Juggle Street
Juggle Street is a managed marketplace platform founded in 2014 in Sydney that connects parents across Australia and New Zealand with verified babysitters, nannies, au pairs, and tutors via a mobile-first app with in-app identity verification, payments, and public liability insurance.
- Company typePrivate
- Founded2014
- HeadquartersSydney, Australia
- Headcount1–10
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What Juggle Street does
Juggle Street is an Australian-managed marketplace platform connecting families with verified local childcare providers and tutors across Australia and New Zealand. Founded in December 2014 by David James at a primary school in Sydney, the platform serves busy parents seeking babysitters, nannies, au pairs, before and after school care providers, and tutors. The company addresses trust and safety gaps in informal childcare sourcing through mandatory Working With Children Check (WWCC) verification, biometric identity verification via Stripe Identity, in-app payments, ratings and reviews, and integrated public liability insurance (Aon-arranged, $20M group policy underwritten by QBE).
Juggle Street firmographics
Firmographics- Name
- Juggle Street
- Legal name
- Juggle Street Pty Ltd
- Website
- https://jugglestreet.com.au
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Juggle Street is a managed marketplace platform founded in 2014 in Sydney that connects parents across Australia and New Zealand with verified babysitters, nannies, au pairs, and tutors via a mobile-first app with in-app identity verification, payments, and public liability insurance.
- Ownership category
- akta.pro rank
Juggle Street industry classification
Industry- Product category
- Childcare Marketplace
- NAICS
- Child Care Services (62441), Child Care Services (6244)
- SIC
- Services-Child Day Care Services (8351)
- akta.pro primary industry
- Date Night & Evening Babysitting (HSAAAAAA)
- akta.pro secondary industries
- Weekend & Short-Term Babysitting (HSAAAAAB), Live-In Household Support Bundles (Childcare + Light Housekeeping) (HSAAAEAK), Toddler & Preschool Nanny Share (1–5 years) (HSAAAFAF), Weekend / On-Call Nanny Services (HSAAABAH)
Keywords
Where Juggle Street is headquartered
LocationHeadquarters
- HQ city
- Sydney
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Juggle Street business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Parent Subscriptions: Families pay an annual membership fee ($120/year or $60/month) to access unlimited helper connections, job postings, and in-app features. Subscription-based membership also provides eligibility for public liability insurance coverage.
- Helper Subscriptions: Helpers pay an annual membership fee ($50/year or $25/quarter) to receive unlimited job invitations, apply for jobs, and access in-app messaging. Helpers aged 16-17 are exempt from subscription fees.
- Service Fees (Transaction-based): A 5% Service Fee is charged per one-off job completed on the platform, shared between families (5% added to payment) and helpers (5% deducted from payment). Covers secure payments, WWCC checks, and local support. Does not apply to recurring jobs.
- Business/Corporate Subscriptions: Corporate employers pay subscription discounts based on total employee count for employee-sponsored memberships. Businesses can also purchase job posts: Quarterly (10 posts for $500+ GST) or Annual (40 posts for $1,500+ GST). Childcare businesses pay $250 per job post with 3-post minimum.
- Identity Verification Fee: One-time $5 fee for biometric ID verification via Stripe Identity, charged to helpers completing their profile verification
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Complete Family Care Membership for Parents |
| Subscription | Annual | Helper Membership |
| Transaction based/ take rate | Pay-as-you-go | 5% Service Fee |
| Subscription | Multi-year contract | Juggle St Pro - Quarterly Subscription |
| Subscription | Multi-year contract | Juggle St Pro - Annual Subscription |
| Subscription | Multi-year contract | Self Managed Job Posts for Childcare Businesses |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels7 records
Juggle Street product offering
Product offeringCore offering
Juggle Street operates a managed neighbourhood marketplace platform that connects busy parents with verified local babysitters, nannies, Au Pairs, and private tutors across Australia and New Zealand. Parents post jobs on-demand, helpers apply in real time, and the platform handles verification, messaging, secure Stripe payments, and included Aon public liability insurance, charging a 5% service fee versus 25%+ at traditional agencies.
