Coyero
Coyero provides a white-label mobile platform that enables tourism regions, municipalities, and associations to deploy branded apps for digital ticketing, secure access control, and integrated payments across local services and attractions.
- Company typePrivate
- Founded2016
- HeadquartersPalo Alto, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Coyero does
Coyero is a mobile platform-as-a-service provider that builds app-based marketplaces for local services, operating under a B2B2C model. The company serves platform operators — primarily tourism regions, municipalities, and membership associations — by providing white-label consumer apps (iOS/Android), a web-based management platform for service-provider onboarding and administration, and proprietary hardware add-ons including a DIN-rail IoT Terminal and an NFC-equipped Gateway. The platform combines digital ticketing, QR/BLE/NFC-based access control, payment processing via Stripe, push notifications, reservations, and location-based services into a unified system that can be deployed under the operator's own brand.
The underlying technology stack relies on a cloud backend (AWS hosted in Frankfurt, EU data residency), Firebase for push notifications and crash reporting, and pre-built integrations with third-party ecosystem partners — Feratel and dataCycle for tourism data, SAP for ERP, iLOQ and Gantner for lock systems, n-Tree and Pallisis for ticketing, and OCPP-compatible EV chargers. The platform supports offline ticket validation via QR codes, fraud-proof Aztec Mobility Codes for public transport, and ID Austria digital identity for verified-access use cases. Customer-facing deployments include All in ONE Klagenfurt (10,000+ users), Kunstfreunde (6,500+ members across 16 Austrian museums), Mein Kulmland (five Styrian municipalities), and Venice Marco Polo Airport.
Revenue is generated through a combination of platform licensing fees paid by platform operators (sold via multi-year subscriptions), recurring mobile terminal licenses, transaction fees processed through Stripe, and implicit marketplace commissions from service providers. The company is privately held, founder-controlled (Markus Pistauer), operates dual legal entities (COYERO GmbH in Klagenfurt, Austria; COYERO Inc. in Palo Alto, California), and has not disclosed any external funding.
Coyero firmographics
Firmographics- Name
- Coyero
- Legal name
- COYERO GmbH
- Website
- https://coyero.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Coyero provides a white-label mobile platform that enables tourism regions, municipalities, and associations to deploy branded apps for digital ticketing, secure access control, and integrated payments across local services and attractions.
- Ownership category
- akta.pro rank
Coyero industry classification
Industry- Product category
- Mobile Access Platform
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Merchant-of-Record (MoR) & Payment Facilitation (PayFac) Infrastructure (FSAGABAE)
Keywords
Where Coyero is headquartered
LocationHeadquarters
- HQ city
- Palo Alto
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Coyero business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain
Revenue model
- Platform Licensing: COYERO provides its platform technology to platform operators (tourism regions, municipalities, associations) who deploy white-label apps. Revenue likely comes from platform licensing fees and transaction processing.
- Mobile Terminal Licenses: Platform operators can purchase Mobile Terminal Licenses to distribute to service providers. The number of licenses determines how many terminal instances a service provider can operate.
- Payment Processing: COYERO processes payments via Stripe. Transaction fees apply to credit card, Apple Pay, Google Pay, and PayPal payments. Platform takes a cut from each transaction.
- Service Provider Commissions: Service providers pay to list products and services on the platform and receive payments through the integrated payment system.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Platform Operator Licensing |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
Coyero product offering
Product offeringCore offering
Coyero provides a mobile platform-as-a-service that enables tourism regions, municipalities, and associations to launch white-label app-based marketplaces for local services such as smart access, ticketing, mobility, and digital guest cards. The offering combines a cloud-based management platform with a customizable white-label consumer app, IoT hardware (IoT Terminal, COYERO Gateway) for physical access control, and a Mobile Terminal App for staff validation. Revenue is generated via annual platform licensing, hardware and terminal-app license fees, and per-transaction commissions on bookings and payments processed through Stripe.
