Industrie Emiliana Parati

What Industrie Emiliana Parati does

Industrie Emiliana Parati S.p.A. is an Italian premium wallpaper and wallcovering manufacturer founded in 1974, headquartered in Casalmaggiore (Cremona), Italy, with 51-100 employees and an additional production plant in Kaliningrad, Russia. The company designs and produces wallcoverings using a combination of traditional rotogravure printing (up to seven overlapping color layers with calibrated cylinders) and high-definition digital printing, supported by embossing, water-based inks, and high-grammage substrates (280-430 g/m²) exceeding market averages. Production capacity is up to 1 million rolls per year at the 20,000+ m² Casalmaggiore facility, operating 24 hours per day.

The company operates a multi-brand portfolio spanning proprietary collections (Emiliana with sub-collections Armonia, Chromatic, Damasco Reale, Essential, Tendenze, Tesori D'oriente; Decori & Decori with Carrara 3, Carrara 4, Carrara Best, Zen; DB Style / Voyage by Debora Benvenuti; Sergio Perrero digital panels), exclusive worldwide licensed fashion house collections (Roberto Cavalli, Blumarine), and the 360° Digital Wallcoverings custom printing service. Distribution is B2B through an international partner network of importers, distributors, architects, and interior designers exporting to more than 50 countries, complemented by direct project partnerships for hospitality/HO.RE.CA. (hotels, restaurants, offices, universities, cruise ships) and bespoke residential commissions.

Revenue is generated through one-time sales of proprietary and licensed wallpaper rolls plus licensed royalty arrangements with fashion houses, with pricing not publicly disclosed. The company holds a comprehensive certification portfolio (CE Mark EN 15102/2007, French A+ VOC, IMO Marine Equipment, Russian GOST, US Quality Mark, FSC-C121201, ISO 45001) that supports cross-border distribution and contract-sector bidding. Share capital stands at €7,055,165.40; the company is privately held under a 1997-restructured ownership structure and has not raised disclosed external funding.

Name

Industrie Emiliana Parati

Legal name

Industrie Emiliana Parati S.p.A.

Website

https://emilianaparati.com

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

51–100 employees

Short description

Industrie Emiliana Parati is an Italian premium wallpaper manufacturer (founded 1974, Casalmaggiore) producing wallcoverings via rotogravure and digital printing, serving residential and hospitality markets in 50+ countries through proprietary brands (Emiliana, Decori & Decori, DB Style), licensed fashion collections (Roberto Cavalli, Blumarine), and custom digital printing.

Ownership category

akta.pro rank

Product category

Wallpaper & Wallcoverings Manufacturing

NAICS

Converted Paper Product Manufacturing (3222)

SIC

Miscellaneous Fabricated Textile Products (2390)

akta.pro primary industry

Specialty Wallcoverings (Wallpaper, Vinyl, Fabric) (IMADAKAG)

akta.pro secondary industry

Decor & Laminating Paper Manufacturing (Furniture, Flooring, Impregnated Papers) (IMAMAEAE)

Keywords

• Wallpaper manufacturing
• Wallcovering production
• Contract wallcoverings
• Digital wallpaper printing
• Licensed fashion wallpaper

Headquarters

HQ city

Casalmaggiore

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Proprietary Wallpaper Collections: Own-brand wallpaper collections under Emiliana, Emiliana Parati Contract Wallcoverings, Decori & Decori, and DB Style brands. Products sold through distribution partners worldwide.
2. Licensed Fashion Brand Collections: Exclusive worldwide production and distribution of Roberto Cavalli and Blumarine wallpaper collections, managed from concept through technical development to production.
3. 360° Digital Wallcoverings Custom Printing: Custom digital printing service for personalized images and illustrations without size limitations. Team collaborates with architects and designers for bespoke projects on materials like vinyl, fabric, and fiberglass.
4. Digital Panels and Panoramics: Customizable panoramic wall panels featuring digital artwork from artists like Sergio Perrero. Available in various materials including viscose, cotton, vinyl, and fiberglass.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Industrie Emiliana Parati designs and manufactures premium Italian wallpaper and wallcoverings using rotogravure and digital printing technologies. The company offers proprietary collections under brands such as Emiliana, Decori & Decori and DB Style, exclusive licensed collections for Roberto Cavalli and Blumarine, contract-grade wallcoverings for the hospitality sector, and a custom digital printing service (360° Digital Wallcoverings) for bespoke projects on materials including vinyl, fabric and fiberglass.

Product overview

Industrie Emiliana Parati is an Italian wallpaper manufacturer offering a diversified portfolio of proprietary brands, licensed fashion brands, and specialized digital printing services. The core offering centers on the Emiliana Parati brand with collections like Armonia, Chromatic, Damasco Reale, Essential, Tendenze, and Tesori D'oriente, complemented by the acquired Decori & Decori brand featuring marble-inspired collections (Carrara 3, Carrara 4, Carrara Best) and Zen. Licensed collections include Roberto Cavalli and Blumarine wallpaper lines produced under exclusive worldwide agreements. The company also offers Contract Wallcoverings for hospitality and high-traffic environments, as well as 360° Digital Wallcoverings for fully customized digital printing. The DB Style brand, led by designer Debora Benvenuti, provides travel-inspired collections like Voyage. Both rotogravure (up to 7 layers) and digital printing technologies are employed, with grammages ranging from 280 to 430 g/m².

