Run For Charity
Run For Charity is a UK-based online marketplace that connects individual runners with charity running events, enabling event discovery by charity, distance, region, and date, alongside integrated fundraising tools and runner training resources.
- Company typePrivate
- Founded2018
- HeadquartersLondon, United Kingdom
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Run For Charity does
Run For Charity is a UK-based digital marketplace that connects individual runners with charity running events across the United Kingdom. Founded in 2018 and headquartered in London, the platform operates runforcharity.com as a self-serve hub where runners can discover events by charity name, event name, postcode, date, distance (5K, 10K, half marathons, marathons, and obstacle races), and UK region (London, North West, Midlands, South East), and register directly through the site. The company also operates a charity directory that lets users search for causes to run for and enables charities to register for inclusion on the platform.
The platform's product surface extends beyond event aggregation to include runner-support resources (training plans, diet and nutrition guidance, pacing charts) and fundraising-support tooling (fundraising ideas, how-to guides, and an Easy Fundraising integration). Run For Charity's underlying technology stack is not publicly disclosed; the platform's moat appears to rest on content libraries and partner relationships rather than proprietary technology. Event inventory is sourced through distribution partnerships with major UK race organizers, with London Marathon Events and The Great Run Company designated as flagship partners, and additional core-tier partners including GSi Events, London Landmarks, Motiv Sports, Run 4 Wales, RunThrough, and The Royal Parks. The company employs 101–250 people and is classified as a private entity with no disclosed funding history or institutional investors.
The business model is transaction-based: Run For Charity earns revenue through commissions or fees on event registrations processed via the platform, with per-registration pricing ranging from approximately £10 for junior events to £28–£47 for adult 5K, 10K, and half marathon events depending on the organizer. Go-to-market is community-led and direct-to-consumer, relying on organic search, content marketing, and partner-event promotion rather than paid acquisition. The primary customer segment is individual charity runners; the secondary segment comprises UK charities seeking to recruit fundraisers.
Run For Charity firmographics
Firmographics- Name
- Run For Charity
- Legal name
- Run for Charity
- Website
- https://runforcharity.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Run For Charity is a UK-based online marketplace that connects individual runners with charity running events, enabling event discovery by charity, distance, region, and date, alongside integrated fundraising tools and runner training resources.
- Ownership category
- akta.pro rank
Run For Charity industry classification
Industry- Product category
- Charity Running Event Marketplace
- NAICS
- Civic and Social Organizations (8134)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Road Running Events (Marathons, Half Marathons, 10K/5K) (MPAKAIAA)
- akta.pro secondary industry
- Obstacle Course & Adventure Races (OCR, Mud Runs, Adventure Racing) (MPAKAIAE)
Keywords
Where Run For Charity is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
Run For Charity business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Others
Revenue model
- Event Registration Fees / Commissions: Platform facilitates event registration for charity running events. Revenue likely generated through commissions or transaction fees on registrations processed through the platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | 5K Events |
| Unit Pricing | Pay-as-you-go | 10K Events |
| Unit Pricing | Pay-as-you-go | Half Marathon Events |
| Unit Pricing | Pay-as-you-go | Junior Events |
Go-to-market motion3 records
Distribution channels2 records
Marketing channels5 records
Run For Charity product offering
Product offeringCore offering
Run For Charity is a UK-based nonprofit online marketplace that connects individual runners with charity-affiliated running events organized by partner event companies. The platform enables runners to search events by charity, location, date, and distance, register for 5K, 10K, half marathons, marathons, and obstacle races, and access integrated fundraising support tools and training resources. Revenue is generated through transaction fees or commissions on registrations processed through the platform.
Product overview
Run For Charity is a UK-based online platform that serves as a marketplace connecting runners with charity running events. The platform consists of a unified event search and finder system, a charity search directory, runner support resources (training plans, nutrition, pacing), and fundraising support tools. The core product enables users to discover and register for running events (5K, 10K, half marathons, marathons, obstacle races) across UK regions, while also providing tools to find charities and support fundraising efforts.
Differentiator
Problem solved
Functional benefit
Products and services
- Charity Running Event Marketplace Platform
Companies that use Run For Charity
Customer profileSegments2 records
Ideal customer profiles3 records
Run For Charity technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Run For Charity partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core, flagship and minor.
- GSi EventscoreRunning event organizer whose events are featured on the Run For Charity platform for charity runner discovery and registration.
- London LandmarkscoreLondon-based running event organizer featured as a partner on the Run For Charity platform.
