Hotel Universel Alma

What Hotel Universel Alma does

Hôtel Universel Alma is a privately held 4-star hotel located at 1000 boulevard des Cascades in downtown Alma, in the Saguenay-Lac-Saint-Jean region of Quebec. The property operates 100 rooms across standard two-queen (66), king (15), executive, and Complexe C (27 units added July 2025) categories, and is built around an integrated resort model that bundles accommodation with on-site dining, wellness, and event facilities rather than a single-product offering.

Its core products and services span five revenue streams: overnight accommodation; food and beverage through the in-house Pacini Alma Italian restaurant (150–190 seats) and Bar L'Apéro microbrewery lounge; a 15-room convention center accommodating 2 to 550 guests with turnkey audiovisual, registration, and banquet support; the Élixir spa and aesthetic center plus an indoor pool and spa on the 1st floor; and curated activity packages for cyclists (Bienvenue Cycliste accredited with direct Véloroute des Bleuets trail access), snowmobilers (trail 561 access), motorcyclists, hikers, and beachgoers. Technology backbone is the Mews property management and distribution platform for online reservations, supplemented by a Libro widget for restaurant bookings, an Avenue360 360-degree virtual tour, and Google Analytics for site measurement.

The business is a single-asset, multi-stream hospitality operator. Distribution is primarily direct-to-consumer through the hotel website, toll-free and local phone lines, and walk-ins, with event demand supplemented by partnership channels — most notably the Bureau des congrès de Tourisme Alma, which channels regional meeting and convention leads. Revenue, pricing, and financial performance are not publicly disclosed; the company lists no external funding, and ownership appears to be independent and locally controlled under the legal name HÔTEL UNIVERSEL d'ALMA, headquartered in Quebec.

Name

Hotel Universel Alma

Legal name

HÔTEL UNIVERSEL d'ALMA

Website

https://hoteluniversel.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Hôtel Universel Alma is a privately held 4-star hotel in Alma, Quebec, operating 100 rooms with diversified revenue across accommodation, Italian dining, a 15-room convention center, spa, and outdoor activity packages for regional leisure and business travelers.

Ownership category

akta.pro rank

Product category

Hotel and Hospitality Services

NAICS

Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels & Motels (7011)

akta.pro primary industry

Integrated Full-Service Hotel Complexes (Mixed-Use) (THAGAAAL)

akta.pro secondary industries

Large-Scale Headquarters Convention Hotels (THAGALAH), Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

Keywords

• Hotel accommodation
• Hospitality services
• Conference venue
• Spa wellness
• Leisure tourism

Headquarters

HQ city

Alma

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Technology or R&D

Revenue model

1. Room Revenue: Overnight accommodation in 100 rooms including standard rooms (66 two-queen rooms, 15 king rooms), executive suites, and Complexe C rooms. Room service available daily until 10 p.m.
2. Food & Beverage: Pacini restaurant with authentic Italian cuisine, 150 seats, open for breakfast, lunch and dinner. All-you-can-eat bread bar. Bar L'Apéro with microbrewery beers and sporting event viewing.
3. Conference & Events: Convention center with 15 meeting rooms accommodating 2-550 people. Turnkey event packages including audiovisual equipment, registration services, and banquet catering.
4. Spa & Wellness: Élixir aesthetic center offering facials, massages, body treatments, manicures, pedicures, eyelash extensions, and waxing. Indoor pool and spa on 1st floor.
5. Activity Packages: Curated packages for cyclists (Bienvenue Cycliste accredited), snowmobilers (trail 561 access), motorcyclists, hikers, and beach-goers. Includes partner attractions and regional tourism.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Hôtel Universel Alma is a 4-star hotel operating 100 rooms in downtown Alma, Saguenay-Lac-Saint-Jean, Quebec. It sells overnight accommodation across standard, king, executive, and Complexe C categories, alongside an on-site Italian restaurant (Pacini), lounge bar (L'Apéro), a 15-room convention center for up to 550 guests, an aesthetics spa (Élixir), indoor pool/spa, fitness room, cinema access, and curated activity packages for cycling, snowmobiling, motorcycles, beaches, and hiking.

Product overview

Hôtel Universel Alma is a 4-star hotel offering a unified hospitality experience combining accommodation, dining, and event services. The property features 100 rooms across standard (2 queen beds), king, Complexe C, and executive categories. Dining is centered on the Pacini Italian restaurant (150 seats) and Bar L'Apéro lounge. The hotel includes a 15-room convention center accommodating up to 550 guests, the Élixir spa and wellness center, indoor pool and spa, fitness room, and adjacent cinema complex. Leisure packages cover cycling (Bienvenue Cycliste accredited), snowmobiling, beach activities, and hiking. The hotel operates as a single integrated property with all services accessible to guests.

