What Poultry India does

Poultry India, organized by the Indian Poultry Equipment Manufacturers' Association (IPEMA), is one of the world's largest trade exhibitions for the poultry industry, running annually in Hyderabad since 2007. The 17th edition (November 2025) hosted 500+ exhibitors across 35,000 sqm in 7 exhibition halls at Hitex Exhibition Centre, drew 51,251 trade visitors from 80+ countries, and included the Knowledge Day technical conference hosting 2,000+ delegates with 10+ international speakers. IPEMA represents 50+ member companies that are primarily poultry equipment manufacturers, and supports the expo through a dense network of 20+ national associations, 16+ international associations, and 20+ global media partners.

The revenue model is anchored on one-time licensing of exhibition stall space (shell scheme and bare space, ranging from 9 sqm to custom builds) to equipment manufacturers, feed companies, pharmaceutical firms, breeding companies, and technology providers, with payment required to confirm bookings. Secondary revenue comes from sponsorship/advertising packages and Knowledge Day delegate fees; visitor admission to the main expo is free to maximize footfall. There is no core technology product — the digital surface is limited to the registration website and the IPEMA Focus / The Hatchline monthly newsletters.

Customer segments are primarily enterprise B2B: (i) farm owners, integrators, and breeders sourcing equipment; (ii) equipment manufacturers, feed, pharma, and genetics companies exhibiting; and (iii) veterinarians, researchers, and policymakers attending Knowledge Day. The GTM motion is event-driven and community-led, leveraging industry association networks, government backing (Telangana, UP, AP, Odisha), and international media partnerships. Recent strategic direction under President Uday Singh Bayas (2023-2027 term) has prioritized international expansion into Nepal, Nigeria, and attendance at IPPE Atlanta, plus extending sub-brands (Poultry Recipes, Poultry Protein, Chicken India) into adjacent consumer verticals.

Name

Poultry India

Legal name

Indian Poultry Equipment Manufacturers' Association

Website

https://poultryindia.co.in

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Poultry India, organized by IPEMA, is one of the world's largest annual poultry industry trade exhibitions held in Hyderabad, connecting 500+ equipment, feed, pharma, and breeding exhibitors with 51,000+ trade visitors from 80+ countries alongside a Knowledge Day technical conference.

Ownership category

akta.pro rank

Product category

Poultry Industry Trade Exhibition and Event Services

NAICS

Poultry and Egg Production (1123), Poultry Processing (311615)

SIC

Agricultural Prod-Livestock & Animal Specialties (200)

akta.pro primary industry

Pet & Animal Expos (MPAGAFAI)

akta.pro secondary industries

Broiler Chicken Production (Meat Birds) (AFAEADAA), Broiler Processing (Whole Bird, Parts, Further Processing) (AFANACAI)

Keywords

• Poultry trade exhibition
• Livestock industry expo
• Animal husbandry events
• Feed and nutrition expo
• Poultry equipment manufacturers

Headquarters

HQ city

Hyderabad

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Infrastructure, Others

Revenue model

1. Exhibition Stall Bookings: Revenue is generated primarily from renting exhibition stall space to poultry equipment manufacturers, feed companies, pharmaceutical companies, breeding companies, and other suppliers. Exhibitor stall bookings are confirmed only upon receipt of payment. Shell scheme stalls (furnished) and bare space options are available in sizes from 9 sqm to large custom-built stalls.
2. Visitor Registration (Free) / Knowledge Day Conference Fees: General exhibition visitor registration is free, serving to maximize footfall. The Knowledge Day technical conference on November 24 may carry a separate delegate registration fee. Revenue from this stream is secondary to stall bookings.
3. Sponsorship & Advertising: The event offers sponsorship packages (e.g., advertisement banners on the website and at the venue) and media partnership arrangements, providing ancillary revenue streams.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Poultry India Expo, organized by IPEMA, is an annual international B2B trade exhibition serving the poultry industry, held at Hitex Exhibition Centre, Hyderabad. The 18th edition is scheduled for 25–27 November 2026. It brings together 550+ exhibitors and 51,000+ visitors from 80+ countries, covering the full poultry value chain including equipment, feed, health products, breeding, processing, and waste management. The event is supported by a Knowledge Day technical conference, online exhibitor and visitor registration systems, and the IPEMA Focus monthly newsletter.

Product overview

Poultry India, organized by IPEMA (Indian Poultry Equipment Manufacturers' Association), operates as an exhibition and event management platform for the Indian poultry industry. The core offering consists of the annual Poultry India Expo (18th Edition scheduled for November 2026) — one of the world's largest poultry exhibitions featuring 550+ exhibitors and 51,000+ visitors from 80+ countries. Supporting products include the Knowledge Day technical conference, The Hatchline monthly newsletter, and online registration platforms for visitors and exhibitors. The event covers the complete poultry value chain across multiple sectors including farm automation, feed & nutrition, health & pharma, breeding & genetics, processing & packaging, poultry equipment, waste management, and logistics & services.

