agrocenter
Specialty retail and e-commerce business in South Tyrol, Italy selling agricultural, forestry, gardening, beekeeping, and hunting equipment from 100+ brands, serving regional SMBs and consumers via a 5,000 m² showroom, workshop, rental service, and EU-wide online shipping.
- Company typePrivate
- Founded1991
- HeadquartersCiudad De Guatemala, Guatemala
- Headcount101–250
- GTM typeB2C
- OfferingServices
What agrocenter does
Agrocenter Bozen is a specialty retail and e-commerce business headquartered in Kardaun (Bolzano/Bozen), South Tyrol, Italy, founded in 1991 by Hans Huber and Martin Ebnicher as a partnership (OHG/SNC) under Italian law. The company operates a 5,000 m² flagship showroom alongside an online storefront (agrocenter.it), employing approximately 25 staff and serving regional SMBs and consumers across six customer segments: agriculture and forestry professionals, gardeners and landscapers, beekeepers, hunters and outdoor sports enthusiasts, livestock owners, and homeowners. Its product catalog spans battery-powered tools, chainsaws, robotic mowers, wood chippers, snow blowers, cleaning equipment, beekeeping supplies, fertilizers and seeds, irrigation systems, livestock equipment, hunting optics and tracking devices, gun safes, workwear, and traditional Alpine sleds, distributed across more than 100 brands including Stihl, Husqvarna, Honda, John Deere, Kärcher, Gardena, AL-KO, Garmin, and Snickers.
Revenue is generated through three streams: (1) one-time retail product sales via the physical showroom and EU-wide online shop, with unit prices ranging from under €5 for accessories to over €3,690 for motorized transporters; (2) usage-based equipment rental (Verleih) covering professional machines, chippers, excavators, and cleaning devices; and (3) professional services through an in-house workshop offering repairs, on-site assistance, and a large spare parts warehouse. The go-to-market is a hybrid direct-to-consumer model combining in-store consultation, online commerce with bilingual (German/Italian) support, and third-party logistics (GLS, BRT, DPD) with payment processing via PayPal, Mollie/Wirecard, Apple Pay, and major credit cards. There is no proprietary technology platform — the e-commerce site is powered by ecom GmbH (Bozen) — and the firm carries no patents, AI capabilities, or institutional investment, retaining founder ownership more than three decades after founding.
agrocenter firmographics
Firmographics- Name
- agrocenter
- Legal name
- Agrocenter Bozen OHG
- Website
- https://agrocenter.it
- Company type
- Private
- Founded year
- 1991
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Specialty retail and e-commerce business in South Tyrol, Italy selling agricultural, forestry, gardening, beekeeping, and hunting equipment from 100+ brands, serving regional SMBs and consumers via a 5,000 m² showroom, workshop, rental service, and EU-wide online shipping.
- Ownership category
- akta.pro rank
agrocenter industry classification
Industry- Product category
- Agricultural and Forestry Equipment Retail
- NAICS
- Nursery, Garden Center, and Farm Supply Retailers (44424), Lawn and Garden Equipment and Supplies Retailers (4442)
- SIC
- Retail-Building Materials, Hardware, Garden Supply (5200), Lawn & Garden Tractors & Home Lawn & Gardens Equip (3524)
- akta.pro primary industry
- Farm Hardware, Parts & Consumables Retail (Tools, PPE, Repair) (AFABAJAM)
- akta.pro secondary industries
- Fertilizer & Nutrient Retail (Dry, Liquid, Blends) (AFABAJAF), Irrigation & Water Management Input Retail (Drip Consumables, Fertigation) (AFABAJAI)
Keywords
Where agrocenter is headquartered
LocationHeadquarters
- HQ city
- Ciudad De Guatemala
- HQ country
- Guatemala
- HQ region
- Latin America
Offices2 records
Markets served
agrocenter business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Retail product sales: Revenue from selling agricultural machinery, gardening equipment, beekeeping supplies, hunting gear, clothing, fertilizers, animal feed, and household products through both physical retail store and online e-commerce platform. Products sold include branded items from Stihl, Husqvarna, Honda, John Deere, Kärcher, Gardena, and numerous other manufacturers.
