Jonah Group
Jonah Group is an Australian safety culture transformation consultancy that delivers proprietary behavior-based safety, leadership, and mental health programs to large enterprises in mining, oil & gas, manufacturing, utilities, and healthcare.
- Company typePrivate
- Founded2000
- HeadquartersByron Bay, Australia
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Jonah Group does
Jonah Group is an Australian safety culture transformation consultancy headquartered in Byron Bay, NSW, founded in 2000 by Nada and Robert Wentzel following a personal workplace accident that defined the firm's mission. The company specializes in human-factors, safety leadership, and workplace mental health consulting for organisations operating in high-consequence industries — principally mining, oil & gas, manufacturing, power and utilities, chemicals, and more recently healthcare. Its core intellectual property is a stack of trademarked, proprietary methodologies: Limbic Safety™, the 2° Shift, the Safety Leadership Scorecard™, the Global Weave Model™, and the CARE Model. These frameworks underpin behaviour-based safety programs, leadership coaching engagements, and mental-health interventions that are delivered through a combination of facilitator-led workshops, multi-year enterprise programs, and digital content.
Jonah Group's go-to-market is anchored on long-cycle enterprise consulting contracts with large industrial and infrastructure operators. Its publicly named client roster includes BHP, Rio Tinto, Woodside, Santos, Orica, Baker Hughes, Dyno Nobel, Dulux, John Holland, QBE, Energex, and Energy Queensland. The Energex engagement — 148 programs and 308 classroom days delivered to 2,933 employees over three years — illustrates the depth and duration of these anchor relationships. Public programs (A$395.50–A$565+GST per participant) serve a secondary, top-of-funnel role, while a subscription e-learning platform at safetyleadershiponline.com provides a scalable digital channel. The firm's revenue model is therefore a mix of large enterprise contracts, modest-priced public workshops, and recurring e-learning subscriptions.
Jonah Group firmographics
Firmographics- Name
- Jonah Group
- Legal name
- The Jonah Group Pty Ltd
- Website
- https://jonahgroup.com.au
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Jonah Group is an Australian safety culture transformation consultancy that delivers proprietary behavior-based safety, leadership, and mental health programs to large enterprises in mining, oil & gas, manufacturing, utilities, and healthcare.
- Ownership category
- akta.pro rank
Jonah Group industry classification
Industry- Product category
- Workplace Safety Consulting
- NAICS
- Business Associations (813910)
- SIC
- Services-Membership Organizations (8600)
- akta.pro primary industry
- Human Factors Engineering, Safety Culture & Organizational Effectiveness (EUAKAEAJ)
Keywords
Where Jonah Group is headquartered
LocationHeadquarters
- HQ city
- Byron Bay
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Jonah Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Safety Culture Consulting & Training Services: Core revenue stream from delivering safety culture transformation programs, leadership development, psychological safety training, and human factors training to enterprise clients. Services delivered through in-house programs, live virtual workshops, and face-to-face training engagements. Pricing varies by program type and organizational customization.
- Public Training Programs: Open enrollment programs like the Limbic Risk Program offered to individuals and groups at published price points ($395.50-$565+GST). Provides entry point for broader organizational engagements.
- e-Learning & Online Training: Digital training delivery including Online Learning Bytes (45-minute sessions), Live Virtual Streaming Workshops, and customized e-learning programs. Hosted on secure platform with interactive content.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Limbic Risk Program - Early Bird Individual |
| One time/ perpetual license | Pay-as-you-go | Limbic Risk Program - Regular Individual |
| One time/ perpetual license | Pay-as-you-go | Limbic Risk Program - Group Discount |
| Other | Multi-year contract | Limbic Risk Program - In-House |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Jonah Group product offering
Product offeringCore offering
Jonah Group is a workplace safety culture transformation and mental health consultancy that delivers a portfolio of consulting programs, training courses, coaching services, and digital e-learning to large industrial organisations. Its core offering is a multi-phase Safety Culture Transformation Blueprint combining culture diagnosis, strategic planning, leadership development, coaching, and ongoing measurement, supported by separate programs in human factors, psychosocial hazards, psychological safety, resilience, and mental health.