Differentiator

Problem solved

Functional benefit

Brands

• Knowledge Day: Premier technical conference bringing together leading scientists, veterinarians, nutritionists, and industry innovators
• The Hatchline

Products and services

• Poultry India Expo India's largest international B2B poultry trade exhibition organized by IPEMA, attracting 550+ exhibitors and 51,000+ visitors from 80+ countries. The expo covers the complete poultry value chain across farm automation, feed & nutrition, health & pharma, breeding & genetics, processing & packaging, poultry equipment, waste management, and logistics & services. Exhibitors book stalls (shell scheme or bare space, 9 sqm to custom builds) to showcase products and generate leads.
• Knowledge Day Conference IPEMA's premier technical conference held on the first day of Poultry India Expo, featuring expert-led seminars on poultry nutrition, health, automation, and emerging industry trends. Includes panel discussions and the Young Entrepreneurs Programme; attracts 2,000+ delegates with 10+ international speakers. Separate delegate registration may apply.
• Exhibitor Stall Booking Service Online and direct sales service allowing exhibitors to reserve exhibition stall space at the Poultry India Expo. Options include shell scheme stalls (furnished with fascia board, walls, carpet, lighting, power socket, table, chairs) and bare space configurations ranging from 9 sqm to large custom-built stalls. Pricing is quote-based.
• Free Visitor Registration Service Free online pre-registration service for trade visitors to attend the Poultry India Expo, with visa support letters available for international visitors. The free model maximizes exhibition footfall, driving exhibitor value.
• The Hatchline / IPEMA Focus Monthly Newsletter IPEMA's monthly newsletter (also referenced as 'The Hatchline') providing industry news, member profiles, market trends, and technical articles covering poultry science, health, nutrition, and global poultry developments. Available on the Poultry India website with monthly editions dating back over the past year.

Quantifiable outcome

• 51,251 industry visitors at the 17th edition (2025)
• +4 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered minor and core.

• NIPOLI Expo, NigeriaminorStrategic or Co-development Partner · 28 April 2026IPEMA participated in the NIPOLI Expo held in Nigeria from April 28–30, 2026, showcasing India's poultry equipment strengths and strengthening international partnerships in Africa.
• International Production & Processing Expo (IPPE), AtlantacoreStrategic or Co-development Partner · 27 January 2026IPEMA showcased a strong global presence at the International Production & Processing Expo (IPPE) in Atlanta, held January 27–29, 2026 at the Georgia World Congress Center, a major global poultry industry event.
• Nepal-India Poultry International Expo 2024coreStrategic or Co-development Partner · 2 June 2024IPEMA organised the Nepal-India Poultry International Expo 2024, a first-of-its-kind cross-border event held in Bharatpur, Nepal on June 2nd, 2024. This marked a significant milestone in South Asian poultry industry collaboration.
• Meat and Poultry Industry Russia Expo (Crocus Expo, Moscow)minorStrategic or Co-development Partner · 20 May 2024IPEMA participated in the Meat and Poultry Industry Russia Expo held May 20–22, 2024 at Crocus Expo, Moscow, engaging with international suppliers and partners to showcase Indian poultry equipment capabilities.
• International Poultry Associations (16+ countries)coreStrategic or Co-development PartnerIPEMA has established collaborations with over 15 countries including Tanzania, Ethiopia, Nigeria, Kenya, Uganda, Ghana, Rwanda, Morocco, Vietnam, Netherlands, UK, and USA. Partner associations include VPA, NEPLUVI, IOPFIB, KEPOFA, WPSA-APN, CIFA Togo, KLPA, FISA-CADA, EPPPA, PAN, PAU, FIFAM, RPIA, WVPA, GNAPF, WEO, TCPA, US Poultry, MAAIFRU, DAPH Sri Lanka, RLMA, SLAAP.
• National Poultry Associations (20+)coreGTM or Marketing PartnerIPEMA has partnered with 20+ national poultry associations including NECC, PFO, CLFMA, AIPBA, INFAH, IPJA, PFWF, PF&BA, NECPC, WPSA, WVPA, NPF, IEIA, TPF, APPF, BCC, KPFBA, TPBA, AKPF, AOLFA, WBPF, BBAN, VIP, PDFA, ARP, APFA, BPFA, BBHA, UPPFA, MPWPCL, and ASSOCHAM.
• Global Media Partners (20+)coreGTM or Marketing PartnerInternational media partners include Wisenetix, Arab World Agribusiness, Global Ag Media, Livestock and Poultry Middle East and Asia, Farmers Review Africa, Zootecnica (Poultry Magazine), Gulf Agriculture, Saudi Poultry, and Asian Agribiz. These partners provide global coverage for Poultry India.
• National Media PartnerscoreGTM or Marketing PartnerNational media partners include H5 TV, Agriculture Times, Kisan Tak, and Oil & Grain Asia, bringing Poultry India to national audiences across India.
• State Governments (Telangana, Uttar Pradesh)coreStrategic or Co-development PartnerPoultry India and IPEMA are supported by state governments — Government of Andhra Pradesh (GAP), Government of Odisha (GOR), Government of Telangana (GOT), Government of Uttar Pradesh (GOU). IPEMA also collaborated with the Government of Uttar Pradesh for the Uttar Pradesh Poultry Conclave 2026.
• Telangana Poultry Federation (TPF)coreStrategic or Co-development PartnerIPEMA/Poultry India co-supported TPF in inaugurating the Cull Bird Single Window – 5 Regions Building at Pedda Amberpet, Hyderabad on July 27, 2025, strengthening poultry infrastructure across Telangana and neighbouring states.
• Huvepharma & MAFSU (Nagpur)minorStrategic or Co-development PartnerIPEMA collaborated with Huvepharma and co-hosted with MAFSU (Maharashtra Animal and Fishery Sciences University, Nagpur) for the Vice-Chancellors' Conclave on veterinary education held July 7, 2025 in Lonavala, Pune.
• ICAR-NIVEDIminorStrategic or Co-development PartnerIPEMA supported the AMR Stewardship Drive 2025 hosted by ICAR-NIVEDI (Indian Council of Agricultural Research – National Institute of Veterinary Epidemiology and Disease Informatics) in Bengaluru on July 11, 2025.
• Hitex Exhibition CentrecoreOthersHitex Exhibition Centre in Hyderabad is the exclusive venue partner for the annual Poultry India Expo. The 70-acre, world-class venue features 7 state-of-the-art exhibition halls and seamless global connectivity.
• Poultry India Confederation of Poultry Associations (PI-CIPA)minorStrategic or Co-development PartnerIPEMA contributed ₹2.5 crores to PI-CIPA for national poultry promotion, supporting major poultry conclaves in Kolkata and Hyderabad.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• ILDEX (VIV Exhibitions Asia): ILDEX is a livestock, dairy, meat processing, and aquaculture exhibition series organized by VNU Exhibitions Asia in Southeast Asian markets (Vietnam, Philippines, Indonesia, India). It is an emerging regional peer increasingly competing with Poultry India for Southeast Asian exhibitor mindshare.
• Agrilivestock Cambodia: Livestock and aquaculture exhibition in Cambodia organized by GEM International. It is an emerging regional peer in Southeast Asia that addresses a similar feed, equipment, and breeding exhibitor base, though at a smaller scale than Poultry India.

