What Pichon does

Pichon is a brand of SAMSON GROUP specialising in the manufacture of agricultural equipment for organic fertiliser application. Its core product portfolio spans four equipment families: SC range slurry tankers using centrifugal pump technology with a proprietary Hydro-Ejector system (15–24 m³), SV range slurry tankers using vacuum pump technology (6–20 m³), MK range solid manure/muck spreaders (10–24 m³), and B-MIX range slurry mixers. These are complemented by a modular application equipment range — trailing shoe booms (TSB), drip hose booms, disc injectors (IDs, EL71), and incorporators (CDf, CTf) — along with in-house developed control systems (iControl, SlurryMaster 5000).

The business model is industrial hardware sales: revenue is generated through the manufacture of equipment sold exclusively via a pan-European network of authorised dealers and distributors across France, Spain, Germany, and Poland, with pricing handled on a quote basis and seasonal promotional campaigns offering up to 10–12% discounts. Pichon serves three primary customer segments: farmers and agricultural holdings seeking precision spreading equipment to reduce nitrogen loss and ammonia emissions; agricultural contractors providing slurry application services across multiple farms; and agricultural cooperatives pooling resources for shared equipment use. The company operates from its Landivisiau, France production headquarters and a Polish operations entity (SAMSON AGRO Sp. z o.o.), under the broader SAMSON GROUP corporate structure which also includes Danish and other European entities. After-sales support is delivered through the MyParts spare parts portal, the Pichon Academy dealer training programme, and a retrofit modernisation service for the existing installed base.

Name

Pichon

Legal name

SAMSON AGRO SASU

Website

https://pichonindustries.fr

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

101–250 employees

Short description

Pichon, a brand of SAMSON GROUP, manufactures agricultural equipment for organic fertiliser application — slurry tankers, muck spreaders, slurry mixers, and precision application tools — sold through a pan-European dealer network to farmers, contractors, and cooperatives.

Ownership category

akta.pro rank

Product category

Agricultural Equipment Manufacturing

NAICS

Farm and Garden Machinery and Equipment Merchant Wholesalers (423820)

SIC

Wholesale-Industrial Machinery & Equipment (5084)

akta.pro primary industry

Bulk Handling & Conveying for Processing Lines (Augers, Elevators, Conveyors) (AFAAAJAJ)

Keywords

• Slurry tanker manufacturing
• Agricultural equipment manufacturing
• Organic fertilizer application
• Muck spreader manufacturing
• Precision spreading technology

Headquarters

HQ city

Landivisiau

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Agricultural Equipment Manufacturing and Sales: Pichon generates revenue primarily through the manufacture and sale of agricultural equipment for organic fertiliser application. Product categories include slurry tankers (SC, SV ranges), muck/solid fertiliser spreaders (MK range), slurry mixers (B-MIX range), and a comprehensive range of application tools. Revenue is generated through dealer/distributor sales to farmers, agricultural contractors, and cooperatives. The company runs seasonal promotional campaigns (e.g., Good Deals) offering discounts of up to 10-12% on selected equipment.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Pichon designs, manufactures, and sells agricultural equipment for the transport and application of organic fertilisers (slurry and solid manure). Its core product families are the SC centrifugal slurry tankers (15-24 m3), SV vacuum slurry tankers (6-20 m3), MK solid manure spreaders (10-24 m3), B-MIX slurry mixers (5-10.5 m), and a wide range of application equipment (trailing shoe booms, drip hose booms, disc and tine injectors, and incorporators). The portfolio is sold exclusively through a pan-European authorised dealer network and is complemented by the MyParts spare parts platform and the Pichon Academy dealer training programme.

Product overview

Pichon, a brand of SAMSON AGRO, offers a comprehensive portfolio of precision spreading equipment for organic farm fertilizers. The product lineup centers on four main ranges: (1) SC Range (slurry centrifugal tankers with 15-24m3 capacity using centrifugal pump technology); (2) SV Range (slurry vacuum tankers with 6-20m3 capacity using vacuum technology); (3) MK Range (solid manure spreaders with 10-24m3 capacity); and (4) B-MIX Range (pit mixers for slurry homogenization, 5-10.5m width). These are complemented by a broad application equipment portfolio including TSB trailing shoe booms (7.5-21m), drip hose booms (9-18m), disc injectors (IDs, 8m), and incorporators (CDf 4.5-6m, CTf 6m, EL71 4-5.7m). Control systems (iControl, Master Simple 2F), filling solutions (BP2, turret arm, double-ball joint arm), and spreading accessories (PRECISIUM tables, doors, edge deflectors) round out the modular ecosystem. Services include MyParts spare parts portal, Pichon Academy dealer training, and retrofit modernization programs. The dual-brand strategy positions SC PICHON as complementary to the premium TG SAMSON range.

Differentiator

Problem solved

Functional benefit

Brands

• SC Range: Slurry Centrifugal range featuring centrifugal pump technology with Hydro-Ejector system for slurry tankers (15-24 m3 capacity).
• SV Range
• MK Range
• B-MIX
• TSB
• IDs
• CDf
• CTf
• EL71
• iControl
• Pichon Academy

