Samson Agro
- Company typePrivate
- Founded1943
- HeadquartersVisborg, Denmark
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
Samson Agro firmographics
Firmographics- Name
- Samson Agro
- Legal name
- SAMSON AGRO SASU
- Website
- https://samson-agro.com
- Company type
- Private
- Founded year
- 1943
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Samson Agro industry classification
Industry- Product category
- Agricultural Machinery
- NAICS
- Farm Machinery and Equipment Manufacturing (333111)
- SIC
- Farm Machinery & Equipment (3523)
- akta.pro primary industry
- Crop Protection & Application Equipment (Sprayers/Spreaders) (IMAHACAC)
- akta.pro secondary industry
- Irrigation & Water Management Equipment (IMAHACAE)
Keywords
Where Samson Agro is headquartered
LocationHeadquarters
- HQ city
- Visborg
- HQ country
- Denmark
- HQ region
- Europe
Offices4 records
Markets served
Samson Agro business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Agricultural Machinery Sales: Sale of slurry tankers, spreaders, and application equipment to farmers, contractors, and agricultural cooperatives. Revenue model is primarily one-time hardware sales with recurring revenue from spare parts and service.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Multi-year contract | Custom configuration pricing through dealer network |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Samson Agro product offering
Product offeringCore offering
SAMSON AGRO manufactures agricultural machinery and equipment for the environmentally sound application of organic fertilizers (slurry and manure). Its portfolio includes slurry tankers (SAMSON TG and PG II/Genesis series), muck spreaders (SP Ultimate, FLEX II, US), precision application techniques (TSB trailing shoe booms, drip hose booms, IDs injectors, CDf/CDx/CTf incorporators), and complementary equipment such as mixers, FAP handling equipment, SlurryMaster ISOBUS control terminals, and the ZEISS-co-developed NIRScan nutrient sensing system. Products are sold to professional farmers, agricultural contractors, and cooperatives across Europe through an authorized dealer network under the SAMSON and PICHON brands.
Product overview
SAMSON AGRO is a manufacturer of agricultural machinery for organic fertilizer application, offering a unified portfolio organized around four product families: slurry tankers (SAMSON TG series and PG II/Genesis series), muck spreaders (SP Ultimate, FLEX II, US), application techniques (TSB trailing shoe booms, drip hose booms, IDs injectors, CDf/CDx/CTf incorporators), and additional equipment (FAP, RV/B-MIX mixers, SlurryMaster control terminals). The company also co-markets the PICHON brand alongside SAMSON. Key technology modules include the NIRScan NIR sensor system (developed with ZEISS), the TG Pump Tower filling system, SlurryMaster SM5000/SM8000 ISOBUS control terminals, and the ENDURO wear parts series. Products are designed for farms, cooperatives, and contractors across Europe, with a focus on precision nutrient application, reduced environmental impact, and compatibility with European regulatory standards.
Differentiator
Problem solved
Functional benefit
Brands
- PICHON: Agricultural equipment brand for organic fertilizer application, part of SAMSON GROUP alongside SAMSON brand
- SAMSON AGRO
- SAMSON TSB
- NIRScan
- ENDURO
Products and services
- SAMSON TG Slurry Tankers Slurry tanker vehicles designed for pumping, transport, and application of slurry and digestates, available in multiple sizes (TG15, TG18, TG20, TG24) with various pump and ejector system options, new hydraulic architecture, and ECU control. Target customers are farms, cooperatives, and contractors across Europe.
- SAMSON PG II Genesis Slurry Tankers Professional-grade slurry tankers in the Genesis series (PG II 15, PG II 18, PG II 20, PG II 21, PG II 25) featuring large-diameter wheels up to 1.95m for enhanced traction and reduced soil compaction, lightweight design for legal road transport, and a new hydraulic platform. Targeted at professional users seeking low soil compaction and high payload efficiency.
- SAMSON PG II Slurry Tankers Slurry tanker series in the SAMSON portfolio, complementing the Genesis line and serving professional users across Europe.
- SAMSON SP Ultimate Spreaders Muck/manure spreaders designed for high-strength steel construction and precise metering and distribution of solid organic fertilizers. Target customers are farms and contractors requiring durable solid-manure spreading equipment.
- SAMSON FLEX II Spreaders Muck spreaders featuring a tapered box design for uniform distribution, high durability, low net weight, and advanced weighing and application options for precise material distribution. Targeted at farms and contractors requiring consistent solid manure spread.
