NetAlly
NetAlly is a privately held network testing equipment maker founded in 1993, producing handheld analyzers for wired, wireless, and cybersecurity network diagnostics. It serves network engineers, MSPs, and IT teams across education, healthcare, government, and enterprise sectors globally.
- Company typePrivate
- Founded1993
- HeadquartersColorado Springs, United States
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What NetAlly does
NetAlly, LLC is a privately held manufacturer of handheld network testing and analysis instruments headquartered in Colorado Springs, Colorado, and incorporated in Delaware. Founded in 1993 as the creator of the industry's first handheld network analyzer and operated as part of NETSCOUT until a December 2019 spinout, the company designs, sells, and supports a portfolio of field-portable tools for wired Ethernet validation, Wi-Fi analysis, and network vulnerability scanning. Its products include the EtherScope nXG integrated wired/wireless analyzer, the LinkRunner family (10G, AT 4000, AT 1500/3000, and legacy AT/G2), AirCheck G3 Pro wireless tester, CyberScope and CyberScope Air cybersecurity handhelds, LinkSprinter connectivity tester, NXT-2000 tri-band spectrum analyzer, and supporting accessories. Test results, firmware updates, and collaboration are centralized through the Link-Live cloud platform (with a cybersecurity-specific Link-Live Cyber variant), which exposes an API for integration with network management and trouble-ticket systems.
NetAlly monetizes primarily through one-time hardware sales channeled exclusively through authorized partners including Ingram Micro, Full Control Networks, and IoT Xperts, with direct enterprise sales available via phone and website. Recurring revenue is generated through AllyCare annual subscription support contracts covering firmware updates, priority technical support, and hardware repair/replacement, as well as Link-Live data plans for cloud-based test management. Pricing is largely quote-based at the enterprise level, with disclosed entry-level pricing such as the LinkRunner AT 1500 at £1,140.
The company's target buyers are network engineers and technicians at Managed Service Providers, K-12 and higher education institutions, government agencies, and healthcare organizations. NetAlly claims its tools can accelerate network installations and repairs by up to 60% and addresses pain points around Wi-Fi 6/7 deployment, PoE troubleshooting for IoT devices, multi-gigabit Ethernet validation, high-density campus Wi-Fi, and rogue device detection. With 51-100 employees and a 25-year incumbency in the global network diagnostic tool market (projected at USD 3.50B in 2025 growing to USD 7.63B by 2035 at an 8.10% CAGR), NetAlly competes primarily on brand recognition, ecosystem integration via Link-Live, and ease-of-use for non-specialist frontline technicians.
NetAlly firmographics
Firmographics- Name
- NetAlly
- Legal name
- NetAlly, LLC
- Website
- https://netally.com
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- NetAlly is a privately held network testing equipment maker founded in 1993, producing handheld analyzers for wired, wireless, and cybersecurity network diagnostics. It serves network engineers, MSPs, and IT teams across education, healthcare, government, and enterprise sectors globally.
- Ownership category
- akta.pro rank
Where NetAlly is headquartered
LocationHeadquarters
- HQ city
- Colorado Springs
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
NetAlly business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Handheld Network Testers: Sale of handheld network testing instruments including LinkRunner AT 1500/3000/4000, EtherScope nXG, AirCheck G3 Pro, LinkSprinter, CyberScope, and accessories. One-time hardware purchase model.
- AllyCare Support Services: Optional subscription-based maintenance and support services providing software/firmware updates, hardware repair/replacement, priority technical support access. Initial term of 12 months with non-refundable fees.
- Link-Live Data Plans: Cloud-based data services for test result management, collaboration, and reporting through Link-Live platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | LinkRunner AT 1500 priced at £1,140 for frontline technicians |
| Subscription | Annual | AllyCare Support Services - 1 year term |
| Other | Multi-year contract | Enterprise and B2B pricing requires quotes |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
NetAlly product offering
Product offeringCore offering
NetAlly designs, manufactures, and sells handheld network testing instruments for wired, wireless, and cybersecurity network diagnostics, alongside the Link-Live cloud collaboration platform. The portfolio includes EtherScope nXG, the LinkRunner family (10G, AT 4000/3000/1500), AirCheck G3 Pro, CyberScope, LinkSprinter, NXT-2000 spectrum analyzer, and WiFi site survey tools (AirMapper, AirMagnet Survey PRO). These tools are targeted at network engineers, technicians, managed service providers, and public-sector IT teams who need field-deployable validation, troubleshooting, and documentation capabilities for enterprise networks.
