Auto Meter
Auto Meter AG is a Swiss family-owned automotive services company founded in 1958, specializing in vehicle instrument repair, tachograph systems, and workshop equipment across five Swiss branches, serving garages, transport operators, and OEMs.
- Company typePrivate
- Founded1958
- HeadquartersKriens, Switzerland
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Auto Meter does
Auto Meter AG (legal name: Auto-Meter AG) is a Swiss family-owned automotive services and equipment company founded in 1958 and headquartered in Kriens, Luzern. The company specializes in the diagnosis, installation, and repair of vehicle instruments and electronic components, with particular depth in digital and analog tachographs (Fahrtschreiber) for commercial vehicles. It operates five branch locations across Switzerland (Luzern, Bern, Basel, Zürich, and Aargau/Zofingen) and employs approximately 50 people, including three apprentices. Its offerings span workshop services, electronics diagnostics and repair, vintage vehicle restoration, custom engineering and prototyping, training, and direct sales of specialized automotive equipment.
The company's core technology includes its proprietary AM Tacho software line for storing and evaluating tachograph data, together with the idfs.center subsidiary operating as a Switzerland-wide competence center for tachograph systems. Through a distribution partnership with Capelec, Auto Meter supplies workshop equipment such as emission measuring devices, particle counters, opacity meters, and diagnostic tools. The product portfolio also includes digital tachographs (SE5000 Smart2, Stoneridge, VDO DTCO), analog tachographs, CAN-Bus adapters, trip recorders, accident data recorders (UDS 2.0), speed controllers, electronic tachometers, LSVA products, axle load measurement systems, multimedia products, and taxi equipment.
Auto Meter's business model combines hardware distribution, professional services (repair, installation, diagnostics, calibration), training, and custom engineering. Revenue is generated through direct sales via the branch network, field service technicians, an e-commerce shop (shop.autometer.ch), and partnerships with automotive importers, OEMs, and country representatives. Pricing is quote-based and not publicly disclosed. The customer base is primarily Swiss and includes garage and transport businesses, automotive importers, OEMs, public transport operators, fleet operators, and individual vehicle owners. The company is led by owner Stefan Bersinger as part of the executive leadership team.
Auto Meter firmographics
Firmographics- Name
- Auto Meter
- Legal name
- Auto-Meter AG
- Website
- https://autometer.ch
- Company type
- Private
- Founded year
- 1958
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Auto Meter AG is a Swiss family-owned automotive services company founded in 1958, specializing in vehicle instrument repair, tachograph systems, and workshop equipment across five Swiss branches, serving garages, transport operators, and OEMs.
- Ownership category
- akta.pro rank
Auto Meter industry classification
Industry- Product category
- Automotive Instrument Repair and Tachograph Services
- NAICS
- Electronic and Precision Equipment Repair and Maintenance (8112), Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451), Instrument Manufacturing for Measuring and Testing Electricity and Electrical Signals (334515)
- SIC
- Wholesale-Motor Vehicle Supplies & New Parts (5013), Instruments For Meas & Testing Of Electricity & Elec Signals (3825)
- akta.pro primary industry
- Telematics/ELD & Onboard Data Recorder Diagnostics / Compliance Checks (TLAKANAE)
- akta.pro secondary industries
- Electrical, Diagnostics & ADAS Calibration (TLAKAAAF), ELD/HOS Compliance & Tachograph Services (TLABAJAB), Mobile Diagnostics, Electrical & Telematics/ELD Service Calls (TLAKAFAF)
Keywords
Where Auto Meter is headquartered
LocationHeadquarters
- HQ city
- Kriens
- HQ country
- Switzerland
- HQ region
- Europe
Offices5 records
Markets served
Auto Meter business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Repair Services: Professional diagnosis, proper installation, and reliable repair of vehicle instruments, mechanical and electronic components
- Product Sales: Sale of tachographs, data recording devices, workshop equipment, taxi equipment, vehicle accessories, multimedia products (DAB+), and installation materials
- Training Services: Training courses for workshop personnel, fleet operators, drivers, and enforcement authorities on drive recorder systems and related topics
- Engineering & Custom Solutions: Customized solutions and prototyping for electronic and electrical integration of safety, driving dynamics, and information systems
- Specialist Services: Oldtimer restoration, conversion of miles to kilometers, rewiring, IDFS center for drive recorder systems, and mobile testing services
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Product Sales |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Auto Meter product offering
Product offeringCore offering
Auto Meter AG provides professional diagnosis, installation, and repair services for vehicle instruments and automotive electronics across Switzerland, supported by five physical branches and mobile Prüfmobil field service. The company distributes digital and analog tachographs, workshop equipment (including Capelec emission measuring devices), CAN-Bus adapters, vehicle accessories, and multimedia products, and develops its own AM Tacho software for tachograph data storage and evaluation. It also delivers training courses, custom engineering/prototyping, and operates idfs.center as a Switzerland-wide tachograph competence center.
Product overview
Auto Meter AG is a Swiss family-owned company since 1958 specializing in repair and restoration services for vehicle instruments and electronics, with operations spanning workshop services, electronics, classic car restoration, tachograph systems, engineering, and training. The company's product portfolio includes proprietary AM Tacho Software for tachograph data management and the idfs.center competence center for tachograph systems. They offer workshop equipment from Capelec for emissions testing and diagnostic purposes, along with a comprehensive e-commerce shop featuring taxi equipment (clocks, lights), data recording devices (digital and analog tachographs, CAN-Bus adapters, trip recorders, accident data recorders), vehicle accessories (speed controllers, monitors, electronic tachometers, speed limiters, LSVA products), multimedia (DAB+ receivers), and workshop equipment supplies including sensors and mounting materials.
