What Cherished Cherubs does

Cherished Cherubs is a Perth-headquartered, founder-owned managed services company, founded in 2002 and operating as a Western Australian Licensed Employment Agency under the Employment Agents Act 1976 (WA). The company delivers fully managed childcare for corporate, government, hotel/venue and event organisations, with a workforce that is 100% directly employed on payroll rather than contractor- or platform-sourced. Four service lines are offered: Creche-in-a-Box (flagship turnkey event childcare deployable Australia-wide), Creche and Event Childcare, Government and Workplace Childcare, and Children's Contact Services for supervised contact and NDIS-aligned engagements. Operations are coordinated from a single Perth office with named coordinators on every booking, and from 1 July 2026 the company will serve exclusively organisational clients, exiting the individual family segment.

The underlying technology stack is conventional rather than differentiated: Go High Level CRM, Stripe and eWAY for payments, Google Analytics, Google Ads and Meta Pixel for digital marketing. Differentiation sits in operational process and compliance rather than software — personal matching of carers to each brief by the office team, WA child-safety ratio compliance, public liability and WorkCover insurance bundled into every engagement, and alignment with the National Principles for Child Safe Organisations. All carers hold Working With Children Checks, National Police Clearances, First Aid and CPR certification, and Prohibition Declarations, and every booking is supported by active office oversight and written compliance documentation.

The business model is B2B managed services sold via direct enterprise sales: every engagement begins with an email or phone enquiry to the Perth office, acknowledged within one business hour, followed by a tailored written proposal typically delivered within two business days. Pricing is quote-based, not publicly disclosed, and structured per booking or shift rather than as recurring subscription. The go-to-market targets corporate HR and people teams, government departments and approved programs, conference and event organisers, hotels and venues, and community and not-for-profit organisations, with content marketing, a downloadable capability statement, and LinkedIn-led outreach supporting the sales motion. The company is privately held with no disclosed external funding, acquisitions, or parent-company structure.

Name

Cherished Cherubs

Legal name

Cherished Cherubs

Website

https://cherishedcherubs.com.au

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

51–100 employees

Short description

Cherished Cherubs is a Perth-based, founder-owned WA Licensed Employment Agency providing fully managed corporate, government, hotel/venue and event childcare services, with a flagship Creche-in-a-Box product deployable Australia-wide. From 1 July 2026 it will serve exclusively organisational clients.

Ownership category

akta.pro rank

Product category

Corporate Childcare Services

NAICS

Child Care Services (62441), Child and Youth Services (624110)

SIC

Services-Child Day Care Services (8351)

akta.pro primary industry

Au Pair & Live-In Care Placement Agencies (HSAAALAG)

Keywords

• Corporate childcare services
• Event creche management
• Workplace childcare support
• Supervised contact services
• Licensed employment agency

Headquarters

HQ city

Perth

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Corporate Childcare Services: Fully managed childcare services billed per booking or shift to corporate employers, government departments, and approved organisations. Revenue is project/engagement-based, not recurring subscription. Services include Government and Workplace Childcare, Creche and Event Childcare, and Children's Contact Services. Pricing is quote-based, determined by scope, duration, child numbers, and compliance requirements.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Cherished Cherubs provides fully managed childcare services to corporate employers, government departments, hotels, venues and event organisers across Western Australia (with Creche-in-a-Box deployable Australia-wide). The company directly employs, rigorously screens and personally matches all carers, then manages recruitment, screening, compliance, scheduling and on-the-day coordination end-to-end. Engagements span workplace childcare, on-site creches for conferences and events, and supervised contact/observation services for NDIS-aligned and legal contexts.

Product overview

Cherished Cherubs is Western Australia's specialist in fully managed corporate childcare, operating since 2002 as a licensed employment agency. The company offers four distinct but complementary service lines: (1) Creche-in-a-Box — the flagship turnkey event childcare solution that provides complete on-site childcare including equipment, carers, compliance, insurance, and on-site coordination in a single package; (2) Creche and Event Childcare — professional event-based childcare managed end-to-end for conferences, galas, and corporate programs; (3) Children's Contact Services — supervised contact and observation-based support with factual written reporting for legal, NDIS-aligned, and community contexts; and (4) Government and Workplace Childcare — directly employed, rigorously screened carers for corporate workplaces, government programs, and hotel families. Every engagement is managed end-to-end by the office team with single point of contact, active oversight, and written compliance documentation.

