agrocenter

What agrocenter does

Agrocenter Bozen is a specialty retail and e-commerce business headquartered in Kardaun (Bolzano/Bozen), South Tyrol, Italy, founded in 1991 by Hans Huber and Martin Ebnicher as a partnership (OHG/SNC) under Italian law. The company operates a 5,000 m² flagship showroom alongside an online storefront (agrocenter.it), employing approximately 25 staff and serving regional SMBs and consumers across six customer segments: agriculture and forestry professionals, gardeners and landscapers, beekeepers, hunters and outdoor sports enthusiasts, livestock owners, and homeowners. Its product catalog spans battery-powered tools, chainsaws, robotic mowers, wood chippers, snow blowers, cleaning equipment, beekeeping supplies, fertilizers and seeds, irrigation systems, livestock equipment, hunting optics and tracking devices, gun safes, workwear, and traditional Alpine sleds, distributed across more than 100 brands including Stihl, Husqvarna, Honda, John Deere, Kärcher, Gardena, AL-KO, Garmin, and Snickers.

Revenue is generated through three streams: (1) one-time retail product sales via the physical showroom and EU-wide online shop, with unit prices ranging from under €5 for accessories to over €3,690 for motorized transporters; (2) usage-based equipment rental (Verleih) covering professional machines, chippers, excavators, and cleaning devices; and (3) professional services through an in-house workshop offering repairs, on-site assistance, and a large spare parts warehouse. The go-to-market is a hybrid direct-to-consumer model combining in-store consultation, online commerce with bilingual (German/Italian) support, and third-party logistics (GLS, BRT, DPD) with payment processing via PayPal, Mollie/Wirecard, Apple Pay, and major credit cards. There is no proprietary technology platform — the e-commerce site is powered by ecom GmbH (Bozen) — and the firm carries no patents, AI capabilities, or institutional investment, retaining founder ownership more than three decades after founding.

Name

agrocenter

Legal name

Agrocenter Bozen OHG

Website

https://agrocenter.it

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

101–250 employees

Short description

Specialty retail and e-commerce business in South Tyrol, Italy selling agricultural, forestry, gardening, beekeeping, and hunting equipment from 100+ brands, serving regional SMBs and consumers via a 5,000 m² showroom, workshop, rental service, and EU-wide online shipping.

Ownership category

akta.pro rank

Product category

Agricultural and Forestry Equipment Retail

NAICS

Nursery, Garden Center, and Farm Supply Retailers (44424), Lawn and Garden Equipment and Supplies Retailers (4442)

SIC

Retail-Building Materials, Hardware, Garden Supply (5200), Lawn & Garden Tractors & Home Lawn & Gardens Equip (3524)

akta.pro primary industry

Farm Hardware, Parts & Consumables Retail (Tools, PPE, Repair) (AFABAJAM)

akta.pro secondary industries

Fertilizer & Nutrient Retail (Dry, Liquid, Blends) (AFABAJAF), Irrigation & Water Management Input Retail (Drip Consumables, Fertigation) (AFABAJAI)

Keywords

• Agricultural equipment retail
• Forestry machinery supplies
• Gardening and landscaping tools
• Beekeeping equipment supplies
• Hunting and outdoor gear

Headquarters

HQ city

Ciudad De Guatemala

HQ country

Guatemala

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Retail product sales: Revenue from selling agricultural machinery, gardening equipment, beekeeping supplies, hunting gear, clothing, fertilizers, animal feed, and household products through both physical retail store and online e-commerce platform. Products sold include branded items from Stihl, Husqvarna, Honda, John Deere, Kärcher, Gardena, and numerous other manufacturers.
2. Equipment rental: Rental revenue from professional machines and equipment including motor devices, chippers, cellar/beekeeping items, excavators/track carriers, tools, and cleaning equipment.
3. Workshop and repair services: Workshop services including repair work, on-site assistance, and spare parts sales. Large warehouse of spare parts maintained.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Agrocenter Bozen is a specialty retailer and online shop selling agricultural machinery, forestry equipment, gardening tools, beekeeping supplies, hunting and outdoor gear, workwear, fertilizers, animal feed, and household products from over 100 brands. The offering is supported by an in-house workshop providing repair services and spare parts, an equipment rental (Verleih) service, and a used-equipment marketplace, all delivered through a 5,000 m² physical showroom in Kardaun/Bolzano and an EU-shipping e-commerce platform.

