Japanese Tea Farm

What Japanese Tea Farm does

Japanese Tea Farm is a privately held direct-to-consumer e-commerce business that sells authentic Japanese green teas to consumers and wholesale buyers worldwide. The company is operated by Greenline LTD., with its main office located in Tokyo's Otemachi district (Level 27, Tokyo Sankei Building, 1-7-2 Otemachi Chiyoda-ku) and its operational base tied to Shizuoka, a premier Japanese tea-growing region. The platform, JapaneseTeaFarm.com, was founded in 2012 and ships globally, supported by JapanPost, UPS, and USPS, with free worldwide shipping on orders over $80 USD and express delivery available for an additional fee. Headcount is reported at 1–10 employees.

The company's product catalog centers on Japanese green teas and spans Sencha (Premium, Superior, Daily, Organic Premium, Organic Fukamushi Deep Steamed), Gyokuro (Premium, Superior, Organic), Matcha (Ceremonial Gold, Genmai Matcha), and specialty teas including Genmaicha, Houjicha, Kukicha, Guricha, and GABA Tea, with unit prices ranging from $9.50 to $32 per 100-gram pack. Products are sourced directly from over 5,000 tea farmers across Japan's premier growing regions — Uji/Kyoto, Kagoshima, Shizuoka, and Fukuoka — and packed at the company's own factory, which holds FSSC22000 food-safety certification along with USDA/NOP Organic, JAS, EU-Bio, Canada-Bio, OU-Kosher, and HALAL certifications. The company emphasizes single-estate, non-blended tea, expertise in Fukamushi deep-steaming techniques, and a 100% money-back guarantee.

Revenue is generated through two channels: a primary DTC storefront serving individual consumers globally, and a secondary wholesale channel offering minimum-order quantities of loose leaf teas, Matcha powder, and tea bags with business-direct labeling services for private branding. Customer acquisition is driven by content marketing (brewing guides, health-benefit articles), email newsletters, and organic SEO rather than paid advertising. No funding rounds, M&A activity, app, social-media presence, or AI/ML capabilities are disclosed in the available source material.

Name

Japanese Tea Farm

Legal name

Greenline LTD.

Website

https://japaneseteafarm.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Japanese Tea Farm is a privately held DTC e-commerce operator, owned by Greenline LTD., that sells authentic Japanese green teas — Sencha, Gyokuro, Matcha, and specialty varieties — sourced directly from over 5,000 Japanese tea farmers to individual consumers and wholesale buyers worldwide.

Ownership category

akta.pro rank

Product category

Specialty Japanese Green Tea

NAICS

Coffee and Tea Manufacturing (31192)

SIC

Beverages (2080)

akta.pro primary industry

Tea Blending & Flavoring (AFAFADAG)

akta.pro secondary industries

Tea (Leaf, Bagged, Instant, Concentrates) (CRADAHAE), Specialty Coffee & Tea Retail (Beans, Leaves, Accessories) (CRAHAGAI), Coffee, Tea & Cocoa Trading/Wholesale (AFAIAKAD)

Keywords

• Japanese green tea
• Loose leaf tea
• Matcha powder
• Sencha tea
• Organic tea

Headquarters

HQ city

Shizuoka

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Infrastructure, Personnel

Revenue model

1. Retail Tea Sales (B2C): Direct-to-consumer sales of premium Japanese green teas through their e-commerce website. Products include various grades of Sencha, Gyokuro, Matcha, Genmaicha, Houjicha, and specialty teas sold in retail quantities.
2. Wholesale Tea Sales (B2B): Wholesale services available to businesses and individuals purchasing minimum order quantities of loose leaf teas, Matcha powder, or tea bags. Orders shipped directly from their factory in Japan.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Japanese Tea Farm is a direct-to-consumer e-commerce retailer that sources authentic Japanese green teas from over 5,000 farmers across Japan's premier tea-growing regions (Uji/Kyoto, Kagoshima, Shizuoka, Fukuoka) and sells them worldwide through its own branded online storefront. The product range covers Sencha, Gyokuro, Matcha, Genmaicha, Houjicha, Kukicha, Guricha, GABA Tea, and organic-certified variants in loose-leaf and powdered formats, packed at an FSSC22000-certified factory. The company also runs a smaller wholesale channel supplying restaurants, tea retailers, and businesses with minimum order quantities and private-label options.