Differentiator

Problem solved

Functional benefit

Brands

• Creche-in-a-Box: The company's flagship turnkey on-site event childcare solution. Includes full equipment kit, qualified carer team with compliant ratios, compliance and insurance coverage, on-site coordinator, booking/check-in/sign-out systems, and post-event reporting. Deployable Australia-wide.

Products and services

• Creche-in-a-Box Turnkey on-site event childcare solution including a full equipment kit (age-zoned play), a qualified carer team with ratios set to WA child safety standards, compliance and insurance (public liability, WorkCover, WWCC), booking and check-in systems, incident protocols, an on-site coordinator as single point of contact, and post-event reporting. Designed for conferences, galas, expos, corporate retreats and other events.
• Creche and Event Childcare End-to-end managed creche and event childcare coordinating carers, supervision, sign-in and sign-out processes, allergy and care information, and on-site logistics for conferences, galas, corporate retreats, and hotel guest families.
• Children's Contact Services Higher-trust supervised contact and observation-based support providing experienced supervisors, factual written reporting and strict confidentiality protocols for sensitive legal, NDIS-aligned and community contexts. Factual observation and structured support only; no legal, clinical or child protection determinations are made.
• Government and Workplace Childcare Fully managed childcare for corporate workplaces, government programs, hotel guest families and approved organisational bookings. Includes return-to-work support, parental leave concierge, workplace events, board meetings, AGMs, conferences, executive travel support, corporate retreats and authorised transport where required. Carers are directly employed, rigorously screened and personally matched to each brief by the office team.

Quantifiable outcome

• 50,000+ childcare shifts delivered since 2002
• +3 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature2 records

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Babysits: Online platform connecting families with babysitters and nannies across Australia. Comparable as a marketplace-style alternative in the same childcare services category, highlighting the gig-platform model Cherished Cherubs deliberately avoids.
• Juggle Street: Australian nanny-share and childcare matching platform. Adjacent peer because it addresses the same in-home and corporate childcare demand via a marketplace model - the contrast that Cherished Cherubs explicitly positions itself against with directly employed carers.

Direct peers

• Hessel Group: Australian out-of-school-hours care and children's services provider serving schools, employers, and government. Comparable because it delivers managed, compliance-driven childcare to organisations rather than individuals, the same buyer profile Cherished Cherubs targets.
• We Need a Nanny: Australia-wide nanny and babysitter placement agency matching vetted carers with families and corporate clients. Comparable because it sits in the same childcare placement/agency category and shares the trust-and-screening value proposition central to Cherished Cherubs' offering.
• Only About Children: Australian integrated early learning and childcare operator with workplace-linked services for corporate parents. Comparable because it combines high-trust managed childcare with employer partnerships, mirroring Cherished Cherubs' B2B HR buyer motion.
• Pop-Up Kids: Australian provider of pop-up and on-site event childcare for conferences, weddings, and corporate functions. Directly comparable as a turnkey event creche operator competing for the same venue and event-organiser buyer that Cherished Cherubs serves via Creche-in-a-Box.

Broad incumbents

• Busy Bees Australia: Global early learning network with a substantial Australian footprint operating daycare and early childhood education centres. Comparable as a large-scale operator in the child day care services category where Cherished Cherubs competes for corporate and government childcare spend.
• Affinity Education: One of Australia's largest early childhood education operators with hundreds of centres. Broad incumbent peer because it operates at much greater scale in the same child care services category, illustrating both the size of the Australian child care market and the gap Cherished Cherubs would need to bridge to reach incumbent scale.
• G8 Education: ASX-listed operator of more than 400 early learning centres across Australia. Broad incumbent peer providing a publicly traded reference point for the economics and scale dynamics of Australian child care services.
• Goodstart Early Learning: Australia's largest not-for-profit early learning provider with nationwide centres. Broad incumbent peer serving the same child care services category at significant scale and providing a benchmark for national reach Cherished Cherubs does not yet have outside event childcare.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/CherishedCherubsBabysitting
• LinkedInlinkedin.com/company/cherished-cherubs-babysitting-childcare-agency
• Instagraminstagram.com/cherishedcherubsau

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cherished Cherubs