator

Problem solved

Functional benefit

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Eight partnerships are on record, tiered core and supporting.

• Cell CarecoreStrategic or Co-development PartnerAustralia's largest cord blood and tissue bank with established association with GOG. Cell Care offers cord blood storage services to GOG patients and has a consulting room at GOG. GOG clients receive up to $500 voucher in recognition of the partnership. Cell Care has stored cord blood for parents of over 35,000 babies.
• Greenslopes Private HospitalcoreStrategic or Co-development PartnerGOG is directly associated with Greenslopes Private Hospital's new maternity facility opened February 2013. GOG consulting rooms are located in Nicholson St specialist centre adjacent to the hospital. All GOG obstetricians perform deliveries at Greenslopes Private Hospital with guaranteed 24-hour anaesthetic and paediatric cover.
• Greenslopes Babies (Paediatric Service)coreStrategic or Co-development PartnerSpecial arrangement with Greenslopes Babies for guaranteed 24-hour paediatrician cover for all babies delivered at Greenslopes Private Hospital. Parents are required to complete registration and make pre-payment for this service.
• Rhythm Endocrinology & DiabetessupportingStrategic or Co-development PartnerIndependent endocrinologists from Rhythm Endocrinology & Diabetes provide hormone condition management for GOG patients, including thyroid disease and gestational diabetes. Dr Christina Jang, Dr Hannah Farquhar, Dr Melissa Katz, Dr Katherine Wyld, Dr Warrick Inder, Dr Sarah Dixon, and Dr Amanda Ji offer services through this partnership.
• Independent Women's Health PhysiotherapistssupportingStrategic or Co-development PartnerSarah Christ and Emma Yang provide women's health physiotherapy services from GOG rooms. Services include treatment for pelvic girdle pain, pelvic floor dysfunction, incontinence, and postnatal rehabilitation. All mothers are seen by a physiotherapist while recovering in hospital after delivery.
• Independent Women's PsychologistssupportingStrategic or Co-development PartnerQualified women's psychologists partner with GOG to provide mental health support before, during and after pregnancy. Medicare rebates available under the Better Access to Mental Health Care initiative.
• Laura Kenny (Diabetes Educator)supportingStrategic or Co-development PartnerRegistered nurse and credentialled diabetes educator providing support for women with gestational diabetes and patients with type 1 and type 2 diabetes. Services include blood glucose monitoring, carbohydrate counting, dietary advice, and advanced diabetes technologies.
• Sullivan Nicolaides PathologysupportingChannel Partner/ Reseller/ DistributorPrimary pathology provider for GOG patients. Located nearby in Annerley and Woolloongabba with centres throughout greater Brisbane. Pathology tests include blood tests for pregnancy management and diagnostic testing.

Scale indicators5 records

Recent moves7 records

Expansion highlights3 records

Direct peers

• Genea: Australian fertility specialist offering IVF, ICSI, and preimplantation genetic testing with gynaecology specialists. Comparable to GOG's fertility services including referrals for IVF and IUI procedures.
• Virtus Health: One of Australia's largest fertility and IVF providers with specialist gynaecologists across multiple states. Comparable to GOG in offering fertility, obstetrics, and gynaecology services under a coordinated specialist network, but at significantly larger scale.
• City Fertility: Australian fertility and reproductive medicine specialist group offering fertility investigations, IVF, IUI, and gynaecology services. Overlaps with GOG's fertility investigation and referral services and competes in the same Brisbane catchment for women's reproductive health.
• Monash IVF: Major Australian fertility and women's health specialist group providing IVF, gynaecology, and obstetric-related services. Comparable patient demographic (women seeking fertility and reproductive care) and overlapping service offerings with GOG's fertility arm.

Emerging players

• Eucalyptus: Australian digital health platform offering telehealth for women's health, fertility, and other conditions. Represents an emerging digitally-native competitor that could redirect younger women's health patients away from traditional in-person specialist practices like GOG.
• Kin Fertility: Australian women's health and contraception platform offering telehealth and prescription delivery. Overlaps with GOG's contraception and family planning services through a digital-first model targeting similar demographics.

Broad incumbents

• Ramsay Health Care: Australia's largest private hospital operator. Operates Greenslopes Private Hospital's competitors and offers maternity and gynaecology services across multiple sites. Broad incumbent that anchors the hospital landscape in which GOG operates.
• Mater Health Services: Major Queensland private and public hospital operator with extensive maternity and women's health services including Mater Mothers' Hospital. Directly comparable Brisbane-based obstetric and gynaecology provider serving overlapping patient populations.
• Healthscope: Large Australian private hospital operator with maternity and women's health services. Represents a broader incumbent in the Brisbane private hospital market that could absorb obstetric and gynaecology specialist work.

Regional players

• Pindara Private Hospital: Gold Coast private hospital offering maternity and gynaecology services. Comparable to Greenslopes Private Hospital as a regional private maternity provider, with similar OB/GYN specialist model serving a different but adjacent Queensland geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/greenslopesbubs
• Facebookfacebook.com/146617582169795

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Greenslopes Obstetrics & Gynaecology