Product overview
Jonah Group is a workplace safety culture transformation and mental health consultancy offering a portfolio of consulting programs, training courses, coaching services, and digital e-learning delivered primarily to large industrial organisations in Australia. Its offering is structured around a core Safety Culture Transformation Blueprint — a flagship multi-phase program combining culture diagnosis, strategic planning, leadership development, coaching, and ongoing measurement. Supporting the core program are distinct products including Safety Culture Assessment, Safety Leadership Development, Limbic Safety™ / Human Factor Training, the Limbic Risk Program (live virtual simulation), Psychosocial Hazard Training, Psychosocial Risk Assessment Tool, Psychological Safety Training for Leaders and Managers, Resilience Training and Coaching, Mental Health for Managers and Employees, Mental Health First Aid Officer Training, Strategic Planning and Design, Human Error Reduction Training, and e-Learning delivery via safetyleadershiponline.com. Jonah Group also offers assessment tools including the Safety Culture Diagnosis, Safety Leadership Scorecard™, and the proprietary 2° Shift Methodology and CARE Model framework. The portfolio is delivered through in-person workshops, live virtual programs, and self-paced online modules, with offerings aligned to Australian WHS legislation.
Differentiator
Problem solved
Functional benefit
Brands
- Limbic Safety™: A trademarked safety program that teaches people the science of risk and helps leaders build sustainable cultures of safety.
- 2° Shift
- Limbic Risk
Products and services
- Safety Culture Transformation Blueprint A flagship multi-phase consulting engagement providing a comprehensive, structured approach to achieving significant and sustainable improvement in an organisation's safety culture and performance through diagnosis, strategic planning, workshops, coaching, and ongoing support; sold to enterprise clients.
- Safety Culture Assessment A diagnostic consulting service that evaluates an organisation's current safety culture maturity through surveys, focus groups, interviews, and observation, providing a baseline to measure change and benchmark against industry standards; sold to enterprise clients.
- Safety Leadership Development A training program that equips leaders with the language, tools, and skills to enable conscious choices that foster a culture of care, trust, ownership, and accountability in workplace safety; sold to enterprise clients.
- Limbic Safety™ and Human Factor Training
- Limbic Risk Program A live virtual 3-hour interactive program for leaders and safety professionals using simulations, breakout discussions, and real incident analysis to improve investigations and strengthen risk controls by understanding the conditions that make human error more likely; sold to individuals and enterprise groups at published price points.
- Human and Organisational Performance Training (HOP Safety Training) Training that embeds Human and Organisational Performance principles into fatal risk management, designing safety systems that anticipate human fallibility and adapt to real-world challenges; sold to enterprise clients.
- Psychosocial Hazard Training Training that equips leaders and teams with tools to identify, assess, and mitigate psychosocial hazards in the workplace, including bullying, excessive workload, and discrimination, aligned with Australian WHS legislation; sold to enterprise clients.
- Psychosocial Risk Assessment Tool & Review A systematic consulting process combining surveys, interviews, focus groups, and observation to identify, assess, and control psychosocial risks in the workplace, providing organisational maturity baselines and benchmarking; sold to enterprise clients.
- Psychological Safety Training for Leaders and Managers A one-day program (extendable to a 16-week integrated process with coaching) that equips leaders with tools to evaluate and improve psychological health and safety in their teams, covering WHS legislation, signs of psychological ill health, and fostering open communication; sold to enterprise clients.
- Resilience Training Training programs that build individual and team resilience to navigate and respond to workplace challenges, reducing stress and supporting mental wellbeing; sold to enterprise clients.
- Mental Health for Managers Training that equips managers with practical and effective systems to take a proactive role in responding to poor mental health in the workplace, including avoiding common traps; sold to enterprise clients.
- Mental Health for Employees Training that teaches employees how to understand and support someone struggling with their mental health or seek support for themselves; sold to enterprise clients.
- Strategic Planning and Design A two-month consulting engagement that develops a customised safety culture blueprint for an organisation, including stakeholder alignment and strategic roadmap development; sold to enterprise clients.
- e-Learning (Online Safety Training) Digital safety and mental health training delivered online and on-demand via interactive self-paced programs, live virtual streaming workshops, and customised programs accessible through the safetyleadershiponline.com platform; sold on a per-seat/subscription basis.
- Human Error Reduction Training A structured 10-strategy approach to reducing human error in the workplace, covering diagnostic assessment, training, error-reduction tools, implementation, culture modification, monitoring, leadership support, standardisation, error reporting, and ongoing skill development; sold to enterprise clients.