Products and services

• SC Range Slurry Centrifugal Tankers Slurry tankers using centrifugal pump and Hydro-Ejector filling/emptying technology for transport and application of liquid organic fertilisers. Models: 15, 18, 20, 24 m3. Designed for optimised payload-to-productivity ratio with streamlined options. For farmers, contractors, and cooperatives.
• SV Range Slurry Vacuum Tankers Slurry tankers using vacuum pump technology for transport and application of liquid organic fertilisers. Capacities from 6 to 20 m3. Features iControl system, multiple loading solutions (BP2, double-ball joint, turret arm), and flexible spreading options including trailing shoes, drip hoses, and injectors.
• MK Range Solid Manure Spreaders Solid manure / natural fertiliser spreaders with 10-24 m3 capacity and 100% galvanised construction. Working widths up to 20 m. Three spreading solutions: vertical augers (Ø885 / Ø1035 mm), double spreading doors, and the PRECISIUM spreading table with horizontal augers.
• B-MIX Range Slurry Mixers Pit mixers / macerators for slurry homogenisation before spreading. Working widths 5-10.5 m. Fully galvanised with removable blades and protected transmission components, used to homogenise slurry in storage pits prior to pumping into tankers.
• TSB Trailing Shoe Boom Trailing shoe boom for surface application of slurry. Working widths 7.5-21 m (TSB1: 7.5 / 9 m; TSB2: 15 / 15-18 / 15-18-21 m). Features ADS anti-drip system, hydraulic locking, and SAMSON vertical distributor for splash-free, low-emission surface placement.
• Drip Hose Booms Drag / pendant hose systems for low-emission slurry application in growing crops. Working widths 9-18 m. Fully galvanised structure with uniform lateral distribution.
• CTf Tine Injector (EL61) Tine-based injector for simultaneous tillage and slurry incorporation. 6 m width. Reduces nitrogen loss by volatilisation while preparing soil for new seeds.
• CDf Stubble Disc Incorporator (EL64) Disc-based incorporator with two rows of injector and covering discs. Width 4.5-6 m with 12.5 cm spacing. Cuts vertical soil slots and buries slurry while incorporating crop residues, reducing nitrogen loss and ammonia emissions.
• EL71 Flat Disc Injector Opening flat disc injector. Width 4-5.70 m. Vertically cuts soil without moving it, protecting plant cover while maximising agronomic value of slurry.
• IDs Disc Injectors Disc injectors for shallow injection up to 5 cm depth. 8 m width. Combines two conical discs with cutting disc for splash-free application in furrow.
• TCI Range Transfer Tank Slurry transfer tank for transporting organic fertilisers between sites, including the TCI 27500 model featured in promotional offers.
• MyParts Spare Parts Portal Online spare parts platform and documentation portal for dealers and customers. Provides access to spare parts catalogues, user manuals, technical brochures, warranty request forms, and identification of machine configuration by serial number.
• Pichon Academy Training Programme Training programme for dealer sales staff and technicians covering product knowledge and technical skills, delivered throughout the year to support effective selling and after-sales service.
• Pichon Retrofit Modernisation Service Equipment modernisation service allowing existing tankers to be retrofitted with localised application equipment, extending machine lifespan and improving field performance.

Quantifiable outcome

• Reduction in nitrogen loss and ammonia emissions through precise injection and incorporation techniques
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature10 records

Partnerships

Two partnerships are on record, tiered core.

• CLAAS Rhein-Main-Lahn GmbHcoreChannel Partner/ Reseller/ Distributor · 1 March 2026Newly founded CLAAS Rhein-Main-Lahn GmbH assumed exclusive distribution rights for SAMSON Agro and PICHON brands in Germany from March 2026, representing a significant expansion of the PICHON brand presence in the German market.
• SAMSON AGRO GroupcoreOthersPichon is a brand owned by SAMSON GROUP, which comprises SAMSON AGRO A/S (Denmark), SAMSON AGRO SASU (France - Pichon brand), SAMSON AGRO Sp. z o.o. (Poland), SAMSON AGROLIZE A/S and AB. The Group is one of Europe's leading suppliers of machinery and technologies for organic fertiliser application, with state-of-the-art production sites in Denmark, France, and Poland.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Fliegl: German manufacturer of agricultural trailers, slurry tankers and muck spreaders, directly competing with Pichon across tanker, spreader and transport applications in DACH and beyond.
• SAMSON AGRO: Sister brand of Pichon under SAMSON GROUP, selling the premium TG range of slurry tankers and muck spreaders. Operates the same organic-fertiliser application category with overlapping product lines and shared manufacturing in Denmark.
• Garant Kotte: German specialist in slurry tankers, muck spreaders and dribble bar / trailing shoe application technology, directly overlapping Pichon's SC, MK and TSB ranges.
• Joskin: Belgian manufacturer of slurry tankers, muck spreaders and agricultural trailers with a similar product portfolio across transport, spreading and injection equipment across Europe.
• Vogelsang: German specialist in slurry technology — pumps, macerators, dribble bar systems and precision application — competing head-on with Pichon's B-MIX, TSB and application equipment portfolio.
• Bauer Group: Austrian manufacturer of slurry and irrigation equipment (incl. slurry tankers, separators, and application booms) with comparable organic-fertiliser handling technology and European dealer presence.

Broad incumbents

• Kverneland (Kubota): Major European agricultural machinery group (now part of Kubota) offering slurry handling and fertiliser application equipment as part of a broad implement portfolio, competing with Pichon's tanker and applicator ranges.
• Krone: German agricultural machinery OEM with overlapping slurry and organic fertiliser application equipment, plus a much wider hay/forage portfolio, giving it scale advantages in dealer reach across Europe.
• KUHN: Large French-based agricultural equipment manufacturer (part of Bucher Industries) with fertiliser spreaders, slurry and tillage equipment that overlap with Pichon's muck spreader and incorporation ranges.

Emerging players

• Zunhammer: Bavarian manufacturer focused on slurry handling and trailing-shoe/drip-hose application technology, competing with Pichon's precision application equipment in the DACH region with a more specialist profile.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/PICHONSAGuipavas
• Facebookfacebook.com/pichonindustries
• LinkedInlinkedin.com/company/pichon
• Instagraminstagram.com/pichon_industries

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pichon