Salle Albert-Rousseau

What Salle Albert-Rousseau does

Salle Albert-Rousseau (legal entity: Corporation de la Salle Albert-Rousseau) is a non-profit performing arts venue operating a 1,348-seat Italian-style theater at 2410 chemin Sainte-Foy in Québec City, on the Cégep Sainte-Foy campus, since 1982. Named after Quebec painter Albert Rousseau, the venue presents approximately 300 performances per year across four programming categories — humor, chanson, théâtre, and variétés — drawing primarily on Quebec touring productions (e.g., Peter Pan musical with 21 performers, Adib Alkhalidey, Cathy Gauthier, Virginie Fortin, Michel Tremblay works) and co-presenting with established regional theater companies such as Entourage and Porte Parole. The organization operates within Groupe Salle Albert-Rousseau (G.S.A.R.), sharing administrative staff with sister venue Théâtre Petit Champlain and production entity Productions d'Albert, under a board that includes representatives from Cégep Sainte-Foy, Ville de Québec, and the broader Quebec community.

The commercial model blends transaction and recurring revenue streams: per-show ticket sales at tiered prices ($35–$160 depending on production), a $25/year Carte de Membre providing 10–30% discounts and presale access, gift cards in any denomination, on-site parking for 1,400 vehicles ($8–$10), a seasonal coat check, on-site bar and concession services with pre-purchased $10.50 beverage coupons, and bundled dinner-show and overnight-stay packages with five hospitality partners (Sushi X, Les 3 Brasseurs, Momento Ristorante, Hôtel Universel, Hôtel Le Bonne Entente). Ticketing and e-commerce run on Shopify and the Réseau Ovation multi-venue platform (reseau.ovation.ca); member communications run through Dialog Insight. Distribution combines direct box office (Mon–Sat), phone (local and toll-free), the online Ovation platform, group sales for 10–20+ tickets, and email newsletters.

The venue holds a 2024 Scène écoresponsable eco-certification covering LED lighting conversion, single-use plastic elimination, local/fair-trade sourcing, and a carbon offset partnership with Arbre-Évolution, and provides accessibility services including reserved seating, hearing assistance, and on-site volunteer medical staff. It is governed as a community non-profit with no external investor ownership.

Name

Salle Albert-Rousseau

Legal name

Corporation de la Salle Albert-Rousseau

Website

https://sallealbertrousseau.com

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

51–100 employees

Short description

Salle Albert-Rousseau is a non-profit, 1,348-seat performing arts venue in Québec City hosting roughly 300 humor, music, theater, and variety shows per year, serving Quebec regional audiences via direct ticketing, a $25 membership program, and bundled hospitality partnerships.

Ownership category

akta.pro rank

Product category

Live Performing Arts Venue

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Performing Arts, Spectator Sports, and Related Industries (711), Theater Companies and Dinner Theaters (71111)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Theater & Performing Arts Venue Operations (Playhouses, Opera Houses) (MPAGALAB)

akta.pro secondary industries

Performing Arts Centers & Presenters (Programming/Booking) (MPAGABAM), Specialty & Entertainment Venue Property Management (BPAJAGAO)

Keywords

• Live performing arts
• Performance venue tickets
• Theater membership programs
• Comedy music shows
• Entertainment venue Quebec

Headquarters

HQ city

Québec

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Ticket Sales: Primary revenue stream from selling tickets to 300+ annual performances across comedy, music, theater, and variety genres. Revenue is transaction-based, one-time per performance, with tiered pricing by seat category.
2. Annual Membership Subscription: $25/year membership offering 10-30% discounts on tickets, advance presale access, free coat check, reduced parking rates. Generates recurring subscription revenue while driving customer loyalty and repeat purchases.
3. Concession and Bar Services: On-site beverage sales (alcoholic and non-alcoholic), snacks (popcorn, chips, peanuts, candy). Pre-purchase consumption coupons available at $10.50 including taxes and tip.
4. Gift Cards: Gift cards available in any denomination with no expiration date. Sold online (virtual) or physical cards with $20 shipping for mail delivery.
5. Parking: On-site parking with 1400 spaces at $10 regular, $9 pre-sale for non-members, $8 pre-sale for members. Revenue from venue-operated parking facility.
6. Show Packages: Dinner-show and hotel-show packages bundled with partner restaurants and hotels, adding incremental revenue per performance through hospitality upsells.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Salle Albert-Rousseau is a 1,348-seat Italian-style performance venue that hosts over 300 live performances annually across humor, chanson, theater, and variety genres. It sells individual and group show tickets, an annual membership program (Carte de Membre at $25/year) offering 10-30% discounts and presale access, gift cards, dinner-show and hotel packages, on-site parking, coat check, and accessibility services. The venue operates as a non-profit corporation affiliated with Cégep Sainte-Foy and shares administration with Théâtre Petit Champlain.