- SAMSON US Spreaders Manure spreader completing the SAMSON spreader portfolio alongside SP Ultimate and FLEX II models.
- SAMSON TSB Trailing Shoe Booms Trailing shoe boom systems for precise surface application of organic fertilizer. Available in TSB1 (1 vertical distributor, 7.5-9m) and TSB2 (2 vertical distributors, 15-24m) versions, with Active Contour System, Active Pressure Management, Anti Drip System (ADS), and SlurryMaster terminal integration for precision application across soil types. Reduces ammonia emissions and improves nutrient placement.
- SAMSON Drip Hose Booms Drip hose boom systems for surface application of organic fertilizers, enabling precise and efficient nutrient delivery to crops.
- SAMSON IDs Disc Injectors Disc injector system for grassland and growing crops, with 8m working width, 2-5cm injection depth, 32 discs of 385mm diameter, hydraulic individual depth regulation, and independent disc control. Reduces ammonia emissions by up to 75% and places slurry close to plant roots.
- SAMSON Incorporators (CDf, CDx, CTf) Disc and tool incorporators that integrate slurry directly into the soil. CDf and CDx are disc incorporators (4.5-8m widths, 3-12cm depth) for shallow incorporation; CTf is a tine-based incorporator (4-6m, up to 15cm depth) combining incorporation with soil preparation. Reduces ammonia emissions by up to 85%.
- SAMSON FAP Additional equipment for slurry tankers providing supplementary functionality for handling and application operations.
- SAMSON RV Mixers Mixing equipment for slurry and liquid manure to ensure consistent composition before application.
- SAMSON B-MIX Mixers Mixing equipment for slurry homogenization, complementing the RV mixer range.
- SAMSON NIRScan NIR Sensor System Next-generation Near-Infrared (NIR) sensor system developed with ZEISS for real-time nutrient (N, P, K) content analysis of liquid manure during application, integrated with the ZEISS HALOS high-precision mobile laboratory. Enables automatic variable-rate application in kg/ha and produces as-applied documentation via ISOBUS.
- SlurryMaster Control Systems (SM5000 / SM8000) ISOBUS-compatible control terminals for slurry tankers and application equipment providing proportional control of pump arms and lifts, automatic flow adjustment based on working width, GPS section control, automatic dosage control, and integration with NIRScan for variable rate application.
- TG Pump Tower Next-generation slurry filling system engineered specifically for the TG slurry tanker range, with a Slide Valve System preventing dripping, radial piston oil motor delivering up to 8,000 L/min filling capacity, dual-joint hydraulic arm with telescopic reach up to 2,360mm, integrated HD camera and lighting, and joystick control. Suits open/closed slurry storage and transport trucks.
- ENDURO Wear Parts Wear part series featuring tungsten carbide reinforcements. First product is the TSB Centre Blade offering 3 to 7 times longer life than standard parts, with wear indicator and quick-change design for demanding soil conditions and long operating hours.
- PICHON Brand Product Line Second brand owned by SAMSON GROUP alongside SAMSON. PICHON offers a complementary range of slurry and manure application equipment including TSB1 trailing shoe booms (7.5m and 9m), disc incorporators (CDf, CDx), and spreaders, distributed through its own dealer network.
Quantifiable outcome
- Reduces ammonia emissions by up to 85%
- +3 more outcomes
Companies that use Samson Agro
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Samson Agro technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability2 records
Feature10 records
Samson Agro partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core, minor and supportive.
- ZEISScoreStrategic technology partnership with ZEISS Spectroscopy for the development of NIRScan, a next-generation NIR sensor system for real-time nutrient analysis during slurry application. The system utilizes the ZEISS HALOS mobile laboratory for continuous nutrient content monitoring.
- Viborg Ingeniørerne A/SminorEngineering consultants who provided building specifications and design for the factory expansion project in Viborg, Denmark.
- LAUSTSEN Tegnestue & BoligbyggeriminorArchitectural firm responsible for the design of the new production building as part of the factory expansion in Viborg.
- Thomas Andersen A/SminorConstruction contractor awarded the total contract for the factory expansion project following a tender process.
- TÜV NORDsupportiveTÜV NORD Institute for Vehicle Technology and Mobility provided technical testing and consulting during the EU Type Approval evaluation process, supporting SAMSON GROUP's certification under EU Regulation 167/2013.
