Barnet Football Club

What Barnet Football Club does

Barnet Football Club is an English professional football club founded in 1888, headquartered at The Hive London complex on Camrose Avenue, London HA8 6AG. The men's first team competes in EFL League Two (the fourth tier of the English football pyramid), having secured promotion as Champions of the 2024/25 National League season. The club operates as Barnet Football Club Limited (Companies House number 1239681), a private company owned through Barnet Football Club Holdings Limited, with Anthony Kleanthous identified as a person with significant interest.

The operating footprint is organised around an integrated football ecosystem: the men's first team, the Barnet FC Academy (including the Shadow Scholarship Programme), the London Bees women's football subsidiary, The Hive Foundation community arm, and the Bees Affiliates grassroots network. The Hive London complex serves as the co-located home for first-team operations, training, and community facilities. Revenue is generated across eight disclosed streams: matchday ticketing and season memberships, EFL broadcasting and media rights, commercial sponsorship (Vanarama, EA Sports, Jameson, Sky Bet, Vertu Motors, Sage, Carabao, among others), matchday hospitality, retail and merchandise, BFC TV digital subscriptions, player trading (transfer fees), and community programme fees.

The go-to-market is direct-to-consumer: tickets and memberships are sold through the club's own VenueToolbox ticketing platform and stadium box office; merchandise is sold via the club's e-commerce storefront; and BFC TV distributes video content directly to subscribers on monthly, annual, and season packages. The club also extends its global reach through the EA Sports FC video game franchise (a category-defining distribution channel for lower-tier clubs) and a DAZN broadcasting partnership. Pricing is not publicly disclosed for most offerings; hospitality and corporate packages operate on a quote-based model.

Name

Barnet Football Club

Legal name

Barnet Football Club Limited

Website

https://barnetfc.com

Company type

Private

Founded year

1888

Operating status

Operating

Headcount range

101–250 employees

Short description

Barnet Football Club is an English professional football club founded in 1888, based at The Hive London, competing in EFL League Two and operating a men's first team, women's team (London Bees), academy, and community foundation.

Ownership category

akta.pro rank

Product category

Professional Sports Club Services

NAICS

Sports Teams and Clubs (711211)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Association Football (Soccer) Leagues (MPAKAAAA)

Keywords

• Professional football club
• Sports entertainment services
• Matchday ticketing
• Football hospitality
• Club membership programs

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Matchday Revenue: Ticket sales for home matches at The Hive Stadium including individual match tickets and season memberships.
2. Broadcasting & Media Rights: EFL broadcasting rights revenue through participation in EFL League Two and potential TV coverage of selected fixtures.
3. Commercial Sponsorship: Sponsorship deals with multiple commercial partners including EA Sports, Jameson, Sky Bet, Carabao, Vertu, Sage, Vanarama, and others. Includes stadium naming potential, kit sponsorships, and advertising across digital channels.
4. Hospitality: Matchday hospitality packages including corporate boxes, executive seating, and VIP experiences at The Hive Stadium.
5. Retail & Merchandise: Sale of club merchandise including kits, apparel, accessories through club shop and online store.
6. BFC TV Subscriptions: Digital content subscriptions for streaming video content including match replays, highlights, and exclusive club content. Available in monthly, annual, and season packages.
7. Player Trading: Transfer fees from player sales as a professional football club development model.
8. Community Programs: Revenue from community programs through The Hive Foundation, including academy operations and shadow scholarship programme.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Barnet Football Club is an EFL League Two professional football club that delivers live men's and women's football matches at The Hive Stadium in London. The club sells match tickets, season memberships, merchandise, matchday hospitality packages, and operates BFC TV, a proprietary video streaming platform offering match replays, highlights, interviews, and behind-the-scenes content. Commercial revenue is generated through sponsorships, broadcasting rights, player trading, and community programs via The Hive Foundation.

Product overview

Barnet Football Club is an EFL League Two football club operating a multi-faceted sports entertainment business. The core offering includes the men's first team competing in League Two, the women's team (London Bees), and The Hive Stadium as the home venue. The club provides BFC TV as its streaming platform for match content, ticketing and membership services, an e-commerce shop, youth academy development programs, hospitality packages, and community outreach initiatives. The various products work together as an integrated football club operation with both sporting and commercial elements.

Differentiator

Problem solved

Functional benefit

Brands

• London Bees: The women's football team of Barnet Football Club.
• Barnet FC Academy
• BFC TV

Products and services

• BFC TV Streaming Service Proprietary video streaming platform offering full match replays, extended highlights, short highlights, training footage, behind-the-scenes content, player interviews, and podcasts to remote supporters globally on monthly, annual, and season subscription packages.
• Match Tickets and Season Memberships Individual match tickets and annual season memberships providing access to home EFL League Two fixtures at The Hive Stadium, sold via the VenueToolbox digital ticketing platform and stadium box office.
• Club Merchandise Shop Official online and stadium retail store selling club kits, apparel, accessories, and memorabilia supplied by Stanno, the official sportswear partner.
• Matchday Hospitality Packages Corporate hospitality packages including executive boxes, VIP seating, and entertainment experiences for businesses and individuals attending matches at The Hive Stadium.
• Barnet FC Academy and Shadow Scholarship Programme Youth football development program including the Shadow Scholarship Programme that develops young players through coaching pathways linked with the Bees Affiliates grassroots network.
• London Bees Women's Team The women's football team affiliated with Barnet Football Club, competing in the women's football pyramid and sharing brand, facilities, and operational resources with the parent club.
• Community Programs via The Hive Foundation Community outreach and social responsibility programs including health initiatives, social inclusion programs, and grassroots engagement delivered through The Hive Foundation.

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature1 record

Partnerships

24 partnerships are on record, tiered core and minor.