Product overview

Salle Albert-Rousseau operates as a 1,348-seat Italian-style performance venue in Québec City hosting over 300 shows annually across four main categories: humor (comedy), chanson (music/song), théâtre (theatre), and variétés (variety entertainment). The venue's core offering is individual and group show tickets sold through its Shopify-powered e-commerce platform, supplemented by a membership program (Carte de Membre at $25/year) providing 10-30% discounts and exclusive pre-sales, and a gift card program (Carte-Cadeau) for flexible gifting. Additional revenue streams include dinner-show packages and hotel packages at partner establishments, premium parking services with 1,400 spaces, and seasonal coat check services. The venue also provides accessibility services including reserved seating, hearing assistance, and companion services for patrons with disabilities.

Differentiator

Problem solved

Functional benefit

Brands

• Productions d'Albert: Entity within the Groupe that handles creation, production, and co-production of hundreds of shows in comedy, varieties, music, and theater.
• Forfaits Salle Albert-Rousseau

Products and services

• Spectacle Tickets (Billets de spectacle) Individual tickets to live performances including humor, chanson, theatre, and varieties shows, with 300+ performances annually featuring local and international artists. Targeted at general public spectators in the Quebec City region.
• Carte de Membre (Membership Card) Annual membership program priced at $25/year offering 10-30% discounts on tickets, exclusive pre-sales, free coat check in winter, parking discounts, and VIP event invitations. Provides subscription-style recurring access to all performances.
• Carte-Cadeau (Gift Card) Gift cards available in any denomination, never expiring, redeemable for show tickets. Available as virtual cards sent by email or physical cards mailed for a $20 fee. Provides flexible gifting for nearly 300 shows per year.
• Tarifs de Groupes (Group Rates) Discounted bulk ticket purchases for groups of 10-20+ people, offering 10-20% savings on select shows. Provides volume pricing for organizations, companies, and social groups booking group outings.
• Forfaits Souper-Spectacle (Dinner-Show Packages) Combined dinner and show packages at partner restaurants (Sushi X, Les 3 Brasseurs, Momento Ristorante) including reserved parking and coat check service. Provides complete evening bundle for hospitality customers.
• Forfaits avec Nuitée (Hotel Packages) Overnight accommodation packages at partner hotels (Hôtel Le Bonne Entente, Hôtel Universel) combined with show tickets, including coat check service. Provides bundled overnight experience for visitors and tourists.
• Plan de Salle (Seating Chart) Interactive seating chart and 360-degree virtual venue tour available as PDF or immersive digital experience to help patrons select optimal seats before purchasing tickets.
• Services Adaptés (Accessibility Services) Accessibility accommodations including reserved accessible seating, hearing assistance systems, binoculars, wheelchairs, elevators, service animal accommodations, and volunteer medical staff on site. Supports patrons with disabilities attending performances.
• Stationnement (Parking) On-site parking with 1,400 spaces available at $10 regular, $9 pre-sale for non-members, and $8 pre-sale for members. Includes bicycle parking for 40+ bikes and an aVélo bike-share station nearby.
• Vestiaire (Coat Check) Winter season coat check service priced at $2.25 per coat, free for members. Included in dinner-show and hotel packages.
• Coupons de Consommation (Beverage Coupons) Pre-purchased beverage coupons at $10.50 each, valid for alcoholic and non-alcoholic drinks with taxes and tips included, available for advance purchase with tickets. Supports on-site bar and concession revenue.
• Les Rendez-vous Lumières (Pre-Show Events) Pre-show entertainment series at the Espace Bar featuring emerging local artistic talents in an original and festive format. Adds value to the pre-show experience for ticket holders.

Quantifiable outcome

• 300+ professional performances annually
• +2 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature2 records

Partnerships

Twelve partnerships are on record, tiered minor, flagship and core.