- Equipment rental: Rental revenue from professional machines and equipment including motor devices, chippers, cellar/beekeeping items, excavators/track carriers, tools, and cleaning equipment.
- Workshop and repair services: Workshop services including repair work, on-site assistance, and spare parts sales. Large warehouse of spare parts maintained.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Various products from €1.90 (Kerzenhalter für Stumpen) to €3,690 (Minitransporter Active Power Track 1460 EXT) |
| Usage-based | Pay-as-you-go | Quote-based pricing for rental services |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
agrocenter product offering
Product offeringCore offering
Agrocenter Bozen is a specialty retailer and online shop selling agricultural machinery, forestry equipment, gardening tools, beekeeping supplies, hunting and outdoor gear, workwear, fertilizers, animal feed, and household products from over 100 brands. The offering is supported by an in-house workshop providing repair services and spare parts, an equipment rental (Verleih) service, and a used-equipment marketplace, all delivered through a 5,000 m² physical showroom in Kardaun/Bolzano and an EU-shipping e-commerce platform.
Product overview
Agrocenter Bozen is a specialty retail store and online e-commerce platform for agricultural, forestry, and garden equipment based in Cardano, Bolzano, Italy. Founded in 1991, the company operates a 5,000 m² store with approximately 25 employees serving customers in South Tyrol and beyond. The product portfolio is organized into a multi-category offering centered on: (1) Machines & Devices (Maschinen & Geräte) - the core product line featuring battery-powered tools (Stihl AK/AP systems), chainsaws, robotic lawn mowers, brushcutters, wood chippers, generators, snow blowers, and cleaning equipment including Kärcher high-pressure washers; (2) Beekeeping Supplies (Imkerei) - complete hive systems, honey harvesting, Varroa treatments; (3) Agriculture (Landwirtschaft) - fertilizers (CARBUNA ATS, Hack brand), irrigation systems, livestock equipment, vineyard supplies; (4) Leisure/Hunting - GPS dog tracking (Garmin Alpha), gun safes (Metalk), Alpine sleds (Gasser); (5) Clothing & Footwear - workwear and safety gear (Snickers, Pfanner StretchFlex gloves); and (6) Home & Garden products. Services include equipment rental (Verleih), used equipment marketplace (Gebrauchtmarkt), and an on-site workshop with repair services and loaner equipment. The online shop processes payments via PayPal, Mollie, credit cards, and Apple Pay, with logistics handled through GLS, BRT, and DPD partners.
Differentiator
Problem solved
Functional benefit
Products and services
- Maschinen & Geräte (Machines and Equipment) Retail category covering battery-powered tools (Stihl AK/AP/AI/AS systems), chainsaws, brushcutters, wood chippers, hedge cutters, log splitters, table saws, rotary harrows, robotic and conventional lawn mowers, snow blowers, generators, compressors, electric wheelbarrows, sprayers, spreaders, verticutters, cleaning equipment (high-pressure washers, floor cleaners, steam cleaners, vacuums, sweepers), and accessories, sourced from brands such as Stihl, Husqvarna, Honda, John Deere, Kärcher, Gardena, AL-KO, Makita, Grin, Pellenc, Efco, and Gianni Ferrari. Targeted at farmers, forestry workers, gardeners, landscapers, and homeowners in South Tyrol and the EU.
- Imkerei (Beekeeping Supplies) Complete beekeeping equipment including Styropor hive systems (Styroporbeuten), frames (Rähmchen), smokers and smoke supplies, Varroa treatments and cleaning products, honey harvesting and packaging equipment, baskets and swarm capture, protective clothing, specialist literature, and wax processing supplies. Targeted at hobbyist and professional beekeepers.
