Tulleys Farm

What Tulleys Farm does

Tulleys Farm is a family-owned agricultural and entertainment business operating from a 100+ acre site in Turners Hill, near Crawley in West Sussex, UK. Originally founded by Bernard Beare in 1911 and now in its fourth generation under Stuart and Sam Beare, the business has transitioned from a dairy and Pick Your Own farm into a diversified seasonal events destination. The core offering is a portfolio of themed ticketed events spanning the calendar year: Shocktober Fest (described as Europe's largest scream park, 26 nights of horror in October-November, celebrating its 30th season in 2026), Pumpkin Festival and Pumpkin Nights (autumn, supported by 600,000+ planted seeds yielding 1.5M+ pumpkins), Tulip Festival (spring), Christmas Experience (festive daytime) and Christmas Light Festival (UK No.1, per company claims). Year-round operations include Tulleys Escape Rooms (TripAdvisor No. 2 in the world, five themed rooms with a licensed bar) and the Tea Room, alongside a merchandise e-commerce store (merch.tulleysfarm.com) offering international delivery and corporate/group packages.

The underlying technology footprint is deliberately light: an interactive digital event-map system for navigation and accessibility at Shocktober Fest, a portable solar energy/battery system deployed across the farm (most comprehensively at Tulip Fest) to displace generator use, and standard martech integrations (Google Analytics, Google AdWords remarketing, Meta advertising, YouTube embeds, Constant Contact email, Cookiebot consent). The company has no disclosed AI/ML capabilities, no native mobile app, and no public APIs or SDKs. Brand storytelling is extended via two documentaries released in 2023 ('Behind The Blooms' and 'A Family Story Behind The Glow').

The business model is multi-stream and consumer-facing: (1) event ticket sales across the seven branded experiences (one-time payment, pricing largely undisclosed publicly); (2) on-site food and beverage at the Tea Room (Afternoon Tea priced at £13.95 per person, daily 9:00am-5:00pm) plus bar service at events and escape rooms; (3) merchandise sales through the online store, covering Shocktober Fest, Pumpkin Festival and Apres Club collections; (4) group and corporate bookings with tailored packages and special rates for groups of 25+; and (5) gift vouchers for Tea Room breakfast and afternoon tea. Go-to-market is event-driven and direct, leveraging the physical site's strategic location between London and Brighton (close to Gatwick and J10 M23), supported by a marketing mix of dedicated event microsites, Constant Contact newsletter, TikTok ( @tulleys_shock), TripAdvisor listings, and PR/media relations. The company is family-controlled, private, bootstrapped, incorporated in England and Wales, and has 11-50 employees.

Name

Tulleys Farm

Legal name

Tulley's Farm

Website

https://tulleysfarm.com

Company type

Private

Founded year

1911

Operating status

Operating

Headcount range

11–50 employees

Short description

Tulleys Farm is a family-owned UK farm and entertainment business in West Sussex operating a portfolio of branded seasonal events (including Shocktober Fest, Europe's largest scream park, and UK's No.1 Pumpkin and Tulip Festivals), year-round Escape Rooms and Tea Room, plus merchandise and corporate packages for consumer and group visitors.

Ownership category

akta.pro rank

Product category

Seasonal Events and Agritourism

SIC

Agricultural Production-Crops (100)

akta.pro primary industry

Fairgrounds & Expo Parks (THAHAAAH)

akta.pro secondary industry

Farm-to-Table & Agritourism Dining Experiences (Farm Visits, Harvest Meals) (THAJAGAK)

Keywords

• Seasonal events venue
• Pick your own farm
• Escape room entertainment
• Agritourism attractions
• Farm hospitality services

Headquarters

HQ city

Crawley

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Others

Revenue model

1. Event Tickets: Revenue from ticketed seasonal events including Shocktober Fest, Pumpkin Festival, Pumpkin Nights, Tulip Festival, Christmas Experience, and Christmas Light Festival. Visitors purchase tickets for entry to these themed events.
2. Food and Beverage: The Tea Room serves hot and cold food, homemade cakes, and refreshing drinks year-round. Revenue from on-site dining including breakfast, lunch, and afternoon tea service. Also includes bar services at events and escape rooms.
3. Merchandise Sales: E-commerce sales through merch.tulleysfarm.com selling branded apparel and merchandise including Shocktober Fest, Pumpkin Festival, and Apres Club product lines.
4. Group and Corporate Bookings: Tailored experiences and special rates for groups of all sizes, corporate events, and group visits. Includes corporate packages for events like Shocktober Fest and Christmas Light Festival.
5. Gift Vouchers: Sale of gift vouchers for Afternoon Tea and Breakfast options at the Tea Room.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Tulleys Farm operates a portfolio of seasonal entertainment events on a working farm in West Sussex, including Shocktober Fest (Europe's largest scream park), Pumpkin Festival, Tulip Festival, Christmas Experience, and Christmas Light Festival. Year-round it runs themed escape rooms, an on-site Tea Room restaurant, an online merchandise store, and tailored corporate and group packages. The farm also grows pick-your-own produce across 100+ acres and sells branded merchandise via its own e-commerce storefront.

