Soulkitchen Group

What Soulkitchen Group does

Soulkitchen Group is a privately held Austrian gastronomy holding company founded in 1992 by Heiner Raschhofer and headquartered in Salzburg. The group operates 27 restaurants across 8 cities in Austria and Germany under six consumer-facing brands — my Indigo (healthy fast-casual bowls), Glorious Bastards (lifestyle restaurant with wood-fired pizza, dry-aged steaks, and craft beer), Glorious Butcher (premium burgers and junk food), the naked indigo (vegetarian and vegan), Szene Lokal (historical Salzburg bar/grill), and Raschhofer's Rossbräu (traditional Austrian tavern) — serving a horizontal mix of consumer segments spanning health-conscious, plant-based, indulgent, and craft food enthusiasts with ~500 employees ("Soulmates").

The group is vertically integrated through two B2B service brands. PROUD GmbH handles in-house production, wholesale purchasing, warehousing, and direct delivery logistics, servicing both internal restaurants and external large-scale gastronomy customers. my Cockpit is a proprietary digital business intelligence and controlling platform that automatically tracks more than 150 daily KPIs across locations on a simplified dashboard for real-time financial, labor, and material cost monitoring. The group also operates the Soulkitchen Academy (founded 2013) as an internal training platform with a structured five-level Rookie-to-Pilot career path and the FLABS (Flug Anti Blamage System) proprietary e-learning program.

Revenue is generated primarily through direct consumer food and beverage sales across owned and operated locations, supplemented by franchise royalties from my Indigo franchise partners (a recently introduced capital-light expansion model) and B2B service fees from PROUD GmbH's external customers. The company is privately held with no institutional investors disclosed, organized under the legal entity R.I.C.H. GmbH (Raschhofer Indigo Consulting Holding), and has earned multiple industry awards including Great Place to Work certification, three Goldene Palme awards from Leaders Club Germany, and the Rolling Pin Employer of the Year (2021) and Gastronome of the Year (2018).

Name

Soulkitchen Group

Legal name

R.I.C.H. GmbH

Website

https://soulkitchen.world

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

251–500 employees

Short description

Soulkitchen Group is a privately held Austrian gastronomy holding company founded in 1992, operating 27 multi-brand restaurants across 8 cities in Austria and Germany under brands like my Indigo, Glorious Bastards, and Raschhofer's Rossbräu, serving health-conscious, plant-based, and indulgent consumer segments with ~500 employees.

Ownership category

akta.pro rank

Product category

Multi-Brand Restaurant Group

NAICS

Restaurants and Other Eating Places (72251), Limited-Service Restaurants (722513), Food Service Contractors (72231)

SIC

Retail-Eating Places (5812), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Health & Wellness / Functional Fast Casual (macro-counted, high-protein, allergen-friendly) (THAFABAO)

akta.pro secondary industries

Brasseries, Bistros & Trattorias (THAFACAI), Contract Foodservice Management (Outsourced Catering) (THAFAIAH), Health-Focused Cafes (Organic/Vegan/Wellness) (THAFADAL)

Keywords

• Multi-brand restaurant operations
• Casual dining concepts
• Foodservice franchising
• Gastronomy services
• Hospitality group

Headquarters

HQ city

Salzburg

HQ country

Austria

HQ region

Europe

Offices10 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Restaurant Operations: Direct food and beverage sales from 27 owned and operated restaurant locations across Austria and Germany under multiple concepts including my Indigo, Glorious Bastards, Glorious Butcher, the naked indigo, Szene Lokal, and Raschhofer's Rossbräu
2. Franchise Royalties: Franchise fees from my Indigo franchise partners who operate their own stores under the my Indigo brand with support from the parent company
3. B2B Services: PROUD GmbH provides products and services along the value chain to external large-scale gastronomy customers including production, purchasing, logistics, and service support

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Soulkitchen Group operates a multi-concept restaurant portfolio of 27 locations across Austria and Germany under six distinct gastronomy brands spanning healthy fast-casual (my Indigo), craft food and beverage (Glorious Bastards), premium junk food (Glorious Butcher), plant-based (the naked indigo), and traditional Austrian dining (Szene Lokal, Raschhofer's Rossbräu). The group additionally offers B2B foodservice services through PROUD GmbH covering production, purchasing, logistics, and food concept development, plus a proprietary digital real-time controlling platform (my Cockpit) that tracks more than 150 KPIs daily for restaurant operators.

Product overview

Soulkitchen Group operates as a hospitality group unifying six innovative gastronomic concepts under one umbrella. The portfolio includes restaurant brands (my Indigo, Glorious Bastards, Glorious Butcher, the naked indigo, SZENE Lokal, Raschhofer's Rossbräu) offering diverse dining experiences from healthy fast-casual to premium steakhouses. Supporting these concepts are B2B service brands: PROUD (production, purchasing, logistics) and my Cockpit (real-time digital controlling with 150+ KPIs). The group also operates the Soulkitchen Academy as an internal training platform. The group manages approximately 27 locations across Austria and Germany with around 500 employees.

