What Kin Fertility does

Kin Fertility is an Australian direct-to-consumer digital health clinic founded in 2019 and headquartered in Haymarket, operating as a subsidiary of the Eucalyptus health group. The company targets women across four reproductive life stages — fertility planning, pregnancy, postpartum, and contraception — through an integrated online platform combining e-commerce, telehealth, and educational content. Its core commercial products are The Prenatal (a 17-nutrient bioavailable vitamin sold via subscription at $37-$40/month or one-time at $45-$110), the Pill Subscription Service ($79/year membership plus pharmacy pricing, fulfilled through partner pharmacy YSCP Melbourne and currently paused for new patients), and Fertility Video Consultations with women's health GPs at $70 per 30-minute session. Supporting offerings include Postnatal Vitamins, the Conceiving Essentials Kit, and a free personalised Conception Checklist.

The underlying technology is a Shopify-class e-commerce website (kinfertility.com.au), a consumer mobile app, and Zoom-based telehealth video consultations with online questionnaires for intake and automated recurring billing for subscriptions. The company reports 100,000+ prenatal/postnatal jars sold, 50,000-59,000 pill subscribers, 120,000+ lifetime 1:1 health consultations, and 27,500 community members, with a 4.9/5 rating across 3,188+ ProductReview reviews. Marketing is content-led via the 360+ article "Kin The Know" blog, organic social on Facebook and Instagram, email newsletters segmented by life stage, and earned media in Mamamia, Marie Claire, and the Seven/10 networks.

The business model blends subscription recurring revenue (prenatal/postnatal supplements, pill membership) with per-transaction pharmacy margin and per-session professional services revenue from telehealth consults. Customer acquisition is entirely organic/content-driven within Australia, with no enterprise or B2B channel and no geographic expansion outside Australia. Key strategic dependencies include the Eucalyptus parent group for clinical GP capacity and infrastructure, and YSCP Melbourne as the dispensing partner for the pill service.

Name

Kin Fertility

Legal name

Kin Fertility

Website

https://kinfertility.com.au

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Kin Fertility is an Australian direct-to-consumer digital health clinic and Eucalyptus subsidiary offering prenatal vitamins, a paused pill subscription service, and fertility video consultations to women across the reproductive health lifecycle.

Ownership category

akta.pro rank

Product category

Women's Reproductive Health Digital Clinic

NAICS

Family Planning Centers (621410)

akta.pro primary industry

Women’s Health & Contraception Prescribing + Pharmacy Delivery Platforms (HLALAIAI)

akta.pro secondary industries

Contraception & Family Planning Telehealth (birth control, counseling, follow-up) (HLALAHAB), Fertility & Reproductive Endocrinology Telehealth (IVF/IUI, infertility evaluation) (HLALAHAA), Pregnancy & Prenatal Care Telehealth (OB tele-visits, prenatal monitoring) (HLALAHAC)

Keywords

• Women's reproductive health
• Prenatal vitamins
• Contraception subscription
• Fertility telehealth
• Digital health clinic

Headquarters

HQ city

Haymarket

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Prenatal Vitamin Subscriptions: Recurring subscription revenue from prenatal vitamins sold on monthly or quarterly plans. Subscribers receive regular deliveries with discount incentives for longer subscription commitments.
2. Pill Subscription Service: Annual membership fee ($79) plus pharmacy prices for birth control pills. Auto-refills delivered to door. Service temporarily not accepting new patients but maintains existing subscriber base.
3. Fertility Consultations: Telehealth video consultations with fertility GPs at $70 per 30-minute session. Not currently Medicare rebatable but some private health insurers may cover.
4. Pharmacy Product Sales: Sale of various pill brands through partner pharmacy YSCP Melbourne at pharmacy prices, with Kin receiving margin on pharmacy transactions.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Kin Fertility is an Australian digital health clinic that provides women's reproductive health products and services across the planning, pregnancy, postpartum, and contraception stages. Core offerings include bioavailable prenatal and postnatal vitamin supplements (sold via subscription and one-time purchase), a birth control pill subscription service delivered through partner pharmacy YSCP Melbourne, and pay-as-you-go video fertility consultations with women's health GPs at AUD $70 per 30-minute session. The platform combines e-commerce, telehealth, automated subscription fulfilment, and educational content for Australian women.

Product overview

Kin Fertility is a digital health clinic offering a unified platform for reproductive health services across the fertility journey. The core product portfolio consists of The Prenatal Vitamin (supplement), the Pill Subscription Service (contraception), and Fertility Consultation (telehealth GP services), supported by add-on products including Postnatal Vitamins, a free Conception Checklist, and the Conceiving Essentials Kit. Educational content is delivered through the Kin The Know blog platform. The company is Australian-owned, science-backed, and operated as a subsidiary of Eucalyptus Health, targeting women across planning, pregnancy, postpartum, and contraception stages.