Product overview
Juggle Street is a managed childcare marketplace platform operating across Australia and New Zealand since 2014. The core offering consists of the Juggle Street Platform (web and mobile) connecting parents with verified babysitters, nannies, and tutors through real-time job posting and in-app management. The product ecosystem includes dedicated mobile apps for iOS and Android, specialized services for Parents and Helpers (both subscription-based), the Corporate Program for employee benefits, and Juggle Street Pro for childcare businesses. Key features include in-app secure payments via Stripe, biometric ID verification through Stripe Identity, Working With Children Check verification, and Aon Public Liability Insurance. The platform also offers online and in-home tutoring services with over 7,000 tutors.
Differentiator
Problem solved
Functional benefit
Products and services
- Juggle Street Platform Core on-demand managed marketplace connecting parents with verified babysitters, nannies, Au Pairs, and private tutors across Australia and New Zealand. Provides real-time job posting and matching, in-app messaging, secure Stripe payments, biometric ID verification, and Working With Children Check verification.
- Juggle Street for Parents Subscription service ($120/year or $60/month) for families to access babysitting, nannying, before & after school care, and tutoring. Includes unlimited job posts, in-app chat with helpers, secure in-app payments, and Aon Public Liability Insurance coverage.
- Juggle Street for Helpers Subscription service ($50/year or $25/quarter, free for helpers aged 16-17) for caregivers to receive unlimited job invitations, apply or decline with a single tap, and get paid directly through secure in-app payments. Includes WWCC verification, biometric ID verification ($5 one-time fee), video profile boost, and ratings/reviews history.
- Juggle St Corporate Program Dedicated B2B corporate employee benefit allowing companies to sponsor Juggle Street memberships for their employees with corporate branding integration, premium subscriptions covering in-home and online tutoring, quarterly reporting on employee registrations and job activity, and quarterly or annual billing scaled by total employee count.
- Juggle Street Pro (Childcare Business) Real-time staffing offering for childcare centres and childcare recruitment agencies to post one-off or recurring childcare jobs. Includes advanced candidate filtering, instant job invites, applicant shortlisting, and self-managed job posts via Quarterly ($500+GST for 10 posts) or Annual ($1,500+GST for 40 posts) Pro plans; childcare businesses pay $250 per job post with a 3-post minimum.
- Juggle Street Tutoring Online and in-home tutoring service connecting students with tutors for English, Maths, Languages, and Music, with over 7,000 tutors available across Australia and New Zealand.
Quantifiable outcome
- Trusted by 125,000+ families and 70,000+ jobs fulfilled
- +2 more outcomes
Companies that use Juggle Street
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles4 records
Juggle Street technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature5 records
Juggle Street partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- StripecoreStripe provides payment processing infrastructure including credit/debit card services, PayTo, and Osko services for near real-time payments via the New Payments Platform. Stripe Identity conducts biometric ID verification for all platform users.
- AoncoreAon arranges Public Liability Insurance for eligible subscribers. Group policy of $20,000,000 limit covers parents' legal liability for personal injury and property damage to helpers during platform-mediated jobs. Policy underwritten by QBE Insurance.
- Family Friendly WorkplacesminorPartner organization in the family-friendly workplace space, appearing as a customer and potential referral partner for corporate employee benefits programs.
- Parents at WorkminorHuman resources organization providing family support services, appearing as a customer and potential referral partner for corporate employee benefits programs.
Scale indicators6 records
Recent moves8 records
Juggle Street competitors and assessment
Company assessmentBroad incumbents
- Airtasker: Airtasker is an Australian-listed online marketplace connecting consumers with local service providers for tasks and odd jobs. While not childcare-specific, it shares Juggle Street's PLG self-serve marketplace DNA, ANZ operating geography, and take-rate monetisation.
- Mable: Mable is an Australian online marketplace connecting people with disability, aged, and in-home care workers. It shares Juggle Street's marketplace mechanics (profile, matching, in-app communication) and operates in adjacent in-home care verticals within the same ANZ region.