Scale indicators6 records
Recent moves8 records
Expansion highlights4 records
Samson Agro competitors and assessment
Company assessmentBroad incumbents
- John Deere (Deere & Company): Global agricultural OEM with a precision-agriculture platform (Operations Center, ISOBUS, See & Spray) that increasingly competes for the same downstream customer wallet share as SAMSON's NIRScan-equipped tankers.
- Lemken: German agricultural implement specialist in tillage, sowing and crop care; comparable European family-owned engineering culture with adjacent organic-fertilizer and soil-management equipment overlap.
- CNH Industrial: Global agricultural and construction equipment OEM (Case IH, New Holland, Steyr); broader portfolio player with European tractor market overlap that affects slurry-application dealer economics.
- Amazone: German agricultural machinery group producing spreaders, sprayers and soil-tillage implements; directly comparable in fertilizer-application equipment categories but with a much broader portfolio.
- AGCO Corporation: Global agricultural equipment manufacturer (Massey Ferguson, Fendt, Valtra) with European presence in tractors and the Fone/Fuse precision-ag ecosystem; broad-line incumbent with potential pull-through implications for SAMSON's dealer accounts.
- Kverneland Group (Kubota): European agricultural implement manufacturer (part of Kubota) with broad tillage, crop-care and fertilization equipment; overlaps with SAMSON through distributors on implements and applicators.
- KUHN Group (Bucher Industries): French/global manufacturer of agricultural machinery including manure spreaders, fertilizer applicators and crop-production equipment; broad-line peer with overlapping product categories.
Direct peers
- Joskin: Belgian manufacturer of slurry tankers, muck spreaders, and application equipment; one of SAMSON's closest direct competitors in organic-fertilizer application machinery across Europe.
- Vredo (Vredo Dodewaard): Dutch specialist in slurry injectors, precision application and self-propelled applicators; the leading European disc-injection competitor to SAMSON's TSB/IDs lines.
- Fliegl Agrartechnik: German manufacturer of agricultural trailers, slurry handling equipment and application technology; competes head-to-head with SAMSON in slurry tankers and spreaders.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Samson Agro social profiles
Digital presenceSamson Agro compliance and trust
Trust signalCompliance1 record
Samson Agro financial estimates
Financial estimateRevenue estimate
Valuation estimate
Samson Agro leadership team
Management profileNumber of profiles
Profiles8 records
Samson Agro subsidiaries and ownership
Company hierarchySubsidiaries5 records
Samson Agro funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Samson Agro M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Samson Agro
What does Samson Agro do?
SAMSON AGRO manufactures agricultural machinery and equipment for the environmentally sound application of organic fertilizers (slurry and manure). Its portfolio includes slurry tankers (SAMSON TG and PG II/Genesis series), muck spreaders (SP Ultimate, FLEX II, US), precision application techniques (TSB trailing shoe booms, drip hose booms, IDs injectors, CDf/CDx/CTf incorporators), and complementary equipment such as mixers, FAP handling equipment, SlurryMaster ISOBUS control terminals, and the ZEISS-co-developed NIRScan nutrient sensing system. Products are sold to professional farmers, agricultural contractors, and cooperatives across Europe through an authorized dealer network under the SAMSON and PICHON brands.
Is Samson Agro a public or private company?
Samson Agro is a private company. It is classified as family owned and is currently operating.
When was Samson Agro founded?
Samson Agro was founded in 1943. It employs 11 to 50 people.
Where is Samson Agro based?
Samson Agro is headquartered in Visborg, Denmark, in the Europe region.
How does Samson Agro make money?
One revenue line is on record: agricultural Machinery Sales.
Who are Samson Agro's main competitors?
Broad incumbents on record are John Deere (Deere & Company), Lemken, CNH Industrial, Amazone, AGCO Corporation, Kverneland Group (Kubota) and KUHN Group (Bucher Industries). Direct peers are Joskin, Vredo (Vredo Dodewaard) and Fliegl Agrartechnik.
Does Samson Agro have an API?
No public API is recorded for Samson Agro.
What industry is Samson Agro in?
Samson Agro's product category is Agricultural Machinery. Its primary akta.pro industry code is IMAHACAC, Crop Protection & Application Equipment (Sprayers/Spreaders), with a secondary code of IMAHACAE, Irrigation & Water Management Equipment. Its NAICS code is 333111 and its SIC code is 3523.