Product overview
NetAlly offers a portfolio of handheld network testing and analysis tools for wired, wireless, and cybersecurity testing. The product line centers on portable network analyzers including the EtherScope nXG (integrated wired/wireless analyzer), LinkRunner family (LinkRunner 10G, LinkRunner AT 4000, LinkRunner AT 1500/3000, and legacy LinkRunner G2/AT), AirCheck G3 Pro (wireless tester), CyberScope/CyberScope Air (cybersecurity), and LinkSprinter (compact tester). These field tools integrate with the Link-Live cloud platform for centralized test result management, reporting, and team collaboration. The AirMapper Site Survey app and AirMagnet Survey PRO provide Wi-Fi site survey capabilities, while AllyCare Support offers premium maintenance and support services. The NXT-2000 Spectrum Analyzer and Test Accessory serve as specialized add-ons for spectrum analysis and performance testing respectively.
Differentiator
Problem solved
Functional benefit
Brands
- LinkRunner: Line of network link and cable testers including LinkRunner 10G, LinkRunner AT 4000, LinkRunner AT 1500/3000, and LinkRunner G2 (discontinued).
- EtherScope
- AirCheck
- CyberScope
- Link-Live
- AirMapper
- AirMagnet
- LinkSprinter
- AllyCare
Products and services
- EtherScope nXG Handheld integrated wired and wireless network analyzer that enables network engineers and technicians to discover, analyze, and troubleshoot enterprise wired and wireless networks through a single interface.
- LinkRunner 10G Advanced Ethernet tester for high-speed network testing and validation up to 10 Gigabit speeds, targeted at network engineers working in data center and high-bandwidth environments.
- LinkRunner AT 4000 Smart network and cable tester for network engineers operating in fiber and Multigigabit Ethernet environments, providing advanced network discovery and topology mapping.
- LinkRunner AT 1500/3000 Network link and cable testers with PoE testing up to 90W, touch screen interface, Wi-Fi connectivity options, and web remote control via Link-Live. Designed for frontline technicians to validate connectivity and PoE performance without specialist training.
- LinkSprinter Compact network connectivity tester for quick verification of Ethernet and PoE, providing fast pass/fail diagnostics for frontline technicians.
- Link-Live Cloud-based collaboration, reporting, and analysis platform that centralizes test result management from multiple NetAlly testers, enabling project management, automated reporting, and collaboration between site personnel and remote experts, with API integration into third-party management systems.
- AirCheck G3 Pro Wireless network tester for Wi-Fi analysis, site surveys, and wireless network validation and troubleshooting, targeted at Wi-Fi professionals deploying and maintaining enterprise WLANs.
- AirMapper Site Survey WiFi site survey application on handheld instruments that allows network professionals to perform site surveys without laptops or tethered devices, with site heatmapping delivered via Link-Live cloud service.
- AirMagnet Survey PRO Professional wireless site survey software for comprehensive Wi-Fi network design and validation, supporting advanced planning and post-deployment surveys.
- Test Accessory Test accessory for use with AirCheck G3, EtherScope nXG, LinkRunner G2, or LinkRunner 10G that can also act as an independent iPerf server for network performance testing.
- NXT-2000 Tri-band Spectrum Analyzer Tri-band spectrum analyzer for wireless network analysis and interference detection across multiple frequency bands.
- CyberScope Handheld cybersecurity tool for network vulnerability scanning and security assessment, with Nmap integration to identify threats on enterprise networks.
- CyberScope Air Wireless cybersecurity handheld tool for vulnerability scanning and rogue device detection in wireless environments, including Nmap integration.
- Link-Live Cyber Cybersecurity-focused cloud platform for managing and analyzing network security test results from CyberScope and CyberScope Air devices.
- AllyCare Support Premium annual subscription support service providing software and firmware maintenance releases, enhancements, bug fixes, priority technical support Monday through Friday 3:00 am – 8:00 pm ET, and hardware repair or replacement for defective units. Initial 12-month term with non-refundable fees.
Quantifiable outcome
- Speeds up network installs and repairs by up to 60%
- +1 more outcomes
Companies that use NetAlly
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles3 records
NetAlly technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature5 records
NetAlly partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- Full Control NetworkscoreUK distributor for NetAlly products including LinkRunner AT 1500. Exclusive channel partner for UK market.
- IoT Xperts / IoTXpertscoreSales contact for NetAlly product demonstrations. Offers promotional 5% discount for qualified inquiries. Partnership to promote advanced network handheld tools for wireless network security and performance.
- Link-Live Cloud ServicecoreCentral cloud platform for test result management, collaboration, and reporting. Supports firmware updates for AllyCare-enabled testers and API integration with other management platforms like trouble-ticket applications and network management systems.