- London Marathon EventsflagshipMajor UK running event organizer behind the London Marathon. Partner whose events are promoted for charity runners on the platform.
- Motiv SportscoreRunning events company whose events are featured on the Run For Charity platform.
- Run 4 WalescoreWelsh running event organizer whose events are featured for charity runners on the platform.
- RunThroughcoreUK running event organizer with events featured on the Run For Charity platform.
- The Great Run CompanyflagshipMajor UK running event organizer behind the Great North Run and other large-scale running events. Key strategic partner for charity runner promotion.
- The Royal ParkscoreOrganization managing running events in London's Royal Parks, featured as a partner on the platform.
- Kit for CharityminorPartner providing running kit and equipment for charity runners, featured in the Kit for Charity section of the platform.
Scale indicators1 record
Recent moves6 records
Expansion highlights4 records
Run For Charity competitors and assessment
Company assessmentBroad incumbents
- ACTIVE.com: Large-scale event registration platform covering running, triathlon and endurance events with built-in fundraising functionality. A broader incumbent offering overlapping capabilities to Run For Charity across event registration and charity fundraising.
- Eventbrite: Global self-service event registration and ticketing platform that hosts many charity-led running events. Overlaps with Run For Charity at the event registration and discovery layer, though it is not specialist to running or charity.
- London Marathon Events: Organizer of the London Marathon and other major UK road races, with its own first-party charity fundraising portal. Functions as both a flagship distribution partner and a competing platform for charity runners.
- The Great Run Company: Major UK mass-participation running event organizer behind the Great North Run and other flagship races, with its own charity running program. Listed as a 'flagship' partner on Run For Charity but also a structural competitor with direct charity runner relationships.
Direct peers
- RunSignup: US-focused endurance event registration platform that powers thousands of races with integrated fundraising and charity components. Same product category (event registration plus fundraising) as Run For Charity, though US-led.
- JustGiving: UK-based online charity fundraising platform that connects individual fundraisers with charitable causes, including running events. Highly comparable to Run For Charity's core use case of linking runners, charities and events, though operating at a larger scale and broader cause scope.
- Race Roster: End-to-end event registration and fundraising platform purpose-built for the running industry. Closely comparable technology category to Run For Charity's marketplace model, though operating at greater scale and across North America.
- Wonderful.org: UK charity giving platform enabling individuals to raise money for registered charities through events and personal fundraising pages. Directly comparable as a UK charity-fundraising marketplace that competes for the same runner/charity intersection.
Emerging players
- Give as You Live: UK charitable giving platform with cause-related shopping and fundraising tools, integrating with online and offline purchases. Partial overlap with Run For Charity's UK charity fundraising audience but a different primary use case.
- DoNation: UK-based charitable giving and community fundraising platform that supports individual fundraisers and charities. Comparable UK nonprofit fundraising infrastructure overlapping with Run For Charity's charity-runner use case.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Run For Charity social profiles
Digital presenceRun For Charity financial estimates
Financial estimateRevenue estimate
Valuation estimate
Run For Charity leadership team
Management profileNumber of profiles
Run For Charity funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Run For Charity M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Run For Charity
What does Run For Charity do?
Run For Charity is a UK-based nonprofit online marketplace that connects individual runners with charity-affiliated running events organized by partner event companies. The platform enables runners to search events by charity, location, date, and distance, register for 5K, 10K, half marathons, marathons, and obstacle races, and access integrated fundraising support tools and training resources. Revenue is generated through transaction fees or commissions on registrations processed through the platform.
Is Run For Charity a public or private company?
Run For Charity is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Run For Charity founded?
Run For Charity was founded in 2018. It employs 101 to 250 people.
Where is Run For Charity based?
Run For Charity is headquartered in London, United Kingdom, in the Europe region.
How does Run For Charity make money?
One revenue line is on record: event Registration Fees / Commissions.
Who are Run For Charity's main competitors?
Broad incumbents on record are ACTIVE.com, Eventbrite, London Marathon Events and The Great Run Company. Direct peers are RunSignup, JustGiving, Race Roster and Wonderful.org. Emerging players are Give as You Live and DoNation.
Does Run For Charity have an API?
No public API is recorded for Run For Charity.
What industry is Run For Charity in?
Run For Charity's product category is Charity Running Event Marketplace. Its primary akta.pro industry code is MPAKAIAA, Road Running Events (Marathons, Half Marathons, 10K/5K), with a secondary code of MPAKAIAE, Obstacle Course & Adventure Races (OCR, Mud Runs, Adventure Racing). Its NAICS code is 8134 and its SIC code is 7900.