Ocha Ocha

What Ocha Ocha does

Ocha-Ocha is a German privately held beverage company (Ocha Ocha GmbH) headquartered in Augsburg, founded in 2018 by Christopher Gogolin. The company produces and sells unsweetened, additive-free cold brew beverages—green tea, fruit tea, peppermint tea, cold brew coffee, buckwheat tea, and mate tea—using a 16-hour cold extraction process and fresh-brewed preparation rather than the concentrates or extracts used by an estimated 98% of beverage manufacturers. Products contain only water and plant materials, deliver 0–4 kcal per 100ml (versus 30–42 kcal in conventional iced teas), are packaged in Tetra Paks for light/air protection, and three SKUs carry organic certification (DE-ÖKO-037). The business operates a product-led D2C model through a Shopify storefront with a subscription tier (Spar-Abo, 10% recurring discount), supplemented by Amazon.de marketplace and a B2B wholesale channel launched in 2026 via Transgourmet that has secured placements at Google and UBER offices. Target customers are health-conscious adults, families seeking sugar-free options for children, and corporate office buyers, with subscription and bundle packaging (Tee Probierpaket, Cold Brew Bundle, Koffein Bundle) driving acquisition and retention. Revenue is not publicly disclosed; the company reached its first profitable year (before taxes) in 2024 after founder-led restructuring and personal capital injection, and ships to six European countries including Germany, Austria, Belgium, Luxembourg, Netherlands, and Czech Republic.

Name

Ocha Ocha

Legal name

Ocha Ocha GmbH

Website

https://ocha-ocha.de

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Ocha-Ocha is a German D2C beverage company producing unsweetened, additive-free cold brew teas and coffee via a 16-hour cold extraction process, sold through Shopify subscriptions, Amazon.de, and B2B wholesale to health-conscious consumers and corporate offices across six European countries.

Ownership category

akta.pro rank

Product category

Ready-to-Drink Cold Brew Beverages

NAICS

Coffee and Tea Manufacturing (311920)

SIC

Beverages (2080)

akta.pro primary industry

Functional/Fortified Beverage Production (Vitamins, Botanicals, Nootropics) (AFAFABAH)

akta.pro secondary industries

Ready-to-Drink (RTD) Coffee Manufacturing (AFAFADAE), Ready-to-Drink (RTD) Tea (CRADAHAD)

Keywords

• Cold brew beverages
• Unsweetened iced tea
• Organic cold brew coffee
• Additive-free drinks
• Ready-to-drink tea

Headquarters

HQ city

Augsburg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct-to-Consumer E-commerce: Primary revenue stream through own Shopify-powered online store. Products sold as single bottles, bundles (Cold Brew Bundle, Tea Sample Pack, Caffeine Bundle), and subscription (Spar-Abo) with 10% recurring discount.
2. Marketplace Sales: Products available on Amazon.de in Germany. One of multiple retail channels alongside wholesale.
3. Wholesale/B2B: Products distributed through Transgourmet wholesale to B2B customers including corporate offices (Google, UBER). Direct B2B inquiry form available.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels10 records

Core offering

Ocha-Ocha manufactures and sells ready-to-drink cold-brewed beverages (tea and coffee) that are completely free of sugar, sweeteners, and artificial additives. The company uses a proprietary 16-hour cold extraction process on fresh tea leaves, herbs, and coffee beans — rather than concentrates or extracts — to produce mild, aromatic beverages in Tetra Pak packaging. The product portfolio includes organic and conventional cold-brewed teas and coffee, available as single bottles, bundle samplers, and a recurring subscription (Spar-Abo).

Product overview

Ocha-Ocha is a German beverage company offering unsweetened, additive-free cold brew drinks packaged in Tetra Paks. The core product portfolio consists of five main beverages: Grüner Tee (Japanese cold-brewed green tea), Bio-Früchtetee (organic caffeine-free fruit tea), Bio-Minztee (organic peppermint tea), Cold Brew Kaffee (cold-brewed Arabica coffee), and Bio-Mate Tee (organic mate tea). Three of these are bio-certified. The company also sells bundle packages (Tee Probierpaket, Cold Brew Bundle, Koffein Bundle) for sampling multiple varieties. Additionally, Ocha-Ocha offers merchandise including branded t-shirts and a stainless steel water bottle, as well as a Community Club membership. All products are free from sugar, sweeteners, and artificial additives.

