Bytemark
Bytemark provides cloud-based transit fare collection, mobile ticketing, and Payments as a Service (PaaS) solutions to public transit agencies across North America, the UK, Australia, and India via its Bytemark Bridge platform. Operating as a Siemens Mobility subsidiary since August 2023, it serves 20+ transit operators with mobile and open-loop EMV payment capabilities.
- Company typePrivate
- Founded2011
- HeadquartersNew York, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Bytemark does
Bytemark provides enterprise-grade transit fare collection, mobile ticketing, and Payments as a Service (PaaS) solutions to public transit agencies across North America, the United Kingdom, Australia, and India. The company sells a cloud-based platform called Bytemark Bridge, organized as six configurable mobility suites (including Passage for mobile ticketing with fare capping, Connect for account-based fare payments, Transact for open-loop EMV payment processing, Navigate for journey planning, and a Spaces parking suite). The platform integrates with existing agency hardware via open APIs and a universal validation service, allowing transit authorities to deploy mobile and contactless payment capabilities without replacing legacy fare collection infrastructure. Bytemark also operates the Journey by Bytemark consumer mobile app, which aggregates multiple agencies into a single ticketing interface for riders on iOS and Android.
The company monetizes primarily through multi-year SaaS subscriptions with transit agencies, supplemented by transaction processing fees on mobile ticket purchases and EMV fare payments. Pricing is quote-based and enterprise-negotiated; the Journey app is free for riders to download. Distribution is delivered via direct enterprise field sales, channel partnerships with system integrators and payment processors (Hacon, INIT, Moneris, Stripe, InComm, Swiftly), and marketplace access such as the California Integrated Travel Project (Cal-ITP) Master Service Agreement. Notable customers include King County Metro, York Region Transit, Hampton Roads Transit, San Diego MTS/NCTD (PRONTO), Capital Metro/CapMetro (Austin), Metrolinx, NY Waterway, and NICTD South Shore Line, alongside non-transit deployments like Seattle Kraken/Climate Pledge Arena.
Bytemark was founded in 2011 in New York City, raised roughly USD 32.6M across disclosed venture rounds through 2019 (including a USD 9.5M round in September 2016 led by Siemens Venture Capital alongside init AG and HaCon), and on August 1, 2023 merged with and into Siemens Mobility, Inc. The company now operates as part of Siemens Mobility's Intermodal Solutions Group, with offices in New York (headquarters), Edinburgh, Toronto, Sydney, and Bangalore, and a workforce of 51-100 employees. It holds two U.S. patents (No. 9,239,993 and No. 8,494,967) covering its V3 ticket and mobile ticketing technology, and maintains PCI-DSS and PA-DSS payment certifications.
Bytemark firmographics
Firmographics- Name
- Bytemark
- Legal name
- Bytemark, Inc.
- Website
- https://bytemark.co
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Bytemark provides cloud-based transit fare collection, mobile ticketing, and Payments as a Service (PaaS) solutions to public transit agencies across North America, the UK, Australia, and India via its Bytemark Bridge platform. Operating as a Siemens Mobility subsidiary since August 2023, it serves 20+ transit operators with mobile and open-loop EMV payment capabilities.
- Ownership category
- akta.pro rank
Bytemark industry classification
Industry- Product category
- Transit Fare Collection Software
- NAICS
- Urban Transit Systems (48511)
- akta.pro primary industry
- Smart Card & Closed-Loop Fare Media Systems (THAIAMAC)
Keywords
Where Bytemark is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
Bytemark business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Software Subscriptions / SaaS: Bytemark provides Payments as a Service (PaaS) solutions to transit agencies through cloud-based software subscriptions. Agencies pay for access to Bytemark Bridge platform functionality including ticketing, payment processing, and journey planning modules.
- Transaction Processing Fees: Revenue generated from processing mobile ticket purchases and fare payments through the platform, including credit card and digital wallet transactions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Journey App - Free for riders |
| Subscription | Multi-year contract | Enterprise Transit Agency Solutions |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels4 records
Bytemark product offering
Product offeringCore offering
Bytemark provides global transit fare collection, ticketing, and Payments as a Service (PaaS) solutions to public transit agencies through its Bytemark Bridge software platform. The platform enables riders to Plan, Book & Pay for transit in a single transaction via mobile apps, account-based fare payments, open-loop EMV contactless payments, and embedded journey planning, integrating with agencies' existing fare collection hardware through open APIs.
