Natural Paws

What Natural Paws does

Natural Paws is a Netherlands-based privately-held webshop founded in 2013 and headquartered in Rijsbergen that sells raw food and natural products for dogs and cats. The company operates a direct-to-consumer e-commerce model targeting Dutch pet owners seeking biologically-appropriate raw feeding (BARF) diets and natural pet nutrition alternatives to conventional kibble and canned products. Its product catalog centers on raw meat meals, natural supplements, and complementary pet-care items within a specialized niche of the broader pet food market.

The firm runs as a small operation with 1-10 employees, indicating an owner-operated or micro-business scale rather than a venture-backed growth company. No funding rounds, investor disclosures, or external capital signals are documented in the available data, and there are no records of acquisitions, partnerships, awards, or strategic transactions. The company's website at naturalpaws.nl serves as its primary commercial channel, with no evidence of physical retail, marketplace presence, or B2B/wholesale distribution.

Revenue mechanics are consistent with a standard specialty e-commerce retailer: unit sales of curated SKUs to individual consumers, with margins typical of niche vertical retail. No pricing model details, customer segmentation data, technology stack disclosures, AI/ML capabilities, or management team information are available in the source material. The company's competitive positioning rests on category specialization in raw/natural pet nutrition within the Dutch market, though the absence of disclosed financials, growth metrics, or strategic initiatives limits any deeper characterization of its market position or trajectory.

Name

Natural Paws

Website

https://naturalpaws.nl

Company type

Private

Founded year

2013

Headcount range

1–10 employees

Short description

Natural Paws is a Dutch webshop founded in 2013, based in Rijsbergen, that sells raw food and natural nutrition products for dogs and cats to Dutch pet owners through direct-to-consumer e-commerce.

Ownership category

akta.pro rank

Product category

Pet Food & Supplies Retail

NAICS

Pet and Pet Supplies Retailers (459910)

akta.pro industry

PRIMARYCRAFADAH

Pet Supplies Inventory-led Online Retailers

Consumer Products & Retail/E-commerce & Marketplaces/Online Retailers (Inventory-led)

SECONDARYCRADAFAD

Frozen & Raw Pet Food (incl. freeze-dried)

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Pet Food & Treats

SECONDARYHLAMAHAB

Companion Animal Maintenance & Wellness Nutrition

Healthcare & Life Sciences/Veterinary & Animal Health/Animal Nutrition & Therapeutic Diets

SECONDARYAFADAJAF

Organic Pet Food & Companion Animal Feed

Agriculture & Food Production/Animal Feed Manufacturing/Organic & Non-GMO Feed

Keywords

• Raw pet food
• Natural pet products
• Dog nutrition
• Cat nutrition
• Pet supplies webshop

Headquarters

HQ city

Rijsbergen

HQ country

Netherlands

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Marketing or Sales, Operations, Infrastructure, Personnel

Core offering

Natural Paws is a Netherlands-based webshop that sells raw food and natural products for dogs and cats. The business operates as an online retailer focused on natural and raw-nutrition pet food and related supplies, serving pet owners seeking minimally processed dietary options for their animals. Founded in 2013, the company is based in Rijsbergen and operates with a small team (1-10 employees).

Differentiator

Problem solved

Functional benefit

Products and services

• Raw food for dogs and cats Raw, minimally processed food products for dogs and cats, sold through the Natural Paws webshop to pet owners seeking natural dietary options for their animals.
• Natural products for dogs and cats Natural pet care products (e.g., treats, supplements, and care items) for dogs and cats, sold through the Natural Paws webshop to health-conscious pet owners.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Direct peers

• Yarrah Organic Petfood: Yarrah is a Dutch organic pet food brand producing natural dog and cat food sold online and through retailers across Europe. It is comparable to Natural Paws in the natural and organic pet nutrition positioning.
• Barf-Naturkost: Barf-Naturkost is a German online specialist offering raw BARF products, natural treats, and supplements for dogs and cats. It is comparable to Natural Paws in product range and direct-to-consumer online model within the German market.
• Pets Deli: Pets Deli is a German online retailer specializing in raw (BARF) and natural dog and cat food with home delivery. It competes with Natural Paws in the same raw/natural pet food webshop category, primarily in Germany rather than the Netherlands.
• Carnibest: Carnibest is a Dutch manufacturer and online retailer of raw, fresh frozen dog and cat food. It is a direct peer to Natural Paws, competing in the same niche of raw pet nutrition in the Dutch market with both direct webshop sales and broader distribution.
• BARFshop: BARFshop is a German online specialist for raw BARF dog and cat food, natural treats, and supplements. It is directly comparable to Natural Paws in product range and direct-to-consumer delivery model, focused on the German market.
• Wolfsblut: Wolfsblut is a German natural pet food brand focusing on grain-free, biologically appropriate, and raw-inspired dog and cat food sold online and in retail. It is comparable to Natural Paws in the natural and species-appropriate nutrition niche.
• Prins Petfoods: Prins Petfoods is a Dutch pet food brand offering natural and premium dry, wet, and raw food for dogs and cats via its own webshop and retail network. It overlaps directly with Natural Paws in the natural pet nutrition segment in the Netherlands.
• Naturavetal: Naturavetal is a German manufacturer and online seller of natural and raw (BARF) pet food for dogs and cats. It overlaps with Natural Paws in the natural and raw nutrition niche across the DACH region.

Broad incumbents

• Edgard & Cooper: Edgard & Cooper is a Benelux-founded premium natural pet food brand offering dry, wet, and treats for dogs and cats across Europe. It is a broader incumbent in the natural pet food category versus Natural Paws' specialist raw focus.

Regional players

• Petfood.nl: Petfood.nl is a Dutch online pet supplies retailer offering food, treats, and accessories for dogs, cats, and other animals. It is comparable to Natural Paws as a Dutch pet-focused webshop but with a broader, less specialized assortment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks4 records

Key highlights4 records

Customer concentration

• Xx.com/NaturalPawsNL
• Facebookfacebook.com/NaturalPawsNL

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Natural Paws