Product overview

Tulleys Farm is a seasonal events venue operating from a farm established in 1911, offering a diverse portfolio of immersive experiences. The core offering consists of themed seasonal events including Shocktober Fest (Europe's largest scream park), Pumpkin Festival and Pumpkin Nights (autumn pumpkin picking), Tulip Festival (spring flower picking), and Christmas Experience and Christmas Light Festival (winter festivities). Year-round attractions include award-winning Escape Rooms (ranked No. 2 globally on TripAdvisor) and the Tea Room restaurant. The business also operates an online Merch Store, Drive In Cinema, and provides Corporate Packages and Group Visits for team building and celebrations. The farm has expanded from traditional Pick Your Own farming to become a major UK events destination.

Differentiator

Problem solved

Functional benefit

Brands

• Tulleys Escape Rooms: Award-winning escape rooms with five elaborately themed adventures, featuring a licensed bar and lounge. Voted No. 2 in the world on TripAdvisor.
• Tulleys Tea Room
• Tulleys Shocktober Fest
• Tulleys Pumpkin Festival
• Tulleys Pumpkin Nights
• Tulleys Christmas Experience
• Tulleys Christmas Light Festival
• Tulleys Tulip Festival
• Tulleys Merch Shop

Products and services

• Tulleys Shocktober Fest Europe's largest scream park featuring haunted attractions, scare actors, and horror experiences across 26 nights each October and November, targeted at thrill-seeking adults and older teens.
• Tulleys Pumpkin Festival UK's No.1 Pumpkin Festival offering pick-your-own pumpkins with over 600,000 seeds growing into more than 1.5 million pumpkins and gourds each autumn, for families and general visitors.
• Pumpkin Nights

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature2 records

Partnerships

One partnership is on record.

• Scream Park EntertainmentscoreStrategic or Co-development PartnerScream Park Entertainments manages casting and performer recruitment for Shocktober Fest, handling both new and returning performers for the annual scream park event. This partnership manages the 26 nights of horror performances each October.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Paultons Park: Hampshire-based family theme park (home of Peppa Pig World) with seasonal events including a major Halloween offering — broader incumbent competing for the same family leisure spend with a much larger and more capital-intensive footprint.
• Thorpe Park: Major UK theme park operated by Merlin Entertainments, running a large-scale Fright Nights Halloween event — broad incumbent in scare/Halloween entertainment where Tulleys' Shocktober Fest competes for the same seasonal ticket spend at a different scale.

Direct peers

• Barleylands Farm Park: Essex farm park with seasonal events (Pumpkin Festival, Christmas), animal experiences, and craft workshops — directly comparable UK farm attraction with similar seasonal ticketed event programming.
• Sundown Adventureland: Long-running Nottinghamshire family-run theme park and farm-based attraction with seasonal events, indoor and outdoor rides, and a similar rural-day-trip model — closely comparable in audience, scale, and family entertainment positioning.
• Folly Farm: Wales-based farm park combining zoo, vintage fairground, and indoor/outdoor adventure play — comparable as a diversified farm-based family entertainment destination with year-round operations.
• Stockeld Park: North Yorkshire farm estate hosting seasonal events (Winter Wonderland, Summer Adventure, Halloween) plus year-round play and food offerings — directly comparable business model of seasonal festivals on a working farm.
• Cotswold Farm Park: Gloucestershire farm park founded by Adam Henson, with seasonal events, rare-breed livestock, camping, and pick-your-own — directly comparable UK agritourism destination with PYO heritage and seasonal event programming.
• Odds Farm Park: Buckinghamshire family farm attraction with seasonal events (Pumpkin Festival, Easter, Christmas), animal encounters, and indoor/outdoor play — closely aligned as a UK family farm destination with seasonal event revenue.
• York Maze: York-based seasonal attraction using a working farm to host a summer maize maze plus Halloween and other themed events — comparable in using farm acreage as the canvas for large-scale seasonal ticketed events.
• Hatton Adventure World: Warwickshire farm estate with seasonal events (Christmas, Halloween, Easter), adventure play, animals, and on-site F&B — closely comparable UK farm-based family attraction with seasonal event revenue model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/tulleys_farm
• Facebookfacebook.com/TulleysFarmHome
• TikToktiktok.com/@tulleys_shock?lang=en
• LinkedInlinkedin.com/company/tulleys-farm

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tulleys Farm