Product overview
Bytemark is a transit fare collection company providing Payments as a Service (PaaS) solutions, now a Siemens Company. The core offering is the Bytemark Bridge platform—a Plan, Book & Pay platform comprising six configurable mobility suites. Key products include Journey by Bytemark (consumer mobile ticketing app), Passage (mobile ticketing suite with fare capping), Connect (account-based fare payments), Transact (payment processing/open payments), and Navigate (journey planner). Additional products include PRONTO (San Diego regional fare app), YRT Pay (York Region Transit), and Transit GO Ticket (Puissant Sound). The company pioneered mobile ticketing in 2012 and serves transit agencies across North America and Europe.
Differentiator
Problem solved
Functional benefit
Brands
- Bytemark Bridge: Plan, Book & Pay platform spanning six configurable mobility suites for transit agencies.
- Journey by Bytemark
- Transit GO Ticket
- Passage
- Connect
- Transact
- Navigate
- ByteToken
Products and services
- Bytemark Bridge A Plan, Book & Pay™ software platform spanning six configurable mobility suites that gives transit agencies comprehensive MaaS capabilities beyond mobile ticketing, with open APIs and a universal validation service that integrates with existing fare collection hardware.
- Journey by Bytemark Streamlined consumer mobile ticketing app for public transit across North America that brings multiple agencies into a single app, enabling mobile ticketing for agencies of any size via the SaaS Bytemark Bridge platform. Available on iOS and Android.
- Bytemark Passage Mobile ticketing suite within Bytemark Bridge providing fare capping and digital wallet payment options (Apple Pay, Google Pay, Interac Debit) for transit agencies.
- Bytemark Connect Account-based fare payments solution within Bytemark Bridge that enables riders to pay using credit/debit cards, mobile wallets, and open-loop payment options across transit systems.
- Bytemark Transact Payment processing and open payments suite within Bytemark Bridge enabling contactless EMV fare payment systems and multiple payment method acceptance.
- Bytemark Navigate Journey planner/trip planning tool embedded in Bytemark Bridge that creates end-to-end, real-time trip itineraries with automatic fare calculation, powered by Hacon.
- Transit GO Ticket Mobile ticketing solution for the Puget Sound region providing a multimodal journey app for King County Metro, King County Water Taxi, Kitsap Transit, Seattle Streetcar, and Sound Transit, serving over 44 million annual rides.
- PRONTO Regional fare system card management mobile app for San Diego Metropolitan Transit System (MTS) and North County Transit District (NCTD), developed in collaboration with INIT, with embedded Navigate journey planner and full Plan, Book & Pay functionality.
- YRT Pay Mobile ticketing app for York Region Transit riders in Canada, featuring digital wallet payment options including Apple Pay, Google Pay, and Interac Debit through the Passage mobile ticketing suite.
Quantifiable outcome
- 85% of active pilot users engaged regularly with platform to claim rewards points
- +4 more outcomes
Companies that use Bytemark
Customer profileNamed customers13 records
Segments2 records
Ideal customer profiles2 records
Bytemark technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
Feature6 records
Bytemark partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core, major, supporting and strategic.
- Siemens MobilitycoreSiemens Mobility is the parent company of Bytemark following merger on August 1, 2023. Bytemark operates as part of Siemens Mobility's Intermodal Solutions Group. Siemens provides global presence and distribution reach for Bytemark's transit payment solutions.
- HaconcoreHacon provides journey planning technology embedded in Bytemark's Navigate suite within the Bridge platform. Partnership announced July 2015 with ongoing collaboration. Hacon is also an investor in Bytemark.
- INITcoreINIT is a leading supplier of intelligent transportation systems and fare collection systems. Global survey identified Bytemark as best technical solution for mobile ticketing. Joint projects include PRONTO system for San Diego MTS.
- Moneris Solutions CorporationmajorCanada's largest provider of commerce solutions enabling digital wallet payments (Apple Pay, Google Pay) and Interac Debit for transit riders through Bytemark mobile apps.
- VelociamajorPartnership to deliver mobility rewards and incentive programs for transit riders. Enables Transit GO Rewards program for King County Metro with extensible platform for rewarding transit trips.
- SwiftlysupportingSwiftly provides GTFS-Real-Time feeds used to deliver vehicle occupancy information in CapMetro's Trip Planner application.
- InCommsupportingInComm partnership enables cash payments for mobile transit apps through VanillaDirect, allowing riders to purchase trips with cash at local retailers.
- StripesupportingStripe processes credit card payments for Journey by Bytemark app. Industry leading payment processor encrypts all card information.
- California Integrated Travel Project (Cal-ITP)majorCal-ITP awarded Bytemark a Master Service Agreement to provide Transit Processor Services for contactless EMV fare payment systems. Available to 300+ California transit agencies.