Product overview
COYERO is a mobile platform-as-a-service that creates app-based marketplaces for local services, combining Smart Access, Smart City, and Smart Mobility capabilities. The platform architecture consists of: the COYERO Platform (core infrastructure), COYERO White-Label App (consumer-facing mobile apps for iOS/Android), and COYERO Management Platform (web-based backend for operators). Hardware add-ons include IoT Terminal (DIN-rail device for turnstiles/barriers), Gateway (NFC-enabled infrastructure device), and Mobile Terminal App (staff validation app). Key software modules include Payment with Cancellation (Stripe-based), QR Code Ticketing, Reservation System, Location-Based Services, Push Notifications, Favorites, Theme Builder, ID Austria Integration, and Digital Membership Cards. The platform serves tourism regions, municipalities, associations, and businesses, connecting service providers with end users through digital ticketing, access control, and payment processing.
Differentiator
Problem solved
Functional benefit
Brands
- All in ONE Klagenfurt: White-label tourism and mobility app for Klagenfurt region combining public transport tickets and attraction access
- Mein Kulmland
- Kunstfreunde App
- Munderfing App
Products and services
- COYERO Platform Cloud-based platform-as-a-service that powers the white-label marketplace, manages operators, service providers, content, and transactions. Sold as an annual subscription license to platform operators such as tourism regions, municipalities, and associations.
- COYERO White-Label App Customizable consumer-facing mobile application (iOS, Android, PWA) deployed under the operator's own brand. Includes ticketing, payment, location-based services, push notifications, favorites, and digital membership card features.
- COYERO Management Platform Web-based backend for platform operators and service providers to manage content, partner onboarding, analytics, reporting, role-based access, and configuration. Supports self-service service-provider onboarding and admin workflows.
- COYERO Mobile Terminal App Staff-facing mobile application used to validate tickets, guest cards, and access credentials at the point of service. Sold as a per-device license in combination with the platform subscription.
- IoT Terminal Proprietary hardware device for physical access control (e.g., bicycle boxes, EV chargers, restricted premises). Pairs with the COYERO platform and Gateway to enable BLE/NFC/QR-based access.
- COYERO Gateway Proprietary hardware gateway that connects IoT Terminals and field devices to the COYERO cloud platform, enabling remote management and real-time telemetry of access infrastructure.
Quantifiable outcome
- Digital platform serves 10,000+ users with continuous monthly revenue generation
- +2 more outcomes
Companies that use Coyero
Customer profileNamed customers9 records
Segments5 records
Ideal customer profiles3 records
Coyero technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration16 records
Feature13 records
Coyero partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core, major and minor.
- FeratelcoreIntegration partner providing guest card and tourism data. Feratel's One-Stop-Shop product catalog is integrated into COYERO platform via interface, enabling tourism organizations to leverage existing content.
- dataCyclecoreData integration partner providing the data foundation for regional platforms like Kulmland. dataCycle seamlessly connects to COYERO via interface.
- StripecorePayment processing partner handling credit card transactions, Apple Pay, Google Pay, and PayPal. Stripe processes payments with PCI-DSS compliance. Data stored exclusively in Ireland within EU.
- ID Austria (Austrian Government)coreIntegration with Austrian digital identity system enabling verified identity authentication for resident-only services and discounts.
- GantnermajorLock system integration using Bluetooth Low Energy technology. Gantner lockers and access systems connect to COYERO platform for keyless entry management.
- iLOQmajorNFC-based lock system integration providing keyless, battery-free access solutions. API integration with iLOQ server platform plus annual operating licenses for locks.
- n-TreemajorTicketing and access system provider integrated into COYERO for automated gate and turnstile management at attractions like Pyramidenkogel.
- SAPcoreERP system integration for enterprise customers requiring connection to existing business systems and financial management platforms.
- Amazon Web ServicescoreCloud infrastructure provider hosting COYERO services. Server and database hosted in Frankfurt, Germany with EU data residency.
- Google FirebasecoreMobile development and crash reporting platform used for app stability and push notification services.
- European Commission (STEVE Project)minorEuropean Commission funded the STEVE project for e-mobility services. COYERO provided technology platform for human-centric mobility approach in 4 cities.