- Landwirtschaft (Agricultural Inputs) Agricultural inputs and supplies including CARBUNA ATS biochar-based fertilizer, Hack long-release fertilizers (Orgatop K, Sport Start, Sport Basic, Sport Finale, FE Plus, Golf Allround, LZW), Rebenfit vineyard seed mixture, soils and substrates, irrigation systems (Bewässerung), farm fuel stations (Hoftankstelle), wine cellar equipment (Kellerwirtschaft), animal feed and care products (horse, pig, rabbit, chicken, dog, cat, wild animal), Patura electric fencing, and Lister livestock equipment. Targeted at farmers, livestock owners, and vineyard operators.
- Freizeit/Jagd (Leisure and Hunting) Hunting and outdoor sports equipment including Garmin Alpha GPS dog tracking and training collars (200 K, 300 K) with T 20 K dog collars, hunting optics from Swarovski, Leica, Minox, Pulsar, Hawke, Kahles, and Kowa, hunting clothing, lures, backpacks, transport accessories, Metalk gun safes (K5, KL5, S10, SL10, KL10, KV 7), wild game cooling and smoking cabinets, Gasser Alpine touring sleds (1.5-seater, 2-seater, single, youth, children, Spezial Klassik), and leisure/sports products. Targeted at hunters, outdoor sports enthusiasts, and Alpine hobbyists.
- Bekleidung und Schuhe (Workwear and Footwear) Workwear, safety clothing, and footwear including Snickers Workwear, Pfanner StretchFlex Fine Grip gloves (oil-resistant nitrile foam palm, sizes XXS/5 to XL), and leisure/sports apparel. Targeted at agricultural, forestry, and landscaping professionals as well as hobby users.
- Verleih (Equipment Rental Service) Rental service for professional machines and equipment including motor devices, wood chippers, cellar and beekeeping items, excavators and track carriers, tools, and cleaning equipment. Enables customers to try before they buy and generates usage-based rental revenue. Quote-based pricing is provided on inquiry. Targeted at farmers, contractors, landscapers, and DIY customers needing short-term access to professional equipment.
- Werkstatt (Workshop and Repair Services) In-house workshop providing repair and maintenance services, on-site assistance, product demonstrations, a large spare parts warehouse, and loaner equipment for customers. Hours: Monday-Friday 7:30-12:30 and 15:00-18:00, Saturday 7:30-12:00. Targeted at owners of agricultural, forestry, gardening, and cleaning equipment in South Tyrol requiring after-sales service.
- Gebrauchtmarkt (Used Equipment Marketplace) Pre-owned agricultural and forestry equipment marketplace for buying and selling used machines. Targeted at farmers, contractors, and hobby users looking for second-hand professional equipment.
Companies that use agrocenter
Customer profileNamed customers5 records
Segments6 records
Ideal customer profiles5 records
agrocenter technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
agrocenter partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered minor.
- GLS (General Logistics Systems)minorLogistics partner handling package delivery within EU. Ships directly to customer-specified addresses.
- BRT (Bartolini)minorItalian logistics partner handling package delivery within EU.
- DPDminorInternational logistics partner handling package delivery within EU.
- PayPalminorPayment service provider enabling PayPal transactions for online purchases.
- WirecardminorCredit card payment processor handling Visa, Mastercard, American Express, Diners, and Cartasí transactions.
- AppleminorApple Pay integration enables quick, secure checkout for Apple device users.
- MollieminorPayment service provider offering additional payment methods beyond PayPal and credit cards.
- Allium FloristikminorRelated floristry business displayed as partner company on Agrocenter website.
- Natur ProtectionminorNature protection company displayed as partner company on Agrocenter website.
- Raintec IrrigationminorIrrigation company displayed as partner company on Agrocenter website.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
agrocenter competitors and assessment
Company assessmentBroad incumbents
- BayWa: Large German-headquartered agricultural, energy, and building materials group with retail operations across DACH. Comparable because it sells agricultural inputs, equipment, and building materials through dealer and retail networks, overlapping with Agrocenter's farm supply and equipment categories but at vastly larger scale.
- OBI: European home improvement and garden retail chain operating across Germany, Italy, Austria, and other EU markets. Comparable to Agrocenter in garden equipment, tools, and DIY products assortment, though with broader home improvement focus and significantly larger footprint.