• Arbre-ÉvolutionminorStrategic or Co-development Partner · 1 January 2024Environmental partner enabling CO2 emissions compensation through tree planting program. 144 trees and 66 shrubs planted through partnership. Program supports riverside protection and carbon sequestration in Quebec agricultural areas.
• Cégep de Sainte-FoyflagshipStrategic or Co-development PartnerVenue is located on the Cégep de Sainte-Foy campus and is a non-profit corporation whose board includes representatives from the college. The venue contributes to student programs and the institution provides institutional support and oversight.
• Théâtre Petit ChamplainflagshipStrategic or Co-development PartnerBoth venues share administrative team and are part of the same organization. Cross-promotional marketing with combined newsletter offerings. Membership card provides access to benefits at both venues.
• Sushi X (Pyramide Ste-Foy)coreGTM or Marketing PartnerDinner-show package partner located 500m from venue. Partner restaurant receives customers with 15% discount on presentation of show ticket, driving both dining and entertainment sales.
• Les 3 Brasseurs (Laurier)coreGTM or Marketing PartnerDinner-show package partner located 2.3km from venue. Beer-pairing dinner packages available with show tickets. 15% discount for ticket holders on restaurant bill.
• Momento RistorantecoreGTM or Marketing PartnerLong-standing Italian restaurant partner 550m from venue. Dinner-show packages available with 15% discount for show ticket holders.
• Hôtel UniverselcoreGTM or Marketing PartnerHotel located 0.7km from venue offering overnight packages. 15% discount on standard rooms for ticket holders on show night or previous day.
• Hôtel Le Bonne EntentecoreGTM or Marketing Partner5-star hotel located 3.9km from venue offering luxury overnight packages with show tickets. 15% discount for ticket holders.
• Fondation du Cégep de Sainte-FoyminorStrategic or Co-development PartnerLong-standing partner contributing annually to foundation activities including fundraising events held at the venue.
• Ville de QuébecflagshipStrategic or Co-development PartnerMunicipal government partner represented on the board of directors. City representation ensures alignment with regional cultural development objectives.
• Entourage (Production Company)coreStrategic or Co-development PartnerProduction company responsible for Peter Pan musical with executive producer Eric Young and associate producer Guylaine Lalonde. Venue serves as co-producer/presentation partner for Broadway-scale productions.
• Porte ParolecoreStrategic or Co-development PartnerTheater company producing Club sandwich mayonnaise. Known for socially relevant productions including J'aime Hydro, Projet Polytechnique, Rose et la machine. Venue co-presents productions with established Quebec theater companies.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Evenko: Quebec's largest live entertainment promoter and venue operator (Montreal). Comparable business model in concert/event promotion and venue operations, with broader geographic footprint across festivals, arenas, and theaters.
• Place des Arts (Montréal): Largest performing arts complex in Quebec (Montreal) with 5 halls presenting theater, opera, dance, and music. Comparable performing arts venue model at significantly larger scale and broader geographic reach.
• Live Nation Canada: Global live entertainment leader operating theaters, arenas, and festivals. Comparable ticketing and venue management model at massive scale; Ovation Network (Salle Albert-Rousseau's ticketing platform) provides a regional connection point.
• Just for Laughs / Juste pour rire: Montreal-based global comedy entertainment company producing comedy shows, festivals, and tours. Comparable content category (humor) at much larger national/international scale.

Direct peers

• Le Capitole de Québec: Historic Quebec City theater (~1,200 seats) hosting Broadway-style musicals, comedy, and music. Comparable venue scale and programming mix in the same metropolitan market.
• Théâtre Petit Champlain: Sister venue sharing the same administrative team under Groupe Salle Albert-Rousseau (G.S.A.R.). Comparable scale Quebec City theater presenting overlapping humor, music, and variety programming with shared membership benefits.
• Palais Montcalm: Quebec City performing arts venue presenting jazz, classical music, and contemporary performance. Directly comparable as a same-city, similarly-sized professional arts venue competing for the same local audience and touring productions.
• Grand Théâtre de Québec: Quebec City's flagship performing arts complex with multiple halls, presenting theater, music, dance, and comedy. Closest direct competitor for premium productions and institutional/socio-cultural programming in the same market.

Others

• Productions Martin Leclerc / Groupe Denoncourt: Quebec theatrical production companies producing and presenting touring theater productions in venues like Salle Albert-Rousseau. Comparable as upstream content suppliers and co-production partners.

Regional players

• Diffusion Dimedia: Quebec-based performing arts presenter/promoter organizing tours of theater, humor, and music shows across Quebec venues. Comparable content distribution model for touring productions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/salbertrousseau

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Salle Albert-Rousseau