• EA SportscoreGTM or Marketing PartnerOfficial gaming partner. Barnet FC players and stadium appear in EA Sports FC video game franchise, providing global digital brand exposure and fan engagement through gaming platform.
• JamesoncoreGTM or Marketing PartnerOfficial spirit partner. Alcohol brand sponsorship providing commercial revenue and promotional activations around matches and events.
• Sky BetcoreGTM or Marketing PartnerOfficial betting partner. Commercial sponsorship through the 'Sky Bet' brand, with fan engagement initiatives like 5 People campaign referencing responsible gambling.
• CarabaominorGTM or Marketing PartnerOfficial energy drink partner. Commercial sponsorship providing branding visibility and energy drink supply for players.
• Vertu MotorscoreGTM or Marketing PartnerOfficial automotive partner. Car giveaway promotions with Vertu Motors including brand visibility and customer engagement initiatives through prize draws.
• SageminorGTM or Marketing PartnerOfficial software/accounting partner. Sage provides commercial sponsorship and branding visibility through club channels.
• VanaramacoreChannel Partner/ Reseller/ DistributorOfficial van leasing partner and title sponsor. Long-standing commercial partnership providing fleet leasing services and significant branding presence.
• DAZNcoreGTM or Marketing PartnerOfficial streaming/broadcasting partner. DAZN provides broadcast coverage and streaming services for football content, enhancing club's media reach.
• StannocoreGTM or Marketing PartnerOfficial sportswear/kit supplier. Stanno provides playing kits, training wear, and club apparel for all teams including first team and academy.
• The Hive LondoncoreStrategic or Co-development PartnerCo-located facility partner. The Hive London is the club's home stadium and training complex, sharing branding and operational integration.
• The Hive FoundationcoreStrategic or Co-development PartnerCommunity foundation partner. The Hive Foundation runs community outreach programs, youth development, and social initiatives linked to the club's community work.
• London BeescoreStrategic or Co-development PartnerWomen's football team partner. London Bees is the club's women's team competing in women's football pyramid, sharing brand and operational resources.
• UCFBminorGTM or Marketing PartnerUniversity partner (UCFB). Football business education institution partnership for educational opportunities and career pathways in football industry.
• Hendon HospitalminorOthersHealthcare partner through Circle Health Group, providing medical services and health resources for players and staff.
• Schoen ClinicminorOthersSpecialist healthcare provider for sports medicine and physiotherapy services.
• TICHealthminorOthersHealth screening and medical testing partner providing health checks and medical services.
• 32RedminorGTM or Marketing PartnerOnline betting/gaming partner providing commercial sponsorship.
• UnibetminorGTM or Marketing PartnerOnline betting partner providing commercial sponsorship and brand visibility.
• National LotteryminorGTM or Marketing PartnerUK National Lottery sponsorship providing community engagement and responsible gambling messaging.
• Venue Management SystemscoreTechnology or IntegrationVenue ticketing and event management technology provider powering the club's ticketing platform (VenueToolbox).
• OfficeologyminorOthersOffice furniture and equipment supplier for club offices and facilities.
• ActarisminorOthersUtility metering services provider for club facilities.
• Waste ConcernminorOthersWaste management and environmental services provider for club operations.
• Bees AffiliatescoreStrategic or Co-development PartnerAffiliate club network partner. Bees Affiliates connects the club with grassroots football clubs in the local area for youth development and talent identification pathway.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• DAZN: Listed as Barnet FC's official streaming/broadcasting partner. Global sports streaming platform that operates as both a distribution partner and a broader incumbent in football digital media, comparable to BFC TV's streaming ambitions at a vastly larger scale.
• EA Sports (Electronic Arts): Listed as a core commercial partner; EA Sports FC video game franchise features Barnet FC's players and stadium. As a global gaming and sports-media incumbent, EA provides a benchmark for monetizing football club IP across gaming and digital channels.

Direct peers

• AFC Wimbledon: London-based EFL League Two football club with comparable fan-owned governance, single-stadium operations, and similar revenue mix of matchday, sponsorship, and broadcasting. Direct competitor in the same division and geographic region, providing the closest comp for Barnet FC's commercial model.
• Grimsby Town FC: EFL League Two club recently promoted from the National League, providing a near-identical operational profile to Barnet FC's current 2025/26 status. Direct peer for assessing post-promotion commercial trajectory.
• Notts County FC: Historic football club currently competing in the National League, providing a direct comp for Barnet FC's prior division and a relevant benchmark for clubs seeking promotion to EFL League Two.
• Crawley Town FC: EFL League Two football club with similar small-stadium economics, recent promotion/relegation volatility, and lower-tier commercial mix. Direct division peer with comparable operating scale and revenue profile.
• Salford City FC: EFL League Two club with similarly diversified revenue streams and notable ownership profile; useful comp for lower-league club commercialization with celebrity/investor backing. Operates in the same division with comparable scale.
• Walsall FC: Long-standing EFL League Two football club with similar single-stadium setup, modest commercial scale, and reliance on EFL central distributions. Direct division peer with comparable revenue mix and cost base.
• Newport County AFC: Welsh-based EFL League Two club with comparable single-stadium operations and modest commercial scale. Direct division peer offering insight into League Two cost structures and sponsorship economics.
• Swindon Town FC: EFL League Two club with similar fan-base scale and historical yo-yo status between League One and League Two. Direct peer for understanding promotion economics and broadcast pool dynamics.

Market position

Strengths2 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/BarnetFC
• YouTubeyoutube.com/channel/UCFJecvbDoJHQ-LSRYfI_52g
• Facebookfacebook.com/BarnetFootballClub
• Instagraminstagram.com/barnetfootballclub

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Barnet Football Club