Differentiator

Problem solved

Functional benefit

Brands

• Emiliana: Main brand with collections including Armonia, Chromatic, Damasco Reale, Essential, Tendenze, Tesori D'oriente, Voyage - DB Style
• Decori & Decori
• DB Style
• Contract Wallcoverings
• 360° Digital Wallcoverings
• Sergio Perrero

Products and services

• Emiliana Parati Wallpaper Collections

Quantifiable outcome

• Maximum production capacity of 1 million rolls per year
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Nine partnerships are on record, tiered flagship, minor and core.

• Roberto CavalliflagshipOEM/ Whitelabel/ Licensing Partner · 1 January 2011Exclusive worldwide production and distribution of Roberto Cavalli wallpaper collections. Manages every phase from concept to technical development and production. Collections align with Roberto Cavalli Home lines, maintaining aesthetic coherence with the fashion house's refinement.
• BlumarineflagshipOEM/ Whitelabel/ Licensing Partner · 1 January 2011Exclusive worldwide production and distribution of Blumarine wallpaper collections. Collections designed to integrate harmoniously with Blumarine's Home furnishing lines, preserving the aesthetic refinement of the fashion house.
• Giuliano FerréminorOEM/ Whitelabel/ Licensing Partner · 1 January 2011Fashion license obtained in 2011 along with Yudashkin for luxury wallpaper collections in collaboration with fashion houses.
• Valentin YudashkinminorOEM/ Whitelabel/ Licensing Partner · 1 January 2011Fashion license obtained in 2011 along with Ferré for luxury wallpaper collections in collaboration with fashion houses.
• Decori & DecoricoreOEM/ Whitelabel/ Licensing Partner · 1 January 2001Acquired brand specializing in classic style reinterpreted through contemporary lens. Brand became part of Emiliana Parati group, bringing Italian decorative tradition and strengthening international export presence.
• Salubra-TekkocoreOEM/ Whitelabel/ Licensing Partner · 1 January 2001Acquisition bringing German artisanal excellence and prestigious heritage including projects for the Quirinale (Italian Presidential Palace) and the White House.
• ValentinominorStrategic or Co-development Partner · 1 January 1980Historical collaboration in the 1980s with Rivalba brand for textile coordinates. Represents early international expansion efforts.
• Naj OleariminorStrategic or Co-development Partner · 1 January 1980Historical collaboration in the 1980s with Rivalba brand for textile coordinates.
• RivalbaminorStrategic or Co-development PartnerBrand born from expertise in materials and techniques, dedicated to textile coordinates. Founded in 1980 as part of the company's expansion into international markets.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Marburger Tapetenfabrik: German premium wallpaper manufacturer known for designer collaborations and high-quality digital and rotogravure printing, directly comparable to IEP's combination of premium materials, designer collections, and B2B international distribution.
• Graham & Brown: UK-based wallpaper and wallcoverings manufacturer with strong designer and licensed collections, comparable to IEP in its premium positioning, digital printing capabilities, and international distribution model.
• AS Création Tapeten: Germany's largest wallpaper manufacturer with a wide portfolio of branded and licensed collections, comparable to IEP in serving European and international markets through B2B distribution with both residential and contract offerings.
• Elitis: French premium wallpaper and textile brand with high-end designer collections and contract offerings, comparable to IEP in targeting luxury residential interiors and high-end hospitality through specialty distribution.
• York Wallcoverings: One of the oldest and largest North American wallpaper manufacturers, offering proprietary and licensed (Disney, Historic Royal Palaces) collections with rotogravure printing; directly comparable to IEP in combining heritage branding with licensed IP.
• Sanderson Design Group: British heritage wallpaper and fabric brand group owning Morris & Co., Sanderson, and Harlequin, with significant licensing and premium positioning; comparable to IEP's family of owned brands plus licensed fashion-house collections.
• Coordonné: Spanish designer wallpaper manufacturer with registered designs and contract-grade products for hospitality, comparable to IEP's premium designer positioning and contract wallcoverings line.
• Wall&decò: Italian contemporary wallpaper brand specializing in large-format digital prints and custom wallcoverings for architects and designers; directly comparable to IEP's 360° Digital Wallcoverings custom service and Italian craftsmanship positioning.
• Omexco: Belgian manufacturer of natural and luxury wallcoverings made from materials like silk, linen, and mica, comparable to IEP's material breadth (vinyl, fabric, fiberglass, cotton) and premium positioning across residential and contract markets.

Emerging players

• NLXL: Dutch wallpaper brand known for distressed concrete, wood, and industrial-surface designs with strong digital printing and architect/designer channel; comparable to IEP's digital printing focus and architect-centric custom service, but smaller scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/emilianaparati
• LinkedInlinkedin.com/company/industrie-emiliana-parati-spa

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Industrie Emiliana Parati