Differentiator

Problem solved

Functional benefit

Products and services

• The Prenatal Vitamin A next-generation prenatal vitamin supplement formulated with 17 high-quality, bioavailable ingredients (including iron bisglycinate/Ferrochel for gentle absorption) to support pre-conception and pregnancy health. Available in 60-capsule packs with monthly subscription (AUD $40/month), quarterly subscription (AUD $37/month, save 17%), and one-time purchase options (AUD $45 for 1 month supply; AUD $110 for 3 month supply).
• Postnatal Vitamins Postnatal supplement designed with 18 bioavailable essential ingredients to help new mothers recover and restore in the postpartum period, supporting breastfeeding and recovery.
• Pill Subscription Service Australia's first birth control pill subscription service providing online consultations with practitioners and home delivery of contraceptive medications at AUD $79 per year membership plus pharmacy prices, with auto-refills delivered to the door. Service is temporarily not accepting new patients but maintains the existing subscriber base.
• Fertility Consultation Video consultation service with fertility GPs providing personalised care, fertility assessment discussions, and reproductive health guidance via Zoom, priced at AUD $70 per 30-minute session. Not currently Medicare rebatable, but some private health insurers may cover.
• Conceiving Essentials Kit A kit containing ovulation tests with 99% accuracy, pregnancy tests, and prenatal supplements for both partners to support the conception journey.

Quantifiable outcome

• Over 2,600 menstrual cups donated to girls experiencing period poverty through The Cova Project partnership
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered minor and core.

• The Cova ProjectminorGTM or Marketing Partner · 1 January 2021For every membership to Kin's pill subscription service, they donate $1 to The Cova Project, a women's health charity providing sustainable menstrual health solutions and education for girls and women in developing communities across Liberia, Uganda and Malawi. Through Kin's support, The Cova Project has provided over 2,600 cups to girls experiencing period poverty. Partnership active since 2021.
• EucalyptuscoreOthersEucalyptus is the parent company of Kin Fertility. Described as 'a digital health clinic by Eucalyptus' and 'our parent company, Eucalyptus, a healthcare business redefining the medical landscape by connecting patients with technology to deliver a modern healthcare experience.'
• YSCP Melbourne (Your Solution Compounding Pharmacy)coreChannel Partner/ Reseller/ DistributorPartner pharmacy supplying birth control pills for Kin's subscription service. Located at Suite 5, 192B Burwood Road, Hawthorn Victoria 3122. Pharmacy prices for pills are listed on behalf of this partner, and pills are shipped directly to customers through this pharmacy relationship.

Scale indicators8 records

Expansion highlights4 records

Direct peers

• The Pill Club: US-based subscription service delivering birth control pills and women's health products via telehealth. Direct comparable to Kin's Pill Subscription Service in business model and category.
• Nurx: US telehealth platform offering online contraception prescriptions, STI testing, and other women's health services with home delivery. Closely mirrors Kin's contraception prescribing-plus-pharmacy-delivery model.
• Maven Clinic: Virtual care platform for women's and family health covering fertility, pregnancy, postpartum, and pediatrics. Overlaps with Kin's end-to-end reproductive journey, especially the fertility and pregnancy consult offering.
• SimpleHealth (now Twentyeight Health): Online birth control prescription and delivery service with telehealth consultations. Direct comparable for online contraception prescribing and recurring pill subscription revenue.
• Cove: Direct-to-consumer birth control subscription and telehealth brand. Operates in the same niche as Kin's Pill Subscription with similar online-prescribing-and-delivery mechanics.
• Juniper: Sibling Eucalyptus brand offering weight management telehealth for women in Australia. Comparable digital health clinic under the same parent, sharing infrastructure and consumer base.

Emerging players

• Allara Health: US-based virtual care platform for women with hormonal conditions like PCOS and endometriosis. Partial overlap with Kin's reproductive and fertility focus, especially for conditions affecting conception.
• Tia: Women's health hybrid care provider combining virtual and in-person services across gynecology, primary care, and mental health. Comparable women's-health-first positioning though delivered via clinics plus telehealth.

Broad incumbents

• Blackmores: Australia's leading supplements company with a strong prenatal and pregnancy vitamin range. Competes with Kin's prenatal/postnatal vitamin line as a broad incumbent in the same Australian shelf and DTC channels.
• Swisse Wellness: Major Australian wellness brand with prenatal and women's health supplements sold via pharmacy and retail. Broad incumbent competitor to Kin's prenatal/postnatal supplement revenue line.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/kinfertility
• Instagraminstagram.com/kin.fertility
• Xx.com/KinFertility
• LinkedInlinkedin.com/company/kin-fertility

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kin Fertility