Product overview

Japanese Tea Farm operates a single-store e-commerce platform specializing in authentic Japanese green teas. The product portfolio centers on four core tea categories: Sencha (including Daily, Superior, Premium, and Organic variants), Gyokuro (Premium, Superior, and Organic grades), Matcha (Ceremonial Gold and Genmai Matcha), and specialty teas including Genmaicha, Houjicha, Kukicha, Guricha, and GABA Tea. The offerings include both loose leaf teas and powdered formats. Products are sourced directly from over 5,000 Japanese tea farmers and sold under the company's own brand, with a focus on quality certification (FSSC22000) and organic options (JAS/USDA certified).

Differentiator

Problem solved

Functional benefit

Products and services

• Premium Sencha Japanese Green Tea Premium Sencha is a high-quality Japanese green tea grown and harvested in the Uji/Kyoto area, with a rich, thick yet slightly sweet taste, dark green color, balanced flavor with slight astringency, and floral hints, sold to individual tea consumers in 100-gram retail packs.
• Daily Sencha Japanese Green Tea Daily Sencha is a mild, everyday Japanese green tea with earthy and vegetal flavors grown and harvested in Kagoshima, offering a sweetish taste with no astringency, positioned for daily consumption at an accessible price.
• Superior Sencha Japanese Green Tea Superior Sencha is a high-quality Japanese green tea grown and harvested in Kagoshima, featuring no astringency, fresh taste, and sweet aftertaste, positioned for newcomers to Japanese green teas.
• Organic Premium Sencha Japanese Green Tea Organic Premium Sencha is made from the youngest green tea leaves, steamed immediately after picking to retain freshness, offering an uncommonly fresh, natural taste with no astringency and sweet aftertaste, certified organic by JAS and USDA.
• Sencha Premium Deep Steamed (Fukamushicha) Japanese Green Tea Sencha Premium Deep Steamed (Fukamushicha) is a green tea steamed for a minute longer than regular Sencha, producing a thicker, richer, darker green brew with moderately astringent taste that becomes milder and sweeter as it cools.
• Organic Fukamushi Sencha Deep Steamed Japanese Green Tea Organic Fukamushi Sencha is a deep-steamed organic green tea from the Chiran area, producing a deeply rich colored liquid with smooth, mellow, and rich taste, certified organic by JAS and USDA.
• Kukicha (Organic) Japanese Green Tea Kukicha (Organic) is made from green tea leaf stems picked in early spring and deep steamed, offering a light, fresh taste with sweet and vegetal notes and comparatively lower caffeine content.
• Guricha (Tamaryokucha) Japanese Green Tea Guricha, also known as Tamaryokucha, is a special type of Japanese green tea with comma-shaped leaves, offering fine, light tasting and easy-to-brew characteristics suitable for beginners.
• GABA Tea (Gabalong) Japanese Green Tea GABA Tea (Gabalong) is positioned as the healthiest Japanese green tea, with naturally increased GABA levels produced through a nitrogen-rich steaming process developed in Japan in 1984, marketed for stress reduction, relaxation, and blood pressure support.
• Premium Gyokuro Japanese Green Tea Premium Gyokuro is the highest-grade Japanese tea, shade-grown for twenty days then handpicked and carefully rolled, producing distinctive pine-needle-shaped leaves with elegant and royal flavor, grown in Yame, Fukuoka.
• Superior Gyokuro Japanese Green Tea Superior Gyokuro is produced in limited quantities in the Asahina mountainous area near Shizuoka City, grown and harvested in Okabe Town, an area famous throughout Japan for Gyokuro production.
• Organic Gyokuro Japanese Green Tea Organic Gyokuro is a shade-grown Japanese green tea with umami taste and aroma, produced in limited quantities in the Asahina mountainous area near Shizuoka City, certified organic by JAS/OCIA/USDA.
• Ceremonial Gold Matcha Powdered Japanese Green Tea Ceremonial Gold Matcha is a premium grade powdered Japanese green tea made from hand-picked, stone-ground young tea leaves with very high antioxidant levels, used in the Japanese tea ceremony.
• Genmai Matcha (Organic) Japanese Green Tea Genmai Matcha (Organic) combines premium Sencha tea leaves with toasted brown rice and matcha green tea powder, offering a nutty flavor from the genmai with deep green color and woody aroma from the matcha.
• Genmaicha (Organic) Japanese Green Tea Genmaicha (Organic) is made from high-quality organic Sencha leaves blended with organic toasted brown rice, producing a nutty and slightly grassy taste, certified by JAS and USDA, with lower caffeine content.
• Houjicha (Organic) Roasted Japanese Green Tea Houjicha (Organic) is a roasted Japanese green tea prepared from late-season leaves with a unique roasting process producing amber color and great taste, known for its mild roasted flavor with sweet notes and low caffeine content.
• Wholesale Tea Supply Service (B2B) Wholesale tea supply service offering loose-leaf teas, Matcha powder, and tea bags at minimum order quantities to restaurants, tea retailers, and businesses worldwide, with business-direct labeling / private branding services and direct factory shipping from Japan.

