VIV Worldwide
VIV Worldwide operates a global B2B trade show and networking platform for the animal protein supply chain, organizing eleven-plus exhibitions across five continents under Royal Dutch Jaarbeurs.
- Company typePrivate
- Founded1974
- HeadquartersUtrecht, Netherlands
- Headcount51–100
- GTM typeB2B
- OfferingServices
VIV Worldwide firmographics
Firmographics- Name
- VIV Worldwide
- Legal name
- VIV Worldwide (operated by VNU Exhibitions Europe, a subsidiary of Royal Dutch Jaarbeurs)
- Website
- https://viv.net
- Company type
- Private
- Founded year
- 1974
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- VIV Worldwide operates a global B2B trade show and networking platform for the animal protein supply chain, organizing eleven-plus exhibitions across five continents under Royal Dutch Jaarbeurs.
- Ownership category
- akta.pro rank
VIV Worldwide industry classification
Industry- Product category
- Trade Show Organization
- akta.pro primary industry
- Industry-Specific B2B Trade Show Organizers (THAHABAB)
Keywords
Where VIV Worldwide is headquartered
LocationHeadquarters
- HQ city
- Utrecht
- HQ country
- Netherlands
- HQ region
- Europe
Offices3 records
Markets served
VIV Worldwide business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Trade Show Exhibition Fees: VIV Worldwide generates revenue by organizing and hosting large-scale international trade shows and exhibitions for the animal protein and livestock industries. Companies pay exhibition fees to showcase their products and services to industry professionals.
Go-to-market motion1 record
Distribution channels11 records
Marketing channels9 records
VIV Worldwide product offering
Product offeringCore offering
VIV Worldwide organizes and hosts large-scale international B2B trade shows and exhibitions for the animal protein supply chain, connecting feed manufacturers, animal health suppliers, breeders, farmers, processors, and food retailers through a portfolio of regional and country-specific events. Companies pay exhibition fees to showcase their products and services to industry buyers and professionals at physical events across Europe, Asia, Middle East, and Africa, supplemented by VIV Connect digital networking and V-MATCH matchmaking services.
Product overview
VIV Worldwide is a global business network linking professionals from Feed to Food, offering a comprehensive portfolio of international trade shows and digital platforms for the animal protein supply chain. The portfolio includes regional trade shows (VIV Europe, VIV Asia, VIV Health & Nutrition Asia, VIV MEA, VIV Africa), market-specific events (VIV Select China, VIV Select India, VIV Select Turkiye), and ILDEX-branded exhibitions (Vietnam, Philippines, Indonesia). Digital offerings include VIV Connect and VIV Trade Forums for online engagement, while VIV Square provides integrated knowledge exchange at physical events. The V-MATCH matchmaking service facilitates business connections across all events.
Differentiator
Problem solved
Functional benefit
Products and services
- VIV Europe World Expo from Feed to Food held in Utrecht, the Netherlands. Flagship VIV event covering poultry, pig, fish, feed systems, digital farming, milk production and dairy farming sectors.
- VIV Asia Major trade show held in Bangkok, Thailand serving the Asian animal protein and livestock industry, covering the full feed-to-food value chain.
- VIV Health & Nutrition Asia Total animal feed and health event for Asia held in Bangkok, Thailand, focusing on feed quality, additives, veterinary solutions, biosecurity, and performance optimization.
- VIV MEA Trade show focused on Middle East and Africa markets held in Abu Dhabi, UAE, covering the full animal protein supply chain.
- VIV Africa Trade show serving the African animal protein and livestock industry, held in Kigali, Rwanda and Abidjan, Cote D'Ivoire.
- VIV Select China Professional international livestock trade show showcasing technologies and products for swine and poultry, feed ingredients, additives, farming equipment, bio-products, breeding technology, and animal health. Held in Shanghai, China.
- VIV Select India International Feed to Food trade show in India serving the Indian animal protein and livestock industry. Held at Yashobhoomi Convention Centre, New Delhi.
- VIV Select Türkiye Trade show serving the Turkish animal protein and livestock market, held in Istanbul.