- Ingram MicrocoreMajor distribution partner that recognized NetAlly as Ingram Micro 2020 Experience Vendor of the Year. Ingram Micro distributes NetAlly products through their channel network.
Scale indicators4 records
Recent moves7 records
Expansion highlights6 records
NetAlly competitors and assessment
Company assessmentDirect peers
- Trend Networks (formerly IDEAL Networks): Trend Networks sells handheld cable certifiers, Ethernet testers, and PoE verification tools that compete directly with NetAlly's LinkRunner series, particularly in the installer/contractor channel.
- EXFO: EXFO manufactures portable and handheld test instruments for fiber, Ethernet, and wireless networks, directly overlapping with NetAlly's wired and wireless tester portfolio for service-provider and enterprise customers.
- Viavi Solutions: Viavi Solutions offers a broad portfolio of network test, measurement, and assurance instruments for wired and wireless networks — directly comparable to NetAlly's EtherScope and LinkRunner families, with overlap in service-provider and enterprise Wi-Fi/cable validation.
- Ekahau: Ekahau is a direct competitor in the Wi-Fi site-survey and wireless network design category, with the Ekahau Sidekick and Survey/Planner software stack. It targets the same enterprise Wi-Fi deployment workflow that NetAlly's AirMapper and AirCheck G3 Pro address.
- MetaGeek: MetaGeek (now part of Agilent) provides Wi-Fi spectrum analysis (Wi-Spy) and Chanalyzer software for wireless troubleshooting, overlapping with NetAlly's AirMapper and NXT-2000 Spectrum Analyzer offerings.
- Fluke Networks: Fluke Networks (a Fortive division) is NetAlly's closest direct competitor in handheld cable certifiers, Ethernet testers, and Wi-Fi analysis tools. It competes head-to-head across the LinkRunner and AirCheck product lines and is staffed by industry veterans who overlap with NetAlly's leadership alumni.
Others
- SolarWinds: SolarWinds offers network monitoring and management software (NPM, NCM) used by the same IT operations personas NetAlly serves. While not a direct hardware competitor, it represents an alternative for troubleshooting visibility that can substitute for some handheld testing use cases.
Broad incumbents
- NETSCOUT Systems: NETSCOUT was NetAlly's former parent (spin-off completed December 2019) and remains a broad incumbent in network performance management and assurance. Its enterprise and service-provider customers overlap with NetAlly's, though its primary focus is software-based monitoring rather than handheld instruments.
- Keysight Technologies: Keysight is a large incumbent in electronic test and measurement, with solutions spanning Ethernet, optical, and wireless network test that compete with NetAlly at the higher end of the portfolio while also serving broader semiconductor and aerospace test markets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
NetAlly social profiles
Digital presenceNetAlly financial estimates
Financial estimateRevenue estimate
Valuation estimate
NetAlly leadership team
Management profileNumber of profiles
Profiles3 records
NetAlly funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NetAlly M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NetAlly
What does NetAlly do?
NetAlly designs, manufactures, and sells handheld network testing instruments for wired, wireless, and cybersecurity network diagnostics, alongside the Link-Live cloud collaboration platform. The portfolio includes EtherScope nXG, the LinkRunner family (10G, AT 4000/3000/1500), AirCheck G3 Pro, CyberScope, LinkSprinter, NXT-2000 spectrum analyzer, and WiFi site survey tools (AirMapper, AirMagnet Survey PRO). These tools are targeted at network engineers, technicians, managed service providers, and public-sector IT teams who need field-deployable validation, troubleshooting, and documentation capabilities for enterprise networks.
Is NetAlly a public or private company?
NetAlly is a private company. It is classified as unknown and is currently operating.
When was NetAlly founded?
NetAlly was founded in 1993. It employs 51 to 100 people.
Where is NetAlly based?
NetAlly is headquartered in Colorado Springs, United States, in the North America region.
How does NetAlly make money?
Three revenue lines are on record. Handheld Network Testers are the primary driver. The others are allyCare Support Services and link-Live Data Plans.
Who are NetAlly's main competitors?
Direct peers on record are Trend Networks (formerly IDEAL Networks), EXFO, Viavi Solutions, Ekahau, MetaGeek and Fluke Networks. SolarWinds is listed as an others. Broad incumbents are NETSCOUT Systems and Keysight Technologies.
Does NetAlly have an API?
Yes. Link-Live Cloud Service provides an API to retrieve and integrate data into other management platforms, such as trouble-ticket applications or network management systems. This enables proof-of-performance and improved job and staff efficiency management. Developer documentation is at www.link-live.com/downloads.