Quantifiable outcome
- TRIFR reduction to 0% - Energex achieved reduction in Total Recordable Injuries Frequency Rate on program completion
- +5 more outcomes
Companies that use Jonah Group
Customer profileNamed customers17 records
Segments5 records
Ideal customer profiles4 records
Jonah Group technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Jonah Group partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights5 records
Jonah Group competitors and assessment
Company assessmentBroad incumbents
- DNV: DNV provides risk-management, assurance, technical consulting and training across safety-critical industries. Its wider portfolio is less specialized, but it competes for the same enterprise safety and organizational-risk budgets.
- Bureau Veritas: Bureau Veritas is a global provider of inspection, conformity assessment, certification and training services. It overlaps with Jonah Group through enterprise safety assurance, workforce capability and compliance offerings, although at much greater scale.
- DuPont Sustainable Solutions: DuPont Sustainable Solutions offers operational-risk, safety and workforce consulting to large industrial enterprises. It is a broader incumbent, but overlaps materially in safety culture, leadership and human-performance transformation.
- Intertek: Intertek delivers assurance, testing, inspection, certification and training across industrial end markets. Its breadth and global delivery footprint make it an adjacent incumbent rather than a direct specialist competitor.
- UL Solutions: UL Solutions operates across safety science, testing, certification, advisory and workforce training. It is a broad incumbent with overlapping safety expertise and enterprise customers, but its portfolio extends well beyond Jonah Group's consulting focus.
- BSI Group: BSI Group provides standards, compliance, training and advisory services, including workplace safety and management systems. It is broader than Jonah Group but comparable in helping large organizations build safety capability and meet compliance requirements.
Emerging players
- SafetyCulture: SafetyCulture provides mobile inspection, audit, issue-management and training software used by operational teams. It overlaps with Jonah Group's digital safety training and measurement tools, but is primarily a technology platform rather than a bespoke safety consultancy.
Direct peers
- SafeStart: SafeStart delivers human-error prevention and safety training focused on everyday at-risk behavior in industrial workplaces. Its prevention-oriented training and enterprise customer base directly overlap with Jonah Group's human-factors methodology.
- ProAct Safety: ProAct Safety provides safety consulting, human-error prevention and behavior-based safety programs to industrial organizations. It is closely comparable to Jonah Group's safety-culture diagnosis, leadership development and injury-reduction work.
- BST: BST specializes in behavior-based safety, employee observation and feedback, and safety-culture transformation. It is comparable because both firms seek measurable behavioral and injury-performance improvement through sustained organizational programs.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
Jonah Group social profiles
Digital presenceJonah Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Jonah Group leadership team
Management profileNumber of profiles
Profiles3 records
Jonah Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Jonah Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Jonah Group
What does Jonah Group do?
Jonah Group is a workplace safety culture transformation and mental health consultancy that delivers a portfolio of consulting programs, training courses, coaching services, and digital e-learning to large industrial organisations. Its core offering is a multi-phase Safety Culture Transformation Blueprint combining culture diagnosis, strategic planning, leadership development, coaching, and ongoing measurement, supported by separate programs in human factors, psychosocial hazards, psychological safety, resilience, and mental health.
Is Jonah Group a public or private company?
Jonah Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Jonah Group founded?
Jonah Group was founded in 2000. It employs 1 to 10 people.
Where is Jonah Group based?
Jonah Group is headquartered in Byron Bay, Australia, in the Oceania region.
How does Jonah Group make money?
Three revenue lines are on record. Safety Culture Consulting & Training Services are the primary driver. The others are public Training Programs and e-Learning & Online Training.
Who are Jonah Group's main competitors?
Broad incumbents on record are DNV, Bureau Veritas, DuPont Sustainable Solutions, Intertek, UL Solutions and BSI Group. SafetyCulture is listed as an emerging player. Direct peers are SafeStart, ProAct Safety and BST.
Does Jonah Group have an API?
No public API is recorded for Jonah Group.
What industry is Jonah Group in?
Jonah Group's product category is Workplace Safety Consulting. Its primary akta.pro industry code is EUAKAEAJ, Human Factors Engineering, Safety Culture & Organizational Effectiveness. Its NAICS code is 813910 and its SIC code is 8600.