Differentiator
Problem solved
Functional benefit
Brands
- AM Tacho: Proprietary software line for storage and evaluation of tachograph data and tachograph inspection applications.
- idfs.center
Products and services
- Workshop Services (Werkstatt)
Companies that use Auto Meter
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
Auto Meter technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Auto Meter partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- CapeleccorePartnership for workshop equipment supply including modern software, emission measuring devices, particle counters, and testing equipment for garage and workshop operations.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
Auto Meter competitors and assessment
Company assessmentBroad incumbents
- Geotab: Leading fleet telematics and ELD/HOS compliance platform serving commercial fleets with vehicle data, driver compliance, and analytics; relevant to Auto Meter because fleet operators increasingly evaluate dedicated telematics alongside traditional tachograph services.
- Stoneridge Electronics: Manufacturer of SE5000 Smart2 digital tachographs and commercial-vehicle electronics; comparable to Auto Meter because it both produces the tachograph hardware Auto Meter resells/instals and offers its own fleet-management and aftermarket service capabilities.
- Webfleet Solutions (Bridgestone): European fleet management and tachograph-download/ELD compliance platform now part of Bridgestone; competes for the same Swiss/European commercial-fleet customers that Auto Meter services through idfs.center and AM Tacho.
- Continental VDO (Commercial Vehicles & Aftermarket): Continental's VDO brand is a leading manufacturer of digital tachographs (DTCO), commercial-vehicle electronics, and workshop instrumentation; directly relevant as an OEM whose products Auto Meter resells, services, and competes against in service delivery.
- Bosch Automotive Service Solutions: Bosch's automotive service division supplies diagnostic equipment, emissions testing, and workshop solutions to garages worldwide; comparable to Auto Meter's workshop-equipment and diagnostic-services offering but at far greater scale and geographic breadth.
Emerging players
- Beissbarth GmbH: Manufacturer of workshop equipment including axle-load measurement systems, headlight testers, and brake testers; a narrower but directly comparable peer in Auto Meter's workshop-equipment and axle-load measurement product lines.
- MAHA Maschinenbau Haldenwang: Supplier of vehicle testing, emissions measurement, and workshop equipment for garages and inspection stations; comparable to Auto Meter's reselling of Capelec emission measurement devices and diagnostic workshop equipment.
Direct peers
- ACTIA Group: European specialist in on-board vehicle electronics, digital tachographs, diagnostics, and fleet telematics; closely mirrors Auto Meter's combination of tachograph hardware distribution, proprietary software, diagnostics services, and workshop-equipment offerings.
Others
- Capelec: French manufacturer of smoke/opacity meters, particle counters, and emission-measuring devices that is Auto Meter's Core workshop-equipment partner in Switzerland; included as a supplier peer rather than direct competitor.
Regional players
- EFB-Elektronik GmbH: Germany-based specialist in vehicle electronics, tachograph testing equipment, and fleet/telematics solutions; comparable service/equipment portfolio to Auto Meter but operating primarily in Germany rather than Switzerland.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Auto Meter social profiles
Digital presenceAuto Meter financial estimates
Financial estimateRevenue estimate
Valuation estimate
Auto Meter leadership team
Management profileNumber of profiles
Profiles1 record
Auto Meter subsidiaries and ownership
Company hierarchySubsidiaries1 record
Auto Meter funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Auto Meter M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Auto Meter
What does Auto Meter do?
Auto Meter AG provides professional diagnosis, installation, and repair services for vehicle instruments and automotive electronics across Switzerland, supported by five physical branches and mobile Prüfmobil field service. The company distributes digital and analog tachographs, workshop equipment (including Capelec emission measuring devices), CAN-Bus adapters, vehicle accessories, and multimedia products, and develops its own AM Tacho software for tachograph data storage and evaluation. It also delivers training courses, custom engineering/prototyping, and operates idfs.center as a Switzerland-wide tachograph competence center.
Is Auto Meter a public or private company?
Auto Meter is a private company. It is classified as family owned and is currently operating.
When was Auto Meter founded?
Auto Meter was founded in 1958. It employs 11 to 50 people.
Where is Auto Meter based?
Auto Meter is headquartered in Kriens, Switzerland, in the Europe region.
How does Auto Meter make money?
Five revenue lines are on record. Repair Services are the primary driver. The others are product Sales, training Services, engineering & Custom Solutions and specialist Services.
Who are Auto Meter's main competitors?
Broad incumbents on record are Geotab, Stoneridge Electronics, Webfleet Solutions (Bridgestone), Continental VDO (Commercial Vehicles & Aftermarket) and Bosch Automotive Service Solutions. Emerging players are Beissbarth GmbH and MAHA Maschinenbau Haldenwang. ACTIA Group is listed as a direct peer. Capelec is listed as an others. EFB-Elektronik GmbH is listed as a regional player.
Does Auto Meter have an API?
No public API is recorded for Auto Meter.
What industry is Auto Meter in?
Auto Meter's product category is Automotive Instrument Repair and Tachograph Services. Its primary akta.pro industry code is TLAKANAE, Telematics/ELD & Onboard Data Recorder Diagnostics / Compliance Checks, with a secondary code of TLAKAAAF, Electrical, Diagnostics & ADAS Calibration. Its NAICS code is 8112 and its SIC code is 5013.