Product overview

Agrocenter Bozen is a specialty retail store and online e-commerce platform for agricultural, forestry, and garden equipment based in Cardano, Bolzano, Italy. Founded in 1991, the company operates a 5,000 m² store with approximately 25 employees serving customers in South Tyrol and beyond. The product portfolio is organized into a multi-category offering centered on: (1) Machines & Devices (Maschinen & Geräte) - the core product line featuring battery-powered tools (Stihl AK/AP systems), chainsaws, robotic lawn mowers, brushcutters, wood chippers, generators, snow blowers, and cleaning equipment including Kärcher high-pressure washers; (2) Beekeeping Supplies (Imkerei) - complete hive systems, honey harvesting, Varroa treatments; (3) Agriculture (Landwirtschaft) - fertilizers (CARBUNA ATS, Hack brand), irrigation systems, livestock equipment, vineyard supplies; (4) Leisure/Hunting - GPS dog tracking (Garmin Alpha), gun safes (Metalk), Alpine sleds (Gasser); (5) Clothing & Footwear - workwear and safety gear (Snickers, Pfanner StretchFlex gloves); and (6) Home & Garden products. Services include equipment rental (Verleih), used equipment marketplace (Gebrauchtmarkt), and an on-site workshop with repair services and loaner equipment. The online shop processes payments via PayPal, Mollie, credit cards, and Apple Pay, with logistics handled through GLS, BRT, and DPD partners.

Differentiator

Problem solved

Functional benefit

Products and services

• Maschinen & Geräte (Machines and Equipment) Retail category covering battery-powered tools (Stihl AK/AP/AI/AS systems), chainsaws, brushcutters, wood chippers, hedge cutters, log splitters, table saws, rotary harrows, robotic and conventional lawn mowers, snow blowers, generators, compressors, electric wheelbarrows, sprayers, spreaders, verticutters, cleaning equipment (high-pressure washers, floor cleaners, steam cleaners, vacuums, sweepers), and accessories, sourced from brands such as Stihl, Husqvarna, Honda, John Deere, Kärcher, Gardena, AL-KO, Makita, Grin, Pellenc, Efco, and Gianni Ferrari. Targeted at farmers, forestry workers, gardeners, landscapers, and homeowners in South Tyrol and the EU.
• Imkerei (Beekeeping Supplies) Complete beekeeping equipment including Styropor hive systems (Styroporbeuten), frames (Rähmchen), smokers and smoke supplies, Varroa treatments and cleaning products, honey harvesting and packaging equipment, baskets and swarm capture, protective clothing, specialist literature, and wax processing supplies. Targeted at hobbyist and professional beekeepers.
• Landwirtschaft (Agricultural Inputs) Agricultural inputs and supplies including CARBUNA ATS biochar-based fertilizer, Hack long-release fertilizers (Orgatop K, Sport Start, Sport Basic, Sport Finale, FE Plus, Golf Allround, LZW), Rebenfit vineyard seed mixture, soils and substrates, irrigation systems (Bewässerung), farm fuel stations (Hoftankstelle), wine cellar equipment (Kellerwirtschaft), animal feed and care products (horse, pig, rabbit, chicken, dog, cat, wild animal), Patura electric fencing, and Lister livestock equipment. Targeted at farmers, livestock owners, and vineyard operators.
• Freizeit/Jagd (Leisure and Hunting) Hunting and outdoor sports equipment including Garmin Alpha GPS dog tracking and training collars (200 K, 300 K) with T 20 K dog collars, hunting optics from Swarovski, Leica, Minox, Pulsar, Hawke, Kahles, and Kowa, hunting clothing, lures, backpacks, transport accessories, Metalk gun safes (K5, KL5, S10, SL10, KL10, KV 7), wild game cooling and smoking cabinets, Gasser Alpine touring sleds (1.5-seater, 2-seater, single, youth, children, Spezial Klassik), and leisure/sports products. Targeted at hunters, outdoor sports enthusiasts, and Alpine hobbyists.
• Bekleidung und Schuhe (Workwear and Footwear) Workwear, safety clothing, and footwear including Snickers Workwear, Pfanner StretchFlex Fine Grip gloves (oil-resistant nitrile foam palm, sizes XXS/5 to XL), and leisure/sports apparel. Targeted at agricultural, forestry, and landscaping professionals as well as hobby users.
• Verleih (Equipment Rental Service) Rental service for professional machines and equipment including motor devices, wood chippers, cellar and beekeeping items, excavators and track carriers, tools, and cleaning equipment. Enables customers to try before they buy and generates usage-based rental revenue. Quote-based pricing is provided on inquiry. Targeted at farmers, contractors, landscapers, and DIY customers needing short-term access to professional equipment.
• Werkstatt (Workshop and Repair Services) In-house workshop providing repair and maintenance services, on-site assistance, product demonstrations, a large spare parts warehouse, and loaner equipment for customers. Hours: Monday-Friday 7:30-12:30 and 15:00-18:00, Saturday 7:30-12:00. Targeted at owners of agricultural, forestry, gardening, and cleaning equipment in South Tyrol requiring after-sales service.
• Gebrauchtmarkt (Used Equipment Marketplace) Pre-owned agricultural and forestry equipment marketplace for buying and selling used machines. Targeted at farmers, contractors, and hobby users looking for second-hand professional equipment.