Differentiator

Problem solved

Functional benefit

Brands

• PROUD: B2B provider offering products and services along the gastronomy value chain (production, purchasing, logistics, food concept development) for internal concepts and external large-scale gastronomy customers.
• my Cockpit

Products and services

• my Indigo
• Glorious Bastards
• Glorious Butcher
• the naked indigo
• SZENE Lokal
• Raschhofer's Rossbräu
• PROUD GmbH B2B foodservice service provider offering production, purchasing, logistics, and food concept development support to external large-scale gastronomy customers.
• my Cockpit B2B digital real-time business intelligence platform for the restaurant industry, automatically tracking more than 150 KPIs daily (revenue, cost of goods, labor costs, weather, events) and alerting operators to deviations from forecast.
• Soulkitchen Academy Internal training and professional development program for the group's approximately 500 employees, also offered as paid external seminars led by external experts on topics such as 'Emotion sells! Fit & sexy am Gast' sales training.

Quantifiable outcome

• 27 locations across 8 cities in 2 countries
• +3 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered supporting.

• Hellweiss Kreativ GmbHsupportingGTM or Marketing PartnerExternal partner company responsible for website implementation, concept development, and newsletter distribution for Soulkitchen Group communications and marketing activities.
• PreeScreensupportingTechnology or IntegrationExternal IT service provider for online application system. Job applications are processed through PreeScreen platform requiring account creation and document uploads.
• HypersoftsupportingTechnology or IntegrationExternal provider managing webshop data including customer registration information, contact details, and order processing for online food ordering systems.
• Google Inc.supportingTechnology or IntegrationWeb analytics service provider using cookies for website usage analysis and reporting on website activity.
• Facebook Inc.supportingTechnology or IntegrationSocial media platform provider for social plugins used on Soulkitchen Group websites.
• Instagram LLCsupportingTechnology or IntegrationSocial media platform provider for social plugins and marketing presence on Instagram.
• F&B HeroesStrategic or Co-development PartnerExternal experts providing sales training seminars under the topic 'Emotion sells! Fit & sexy am Gast' for Soulkitchen Academy external offerings.
• InnovatursupportingStrategic or Co-development PartnerStrategy consulting experts providing 'Strategy Camp' seminars on discovering new customers and markets for external participants.
• FUTUREsupportingStrategic or Co-development PartnerLeadership excellence training provider offering seminars for personal development, including FUTURE-Leadership Training 'Führen durch Mensch-Sein' for Soulkitchen's internal leadership development.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Block House Restaurantbetriebe: Germany's leading steakhouse chain, comparable to Soulkitchen's Glorious Bastards "Butcher" (28-day dry-aged) and premium beef positioning, with comparable DACH footprint and full-service casual dining model.
• L'OSTERIA: Major German-Italian casual dining chain with strong DACH footprint. Comparable to Soulkitchen's casual-dining, high-freshness concepts (Glorious Bastards pizza, Szene Lokal) and similar full-service, mid-range price positioning.
• dean&david: German-founded healthy fast-casual chain offering bowls and plant-based meals across DACH. Highly comparable to Soulkitchen's my Indigo and the naked indigo concepts in segment, customer profile, and DACH-centric footprint.
• Burgerista: Austrian-origin premium casual burger concept, directly competing with Soulkitchen's Glorious Butcher for Austrian customers; particularly relevant given Soulkitchen's Austrian brand concentration.
• Wienerwald Restaurants: Traditional Austrian/Wirtshaus-style restaurant chain with heritage positioning. Directly comparable to Soulkitchen's Raschhofer's Rossbräu and Szene Lokal traditional Austrian dining concepts and shared Austrian heritage branding.
• Peter Pane Burgergrill & Bar: German casual burger chain competing in the same premium burger-and-beverage segment as Glorious Bastards and Glorious Butcher, with similar multi-city DACH presence and experience-led positioning.
• Hans im Glück Franchise: German premium-casual burger franchise with a strong design and dining-experience focus. Closely parallels Soulkitchen's Glorious Bastards / Glorious Butcher "premium burger" positioning and franchise-led expansion model.
• Marché International / Marché Restaurants: Swiss-rooted multi-concept foodservice group operating differentiated restaurant brands across travel, retail, and leisure locations. Comparable to Soulkitchen's integrated multi-brand, multi-country operating model and centralized value-chain capabilities.

Emerging players

• Coffee Fellows: German coffee-and-light-meal café chain expanding across DACH, including in the same mall locations Soulkitchen targets (e.g., PlusCity, Donau Zentrum). Comparable as an emerging DACH foodservice peer with overlapping real-estate strategies.

Broad incumbents

• Vapiano (relaunched operations): Previously large European casual Italian dining concept that has re-emerged after insolvency. Operates as a broader incumbent in DACH casual-dining, structurally comparable to Soulkitchen's full-service casual concepts.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xxing.com/pages/soulkitchen-gruppe
• Facebookfacebook.com/soulkitchengroup
• LinkedInlinkedin.com/company/soulkitchen-group
• Instagraminstagram.com/soulkitchen.gruppe

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Soulkitchen Group