Scale indicators6 records
Recent moves6 records
Expansion highlights7 records
Coyero competitors and assessment
Company assessmentDirect peers
- Tiqets: Online ticketing marketplace and B2B platform for museums, attractions, and tours worldwide; competes with COYERO's tourism/attraction ticketing and mobile entry use cases, with a more consumer-marketing orientation.
- TrekkSoft (now Bokun): Booking and distribution platform for tours, activities, and attractions; competes with COYERO's reservation and ticketing modules for tourism service providers.
- BookingKit: SaaS booking and reservation management platform for tour and activity providers across Europe; directly comparable to COYERO's reservation system and tourism service provider onboarding.
Emerging players
- Cuseum: Digital membership, access, and engagement platform for museums and cultural institutions; closely comparable to COYERO's Kunstfreunde digital membership card use case.
- Bytemark: Mobile ticketing and fare collection platform for transit and event operators; comparable to COYERO's public-transport ticketing (Aztec Mobility Code, STW Klagenfurt) and BLE/NFC validation approach.
- Civita (Civita App): White-label app platform for municipalities and tourism destinations in Europe; very directly comparable to COYERO's white-label Smart City/Smart Tourism proposition, particularly for DACH-region municipal clients.
Broad incumbents
- Eventbrite: Large-scale ticketing and event management platform serving organizers globally; comparable to COYERO's event and venue ticketing capabilities but at far greater scale and self-service orientation.
- accesso Technology Group: Publicly listed provider of ticketing, point-of-sale, and guest experience solutions for attractions, theme parks, and cultural venues; comparable to COYERO in the attraction/museum ticketing and access-control layer, though much larger and broader.
- See Tickets: International ticketing and access-control provider for attractions, festivals, and venues; competes in mobile ticketing, turnstile access, and visitor analytics adjacent to COYERO's QR and BLE validation stack.
Regional players
- Vienna-based Smart City platforms (e.g., Wien Energie, Smarter Together): Regional smart-city and mobility initiatives in Austria and DACH that operate adjacent digital platforms for citizen services, mobility, and tourism; comparable as DACH regional ecosystem participants to COYERO's municipal and mobility deployments.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
Coyero social profiles
Digital presenceCoyero compliance and trust
Trust signalCompliance2 records
Coyero financial estimates
Financial estimateRevenue estimate
Valuation estimate
Coyero leadership team
Management profileNumber of profiles
Profiles1 record
Coyero funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Coyero M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Coyero
What does Coyero do?
Coyero provides a mobile platform-as-a-service that enables tourism regions, municipalities, and associations to launch white-label app-based marketplaces for local services such as smart access, ticketing, mobility, and digital guest cards. The offering combines a cloud-based management platform with a customizable white-label consumer app, IoT hardware (IoT Terminal, COYERO Gateway) for physical access control, and a Mobile Terminal App for staff validation. Revenue is generated via annual platform licensing, hardware and terminal-app license fees, and per-transaction commissions on bookings and payments processed through Stripe.
Is Coyero a public or private company?
Coyero is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Coyero founded?
Coyero was founded in 2016. It employs 11 to 50 people.
Where is Coyero based?
Coyero is headquartered in Palo Alto, United States, in the North America region.
How does Coyero make money?
Four revenue lines are on record. Platform Licensing is the primary driver. The others are mobile Terminal Licenses, payment Processing and service Provider Commissions.
Who are Coyero's main competitors?
Direct peers on record are Tiqets, TrekkSoft (now Bokun) and BookingKit. Emerging players are Cuseum, Bytemark and Civita (Civita App). Broad incumbents are Eventbrite, accesso Technology Group and See Tickets. Vienna-based Smart City platforms (e.g., Wien Energie, Smarter Together) is listed as a regional player.
Does Coyero have an API?
No public API is recorded for Coyero.
What industry is Coyero in?
Coyero's product category is Mobile Access Platform. Its primary akta.pro industry code is FSAGABAE, Merchant-of-Record (MoR) & Payment Facilitation (PayFac) Infrastructure. Its NAICS code is 518 and its SIC code is 7372.