- VIV ILDEX Vietnam International livestock and dairy exhibition for the Vietnam market, held in Ho Chi Minh City.
- VIV ILDEX Philippines International livestock exhibition for the Philippines market, held in Manila.
- VIV ILDEX Indonesia International livestock exhibition for the Indonesian market, held in Jakarta.
- VIV Connect Digital platform connecting professionals from the global feed-to-food industry for online networking and business development.
- VIV Trade Forums Online forums facilitating knowledge exchange and discussion among feed-to-food industry professionals.
- V-MATCH Business matchmaking service connecting exhibitors and visitors at VIV events.
Quantifiable outcome
- VIV Europe 2026: 14,691 visitors from 135 countries, 461 exhibitors from 37 countries
- +2 more outcomes
Companies that use VIV Worldwide
Customer profileNamed customers12 records
Segments7 records
Ideal customer profiles2 records
VIV Worldwide technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
VIV Worldwide partnerships and signals
Strategic signalPartnerships
20 partnerships are on record, tiered core, flagship and supporting.
- Compound Livestock Feed Manufacturers Association (CLFMA)coreCLFMA is a supporting association for VIV Select India, ensuring strong engagement from feed manufacturers across India's livestock sector.
- Poultry Federation of India (PFI)flagshipVNU Europe, in partnership with the Poultry Federation of India, launched VIV Select India to serve India's animal protein and livestock industry. PFI brings deep understanding of the Indian market with strong national reach. Multi-year agreement signed for long-term collaboration.
- VICTAM CorporationcoreVIV worldwide and VICTAM Corporation partnered to co-locate premium shows at Jaarbeurs in Utrecht. VICTAM brings its strong network in feed technology and animal feed processing, combining with VIV's Feed to Food concept to create a complete platform for exhibitors and visitors.
- Indian Federation of Animal Health Companies (INFAH)supportingSupporting association for VIV Select India, representing animal health companies in India.
- Royal Dutch JaarbeursflagshipVIV Worldwide is organized by VNU Europe, a subsidiary of Royal Dutch Jaarbeurs. Jaarbeurs is the parent company providing exhibition infrastructure and organizational expertise.
- VICTAM Corporation (for VIV Health & Nutrition Asia)coreVIV Health & Nutrition Asia and VICTAM Asia co-located at BITEC Bangkok. VICTAM and VIV joined forces to fuel growth in the Asian market, uniting Animal Feed and Grain Industries Show VICTAM Asia with VIV Health & Nutrition Asia.
- VNU Asia PacificcoreRegional office handling Southeast Asian operations, including co-location of VIV events in Bangkok with VNU Asia Pacific.
- VNU EuropeflagshipVNU Europe is the international division of Royal Jaarbeurs, responsible for organizing VIV Worldwide events globally.
- Wageningen University & ResearchsupportingAcademic institution contributing to VIV Europe conference program with research insights on AI, precision nutrition, and sustainable food production.
- RabobanksupportingFinancial services partner contributing to VIV Europe conference content on protein trade, agricultural economics, and sustainable supply chains.
- World's Poultry Science Association (WPSA)supportingProfessional association supporting VIV Europe conference program with scientific expertise in poultry science.
- World Veterinary Poultry Association (WVPA)supportingProfessional veterinary association contributing to VIV Europe conference sessions on poultry health and welfare.
- Netherlands African Business Council (NABC)supportingBusiness development organization supporting VIV Europe's focus on African markets and cross-border trade.
- Dutch Poultry CentresupportingDutch industry association supporting VIV Europe with expertise in poultry production and processing.
- Global Dairy FarmerssupportingInternational dairy farmers network contributing to VIV Europe Dairy 2030 track and dairy sector sessions.
- Common SourcesupportingIndustry platform contributing to VIV Europe conference program on sustainable supply chain development.
- World Veterinary Education in Production Animal Health (WVEPAH)supportingVeterinary education organization supporting VIV Europe with training and education content.
- HubOrange!supportingAgribusiness innovation network supporting sustainable and circular food production discussions at VIV events.