Differentiator

Problem solved

Functional benefit

Products and services

• Hotel Accommodation at Hôtel Universel Alma
• Pacini Alma Restaurant
• Bar L'Apéro
• Centre de Congrès (Convention Center)
• Centre d'esthétique Élixir (Spa and Wellness)
• Indoor Pool and Spa
• Standard Rooms (2 Queen Beds)
• King Rooms
• Complexe C Rooms
• Executive Rooms and Suites
• Cyclist Package
• Snowmobile Package
• Motorcycle Package
• Beach Package
• Hiking Package
• Fitness Center (Salle de mise en forme)

Quantifiable outcome

• $1.5 million invested in room renovations (64 of 100 rooms renovated)
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature1 record

Partnerships

Ten partnerships are on record, tiered core and minor.

• Bureau des congrès de Tourisme AlmacoreChannel Partner/ Reseller/ DistributorOfficial convention bureau partnership for meeting and event lead generation. Joint marketing for corporate events and conferences in the Saguenay-Lac-Saint-Jean region.
• Equinox AventuresminorOthersBicycle rental partner located 950m from hotel. Discount coupons available for guests booking hotel rooms. Part of cyclist package offerings.
• Véloroute des BleuetscoreOthersRegional cycling trail network partnership. Hotel has direct access to local bike path connected to the Véloroute des Bleuets, a major regional tourism asset.
• Odyssée des bâtisseursminorOthersInteractive museum/theme park partner located 7km from hotel. Featured in summer activity packages.
• Village Historique de Val-JalbertminorOthersHistorical village attraction partner located 53km from hotel. Year-round destination with special winter programming. Included in regional activity packages.
• Zoo Sauvage de Saint-FélicienminorOthersWildlife zoo partner located 92km from hotel. Featured attraction for families visiting the region. Included in summer and winter activity packages.
• Travelodge AlmaminorOthersPartner hotel for overflow accommodation when Hôtel Universel is fully booked. Referenced to guests as alternative option.
• Complexe Jacques-GagnoncoreOthersAdjacent business complex with cinema (5+ halls) and travel agency. Connected via indoor corridor. Complements hotel services for extended stays.
• Jardin ScullionminorOthersBotanical garden partner located 20km from hotel. Regional attraction for nature enthusiasts.
• Caverne Trou de la féeminorOthersCave and adventure park partner located 37km from hotel. Summer outdoor activity option for guests.

Scale indicators4 records

Recent moves12 records

Expansion highlights5 records

Regional players

• Hôtel Universel Rivière-du-Loup: Sister property under the Hôtel Universel brand in Rivière-du-Loup, Quebec offering similar full-service accommodation and event facilities; serves a different geographic region along the Lower St. Lawrence but operates the same business model.
• Hôtel Universel Québec: Sister property under Hôtel Universel brand in Quebec City, operating the same full-service hotel + convention center + restaurant model for regional tourism and corporate events in a different Quebec region.
• Hôtel Universel Montréal: Sister property under Hôtel Universel brand in Montréal, providing full-service accommodation and event facilities in a major urban market; shares brand DNA but serves urban business travel rather than regional tourism.

Direct peers

• Hôtel du Jardin de Ville: Independent hotel in Saguenay-Lac-Saint-Jean area offering accommodation and event facilities; comparable to Hôtel Universel Alma as an independent regional hotel serving tourism and small corporate event segments in Quebec.
• Hôtel Le Montagnais: Large convention-oriented full-service hotel in Saguenay region offering accommodation, multiple restaurants, and significant meeting/event facilities serving the same regional tourism and corporate market as Hôtel Universel Alma.
• Manoir Roberval: Full-service hotel in Roberval near Lac Saint-Jean offering accommodation, dining, and event facilities in the same Saguenay-Lac-Saint-Jean region, competing for the same leisure tourist and corporate event business.
• Comfort Inn Alma: Branded limited-service hotel in same Alma market, competing for value-oriented business and leisure travelers visiting Saguenay-Lac-Saint-Jean region, with chain-affiliated corporate booking channels.
• Delta Hotels Saguenay-Marriott: Branded 4-star conference hotel in Saguenay with extensive convention facilities, similar regional tourism positioning, and competing directly for corporate meetings and leisure stays in Saguenay-Lac-Saint-Jean.
• Travelodge Alma: Direct local competitor in Alma, Quebec operating as overflow partner when Hôtel Universel is full. Same geographic market, serves overlapping leisure and business traveler segments with similar regional tourism package offerings.

Broad incumbents

• Hôtel Château Laurier Québec: Larger full-service hotel with extensive convention and event capacity in Quebec City serving corporate meetings, weddings, and tourism; comparable in offering tier (full-service + convention) but at much greater scale in a major urban market.

Market position

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/HUniverselAlma
• LinkedInlinkedin.com/company/hotel-universel

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hotel Universel Alma