- Dehner: Germany's largest garden center chain, with broad assortment of plants, garden equipment, pet supplies, and outdoor products. Comparable in garden center + retail format and hobbyist customer base, though much larger and more focused on consumer gardening than Agrocenter's agricultural specialty.
- Stihl Direct Stores: Manufacturer-owned specialty retail stores for Stihl outdoor power equipment. Comparable in product category (chainsaws, robotic mowers, battery tools) and service-led retail model, with direct competition for one of Agrocenter's key brand lines.
Direct peers
- Westfalia: German specialty retailer of agricultural, forestry, garden, and workshop equipment. Comparable to Agrocenter in product range (Stihl, Husqvarna, John Deere brands), target customers (farmers, foresters, hobby gardeners), and multi-channel retail model.
- AgriEuro: Italian online and catalog retailer of agricultural machines, forestry equipment, and gardening products. Directly comparable to Agrocenter in product mix (chainsaws, tillers, chippers, lawn equipment) and target customer (Italian hobby farmers and small agricultural operators), though AgriEuro is purely online while Agrocenter combines retail and e-commerce.
- Kramp: Netherlands-based European specialist in agricultural parts, accessories, and equipment components. Comparable to Agrocenter in agricultural parts supply, multi-brand portfolio, and European farmer customer base, though primarily wholesale-oriented.
- Raiffeisen Waren: Agricultural cooperative retail network in Germany/Austria providing farm supplies, equipment, and inputs to regional farmers. Comparable to Agrocenter's farm supply, fertilizer, and equipment categories and rural customer base, though operating as a cooperative with broader geographic reach.
Emerging players
- ManoMano: European online marketplace specializing in home, garden, and DIY products, including garden equipment and outdoor power tools. Comparable to Agrocenter's e-commerce assortment and DIY/professional customer overlap, operating as a digital-native marketplace across multiple EU countries.
Regional players
- Landi / fenaco: Swiss agricultural cooperative group (parent of Landi retail) serving Swiss farmers and rural consumers with agricultural inputs, equipment, and garden supplies. Comparable in farm supply retail model and DACH-region customer base, though operating primarily in Switzerland rather than Italy.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
agrocenter social profiles
Digital presenceagrocenter financial estimates
Financial estimateRevenue estimate
Valuation estimate
agrocenter leadership team
Management profileNumber of profiles
Profiles2 records
agrocenter funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
agrocenter M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about agrocenter
What does agrocenter do?
Agrocenter Bozen is a specialty retailer and online shop selling agricultural machinery, forestry equipment, gardening tools, beekeeping supplies, hunting and outdoor gear, workwear, fertilizers, animal feed, and household products from over 100 brands. The offering is supported by an in-house workshop providing repair services and spare parts, an equipment rental (Verleih) service, and a used-equipment marketplace, all delivered through a 5,000 m² physical showroom in Kardaun/Bolzano and an EU-shipping e-commerce platform.
Is agrocenter a public or private company?
agrocenter is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was agrocenter founded?
agrocenter was founded in 1991. It employs 101 to 250 people.
Where is agrocenter based?
agrocenter is headquartered in Ciudad De Guatemala, Guatemala, in the Latin America region.
How does agrocenter make money?
Three revenue lines are on record. Retail product sales are the primary driver. The others are equipment rental and workshop and repair services.
Who are agrocenter's main competitors?
Broad incumbents on record are BayWa, OBI, Dehner and Stihl Direct Stores. Direct peers are Westfalia, AgriEuro, Kramp and Raiffeisen Waren. ManoMano is listed as an emerging player. Landi / fenaco is listed as a regional player.
Does agrocenter have an API?
No public API is recorded for agrocenter.
What industry is agrocenter in?
agrocenter's product category is Agricultural and Forestry Equipment Retail. Its primary akta.pro industry code is AFABAJAM, Farm Hardware, Parts & Consumables Retail (Tools, PPE, Repair), with a secondary code of AFABAJAF, Fertilizer & Nutrient Retail (Dry, Liquid, Blends). Its NAICS code is 44424 and its SIC code is 5200.