- Pixelmate Exhibition Co., Ltd.supportingDesign and build partner for VICTAM Asia and Health & Nutrition Asia 2026, providing exhibition booth design and construction services.
- Amped Concepts BVsupportingInnovation ecosystem collaborator, leading the EU4Advice Living Lab for Central Europe. Partnered with Jaarbeurs on 'Cities Leading Food Production' initiative at VIV Europe.
Scale indicators11 records
Recent moves8 records
Expansion highlights6 records
VIV Worldwide competitors and assessment
Company assessmentBroad incumbents
- Hyve Group: UK-headquartered international exhibition organizer with strong emerging-market presence (including agriculture and food events) that competes with VIV's Select and Ildex regional brands in Asia and other growth markets.
- Informa Markets: Global B2B exhibition organizer operating across multiple industries including agriculture and food production (e.g., Middle East events); competes broadly with VIV for international exhibitor budgets and is significantly larger in scale.
- RX Global (Reed Exhibitions): Major global exhibition organizer across diverse verticals; overlapping exposure in food, agriculture and livestock events and competing for the same enterprise exhibitor marketing budgets as VIV.
- Messe Frankfurt: One of the world's largest trade fair organizers with a global network of events including IFFA (meat industry) and food technology exhibitions that overlap with VIV's processed-meat and food engineering segments.
- Clarion Events: Global events company operating trade shows across multiple verticals including food and agriculture; comparable business model of B2B exhibition fees with international portfolio overlap in protein-adjacent markets.
Direct peers
- DLG (Deutsche Landwirtschafts-Gesellschaft): German agricultural society that organizes EuroTier, the world's leading trade fair for livestock and poultry production, directly competing with VIV Europe for international exhibitors and visitors in the animal protein sector.
- IPPE (International Production & Processing Expo): Annual US-based expo jointly organized by the US Poultry & Egg Association, AFIA and NAMI, covering poultry, feed and meat processing; the leading Western Hemisphere counterpart to VIV for animal protein exhibitors.
- VICTAM Corporation: Organizer of VICTAM International and VICTAM Asia focused on animal feed technology and grain processing; co-locates with VIV events in Utrecht and Bangkok, making it both a strategic partner and a closely adjacent competitor in feed-industry exhibitions.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
VIV Worldwide social profiles
Digital presenceVIV Worldwide financial estimates
Financial estimateRevenue estimate
Valuation estimate
VIV Worldwide leadership team
Management profileNumber of profiles
Profiles5 records
VIV Worldwide subsidiaries and ownership
Company hierarchySubsidiaries13 records
VIV Worldwide funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
VIV Worldwide M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about VIV Worldwide
What does VIV Worldwide do?
VIV Worldwide organizes and hosts large-scale international B2B trade shows and exhibitions for the animal protein supply chain, connecting feed manufacturers, animal health suppliers, breeders, farmers, processors, and food retailers through a portfolio of regional and country-specific events. Companies pay exhibition fees to showcase their products and services to industry buyers and professionals at physical events across Europe, Asia, Middle East, and Africa, supplemented by VIV Connect digital networking and V-MATCH matchmaking services.
Is VIV Worldwide a public or private company?
VIV Worldwide is a private company. It is classified as corporate owned and is currently operating.
When was VIV Worldwide founded?
VIV Worldwide was founded in 1974. It employs 51 to 100 people.
Where is VIV Worldwide based?
VIV Worldwide is headquartered in Utrecht, Netherlands, in the Europe region.
How does VIV Worldwide make money?
One revenue line is on record: trade Show Exhibition Fees.
Who are VIV Worldwide's main competitors?
Broad incumbents on record are Hyve Group, Informa Markets, RX Global (Reed Exhibitions), Messe Frankfurt and Clarion Events. Direct peers are DLG (Deutsche Landwirtschafts-Gesellschaft), IPPE (International Production & Processing Expo) and VICTAM Corporation.
Does VIV Worldwide have an API?
No public API is recorded for VIV Worldwide.
What industry is VIV Worldwide in?
VIV Worldwide's product category is Trade Show Organization. Its primary akta.pro industry code is THAHABAB, Industry-Specific B2B Trade Show Organizers.