- Care.com: Care.com is the dominant global online marketplace for finding caregivers, including babysitters, nannies, and tutors. It directly competes with Juggle Street's parent-helper matching model across categories and geographies, and is the canonical comparable for any digital childcare marketplace.
Direct peers
- Sittercity: Sittercity is an established US online marketplace connecting parents with babysitters, nannies, and tutors. It shares the same parent-supply matching model, paid-subscription monetisation, and background-check trust layer as Juggle Street.
- UrbanSitter: UrbanSitter is a US-based online marketplace for babysitters and nannies with a similar real-time booking, reviews, and verified-profile model. It is a strong product comparability analogue for Juggle Street's mobile-first parent-helper marketplace mechanics.
- Babysits: Babysits is a global babysitter marketplace active in Australia and New Zealand, enabling parents to find and book local babysitters. It overlaps directly with Juggle Street's core consumer value proposition and pricing tier (free-to-browse, subscription/contact fees).
- Find a Babysitter: Find a Babysitter is an Australian directory-style platform for connecting parents with babysitters and nannies. It operates in the same ANZ market and is named by Juggle Street in its competitive comparison pages as an alternative.
- We Need A Nanny: We Need A Nanny is an Australian online nanny and babysitter matching platform headquartered in Australia. It directly competes with Juggle Street in the same ANZ geography and is referenced in Juggle Street's own comparison pages as a head-to-head competitor.
Emerging players
- Bambino: Bambino is an emerging mobile-first marketplace for trusted in-home childcare. It pursues a similar verified-parent, mobile-led matching approach to Juggle Street and represents a category-native peer with overlapping UX and safety-investment profile.
Regional players
- Dial An Angel: Dial An Angel is a long-established Australian agency providing in-home childcare, nannying, and aged-care services. It competes with Juggle Street for the same parent audience in Australia using the traditional agency model that Juggle Street's 5% fee structure undercuts.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat7 records
Key risks6 records
Key highlights7 records
Customer concentration
Juggle Street social profiles
Digital presenceJuggle Street financial estimates
Financial estimateRevenue estimate
Valuation estimate
Juggle Street leadership team
Management profileNumber of profiles
Profiles7 records
Juggle Street funding detail
Funding detailFunding overview
Funding rounds5 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Juggle Street M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Juggle Street
What does Juggle Street do?
Juggle Street operates a managed neighbourhood marketplace platform that connects busy parents with verified local babysitters, nannies, Au Pairs, and private tutors across Australia and New Zealand. Parents post jobs on-demand, helpers apply in real time, and the platform handles verification, messaging, secure Stripe payments, and included Aon public liability insurance, charging a 5% service fee versus 25%+ at traditional agencies.
Is Juggle Street a public or private company?
Juggle Street is a private company. It is classified as venture growth investor backed and is currently operating.
When was Juggle Street founded?
Juggle Street was founded in 2014. It employs 1 to 10 people.
Where is Juggle Street based?
Juggle Street is headquartered in Sydney, Australia, in the Oceania region.
How does Juggle Street make money?
Five revenue lines are on record. Parent Subscriptions are the primary driver. The others are helper Subscriptions, service Fees (Transaction-based), business/Corporate Subscriptions and identity Verification Fee.
Who are Juggle Street's main competitors?
Broad incumbents on record are Airtasker, Mable and Care.com. Direct peers are Sittercity, UrbanSitter, Babysits, Find a Babysitter and We Need A Nanny. Bambino is listed as an emerging player. Dial An Angel is listed as a regional player.
Does Juggle Street have an API?
No public API is recorded for Juggle Street.
What industry is Juggle Street in?
Juggle Street's product category is Childcare Marketplace. Its primary akta.pro industry code is HSAAAAAA, Date Night & Evening Babysitting, with a secondary code of HSAAAAAB, Weekend & Short-Term Babysitting. Its NAICS code is 62441 and its SIC code is 8351.