Spiracle Media
Spiracle Media is a privately held Charlotte, NC video production agency that delivers strategic brand storytelling for nonprofit and enterprise clients. It offers project-based video production, a monthly Content Lab subscription, and an in-house Spiracle Studio facility.
- Company typePrivate
- Founded2016
- HeadquartersCharlotte, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
Spiracle Media firmographics
Firmographics- Name
- Spiracle Media
- Legal name
- Spiracle Media, LLC
- Website
- https://spiraclebuzz.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Spiracle Media is a privately held Charlotte, NC video production agency that delivers strategic brand storytelling for nonprofit and enterprise clients. It offers project-based video production, a monthly Content Lab subscription, and an in-house Spiracle Studio facility.
- Ownership category
- akta.pro rank
Spiracle Media industry classification
Industry- Product category
- Video Production Services
- NAICS
- Motion Picture and Video Industries (5121), Postproduction Services and Other Motion Picture and Video Industries (51219)
- SIC
- Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Video Production & Post-Production (BPAFAIAB)
- akta.pro secondary industry
- Social & Digital-First Branded Content (Short-Form, Influencer, UGC-Style) (MPADAEAB)
Keywords
Where Spiracle Media is headquartered
LocationHeadquarters
- HQ city
- Charlotte
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Spiracle Media business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Video Production Services: Custom video production services for brands, including high-end storytelling content, corporate videos, and campaign materials. Revenue generated through project-based engagements.
- Spiracle Content Lab: Monthly recurring video content subscription service providing ongoing video production support to clients on a retainer basis.
- Studio Space Rental: Rental of studio facilities for video production needs, likely charged on a usage or booking basis.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels7 records
Spiracle Media product offering
Product offeringCore offering
Spiracle Media provides custom video production services focused on brand storytelling for nonprofits, corporate brands, and campaigns. Their offerings include project-based high-end storytelling production, a monthly recurring video content subscription (Spiracle Content Lab), and an in-house studio facility (Spiracle Studio) available for client productions.
Differentiator
Problem solved
Functional benefit
Brands
- Spiracle Content Lab: Monthly video subscription service offering ongoing video content creation for brands.
- Spiracle Studio
Companies that use Spiracle Media
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
Spiracle Media technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Spiracle Media partnerships and signals
Strategic signalScale indicators1 record
Spiracle Media competitors and assessment
Company assessmentDirect peers
- Lemonlight: Lemonlight is a tech-enabled video production marketplace that matches brands with vetted freelance videographers and editors across categories including corporate, brand storytelling, and social — directly comparable to Spiracle's project-based branded video production model.
- Local Hero Films: Local Hero Films is a boutique brand storytelling and documentary-style production agency working with nonprofits and corporations, directly comparable to Spiracle's high-end storytelling positioning and client mix.
Broad incumbents
- VaynerMedia: VaynerMedia is a large global advertising and media agency with an in-house production capability serving enterprise clients; it competes for the same enterprise branded video storytelling mandates that Spiracle addresses, particularly for clients like TIAA.
- Partizan Entertainment: Partizan is a globally recognized commercial film and branded content production house, addressing enterprise and brand clients in the same storytelling/awareness campaign category as Spiracle but operating at significantly larger scale.
- Tool of North America: Tool of North America is a long-established commercial and branded content production company serving major brands and agencies; it competes for the same storytelling and campaign budgets that Spiracle targets at a larger scale.
Emerging players
- Contently: Contently is a content marketing platform that combines enterprise storytelling strategy, freelance talent networks, and branded content production; its model overlaps with Spiracle's strategy-plus-talent-plus-production offering.
- Wochit: Wochit is a self-service video creation platform for brands and publishers, representing the technology-enabled alternative to full-service production agencies like Spiracle for ongoing video content needs.
- Lumen5: Lumen5 is an AI-powered video creation platform targeting enterprise marketing teams that want to produce social and brand content at scale, representing a structural alternative to Spiracle's subscription content service.
Regional players
- Variable (Charlotte): Variable is a Charlotte creative agency offering video production alongside branding and content strategy, addressing the same mid-market brand storytelling budget pool as Spiracle within the Charlotte market.
- Brudder Media: Brudder Media is a Charlotte-based video production company serving brands in the Carolinas with similar corporate and brand storytelling offerings, directly comparable as a same-geography peer.
Market position
Customer concentration
Spiracle Media social profiles
Digital presenceSpiracle Media financial estimates
Financial estimateRevenue estimate
Valuation estimate
Spiracle Media leadership team
Management profileNumber of profiles
Spiracle Media funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Spiracle Media M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Spiracle Media
What does Spiracle Media do?
Spiracle Media provides custom video production services focused on brand storytelling for nonprofits, corporate brands, and campaigns. Their offerings include project-based high-end storytelling production, a monthly recurring video content subscription (Spiracle Content Lab), and an in-house studio facility (Spiracle Studio) available for client productions.
Is Spiracle Media a public or private company?
Spiracle Media is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Spiracle Media founded?
Spiracle Media was founded in 2016. It employs 11 to 50 people.
Where is Spiracle Media based?
Spiracle Media is headquartered in Charlotte, United States, in the North America region.
How does Spiracle Media make money?
Three revenue lines are on record. Video Production Services are the primary driver. The others are spiracle Content Lab and studio Space Rental.
Who are Spiracle Media's main competitors?
Direct peers on record are Lemonlight and Local Hero Films. Broad incumbents are VaynerMedia, Partizan Entertainment and Tool of North America. Emerging players are Contently, Wochit and Lumen5. Regional players are Variable (Charlotte) and Brudder Media.
Does Spiracle Media have an API?
No public API is recorded for Spiracle Media.
What industry is Spiracle Media in?
Spiracle Media's product category is Video Production Services. Its primary akta.pro industry code is BPAFAIAB, Video Production & Post-Production, with a secondary code of MPADAEAB, Social & Digital-First Branded Content (Short-Form, Influencer, UGC-Style). Its NAICS code is 5121 and its SIC code is 7812.