Named customers5 records

Segments6 records

Ideal customer profiles5 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Partnerships

Ten partnerships are on record, tiered minor.

• GLS (General Logistics Systems)minorChannel Partner/ Reseller/ DistributorLogistics partner handling package delivery within EU. Ships directly to customer-specified addresses.
• BRT (Bartolini)minorChannel Partner/ Reseller/ DistributorItalian logistics partner handling package delivery within EU.
• DPDminorChannel Partner/ Reseller/ DistributorInternational logistics partner handling package delivery within EU.
• PayPalminorChannel Partner/ Reseller/ DistributorPayment service provider enabling PayPal transactions for online purchases.
• WirecardminorChannel Partner/ Reseller/ DistributorCredit card payment processor handling Visa, Mastercard, American Express, Diners, and Cartasí transactions.
• AppleminorChannel Partner/ Reseller/ DistributorApple Pay integration enables quick, secure checkout for Apple device users.
• MollieminorChannel Partner/ Reseller/ DistributorPayment service provider offering additional payment methods beyond PayPal and credit cards.
• Allium FloristikminorGTM or Marketing PartnerRelated floristry business displayed as partner company on Agrocenter website.
• Natur ProtectionminorGTM or Marketing PartnerNature protection company displayed as partner company on Agrocenter website.
• Raintec IrrigationminorGTM or Marketing PartnerIrrigation company displayed as partner company on Agrocenter website.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• BayWa: Large German-headquartered agricultural, energy, and building materials group with retail operations across DACH. Comparable because it sells agricultural inputs, equipment, and building materials through dealer and retail networks, overlapping with Agrocenter's farm supply and equipment categories but at vastly larger scale.
• OBI: European home improvement and garden retail chain operating across Germany, Italy, Austria, and other EU markets. Comparable to Agrocenter in garden equipment, tools, and DIY products assortment, though with broader home improvement focus and significantly larger footprint.
• Dehner: Germany's largest garden center chain, with broad assortment of plants, garden equipment, pet supplies, and outdoor products. Comparable in garden center + retail format and hobbyist customer base, though much larger and more focused on consumer gardening than Agrocenter's agricultural specialty.
• Stihl Direct Stores: Manufacturer-owned specialty retail stores for Stihl outdoor power equipment. Comparable in product category (chainsaws, robotic mowers, battery tools) and service-led retail model, with direct competition for one of Agrocenter's key brand lines.

Direct peers

• Westfalia: German specialty retailer of agricultural, forestry, garden, and workshop equipment. Comparable to Agrocenter in product range (Stihl, Husqvarna, John Deere brands), target customers (farmers, foresters, hobby gardeners), and multi-channel retail model.
• AgriEuro: Italian online and catalog retailer of agricultural machines, forestry equipment, and gardening products. Directly comparable to Agrocenter in product mix (chainsaws, tillers, chippers, lawn equipment) and target customer (Italian hobby farmers and small agricultural operators), though AgriEuro is purely online while Agrocenter combines retail and e-commerce.
• Kramp: Netherlands-based European specialist in agricultural parts, accessories, and equipment components. Comparable to Agrocenter in agricultural parts supply, multi-brand portfolio, and European farmer customer base, though primarily wholesale-oriented.
• Raiffeisen Waren: Agricultural cooperative retail network in Germany/Austria providing farm supplies, equipment, and inputs to regional farmers. Comparable to Agrocenter's farm supply, fertilizer, and equipment categories and rural customer base, though operating as a cooperative with broader geographic reach.

Emerging players

• ManoMano: European online marketplace specializing in home, garden, and DIY products, including garden equipment and outdoor power tools. Comparable to Agrocenter's e-commerce assortment and DIY/professional customer overlap, operating as a digital-native marketplace across multiple EU countries.

Regional players

• Landi / fenaco: Swiss agricultural cooperative group (parent of Landi retail) serving Swiss farmers and rural consumers with agricultural inputs, equipment, and garden supplies. Comparable in farm supply retail model and DACH-region customer base, though operating primarily in Switzerland rather than Italy.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/agrocentro-guatemala

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about agrocenter