Quantifiable outcome

• All teas tested, certified and safe for human consumption
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Adagio Teas: Adagio is a much larger online specialty tea retailer with a broad assortment including green, black, and herbal teas plus accessories. While not Japanese-focused, it competes for the same online specialty-tea buyer and operates an e-commerce + wholesale model similar in shape to Japanese Tea Farm.
• DAVIDsTEA: DAVIDsTEA is a North American specialty tea retailer selling loose-leaf tea, matcha, and accessories via e-commerce and previously owned retail stores. It overlaps with Japanese Tea Farm on the matcha SKU and online specialty tea buyer, though with a much broader, non-Japan-focused assortment.
• Harney & Sons: Harney & Sons is a large US-based specialty tea company with strong DTC e-commerce, wholesale, and hospitality distribution. It competes with Japanese Tea Farm for premium tea consumers and foodservice buyers, though its assortment is broader than Japanese green tea alone.

Direct peers

• Sazen Tea: Sazen is a long-running Japanese tea e-commerce site shipping loose-leaf Sencha, Gyokuro, and Matcha globally. It competes head-to-head with Japanese Tea Farm for international DTC customers seeking authentic Japanese green tea with detailed brewing guidance.
• O-Cha.com: O-Cha.com is a US-based Japanese green tea retailer offering Sencha, Gyokuro, and Matcha imported from Japan. It overlaps directly with Japanese Tea Farm on assortment, target customer (Western Japanese tea drinkers), and online-only distribution.
• Ippodo Tea: Ippodo is a long-established Kyoto-based Japanese green tea company with its own direct-to-consumer e-commerce storefront and global shipping. It is the closest direct peer to Japanese Tea Farm in product (Sencha, Gyokuro, Matcha), customer base (international tea enthusiasts), and business model (DTC premium Japanese tea).
• Art of Tea: Art of Tea is a US-based specialty tea supplier operating DTC e-commerce alongside a wholesale business serving restaurants and hotels. Comparable to Japanese Tea Farm in combining consumer retail with B2B/wholesale channels for premium loose-leaf tea.
• The Republic of Tea: The Republic of Tea is a US specialty tea brand selling curated blends and single-origin teas via DTC e-commerce, wholesale, and foodservice. It targets a similar premium-conscious tea consumer as Japanese Tea Farm and overlaps on green tea SKUs.
• Yunomi Tea: Yunomi is an online Japanese tea retailer sourcing directly from Japanese farmers and shipping worldwide, with a broad Sencha, Gyokuro, and Matcha assortment. Comparable to Japanese Tea Farm in product mix, single-origin emphasis, and DTC e-commerce model targeting overseas buyers.
• Naoki Matcha: Naoki Matcha is a Japanese matcha-focused brand selling ceremonial-grade matcha sourced from Uji and other Japanese regions via direct-to-consumer e-commerce. Comparable to Japanese Tea Farm on premium matcha SKU, Japanese sourcing story, and international shipping.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/JapaneseTeaFarm
• Facebookfacebook.com/JapaneseTeaFarm

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Japanese Tea Farm