- Seattle Kraken / Climate Pledge ArenastrategicFirst deployment of digital transit ticketing for a professional sports franchise. Transit GO Ticket integrated into Kraken + Climate Pledge Arena mobile app.
- Transit AppsupportingIntegration partnership for ticketing, payments and validation services beyond existing transit agency deployments.
Scale indicators10 records
Recent moves7 records
Expansion highlights6 records
Bytemark competitors and assessment
Company assessmentDirect peers
- Masabi: Masabi provides Justride, a mobile ticketing and fare payment platform for transit agencies globally. Directly comparable product (mobile ticketing, account-based fare payment, open-loop EMV) targeting the same public transit agency customer base.
- INIT: INIT is a leading European supplier of intelligent transportation systems and integrated fare collection hardware/software. INIT is both a Bytemark partner (PRONTO San Diego) and a competitor for full-stack transit fare collection tenders globally.
- Genfare: Genfare (an SPX brand) supplies electronic fare collection hardware and software to US transit agencies. It competes head-to-head for farebox, validator, and back-office contracts at the same municipal and regional transit customers that Bytemark targets.
- Token Transit: Token Transit provides mobile ticketing apps and validation hardware for US transit agencies and events. It targets the same SMB and mid-market public transit customer segment as Bytemark's Journey app and Passage suite.
- Vix Technology: Vix Technology supplies automated fare collection systems including smart cards, mobile, and open-loop EMV to transit operators globally, with particular strength in APAC and the UK. Comparable in fare collection technology breadth and customer profile to Bytemark Bridge.
Broad incumbents
- Cubic Transportation Systems: Cubic is a long-established incumbent in transit fare collection, supplying back-office systems, gates, and mobile platforms to major US and UK agencies. Bytemark's hardware-agnostic integration specifically targets agencies looking to layer on top of Cubic installations.
- Conduent: Conduent's Transportation Solutions division operates large-scale fare collection contracts with US transit authorities. Its broad public-sector services portfolio overlaps with Bytemark's transit fare collection focus, and Alex Litchfield previously held sales leadership at Conduent.
- Scheidt & Bachmann: Scheidt & Bachmann is a European incumbent in transit fare collection systems, supplying validators, gates, and back-office software. It competes for end-to-end transit fare tenders that Bytemark pursues via software-only, hardware-agnostic deployments.
Emerging players
- Littlepay: Littlepay offers an open-loop EMV payment processing platform purpose-built for transit agencies. It competes directly with Bytemark's Transact suite and the open-loop Cal-ITP Master Service Agreement scope.
- Transit App: Transit App is a multimodal journey planning and real-time transit app used by riders and agencies across North America. Bytemark lists Transit App as an existing integration partner and overlaps with it on agency-facing journey planning and ticketing capabilities.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Bytemark social profiles
Digital presenceBytemark compliance and trust
Trust signalCompliance2 records
Bytemark financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bytemark leadership team
Management profileNumber of profiles
Profiles10 records
Bytemark subsidiaries and ownership
Company hierarchySubsidiaries1 record
Bytemark funding detail
Funding detailFunding overview
Funding rounds5 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bytemark M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bytemark
What does Bytemark do?
Bytemark provides global transit fare collection, ticketing, and Payments as a Service (PaaS) solutions to public transit agencies through its Bytemark Bridge software platform. The platform enables riders to Plan, Book & Pay for transit in a single transaction via mobile apps, account-based fare payments, open-loop EMV contactless payments, and embedded journey planning, integrating with agencies' existing fare collection hardware through open APIs.
Is Bytemark a public or private company?
Bytemark is a private company. It is classified as corporate owned and is currently operating.
When was Bytemark founded?
Bytemark was founded in 2011. It employs 51 to 100 people.
Where is Bytemark based?
Bytemark is headquartered in New York, United States, in the North America region.
How does Bytemark make money?
Two revenue lines are on record. Software Subscriptions / SaaS are the primary driver. The others are transaction Processing Fees.
Who are Bytemark's main competitors?
Direct peers on record are Masabi, INIT, Genfare, Token Transit and Vix Technology. Broad incumbents are Cubic Transportation Systems, Conduent and Scheidt & Bachmann. Emerging players are Littlepay and Transit App.
Does Bytemark have an API?
Yes. Bytemark's platform includes open APIs for ticketing, payments and validation. The company mentions expansion of open APIs for ticketing, payments and validation as an expected development. Bytemark Bridge provides open platform extendable via APIs to trusted third parties.
What industry is Bytemark in?
Bytemark's product category is Transit Fare Collection Software. Its primary akta.pro industry code is THAIAMAC, Smart Card & Closed-Loop Fare Media Systems. Its NAICS code is 48511.