Direct peers

• International Production & Processing Expo (IPPE): IPPE is the world's largest annual poultry, meat, and feed industry trade show, organized by the US Poultry & Egg Association in Atlanta. It is the most direct competitor to Poultry India for international exhibitor marketing budgets and the global poultry audience; IPEMA has a formal cross-participation relationship with IPPE.
• VIV Worldwide (VNU Exhibitions): VIV worldwide (VIV Asia, VIV Europe, VIV MEA) is a leading global feed-to-food trade exhibition network for animal protein, including poultry. It competes head-on with Poultry India for feed, pharma, and equipment exhibitors targeting the Asian market.

Regional players

• Middle East Poultry Expo: Leading poultry exhibition serving the Middle East and North Africa region, focused on equipment, feed, and health products. It is a regional peer that competes for exhibitor marketing budgets in the MENA corridor, a market where IPEMA also engages via partner associations.
• Meat and Poultry Industry Russia Expo (Crocus Expo): Annual meat and poultry industry exhibition held at Crocus Expo in Moscow, Russia. It is a regional peer focused on the Russian and CIS markets where IPEMA participates as a partner. Comparable in scope (poultry equipment and processing) but geographically distinct.
• Poultry Africa: Pan-African poultry industry conference and exhibition, held in various African countries (Tanzania, Ethiopia, Rwanda, etc.). It is a regional peer directly competing for the same equipment exhibitors and African farm-owner audiences that IPEMA targets through its 16+ international association partnerships.
• SPACE (Rennes, France): SPACE is one of Europe's largest livestock exhibitions, held annually in Rennes, France with a strong poultry, dairy, and pig production focus. It is a regional peer that competes with Poultry India for European exhibitors and serves a similar farm-owner/integrator audience in Western Europe.
• NIPOLI Expo Nigeria: Nigeria's premier poultry and livestock exhibition. IPEMA has a formal participation partnership with NIPOLI. It is a regional peer serving West African poultry industry buyers — overlapping with Poultry India's international exhibitor base targeting African expansion.

Broad incumbents

• EuroTier (DLG - German Agricultural Society): EuroTier is the world's leading trade fair for animal production, held biennially in Hanover, Germany. While broader than Poultry India (covering cattle, pigs, and aquaculture in addition to poultry), it competes for the same European and global equipment exhibitors and is the benchmark incumbent in livestock exhibitions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/poultryindia15
• Facebookfacebook.com/poultryindia
• LinkedInlinkedin.com/company/poultryindia

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Poultry India