Differentiator

Problem solved

Functional benefit

Products and services

• Grüner Tee (Japanese Green Tea) Japanese cold-brewed green tea with fine, light, fruity notes and grassy sweetness, zero bitterness, and natural caffeine. Produced using the 16-hour cold brew method on real tea leaves.
• Bio-Früchtetee (Organic Fruit Tea) Organic caffeine-free summer fruit tea with hibiscus notes, made from apple, hibiscus, lemongrass, citrus peels, cranberries, and strawberries. Suitable for children and diabetics.
• Bio-Minztee (Organic Peppermint Tea) 100% organic peppermint tea with a refreshing menthol kick; caffeine-free, made only from water and organic peppermint leaves.
• Cold Brew Kaffee (Cold Brew Coffee) Cold-brewed Arabica coffee prepared over 16 hours for a mild, aromatic, low-acid taste; 100% coffee, 0% sugar. Gained popularity with the rising cold brew trend.
• Bio-Mate Tee (Organic Mate Tea) Authentic organic mate tea experience without sugar; sourced via a fair-trade partnership with cáámate from Leipzig using Brazilian yerba mate from mixed-forest cultivation.
• Buchweizentee / Soba-Cha (Buckwheat Tea) Lightly roasted buckwheat tea (Soba-Cha) with a nutty, creamy flavor and subtle vanilla notes; naturally gluten-free.
• Tee Probierpaket (Tea Sampler Package) Variety sampler combining Grüner Tee, Bio-Früchtetee, and Bio-Minztee in sizes S/M/L; sold at €28.90 with free shipping within Germany to lower the trial barrier for new customers.
• Cold Brew Bundle Combination package of Cold Brew Kaffee and Grüner Tee positioned as natural gaming/focus boosters; available in S/M/L with 10% subscription discount.
• Koffein Bundle (Caffeine Bundle) Bundle of Bio-Mate Tee, Cold Brew Kaffee, and Grüner Tee; combines natural caffeine from three plant sources as 'the cleanest caffeine beverages in Europe.'
• Spar-Abo (Subscription Service) Recurring delivery subscription across all Ocha-Ocha SKUs with a 10% discount, processed on the Shopify e-commerce platform; reduces purchase friction and creates predictable recurring revenue.
• Ocha-Ocha® × FLSK Trinkflasche (Stainless Steel Water Bottle) Co-branded stainless steel reusable water bottle sold as merchandise to extend the brand into daily hydration accessories.
• Ocha-Ocha® T-Shirts (Branded Apparel)

Quantifiable outcome

• 0-4 kcal per 100ml vs 30-42 kcal in conventional iced teas/colas
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• TransgourmetcoreChannel Partner/ Reseller/ Distributor · 1 January 2026Wholesale distributor partnership enabling Ocha-Ocha products to reach corporate clients including Google and UBER offices through Transgourmet's B2B distribution network.
• caámate (Leipzig)coreStrategic or Co-development Partner · 1 January 2023Partnership with caámate from Leipzig for Bio-Mate Tea product. caámate supplies the Erva Mate through direct and fair trade. caámate handles sustainable cultivation in Brazil's mixed forests, grown 100% organically and pesticide-free, then gently air-dried.

Scale indicators5 records

Recent moves9 records

Broad incumbents

• Blue Bottle Coffee: Premium specialty coffee company offering RTD cold brew alongside cafes and beans. Comparable as an established cold brew coffee brand targeting premium, design-conscious consumers — overlapping with Ocha-Ocha's premium positioning but operating at much larger scale.
• Innocent Drinks: Coca-Cola-owned UK smoothies and juice brand with strong clean-label positioning. Comparable as a major CPG beverage brand emphasizing natural ingredients and healthy positioning, competing for the same health-conscious consumer segment from a much larger platform.
• Rauch: Austrian family-owned beverage company producing juices, iced teas, and private-label drinks across Europe. Comparable as a regional/DACH beverage manufacturer with similar iced tea and juice products, but operating at substantially larger scale and broader portfolio.
• Stumptown Coffee Roasters: Major specialty coffee roaster and RTD cold brew producer (now owned by Peet's/Lavazza). Comparable as an established cold brew coffee player whose RTD products overlap with Ocha-Ocha's Cold Brew Kaffee, but with significantly larger scale and distribution.

Direct peers

• fritz-kola: Independent German craft beverage company known for craft cola and natural-ingredient positioning. Comparable as a bootstrapped-to-scale German CPG challenger brand with D2C and retail presence, sharing the underdog brand narrative and authenticity positioning with Ocha-Ocha.
• Bionade: German organic fermented beverage brand with a similar small-brand, natural-ingredient positioning. Both target health-conscious German consumers seeking alternatives to mainstream sodas, and Bionade's regional/Swabian roots parallel Ocha-Ocha's Augsburg base and German focus.
• Chameleon Cold-Brew: US cold brew coffee brand offering RTD bottled cold brew products. Comparable as an RTD cold brew specialist, sharing the same cold extraction technology and D2C-plus-retail go-to-market motion.
• MUDWTR: US-based coffee alternative brand using a cold-brewed, low-caffeine, no-sugar formulation with mushroom-based ingredients. Comparable as a premium-positioned, clean-label cold brew functional beverage brand targeting health-conscious consumers who reject mainstream coffee.
• Rishi Tea: US specialty tea importer and brand focused on organic, direct-trade teas with botanical ingredients. Comparable as a premium organic tea brand with botanical blend expertise (e.g., hibiscus, fruit, mint) that parallels Ocha-Ocha's Bio-Früchtetee and Bio-Minztee formulations.
• Voelkel: German family-owned organic beverage manufacturer producing juices and natural beverages under bio-certification. Comparable as a German organic-certified beverage producer with similar supply chain (organic sourcing) and clean-label philosophy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/ochaochatee
• YouTubeyoutube.com/channel/UCyTioIb22atx9c8Q5300Bqw
• Facebookfacebook.com/ochaochatee
• LinkedInlinkedin.com/company/ocha-ocha
• Instagraminstagram.com/ochaochatee
• TikToktiktok.com/@ochaochatee

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ocha Ocha